Global Footwear Brands Now at SM Seaside City Cebu

Global footwear brands Ipanema, Grendha, Rider, Zaxy, Anacapri and Söfft find their new Southern home at Cebu’s seaside lifestyle complex, SM Seaside City. Located inside SM Department Store, these brands offer trendy and fashionable footwear perfect for Cebu’s discerning market.


Exclusively distributed by ELRO Retail Corporation, these footwear brands feature a full range of stylish footwear products from flip flops to sandals all the way to comfortable flats and shoes all designed using innovative materials without sacrificing the latest fashion trends.

“Since our arrival in the Queen City of the South, we’ve seen the fast-growing presence of our brands to our Cebuano customers,” says Francisco R. Elizalde, ELRO Retail Corp President. “Our strong presence in SM Department Store allows us to delight more customers with products that offer comfort and style. And to further extend our reach in the Visayan market, we’ve decided to bring in more of our house brands to Cebu.”

This holiday season Cebuanos have more reasons to shop and be in fashion with Ipanema flip flops made from super soft and durable Flexpand 100% recyclable material. They can also enjoy Zaxy’s feminine patterns to keep young girls and teens feeling carefree, confident and stylish.

For those who would like to bring out a classier look, they can slip on Grendha’s playful yet chic sandals and wedges. Anacapri’s trendy ballerina flats, on the other hand, will let them go around the city with utmost comfort and style. But for those with more refined taste, they can try out Söfft’s premium leathers to show off their sophisticated side.

For men and women who are more adventurous, Rider footwear offers a line of trendy and durable sandals and thongs so they can enjoy their active lifestyles.

These new brands definitely deserve a visit from Cebuanos who are looking for stylish, high-quality and comfortable footwear. For more information about the latest products, check out their Facebook accounts: Ipanema Philippines, Rider Philippines, Grendha Philippines, Zaxy Philippines, Sofft Philippines and Anacapri Philippines.

SM Kids Fashion This Holiday Season

The Christmas season is in full swing— holiday tunes are heard everywhere, wish lists are getting longer and everyone is in the mood of giving gifts to friends and loved ones. For parents, on top of the priority list is their kids. The good news is SM Department Store got all what your children need. The Christmas season  brings a holiday rush so distinct that the usual urge to get dressed for the seemingly endless revelries has already become synonymous with it: Christmas. Appropriately enough, this season ushers in styles that complement the jovial mood, that even the kids get all excited dressing to the nines. This is why SM Kids’ Fashion decided to offer what is perhaps the bestest among the best sets for its holiday collection every year. This year’s ensembles showcase a wide variety of styles—from plains to prints, from laid-back casual to prim and proper looks, from dresses to tops and bottoms that are all ideal for one’s mix-and-match technique. Fashionable Holiday Treat It’s the season to get dressed to impress, with SM Kids’ Fashion’s dresses that are soaked in red, pink, blue, and even in the softness of pastels. So for girls who want to strut as modern princesses or be the cutest little misses, there will surely be a right outfit for every occasion. Aside from very feminine pieces, SM Kids’ Fashion has a variety of dresses that can also give that casual look. This year’s holiday collection also inspires boys and girls of all ages to make a statement from the vast choices of colors, prints, and patterns that delight and uplift. The cropped shirts and skater skirts for example; with all the styles, textures, and prints that girls can mix and match. They can dress up like their favorite pop icons, or simply become the most fashionable version of themselves. The boys, on the other hand, would surely love the modern and visually appealing tees that are flexible enough to complement their mood to dress up or dress down for the party. To add edge to one’s favorite denims, boys can simply pair these with a graphic tee. And because the shirts in this collection are flexible and fashionable enough for any gathering, adding cardigans, hoodies, button downs, or blazers can surely further the look.  After all, the holiday season also ushers in that breezy atmosphere, so boys can go and take advantage of it with a trendy layered outfit. Indeed, just in time for the Yuletide season, SM Kids’ Fashion has expanded its collection so boys and girls can dress up and be whoever they want to be.

Moms, too, will surely have a great time dressing up the babies and toddlers as the SM Babies collection also offers dresses, jeans, tees, and other style essentials that will complete their ensemble. Of course, even the little ones deserve a fashionable piece! So what are you waiting for? Find the best holiday fashion pieces in The SM Stores nationwide for the cutest and trendiest holiday get-up for kids and babies who are more than eager to dress up. Happy Holidays!