Running Tips from Coach Rio

Is it your first time running? Are you worried about sustaining injuries or running out of breath even before you can reach the finish line?

Fear not as international marathoner and RUNRIO, Inc. president Rio de la Cruz shares his expertise with beginner runners in preparation for Maxicare MAXIFEST: Live Your Best Life, Maxicare’s biggest health and wellness event.

Whether you are a rookie runner or a seasoned health enthusiast, here are some pointers from Coach Rio that can help you gear up for the race:

Remember to warm-up. Aside from increasing your heart rate, a good warm-up is important because it makes your muscles flexible and gives enough oxygen to endure the physical activities you'll be doing. This will prevent your body from feeling stiff and sore after running. You can get ready by jogging or walking briskly for 20 to 30 minutes before the actual run.

Listen to your body. Push but don't force – that is what your mindset should be when running. If you are just a beginner, it is okay if you won't be able to run as far or as fast as other runners. When you feel your feet or the side of your torso hurting, take time to stop or slow down.

Learn proper running footstrike. According to Coach Rio, the way you plant your feet on the ground makes all the difference. There are three common running footstrikes: heel style, where your heel hits the ground first; the forefoot style, where you run on the ball of your foot; and the midfoot style, where most of your foot hits the ground at once – this is the most neutral running footstrike because it balances out your weight.

Try out some functional exercises. Functional training is a way to strengthen the body by doing exercises that mimic everyday movements just like lifting groceries or walking up the stairs. These exercises play a crucial role in boosting endurance, improving balance and posture, and enhancing strength and agility.

For this year’s MAXIFEST, the country’s leading HMO has partnered with RUNRIO, Inc., one of the premiere race organizers in the country, for the Maxicare MAXIFEST run which features different running courses and distances for all sorts of runners. There will also be a Maxicare Market, a one-stop shop for ready-to-eat plant-based alternatives.

The highlight of Maxicare MAXIFEST 2019 will be the attempt to set a new Guinness World Record that aims to help support the children of Kythe Foundation, the beneficiary of the event. Kythe Foundation, Inc. is a non-profit, non-stock organization aimed towards improving the quality of life among hospitalized children with cancer and other chronic illness.

Registration to Maxicare MAXIFEST is ongoing. Simply visit https://www.runrio.com/race/registration/maxifest-2019. For more info, log on to https://www.maxicare.com.ph or https://www.facebook.com/maxicarehealthcarecorp/.


Maxicare Healthcare Corporation: One of the pioneers in the health maintenance organization (HMO) industry was established in 1987 by an esteemed group of doctors and businessmen with the vision to deliver a better healthcare system. Three decades later, Maxicare has progressed into becoming the No. 1 HMO* in the country, continuously providing comprehensive healthcare programs via its wide network of medical providers and strengthened customer support.

Maxicare has more than 1.2 Million Members, more than 56,000 affiliated Doctors, more than 1,000 affiliated Hospitals and Clinics, 3,800 Dental providers, 8 Primary Care Centers and 13 Helpdesks, 9 Satellite Offices, 5 Exclusive Wings.

RUNRIO Launches the Most Premiere Running Series in the Country

Running coach Rio dela Cruz of RUNRIO Events, Inc. announces the start of this year’s most premier running series in the country - the RUNRIO Trilogy 2017 at the Okada Manila in Paranaque City.

The series is expected to attract an average of 12,000 running enthusiasts per leg from all over the country.   The first of the three legs is set for June 25 and features a half-marathon run including 10Km and 5Km race. This will be followed by the second leg on August 13, where it will showcase Rio’s very own Afroman distance which is a 32Km run, with shorter distances - 21Km, 10Km and 5Km. The 32Km is considered by runners as the ideal race for first-timers who aim to finish their very first full marathon.

The third and final leg will cap the series on October 1 with a full marathon of 42Km that also includes 21Km, 10Km, and 5Km race distances. Runners who complete the highest distance of all 3 races will be honored at the RUNRIO Trilogy Awards Night.

The very first RUNRIO Trilogy was held in 2010 with the primary purpose of providing a progressive running program for those who want to finish a full marathon.  This year’s RUNRIO Trilogy, will also feature popular actor and running enthusiast, Dingdong Dantes as the event ambassador.

“We are excited to launch the RUNRIO Trilogy race series because there are many running enthusiasts out there who are looking forward to this event. This year marks the 7^th year of RUNRIO Trilogy, whose main objective is to educate runners to train and race progressively,” said award-winning actor Dantes. “Aside from this, part of the proceeds of this year’s race series will go to YesPinoy Foundation to support the organization’s philanthropic works” added Dantes.

Dantes is the founding chairman of YesPinoy Foundation.

The announcement of the RUNRIO Trilogy series is part of RUNRIO Events, Inc.’s expansion program that will bring more running activities to the public in the coming months.

 

Runners can also expect bigger and more exciting races from the country’s premiere running events company as it looks to add more races in its portfolio such as trail running, obstacle runs, just to name a few.

RUNRIO will also be launching its new campaign “Heart to Finish”, which is expected to become the participants’ mantra for all RUNRIO races.

“We at RUNRIO understand that people join races not just to run. It’s more because of their desire and passion to be able to finish their 21k, 32k or 42k races with different motivations. We believe that if you run with your heart, anything is possible” said Coach Rio dela Cruz, President of RUNRIO Events, Inc.

One of the highlights of the media launch was the opening of the online registration while onsite registrations will be open starting May 6, 2017, at Adidas Greenbelt 3, Adidas Trinoma, Adidas Solenad 3, Adidas BGC and Toby’s SM MOA.

“I would like to invite all those who like running to join the RUNRIO Trilogy 2017. This unique running series will definitely provide runners a chance to train and prepare properly and a chance to show how far they can go when they run with their heart,” said Coach Rio dela Cruz, RUNRIO Events, Inc. President.

RUNRIO Trilogy is made possible by Adidas, Gatorade & Okada Manila. Adidas is the official RUNRIO Trilogy apparel. The most awaited race series of the year is also supported by Active Health, Summit Water and Garmin Philippines.

For more information, visit www.runrio.com or like the official Facebook page, https://www.facebook.com/runrioeventsinc/.


About RunRio Inc.

RUNRIO INC. was founded by its President Rio de la Cruz, a UP Diliman alumnus, elite and celebrity runner, international marathoner and a sought after running coach, Rio started the business in 2007, under the Entertainer Events and Sports Management, to support his vision to grow and sustain running.

With the growth of the running community, runners were clamoring for more than just a well-planned route. This led the team to invest in innovations that will eventually raise the bar in organized sporting events in the country. Since then, RUNRIO has organized majority of the premier races in the Philippines such as RUNRIO TRILOGY, MILO MARATHON, RUN UNITED, CONDURA MARATHON and many more.

As a result, the advertising value and brand building capability of the company were recognized locally and abroad. Our website, www.runrio.com enjoys an average of 100,000 + hits per month and our Facebook page has reached over 65,000 fans and counting.

*This is Press Release