Viber Welcomes The Year of the Goat with a New Sticker Pack

Users Can Now Share Fun Chinese New Year Stickers with Family and Friends to Celebrate the Spring Festival Viber, the leading OTT communications app offering free messaging and HD-quality calls, is joining in the festivities of the Lunar New Year. A specially designed sticker pack is now available to download, featuring a brand new sticker character as we enter the Year of the Goat. Considered the most important celebration in the Chinese calendar because of its rich cultural heritage and history, the Lunar New Year is centuries old and celebrated by over a billion of people worldwide.

The ‘Happy 羊 Year’ pack - Happy Goat Year - features 16 vibrant stickers which celebrate everything about Chinese New Year and the festive season. Each sticker reflects key celebrations and traditions observed by Chinese communities during the Spring Festival. This pack is for Chinese communities around the world as well as anyone (or Nationality - eg Thais - to be inserted per market) who wants to wish their (Chinese - to be inserted per market) friends a marvelous new year. From special greetings and hong bao giving (and receiving!) to sharing messages of prosperity, there is something for everyone – the perfect way to spread the Lunar New Year vibes. Viber provides a new way to enjoy the celebrations with loved ones far and near. The Chinese New Year pack offers greetings in multiple languages including Mandarin, Cantonese and English. The red and gold pack has plenty of stickers embodying some of the key customs.

Send greetings with red lanterns, fireworks and dragon dances to ward off evil at the start of the Lunar New Year. Wish prosperity and abundance by sharing gold, red envelopes and money trees with your loved ones. Finally, as the family gathers for New Year’s Eve dinner, why not send stickers to tell absent friends that you miss them – choose from the famous new year cake, oranges for prosperity, or dumplings representing the full moon and symbolizing the family unit and perfection. The Chinese New Year sticker pack is now available to download from the Viber sticker market

For more updates on Viber, visit www.facebook.com/viberph, www.twitter.com/viberph, and www.instagram.com/viberph.

About Viber:

Viber is a pioneering mobile messaging, voice and video service. Viber lets everyone in the world connect. Freely. Users can send free text messages, fun stickers, photos, videos and doodles, share locations anywhere in the world, make free HD-quality calls and communicate with Push-To-Talk. With Viber Out, users can make low-cost calls to any phone number around the world. Viber is available for iPhone®, Android™ phones and tablets, Windows Phone, BlackBerry®, Blackberry® 10, Windows®, Windows 8®, Mac, Linux, Symbian, Nokia S40 and Bada devices over 3G/4G or WiFi connections. With over 516 million unique users in 193 countries, Viber is constantly innovating by introducing new platforms and adding fun new features. Viber is a Rakuten Group company.

www.viber.com

Win a Race Kit For Yourself this Sunday!

1. Like Boy Raket Facebook Page
2. Share and Tag 5 of your friends
3. Include '"I want to be in  the Nutrilite Health Run this Sunday, Feb. 22 at the Bluebay Walk in Macapagal. Join me, Onsite registration is available starting at 3AM. #NutriliteHealthRun2015 #BoyRaket"

Winners will be messaged on Saturday Afternoon. Goodluck!
Race Kits will be claimed in the Venue

Winners will be determined Via Hash Tags.

Piolo Pascual Brand Ambassador of Essilor - Seeing the World Better Campaign

Essilor announced that Piolo Pascual will be their brand ambassador and heading the campaign for “Seeing the world better”.  A sportsman and a known health buff, Piolo believes prevention is the first step towards healthy vision. “Good eye health is a serious matter because it is essential to performing practically all our daily tasks. Without good vision, we can only do so much and this limitation can stand in the way of achieving our goals.”.

 Piolo Pascual who will appear in Essilor’s latest TVC and educational materials. Essilor launched its latest infomercial featuring brand ambassador Piolo Pascual performing various activities – swimming, reading, driving – and how good vision helps him accomplish these tasks effectively. The newest TV ad will air on March 1, at primetime slots on select cable channels.



Seeing the World Better Campaign

“Essilor’s ‘Seeing the World Better’ campaign is our company’s way of helping the world see better by raising awareness about the importance of healthy vision and address the alarming number of visual impairment cases in the country. We also hope that through this campaign, Filipinos will start paying more attention to their eyes so they can see the world in a clearer and brighter view,” Dr. Roleda added.

The campaign have these important messages:

Prevention: Essilor lenses help prevent age-related eye diseases,
Protection: It also helps provide everyday protection from ultraviolet (UV) rays and harmful blue light
Correction: promote the initial purpose of Essilor which is to help correct eyesight.

Dr. Roleda cites the plethora of electronic devices that we are exposed to everyday, which emits harmful blue lights that damage the retina. “Repetitive exposure to blue light posts threat to our eyes. It may cause oxidative damage, and may be responsible for causing age-related macular degeneration, which can result to blindness.” Wearing protective lenses like Crizal Prevencia, she adds, can do a lot in preventing the detrimental effects of harmful blue light. Crizal Prevencia is the only clear lens that selectively filters harmful blue light from gadgets, LED and UV light while letting through the healthy blue light.

Ultraviolet (UV) rays, on the other hand, contribute to the development of cataracts. Wearing Crizal Forte UV lenses can protect our eyes from these harmful rays.

For those starting around age 40, our eyes can gradually lose the ability to focus on nearby objects; this is an unavoidable condition but it can be corrected, says Dr Roleda. “Essilor Varilux progressive lenses offer a smooth transition from distance vision through intermediate vision to near vision. This means that instead of having just two different viewing zones (near and distant), like with bifocals, Varilux provides the most natural vision correction,” said Dr. Roleda.

About Essilor

Founded in 1972, Essilor is a worldwide leader in developing and manufacturing ophthalmic lenses, lens coatings and dispensary technologies. Premium eyeglass lenses from Essilor are the result of more than 150 years of advanced research, innovation and technology. A true leader in innovation, Essilor revolutionized the vision correction industry in 1959 with the invention of the world’s first progressive lens. The brand provides consumers and the eye care professionals with quality spectacle lenses, diagnostic tools, services and support in business.

You can also check www.essilor.com.ph for more information about Essilor.