Do you want to learn the secret for having a smoother shave? Then come to Trinoma Activity Center on May 10, 2015 from 1:00 to 7:00 p.m. for Schick’s Shave to Save: A Shaving Event for a Cause and meet Schick’s newest face, Smooth Lee. Smooth Lee has made appearances in various MRT stations and waiting sheds to promote Smoothism, a way of life to help de-stress, look good, feel good inside and out. According to MJ Tiquia, Product Manager of Schick, the brand has a longstanding commitment to promote good grooming among men, and this usually starts with proper shaving. “Shaving can be stressful, as it can be a tedious chore and may also lead to nicks and cuts. Schick helps take the stress out of shaving. We provide products that help promote a smoother shave and helps avoid nicks and cuts. In our activations and digital videos, Smooth Lee battles Lumpy Bump and Nick the Knife which corresponds to bumpy skin and cuts during shaving. Schick is here to help address those problems,” added Tiquia.
The culminating activity will stage Schick’s partnership with Life Project 4 Youth, a non-government organization which assists in the social and professional integration of Young Adults aged 17 to 24 who live in extreme poverty and are victims of exclusion and also aims to develop the youth’s professional and social life. The partnership, according to Claire Guevarra, Schick’s OIC- Marketing, allowed them to expand their reach even to the country’s most vulnerable men. Guevarra emphasized, “Our shave for a cause campaign aims to help our target beneficiaries, in this case, the outstanding young adults assisted by the Life Project 4 Youth. Hopefully, we can further aid their needs, going beyond the grooming and moving forward to change their lives.” Schick targets to donate P100, 000.00 on this event which will benefit the projects and programs of Life Project 4 Youth. The awarding ceremony will be conducted in the activity center.
Guevarra concluded, “Through this effort, we not only help young adults achieve healthy grooming but also transform the way they perceive their selves, one shave at a time.”
For more information on Schick Philippines including its latest products and promo visit www.schick.com.ph or like its Facebook page at www.facebook.com/schick.ph. Also follow Schick Philippines on Twitter, Instagram, and YouTube. ###
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