Batman Vs. Superman in MX4D doubles the thrill of movie watching at Vista Cinemas in Evia

The long wait is over. Batman V Superman: Dawn of Justice premiered March 26, 2016 in the Philippines, and as expected, long lines of die-hard fans of the Bat of Gotham and the Son of Krypton formed in theaters.

But for many, watching the movie once is not enough. With the MX4D experience now available in the Philippines, why not double the fun and excitement of watching this super blockbuster in 4D?

Expect a movie-watching experience like no other in MX4D. Right from the start you’ll be part of the action on-screen when you watch Batman vs. Superman in this new format. Right from where Metropolis is being destroyed by aliens, you will feel as if you’re riding shotgun with Bruce Wayne as he races to save his employees from the oncoming onslaught.  To make the experience even more in-sync with the movie, you will see dust clouds around you as if you are there when the building collapses and debris starts flying everywhere.

You’ll never know what, or when, to expect the next big thing if you’re watching a movie in MX4D. Jolts, turns, gusts of wind and scents are some of the extraordinary things you will experience while watching a movie in MX4D.

It is highly recommended that you  immerse yourself completely in the action and not munch on snacks while the on-screen action is hot. MX4D really literally moves you, and you won’t know what’s going to happen next. The action-filled Batman V Superman showcases the best of what the MX4D experience can offer.

Although those who prefer to be relaxed while watching movies may prefer the conventional theatrical experience to the all-engaging style of watching movies in 4D, it is a must to watch a movie in this format at least once. The MX4D experience helps viewers feel more connected to the movie’s heroes and makes movie-watching more interesting and fun.

Good news for Metro South residents, you can now enjoy this one of a kind experience right outside your doorstep. The area now has the Philippines’ first and only MX4D theater at Vista Cinemas in Evia Lifestyle Center, Vista City, Daang Hari. 

For updates on movie schedules and ticket prices, please visit the website vistamalls.com.ph or the Vista Cinemas Facebook page at facebook.com/vistacinemas and facebook.com/ evialifestylecenter. You may also use the #eviaMX4D.

*This is Press Release

Salarium Unveils Major Overhaul in Core Product

Salarium, a cloud based payroll platform from the Philippines, announced a major update and overhaul to their application particularly in their attendance and approval modules. The new attendance module provide employers new features to better manage their workforce. Some of the highlights include weekly timesheet views, inclusion of hour types, shift visibility, multiple projects/tags, time disputes via messaging, and a significantly improved user interface.

The approvals module has been overhauled resulting in a mobile friendly version which gives employers the ability to pre-approve requests or override a subordinate’s requests when the user is higher up in the approval workflow.

“Salarium aims to constantly delight our users, we have always been heavily focused on R&D and this is highlighted by our nearly weekly feature release. The new attendance however is a major overhaul and replaces a significant chunk of the core application” Daniel Bahna, VP of Product.

The attendance page will now feature a full breakdown of the daily employee attendance. Time records of clock ins and outs are now grouped by day. A new Hours Worked page where you can add Regular, OT, Night or OT during Night hours. These new features are aimed to better serve our clients by addressing their needs for better management and visibility of their workforce.

“This update enables our clients to get better insight and control on their workforce,” said Judah Hirsch, CEO of Salarium. “Continuously providing solutions that delivers significant value to the organization is our core principle. The new attendance module coupled with our other products will certainly improve not only HR management but also in automating processes.”

Interested to find out more information on Salarium visit www.salarium.com or contact sales@salarium.com


About Salarium
Salarium is a cloud based payroll software that automates payroll from beginning to end, from each employee’s clocking in to disbursement of funds during payday. The company operates in Philippines, with thousands of employees subscribed to its product.


*This is Press Release

Harte Hanks Help Sony Regain Brand Loyalists

Sony is a global leader in electronics products, but the Japanese multinational conglomerate once lost this status as a premier brand, at least for the brand loyalists.

How did Sony, an iconic brand for Filipino consumers, regain that lofty position in the world market?

It took a marketing strategy mapped out by Harte Hanks (NYSE:HHS), who is known for driving growth for the world’s largest brands, to turn things around for Sony, one of the world’s largest television manufacturers.

With consumers having more options, how could Sony Corp. generate consumer buzz around its products, and then translate that into long-term loyalty that drives growth and profitability?

Harte Hanks, which will incidentally open on April 21 its BPO-call center at the Mall of Asia Complex, in Pasay City, and the Japanese company devised an integrated marketing campaign that leveraged the power of untapped data from Sony’s existing and prospective customer base. The idea was to keep them a step ahead of the customer.

“We deliver real interactions and measurable engagement results for brands the world over,” said the US-based marketing firm, who had established a main and two secondary locations in the Philippines more than a decade ago. The MOA facility will consolidate Harte Hanks Philippines’ BPO-call center operations in the country. 

The campaign included key elements like direct mail to drive traffic to Sony’s website and Email communications to deliver just the right product information at the right time.

Sony also implemented catalog drops and free standing inserts (FSI) that would engage the customer on a more frequent and relevant basis, resulting in a more engaging and profitable consumer experience, and enhancing loyalty across multiple products and devices.

The Harte Hanks’ strategy paid off as Sony’s sell-through and product registrations, cross sales and conversion rates, and customer satisfaction have all significantly improved.

The company registered a 41 percent growth in revenue and 100 percent increase in email open rates because of the successful marketing initiative.

###

ABOUT HARTE HANKS

Harte Hanks partners with clients to deliver relevant, connected and quality customer interactions. Our approach starts with discovery and learning, which leads to customer journey mapping, creative and content development, analytics and data management, and ends with execution and support in a variety of digital and traditional channels. We do something powerful: we produce engaging and memorable customer interactions to drive business results for our clients, which is why Harte Hanks is famous for developing better customer relationships, experiences and defining interaction-led marketing. For more information, visit the Harte Hanks website at www.hartehanks.com, call 844-233-9281, email pr@hartehanks.com or follow us on Twitter @hartehanks or Facebook at https://www.facebook.com/HarteHanks.

FORWARD-LOOKING STATEMENTS

This press release contains forward-looking statements, including statements about the company's leadership transition, services and clients. A number of risks and uncertainties could cause actual results to differ materially from currently anticipated results. Additional important factors and information regarding Harte Hanks that could cause actual results to differ materially from those indicated by such forward-looking statements are set forth in our Annual Report on Form 10-K, as filed with the SEC and available in the "Investors" section of our website under the heading "Financials & Filings." We specifically disclaim any obligation to update these forward-looking statements in the future even if circumstances change and, therefore, you should not rely on these forward-looking statements as representing our views after today.  

As used herein, "Harte Hanks" refers to Harte Hanks, Inc. and/or its applicable operating subsidiaries, as the context may require. Harte Hanks' logo and name are trademarks owned by Harte Hanks. All other brand names, product names, or trademarks belong to their respective owners. 

*This is Press Release