Under Armour Searches for New Batch of Pinoy Representatives for Second-Annual 'Test of Will'

Under Armour, the leading developer, marketer, and distributor of branded performance apparel, footwear, equipment, and connected fitness platforms, will hold its second installment of the Southeast Asia-wide fitness challenge dubbed “Test of Will” this summer.

  

The inaugural Test of Will had a successful and promising turnout last year, with two Filipino athletes Zoe Pond-McPherson and Noelle Wenceslao emerging victorious in the exciting and heart-pumping competition.

In search of a new batch to don the Philippine colors on the thrilling Test of Will stage, Under Armour will hold a national heat at the Glorietta Activity Center in Makati City on the 25th and 26th of March 2017.

Pushing the outer limits of strength and endurance, will-driven Pinoys (21yrs old and above) will have to compete in a four-minute intense course that requires them to complete 60 seconds of four exercises such as burpees, one-arm thrusters, TRX row and sandbag throw.

Top male and female will get the opportunity to represent the Philippines in the Test of Will final round, which is set to take place in Kuala Lumpur, Malaysia this coming 6th of May.

Aside from the Philippines, countries like Singapore, Malaysia, Thailand, Brunei and Indonesia will also be hosting their own qualifiers.

A total of 12 competitors from the six aforementioned nations will go head-to-head inside the highly-touted structure, which contains different fitness zones with calisthenic exercises.

A cash prize of $2,500 and Under Armour gears await the overall winner of the second-annual Test of Will.

Registration for Test of Will 2017 is now open. Make sure to follow Under Armour Philippines via @underarmourph on Instagram and Twitter for updates as well as Facebook at www.facebook.com/underarmoursea.

  

ABOUT UNDER ARMOUR, INC.

  

Under Armour (NYSE: UA), the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand's innovative products are sold worldwide to athletes at all levels. The Under Armour Connected Fitness™ platform powers the world’s largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal. The Under Armour global headquarters is in Baltimore, Maryland.

For further information, please visit the Company's website at www.uabiz.com.

ABOUT TRIPLE PTE. LTD. 

  

Established in 2013, Triple Pte Ltd is a sports and lifestyle retailer which holds the exclusive distribution rights for the Under Armour brand across Southeast Asia. Triple launched the Under Armour operations in Singapore and Philippines in May 2014. It has to date expanded the Under Armour distribution network to cover seven Southeast Asian markets through a combination of 25 brand houses as well as shop in shop and multi-brand wholesale executions.

*This is Press Release

Evia Lifestyle Center is home to UP’s new innovation hub

Evia Lifestyle Center, the south’s premiere lifestyle shopping and dining mecca, just added a new dimension to its approach to modern mall-going by opening an exciting new hub for inventive breakthroughs and learning – The University of the Philippines @Lab Innovation Hub.

The family of Vista Land Chairman Manny Villar and Senator Cynthia Villar, along with officers from the University of the Philippines (UP) recently launched this new Innovation Zone as the first phase of development for the upcoming UP Alabang Campus in Vista Alabang. 

Evia Lifestyle Center currently houses this groundbreaking Innovation Zone and Incubator Hub that will, in the words of former Senate President Villar, assert UP’s role as “the most dynamic University and the leader in education in the country”. The hub, nicknamed UP @Lab (a play on words that simultaneously mean “ablaze <alab>, a futuristic hub <@Lab> and its location <ALABang>) is designed to be the first spark that will initiate the academe and industry partnerships that UP aims to create by putting up a campus in Alabang. 

"UP @Lab is a dream brought to life by the Villars for UP’s student-locators because it brings us closer to accessing industry funding that makes our inventions and ideas a reality", said Dr. Luis Sison, Project Leader of Diliman-based DOST-UP Enterprise and Innovation Hub.

"This first building block of UP Alabang allows us to solve issues that plague fledging start-ups, such as limited access to industry and business expertise that have hindered the progress of technology innovation and development in the country", said Dr. Aura Matias, former Dean of the UP College of Engineering. "True to its name, UP @Lab shines as a beacon of hope for technology development in our country", she added. 

UP @Lab is located in Level B1 of the Evia Lifestyle Center. It is a fully-equipped innovation hub complete with four start-up offices, two meeting rooms, and an open workspace area for visiting locators. The hub will be run by the same team behind UP Diliman’s DOST-UP Enterprise Center as a starting point for eventual operations in UP

The new UP Alabang campus in Vista Alabang’s upcoming University Town, will house two new tech-driven centers for innovation for the country’s premier university - the UP School of Technology Entrepreneurship, and the UP Alabang Enterprise Center. The campus complex will be co-developed by UP and Vista Land as part of a donation and development agreement signed last June by university officials and the Villar Family. The Villars donated five hectares of land in the upcoming University Town of Vista Land's “communicity” development Vista Alabang in Daang Hari. The agreement also includes a donation of PHP 300M worth of buildings and equipment to be used in the creation of the campus. 

Aside from becoming the latest education hub, Evia Lifestyle Center continues to provide an impressive array of choices for shopping at Vista Group’s concept stores – AllElectrics and AllToys, global fashion brands like H&M and Uniqlo, local favorite go-to stores like Bench and Bayo and shoe stores such as Res Toe Run and Payless ShoeSource. Various dining options are also available at favorite resto brands located at the Piazza like Mama Lou’s, Merlion Cuisine, Mesa, and TGI Fridays. Shoppers can also enjoy a unique dining experience at Another Story, a place that transports one to the realm of imagination and make-believe. Evia Lifestyle Center is also home to Vista Cinemas, which boasts of its MX4D and Dolby ATMOS technologies, and its state-of-the-art VIP Theater.

*This is Press Release

First Regional Selection Camp of Jr. Nba Philippines 2017 Presented by Alaska Returns to CDO Feb. 11-12

Jr. NBA Philippines 2017 presented by Alaska opens the second phase of its program, the Regional Selection Camp, in Cagayan de Oro this weekend. Young cagers in Mindanao aged 10-14 years old are invited to attend the two-day camp onFebruary 11 and 12 at  Xavier University, Corrales Avenue from 9 a.m. to 4 p.m.

Registration and participation are absolutely free. On the first day, participants undergo vitals tests and skills challenges where their scores in vitals tests and individual skills challenges will determine if they will return the following day to undergo more basketball drills and team exercises. On the second day, the remaining participants undergo team drills and get to show off their team and individual skills in the final scrimmages. The top performers in the camp will be selected to represent the region in the National Training Camp that will be held in Manila on May 12-14, 2017.

The Camp will be run by Jr. NBA /Jr. WNBA Coach Craig Brown together with other Jr. NBA and Jr. WNBA coaches from presenting partner Alaska.

Boys and girls aged 10 to 14 are encouraged to take advantage of the NBA’s international youth development program where they can learn not only the proper basketball skills but also the Jr. NBA/Jr. WNBA S.T.A.R values of Sportsmanship, Teamwork, a positive Attitude and Respect.

The camp will give participants the chance to join a learn-and-achieve camp that will test their physical and basketball smarts through vitals tests, NBA style skills tests and basketball drills.

The Jr. NBA/Jr. WNBA National Training Camp is the third phase of the Jr. NBA/Jr. WNBA program where eight Jr. NBA and eight Jr. WNBA All-Stars will be chosen from among the top participants in the regional selection camps. They will embark on a unique, overseas NBA experience together with fellow Jr. NBA All-Stars from Southeast Asia later this year.

After Cagayan de Oro, the Jr. NBA Regional Selection Camps will next go to Lucena on February 25-26, Cebu (March 11-12) and Manila (April 1-2).

Young ballers can register for the Regional Selection Camps through the Jr. NBA event website www.jrnba.asia/philippines, where full program terms and conditions can be found.

For more information, please visit Jr. NBA/Jr. WNBA presented by Alaska facebook page www.facebook.com/jrnbaphilippines. 

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About the NBA

The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, and the NBA Development League.  The league has established a major international presence with games and programming in 215 countries and territories in 49 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents.  NBA rosters at the start of the 2015-16 season featured 100 international players from 37 countries and territories.  NBA Digital’s assets include NBA.com and the NBA app, which achieved record traffic during the 2014-15 season, as well as NBA TV.  The NBA has created one of the largest social media communities in the world, with more than one billion likes and followers globally across all league, team, and player platforms.  Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.

About Alaska Milk:

Alaska Milk recognizes the need of Filipino children for proper nutrition.  According to the 2011 National Nutrition Survey conducted by the Food and Nutrition Research Institute (FNRI), it was revealed that 3 out of 10 children aged 5-10 years were underweight while 8 out of 100 children of the same age were overweight, making malnutrition and obesity two of the most pressing nutritional problems in the Philippines today.  Alaska Milk is committed to help provide proper nutrition through its leading brands, Alaska Powdered Milk Drink and Alaska Chocolate Powdered Milk Drink.  It contains 20+ essential nutrients that help children reach their full growth potential.  Aside from proper nutrition, an active lifestyle is needed in order to shape and nurture healthier children.  Because of this, Alaska Milk encourages children to “go out and play” through its NUTRITION. ACTION. CHAMPION. programs: Alaska Basketball and Football Power Camps and Cups, Alaska IronKids Triathlon, Alaska Family Run and Alaska Cycle Philippines.  At the same time, Alaska Milk has a professional basketball team, the 13-time PBA champion, Alaska Aces, which continues to inspire the youth to become future champions who are guided by positive values.  Finally, Alaska Milk partners with excellent local and international organizations that share the same objectives, vision, and values namely the Philippine Basketball Association, National Basketball Association, World Triathlon Corporation, Cycle Asia, Makati and Alabang Football Schools.