NEW SPRING SUMMER 2023 COLLECTION SPOTLIGHTS HOW NOTHING FEELS BETTER THAN MOVING WITH ASICS

[FEBRUARY 18, 2023 – PHILIPPINES] – ASICS Asia has officially introduced its Spring Summer 2023 collection, during its exclusive press preview held last February 16 in Vietnam. Across Southeast Asia, media, partners and brand ambassadors were invited for a full-day experience to uncover how “Nothing Feels Better than moving with ASICS” – the brand’s new manifesto for 2023. From its latest technologies to the line-up of exciting new products in the coming months, guests were treated to a sneak peek of what’s to come this exciting new season.

The preview took place at one of Ho Chi Minh’s most contemporary art spaces which was conceptualized as a ‘Movement Factory’, to highlight each product feature through stimulating experiences and setups. The event also invited guests to engage with the brand across various activities, including the Mind Games live experiment, DIY Zone for guests to customize their own plant pot, a Polaroid Booth to capture moments from the event, and a Sustainability Corner to dive deeper into ASICS’ ongoing sustainability efforts.

The event was graced by brand ambassadors, advocates and athletes across the region including Hoàng Quốc Trung, Nguyen Anh Tri, Nguyen Thi Phuong Trinh from Vietnam, Nawasch Phupantachsee, Sarun Naraprasertkul, Jaray Jeanarai from Thailand, Hariz Hamdan from Malaysia as well as Tyler Ten, Zhu Ze Liang, and Natalie Dau from Singapore.

ASICS Spring Summer 2023 Collection

The new Spring Summer 2023 collection features highlights across all product categories – including performance running, Sportstyle and apparel.

Spotlighting the most comfortable running shoe*, ASICS curated an immersive experience for guests to trial the GEL-NIMBUS™ 25 and experience the softest landings made possible with its new PureGEL™ technology. Following its recent launch, the AWAKE x GEL-NYC was also featured for a closer look of its archival designs and latest technology – the GEL-CUMULUS 16 shoe’s tooling system, for additional comfort.

An array of never-seen-before product lines was also unveiled to guests – including an updated  Women’s cross-category collection, new apparel instalments for ACTIBREEZE™ - the brand’s advanced performance apparel technology, as well as fresh kicks for SPORTSTYLE. More information on these launches will be later announced at the end of this month.

Regional Launch for ‘Mind Games – The Experiment’

Early this year, ASICS premiered its new feature-length documentary, titled ‘Mind Games – The Experiment’, which captured four subjects as part of a unique study to determine if regular exercise has the power to improve cognitive function with mental performance.

As part of the press preview, Professor Brendon Stubbs from King’s College London - who developed and led the experiment - was in attendance to share more about the research and engaged guests with a live experiment, comprising both physical and cognitive challenges. The participants started the morning with the Cooper test - a 12-minute workout - followed by the ‘Tower of Hanoi’ challenge at the main event later in the afternoon.

Speaking on the regional launch, Professor Stubbs said, “The findings that exercise improves cognitive function regardless of fitness level are signficant and demonstrate the transformative impact that exercise can have on our lives.  This is an important message for everyone and it was great to be able share it in person with the local audiences in Asia. This marks the beginning of exciting plans to come as well, as we continue to work closely with the ASICS team explore new opportunities to help everyone experience the uplifting power of movement.”

Mind Games – The Experiment is now available to stream in Malaysia and Vietnam on Amazon Prime. To find out more, please visit (https://www.asics.com/ph/en-ph/mk/sound-mind-sound-body-impact-mind-games).

 

Nothing Feels Better than Moving with ASICS

To inspire more people to move with ASICS, the brand is adopting a new manifesto in 2023 – ‘Nothing Feels Better than Moving with ASICS’ – articulating the uplifting feeling that moving with ASICS brings. This was deeply rooted across all aspects of the exclusive event as an expression of how ‘Nothing Feels Better’ from product to product and across categories. Throughout the year, the manifesto will also be conveyed through various activations and drumbeat launches.

Mr. Gabriel Yap, Regional Marketing Director of ASICS Asia said, “Moving with ASICS uplifts the mind, and this has always been our founding purpose and mission. This year, starting with the launch of our Spring Summer 2023 collection, we continue to embark on the journey with our consumers to achieve a Sound Mind, Sound Body, by helping them uncover the positive power of movement.”

Consumers are invited to express their uplift by sharing their experiences with ASICS on social media using the hashtag – #NothingFeelsBetter.

For more information on new and upcoming products from ASICS, consumers can visit the online website at http://asics.com.ph/.

Get Ahead with Logitech G Gears at the Shopee 3.3 Sale

Manila, Philippines - March 2023 - Get into esports with more confidence with Logitech G’s innovative and reliable high-quality gaming gears. Offering advanced precision and speed and top of the line audio systems, tech-savvy customers, streamers and professional gamers can take advantage of the Logitech G peripherals that will be on special at the Shopee 3.3 Sale.

From March 3 to 5, enjoy up to 40% discount on online exclusives, discount vouchers, cashbacks of up to PhP100, and shipping discounts of up to PhP38 at Logitech G Official Store in Shopee.

On top of those, get a free Realme Pad Mini when you purchase a Logitech G LoL Collection Set. Get a free Logitech G headset stand for every purchase of G733. Get free Sodexo vouchers worth PhP500 or PhP100 for the purchase of selected Logitech items. Value-for-money bundles and freebies are also on offer. Register purchases at http://logitechrewards.ph to get cashback rewards.

PRO for the win

Level up with Logitech G’s PRO Series gaming gears and never look back. Designed over a two-year collaboration with more than 50 of the world’s top esports athletes, the PRO Series features the latest technology and the most refined performance – absolutely nothing gets in the way of winning.

The G PRO X Keyboard (Clicky) is a tournament-proven gaming keyboard. Now featuring advanced GX Blue Clicky mechanical switches, it is compact, portable, and built to win. The mechanical switches are designed for performance, responsiveness and durability, with an audible and tactile feedback bump. It is also comfortable to use, with a three-step adjustment that can customize the keyboard angle.

The G PRO X Keyboard (Clicky) has a tenkeyless design and detachable cable, making it the perfect companion when traveling for tournaments. It has customizable lighting and animations, and it uses Lightsync RGB technology. The rubber feet help keep the keyboard in place during intense gaming sessions.

Following their philosophy of Zero Opposition, Logitech G and its collaborators came up with the G Pro X Superlight mouse. Weighing less than 63 grams and coming in black, white, red and pink colors, this mouse is Logitech G’s lightest and fastest PRO mouse ever.

At almost 25% lighter than the standard PRO Wireless mouse, it delivers near frictionless glide. It features the innovative LIGHTSPEED wireless technology for responsive performance and robust connectivity. Plus, its HERO 25K sensor provides unrivaled precision, speed, and consistency. This mouse will boost your confidence during crunchtime, during the intense, split-second moments of tournament play.

Break barriers with wireless

A Logitech G mainstay, the uber reliable G913 TKL Wireless Mechanical Gaming Keyboard uses LIGHTSPEED pro-grade wireless, advanced LIGHTSYNC RGB and high-performance low-profile mechanical switches. It will never let you down, even during long gaming sessions.

Check out the more powerful iconic wireless gaming mouse called G502X Lightspeed. Boasting of uber fast and reliable connectivity, it uses the pro-grade LIGHTSPEED wireless technology. It also has a HERO 25K sensor with sub-micron tracking. Plus, it is POWERPLAY compatible – it can charge continuously even while at play. It will not leave you hanging.

Aesthetics meet high-tech in the social gaming world

Look stylish and cool without sacrificing quality with Logitech G’s gears for social gamers. The wireless headsets have up to 20 meters in long range connectivity, LIGHTSPEED wireless technology and colors that could match gamers’ aesthetics. 

The G733 Wireless Gaming Headset (in black, white, and lilac) and the G435 Lightspeed Wireless Gaming Headset (in black, blue, and white) will give gamers an immersive audio experience with surround sound.

The certified CarbonNeutral G435 Lightspeed Wireless Gaming Headset has the same features, but it has a plus point – it is eco-friendly as tt is made partially of recycled plastic.

Logitech G has also created gaming gears that smaller hands can comfortably control. Part of the Aurora Collection, the G705 wireless gaming mouse is tailored for smaller hands. Its features are equally high-tech – gaming-grade LIGHTSPEED wireless, LIGHTSYNC RGB and advanced gaming technology.

Match it up with the Aurora Collection’s G715 wireless gaming keyboard, which comes in white mist color and a cloud-soft palm rest. The G715 features a gaming-grade LIGHTSPEED wireless and Bluetooth keyboard with RGB lighting and GX mechanical switches.

 

Another gaming gear from the Aurora Collection, the G735 wireless gaming headset in white mist color ensures comfort for all gamers, including those with smaller head sizes. What’s more, gamers wearing glasses and small earrings will be more comfortable using the G735 wireless gaming headset.

 

Playing has never been more cozy with its cloud-soft padded adjustable headband and cushy rotatable ear cups. Even better, it can be used both for PC and mobile devices with LIGHTSPEED and Bluetooth® wireless. It features gaming-grade audio, mic, and soft, zonal  RGB technology with four immersive Play Mood animations. Its battery life can last up to more than 16 gaming hours.

Available online and at local shops

Logitech accessories are available at the Logitech G Official Store in Shopee and other partner retail stores nationwide. Logitech products are also available at partner outlets, PC Express, Silicon Valley, DataBlitz, Octagon, Electroworld, Complink, iTech, Techwarez, Gameone, Interpace Computer Systems, GameXtreme, TTI, GameOne, DynaQuest PC, Digi-Serv Solutions, Concept Computer, NUTECH, DFE (Davao Futurebright Enterprises), Villman, PCWorx, Abenson, Digistore, and Greenware.

Visit the Logitech website and official Facebook Page to learn more.

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About Logitech

Logitech designs products that have an everyday place in people's lives, connecting them to the digital experiences they care about. More than 35 years ago, Logitech started connecting people through computers, and now it’s a multi-brand company designing products that bring people together through music, gaming, video, and computing. Brands of Logitech include Logitech, Logitech G, ASTRO Gaming, Streamlabs, Ultimate Ears, Jaybird and Blue Microphones. Founded in 1981, and headquartered in Lausanne, Switzerland, Logitech International is a Swiss public company listed on the SIX Swiss Exchange (LOGN) and on the Nasdaq Global Select Market (LOGI). Find Logitech at www.logitechg.com.ph. Follow Logitech official FB Page @LogitechGamingPhilippines. 

Liminal Launches ‘Vaults’ Mobile App for Web3 Businesses

1 March 2023—Leading wallet infrastructure platform Liminal has announced its new mobile application, Liminal Vaults, that allows crypto-native companies to make secure transactions on the go while improving efficiency and productivity.

Powered by its secure Multiparty Computation (MPC) technology, Liminal Vaults helps organizations set up secure transactions while enabling them to move assets quickly and securely. Users can also add an extra layer of authentication by utilizing the app's features while carrying out a transaction, giving them complete control over their keys and transactions without compromising security, making it an ideal choice for Web3 organizations.

“We are delighted to launch our iOS app ‘Liminal Vaults’, which empowers our users to approve transactions on the go securely. With the app, we will give users the tools and freedom to make transactions with the assurance of complete privacy and security. In addition, the MPC technology helps store a variety of digital assets with confidence,” Mahin Gupta, Founder of Liminal, said of the launch.

The app’s launch is part of Liminal’s continued efforts to provide an ever-learning and secure platform to store, transfer, and manage digital assets independently.

Growth of blockchain adoption in Southeast Asia

Apps intended for crypto-native or Web3 businesses show the continued growth of crypto and blockchain industries. Southeast Asia is one of the regions leading the charge when it comes to crypto adoption with countries like Vietnam and the Philippines placing first and second respectively out of 146 countries in the most recent edition of the 2022 Global Crypto Adoption Index by blockchain analysis firm Chainalysis.

In the Philippines alone, some 10.9 million Filipinos own cryptocurrencies as of November 2022.

“With the increasing need for a robust infrastructure, it's imperative for Web3 businesses & exchanges to have control of digital assets at any given time. Our app gives enterprises the power to manage transactions while offering the utmost security of self-custody on the go,” explained Dhruvil Shah, Liminal’s SVP for Technology.

Liminal Vaults App is designed to provide a smooth and intuitive experience for all users. From downloading the app to setting up your account and accessing all of its features, the process is quick and effortless with a user-friendly interface. So, whether you are an exchange, HNI, web3 company, treasuries or even an individual who needs to manage digital assets, you can trust Liminal’s simple and seamless onboarding process. 

With the app, you can enable mobile signing access for relevant team members in your organization. Using the app, you can also create and approve policies like whitelisting addresses, transaction limits etc.

The Liminal Vault app is now live in Singapore from the iOS app store and will soon be available in more countries.

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About Liminal

Liminal is an automated wallet infrastructure platform that offers robust security to digital assets. An ISO 27001 and 27701 certified organisation, Liminal, is based in Singapore. Liminal enables crypto-native companies to securely scale their digital asset operations through automated, plug-and-play wallet architecture. They provide a combination of multi-signature and multi-party computation (MPC) to provide secure, efficient, and compliant access to digital assets. Its operational excellence framework provides efficient fee management, transaction confirmation guarantees, seamless onboarding, and other wallet operations hence, saving businesses significant development costs. Liminal’s unified interface ensures the same wallet management experience across multiple blockchains. Its proprietary regulatory readiness program, which includes AML checks, travel rules and CCSS-compliant platforms, helps projects fast-track their compliance journey.