Lead, Connect, Inspire with HUAWEI: Applications for HUAWEI Campus Ambassadors, Now Open!

Manila, Philippines (June 1, 2026) — HUAWEI, a global ICT brand committed to addressing the evolving tech needs of consumers, calls on student innovators, creators, and leaders pushing the boundaries of what campus life looks like today—the search for the first-ever HUAWEI Campus Ambassadors is on! Under the five-month initiative, fifteen (15) student ambassadors from Metro Manila will get the chance to experience the 4-in-1 HUAWEI MatePad tablets. Going beyond a standard tablet, this complete PC-like setup combines the device with a Smart Magnetic Keyboard, a precision mouse, and the M-Pencil, giving students a versatile, all-in-one workstation to study, create, and present anywhere.

More than representing the brand, student ambassadors will test the full HUAWEI ecosystem and see how it elevates their campus life. The program helps them grow their digital presence and welcomes them into a community of peers who are just as driven, creative, and ready to make their mark. As the academic landscape continues to evolve, HUAWEI empowers students to achieve their goals by enabling them to study, create, and present anywhere, helping them unlock their full academic potential.

Empowering Personal and Creative Growth

The HUAWEI Campus Ambassadors program offers rich experiences designed to help students grow personally and creatively throughout the school year. 

Campus ambassadors will gain firsthand access to the the ultimate PC-like tablets for schools such as the 4-in-1 HUAWEI MatePad 11.5 S 2026, which includes a precision mouse, a Smart Magnetic Keyboard, and the HUAWEI M-Pencil 3rd Gen. This versatile and PC-like device allows students to seamlessly integrate a complete suite of productivity and creativity tools into their daily routines, inside the classroom and beyond.

The program encourages students to strengthen their valuable and real-world skills, such as communication, digital storytelling, and collaborative networking. By actively participating in monthly campaigns, social calls, and exclusive brand activities, ambassadors are exposed to dynamic experiences that prepare them for future careers, leadership opportunities, and creative pursuits. This includes the chance to unlock exclusive internship opportunities with HUAWEI to jumpstart their professional journeys.

Building a Collaborative Student Community

At the heart of the program is a growing, vibrant community of student creators representing various schools across Metro Manila. Through monthly social calls, ambassadors will have unique opportunities to connect with fellow students who share similar passions for content creation, leadership, technological innovation, and active campus involvement. These meaningful interactions transform the initiative into a collaborative support system where students can freely exchange ideas, share experiences, and spark inspiration.

To further motivate participants, HUAWEI also introduces recognition-driven activities and exclusive rewards with other incentives that celebrate creative consistency throughout the duration of the program. Ambassadors who stand out each month will be featured as the “Ambassador of the Month” on HUAWEI’s official social media platforms and acknbowledged during community calls. 

Be a HUAWEI Campus Ambassador

Open to dedicated and influential students currently studying in Metro Manila, the HUAWEI Campus Ambassadors program is searching for individuals ready to take their creativity and campus presence to the next level. 

Interested applicants can join by submitting their application from June 1 to 14, alongside an optional creative introduction video to showcase their unique personality and commitment to the role. Shortlisted applicants will then advance to an online interview with HUAWEI.

Fifteen (15) selected student ambassadors will officially begin their campus ambassador journey during a grand launch event this June. Alongside exclusive perks, hands-on activities, real-world internship prospects, and enriching community experiences, HUAWEI will also give major recognitions and prizes to the top-performing ambassadors. 

Be a part of HUAWEI’s Campus Ambassadors. Submit your application today and get the chance to represent HUAWEI while unlocking exclusive perks, experiences, and opportunities throughout the school year.

Visit your nearest HUAWEI Experience Stores or HUAWEI’s Facebook Page to know more.

SM Supermalls launches Sustainability Digest

MANILA, Philippines — SM Supermalls has unveiled the “SM Supermalls Sustainability Digest 2025: Work and Wins.” The inaugural report showcases how sustainability is woven deeply into SM’s core strategies, ensuring its nationwide network of most-loved Supermalls remain safe, resilient, and environmentally responsible for the benefit of Filipinos and the communities that surround its business.

The comprehensive report spotlights SM’s environmental efforts that stem from the sustainability pillars of energy, water, and waste. Through the digest, SM Supermalls reinforces its commitment to blending environmentally responsible practices into its operations focused on creating more resilient communities and advancing environmental management. 

“What makes the sustainability approach of SM Supermalls unique is the scale in which we are able to implement our hard work. For us sustainability is not about mere compliance. It is deeply embedded in every aspect of operations across our nationwide network of most-loved Supermalls to serve our customers and communities better,” said Joaquin San Agustin, SM Supermalls Executive Vice President for Marketing. 

SM Supermalls’ dedication to environmental responsibility dates back to the 90s, when Mr. Hans Sy, current Chairman of the Executive Committee of SM Prime Holdings, pioneered resource-saving initiatives, particularly by leading the installation of sewage treatment plants that recycle water for irrigation, sanitation, and air-conditioning. 

Today, SM’s environmental efforts continue to evolve through integrated solutions in renewable energy, water stewardship, and waste management across its mall operations nationwide.

On energy efficiency, SM Supermalls Vice-President for Mall Operations Junias M. Eusebio highlighted the company’s increased reliance on renewables to support its long-term sustainability goals. “Not all solar energy can power the whole supply. But rather, it complements the energy mix of the grid plus the solar energy we generate.”

SM’s environmental programs have also expanded to involve broader customer touchpoints for deeper community engagement across the Philippines. 

“Our scale gives us the unique privilege of involving our customers and communities across the country in the shared journey toward sustainability. SM not only strives to implement measures that preserve our natural resources, we also empower everyone to engage with customer touchpoints on sustainability at their most-loved SM mall,” said Liza B. Silerio, SM Supermalls Vice President for Corporate Compliance and Sustainability.

SM’s executives for sustainability and mall operations highlight its initiatives for water conservation, energy efficiency, and waste management. (L-R: Engr. Liza B. Silerio, SM Supermalls VP for Corporate Compliance and Sustainability; Junias Eusebio, SM Supermalls VP for Operations)

Moreover, SM Supermalls enhances community resilience against natural disasters by continuously upgrading its rainwater catchment basins, automated weather stations, and earthquake-monitoring systems. SM Supermalls has carried Mr. Sy’s vision forward by making sustainability a core part of how its malls are designed, managed, and operated. 

Together with government institutions, local government units, stakeholders, and volunteers, SM Supermalls has strengthened its role in working for a cleaner, greener future for all. 

Additionally, SM Prime’s Net Zero 2040 goal envisions powering malls with renewable energy to reduce greenhouse gas emissions. These objectives align with the United Nations Sustainable Development Goals that integrate environmental action and resilience-building. 

SM Supermalls recognizes its vital role in building communities and protecting the environment. Join the SM Green Movement by participating in sustainability programs at your most-loved SM Supermall.

SM Active Hub Leads the Philippine Pickleball Boom with 86 Courts Nationwide

MANILA, Philippines, May 2026 — The country’s fastest-growing sport has found its biggest stage at your most-loved SM Supermalls. Through SM Active Hub, SM continues to redefine malling by turning its spaces into a leading destination for sports, wellness, and community experiences.

Long before it became a retail trend, SM was already building sports and recreational spaces, evolving its malls into vibrant hubs where communities can move, connect, compete, and unwind.

In 2026 alone, SM Active Hub accelerated its massive nationwide expansion with the opening of new pickleball courts across key SM malls, bringing its total footprint to a staggering 86 pickleball courts in 29 malls nationwide — the largest mall-based pickleball network in the country today. From Luzon to Mindanao, SM continues to make the sport more accessible to Filipinos while cementing its position as the dominant and most expansive pickleball destination in the Philippines.

Beyond infrastructure, SM Active Hub has staged over 100 tournaments, open-plays, and clinics nationwide, cementing its role as one of the country’s most active tournament organizers. Headlining 2026 is the SM Pickleball Super Series Year 2 with Toby’s Sports, following successful legs at SM North EDSA and SM Mall of Asia, alongside the ongoing SM Active Hub Pickleball Trio Challenge across SM malls.

The season features qualifying legs in SM City Bicutan, SM City Sta. Mesa, SM City Santa Rosa, SM City Marikina, and SM Center Muntinlupa, culminating at Four E-Com Center, SM Active Hub’s newest six-court venue.

Further solidifying its position as the country’s premier pickleball hub, SM Active Hub has now welcomed nine international professional pickleball players to its courts, bringing world-class talent closer to Filipino communities.

Leading the 2026 roster is 16-year-old Filipino-Canadian phenom McKonner Dy, a Canadian national champion and league draftee. As part of SM Active Hub’s “Here to Move” campaign, he toured multiple SM malls from April 9 to 12, joining exhibition games, meet-and-greets, and activations including Night Glow at SM City Cabanatuan, SM Center Muntinlupa, and Neon Paddle at SM Center Antipolo Downtown.

SM courts also welcomed globally recognized pickleball star James Ignatowich, a PPA Champion, former World No. 3 in Mixed Doubles, and Co-Founder and CEO of RPM Pickleball, who headlined the Toby’s Pickleball Super Series event at SM North EDSA and delivered thrilling high-level matches for local fans.

In 2025, SM Active Hub hosted Filipino-American pro player Lauren Mercado, based in the U.S. and ranked #1 U18 in Nevada and #10 U18 in the U.S., who toured multiple SM malls and shared her expertise with local players, strengthening SM’s sports ecosystem.

Beyond competition, SM Active Hub is transforming pickleball into a vibrant social and lifestyle movement through immersive, Instagrammable experiences for today’s active communities.

Adding to the growing ecosystem are unique community-driven concepts such as the launch of the Pink Paddle Club at SM City East Ortigas, the vibrant Pickleball Night Glow at SM City Cabanatuan, the opening of the pickleball courts at SM Center Muntinlupa, and the energetic Neon Paddle activation at SM Center Antipolo Downtown. These colorful, high-energy experiences have redefined how Filipinos enjoy sports by blending fitness, entertainment, music, nightlife, and community into one maxed-out experience. 

At SM Mall of Asia, professional pickleball player and APP Malaysia Gold Medalist Ryan Fu headlined the SM Active Hub anniversary celebration last April 11 and joined mini exhibition matches during the Women’s Month activation, helping introduce the sport to beginner and lifestyle audiences.

Meanwhile, six foreign pickleball players and content creators from lifestyle collective The Friday Crew turned Four E-Com Center into a vibrant social sports hub last May 17 through games, meetups, and giveaways — showing how pickleball has evolved into a full-scale social movement.

“Through SM Active Hub, we continue to lead pickleball’s growth in the Philippines by making the sport more accessible, inclusive, and community-driven. With the country’s largest network of courts, tournaments, and activations, SM Supermalls has become the biggest and most dominant advocate of pickleball and active lifestyles, reflecting how Filipinos are embracing more social and experiential ways to stay active,” said Joseph Francis V. Silva, Senior Assistant Vice President for Operations of SM Sports & Leisure Centers.

Through the SM Malls Online App, mallgoers can discover pickleball events, book courts, and join clinics nationwide. The SM Active Hub community now has over 130,000 members, with access to sports updates and exclusive perks across SM malls.

As pickleball surges nationwide, SM Supermalls is no longer just participating—it is leading the movement. Through accessible sports spaces and innovation, SM Active Hub shapes how Filipinos gala to the max—live, play, compete, and connect.

Ready to pick up a paddle? Join the SM Active Hub community and experience pickleball at its best. Download the SM Malls Online App to book courts, join clinics, and stay updated on events across 29 malls nationwide.