Coca-Cola Philippines Wins Dual Honors at Synergy-YouGov Awards, Topping Trust and Value Rankings Among Filipino Consumers

MANILA, Philippines– Coca-Cola Philippines received two recognitions at the Synergy-YouGov Awards held on April 24, 2026, securing the #1 spot in Net Reputation among Sustainability Advocates and emerging as the #1 Most Improved in Net Perceived Value in the Non-Alcoholic Beverages sector.

The accolades underscore Coca-Cola Philippines’ position as a trusted and relevant brand in the country built on consistent actions, strong community connections, and a focus on delivering quality and value in everyday moments.

Trust built through consistent action

Coca-Cola Philippines ranked first in Net Reputation among sustainability advocates, a measure that reflects whether people feel proud or hesitant to be associated with a brand. The result underscores the role of consistency and accountability in building trust.

Maria Christine Ponce-Garcia, Director for Public Affairs, Sustainability and Communications at Coca-Cola Philippines, said the recognition speaks to something the company has long worked toward.

“This award isn't just recognition. It's a reflection of trust. The kind that takes years to build and speaks louder than any campaign ever could. To be seen as a company people are proud to be part of — that means everything," Ponce-Garcia said after receiving the award.

Coca-Cola Philippines’ sustainability work—including waste management, water stewardship, and wellbeing initiatives—is central to that trust. The recognition highlights how these efforts contribute to stronger credibility and long-term relationships with consumers. 

"Being a trusted company means contributing in ways that are meaningful not just to our business, but to the communities we serve," Ponce-Garcia added.

Value rooted in everyday Filipino Life

Coca-Cola Philippines also ranked as the Most Improved brand in Net Perceived Value in the Non-Alcoholic Beverages sector, recording the highest year-on-year improvement between 2024 and 2025. Net Perceived Value measures whether consumers believe a brand offers genuine value for money in terms of meaningfully delivering on what it promises, not just its price point.

Ponce-Garcia said value is about more than the product itself: Value was never about the price tag. It's about what people feel when they choose you — the confidence that they made the right call. That means delivering quality without compromise, staying within reach, and being there for the everyday moments that shape people's lives.

In the Philippines, this connection is shaped by strong local relevance. Coca-Cola continues to engage communities and remain part of daily routines, reinforcing its role beyond refreshment.

“We believe value is built by consistently delivering what people expect, showing up in ways that are reliable, relevant, and part of daily life. That’s what allows Coca-Cola to be not just a product, but part of everyday moments, shared meals, celebrations, and simple, everyday connections,” Ponce-Garcia noted.

Continuing to earn trust and deliver value

Presented by Synergy Market Research + Strategic Consultancy, the Synergy-YouGov Awards combine Synergy’s brand and communications expertise with YouGov’s data and insights platform to measure brand health and perception, including reputation, value, and consumer sentiment. These rankings are grounded in consumer data, reflecting how people assess brands over time.

Coca-Cola Philippines’ consistent efforts in sustainability and visible action for community wellbeing contribute to strong positive sentiment within these categories.

The dual recognition also strengthens Coca-Cola Philippines’ focus on trust and value as core to its relationship with consumers. It reflects the collective efforts of its employees, partners, and communities in delivering consistent impact.

For Ponce-Garcia, the awards are an affirmation and a commitment: "We know that trust is earned and that we must continue to prove it. We will continue to keep improving, to keep listening, and to continue delivering value for our consumers and for society, to refresh the world and make a difference."

To learn more about Coca-Cola Philippines, visit https://www.coca-cola.com/ph or follow us on Facebook and Instagram.

SM Supermalls and PMAP to expand job and upskilling opportunities nationwide

SM Supermalls and the People Management Association of the Philippines (PMAP) formally strengthened their commitment to empowering Filipino job seekers through the signing of a Memorandum of Understanding (MOU) held at the SM Supermalls Headquarters in Pasay City. This partnership reflects SM’s steadfast support for PMAP’s HumanITy mission—a vision that emphasizes a human-led, digitally enabled, and future-ready Philippines.

Building on the success of their previous career fair collaboration, the partnership aims to expand the reach of nationwide job fairs while introducing more upskilling opportunities designed to help Filipinos become more prepared for the evolving demands of today’s workforce.

SM Supermalls President Steven T. Tan and PMAP President Engelbert T. Camasura, together with key executives and representatives from both organizations.

Through this collaboration, SM Supermalls and PMAP aim to create more accessible platforms that connect employers with qualified talent across different regions in the country. Beyond job matching, the initiative also highlights the importance of continuous learning and workforce readiness through career development and upskilling initiatives.

As one of the country’s largest most-loved mall networks, SM Supermalls continues to transform its spaces into venues that create meaningful community impact — from employment opportunities and government service access to programs that support growth and empowerment for Filipinos.

With PMAP’s extensive network of HR and people management professionals nationwide, the partnership is expected to further strengthen regional career fair programs and bring more opportunities closer to local communities.

Together, SM Supermalls and PMAP reaffirm their shared mission of helping build a more inclusive, future-ready, and digitally empowered Filipino workforce through accessible employment and learning opportunities nationwide. 

Score a Goal at Solaire Resort North andWatch the FIFA World Cup 2026™

Kick the 2026 World Cup fever into high gear at Solaire Resort North where matches will be broadcasted live for all the passes, plays, and goals delivered in real time. Quezon City’s first and only five-star integrated resort brings the game to its patrons as every game will be available to catch from each room and suite, various outlets, and more from June 12 to July 20 only.

This season, don’t miss the exciting plays to be made as Solaire Resort North becomes the place to experience the World Cup 2026 matches in its full glory. Whether it be from a five-star hotel room, or while getting a good workout in at the gym, all the way to crowd-favorite restaurants, guests are invited to join the fun in the heart of the city.

Catch round-the-clock broadcasts for live coverage of 104 World Cup matches featuring 48 teams, all from the comfort and privacy of any room or suite in the property alongside exclusive amenities and in-room dining services. Continue the adventure with early-morning live matches at Fresh for an energized start to the day, with games playing all morning, available to be enjoyed with a hearty breakfast spread to fuel the fun.

Extend the exhilaration into the evening and beyond with a 24-hour broadcast that brings patrons bites and curated craft beverages any time of the day at Dragon Bar. When it comes to high-stakes plays on the field, witness the finals and more of the excitement in a premium energetic area reserved especially for fans at Quezon Club for the best of the championship. Be part of the fan zone with exclusive platters prepared to carry diners through start until the final goal.

Football lives in each corner of Solaire Resort North this World Cup 2026. For reservations and inquiries, visit Solaire Resort North, call +632 8888 8888, or email snrestaurantevents@solaireresort.com.