Thursday, July 21, 2022


Japanese Breakfast


Japanese Breakfast, the musical project of GRAMMY nominated artist and New York Times Best Selling author Michelle Zauner, shares a Korean language version of their hit single “Be Sweet” featuring guest vocals from So!YoON! of Se So Neon.

We thought it would be fun to put out a special Korean version of ‘Be Sweet’ preceding our upcoming performance in Seoul. Im very grateful Yaeji helped me with the translation over a year ago,” says Zauner. “So!YoON! is one of my favorite indie artists in Seoul right now and I’m so happy we got to collab.

Japanese Breakfast is currently on tour, dates include headline shows, festival stops at Newport Folk, Fuji Rock, Incheon Pentaport, Primavera, and dates with Yeah Yeah Yeahs, Florence + The Machine, Yo La Tengo, The Linda Lindas and Cate Le Bon. All dates below.





Earlier this year Zauner was named one of the most influential people of 2022 by TIME Magazine for their annual Time100 issue and Japanese Breakfast played Saturday Night Live’s Season 47 finale.


Zauner’s acclaimed memoir, Crying In H Mart, which she’s currently adapting for the screen for MGM’s Orion Pictures, has been on the New York Times Best Seller list for 51 weeks.


Jubilee, the band’s GRAMMY nominated critically acclaimed album, is out now via Dead Oceans.



7/23 - Philadelphia, PA @ The Dell Music Center ^ $

7/24 - Newport, RI @ Newport Folk Festival

7/26 - Honolulu, HI @ The Republik

7/31 - Niigata, JP @ Fuji Rock Festival

8/6 - Incheon, South Korea @ Incheon Pentaport Rock Festival

8/14 - Seattle, WA @ Day In Day Out Festival

8/26 - Stanford, CA @ Here And There at Frost Amphitheater

8/28 - Longon, EN @ All Points East Festival

9/2 - Nelsonville, OH @ Nelsonville Music Festival

9/3 - Denver, CO @ Here And There at The Mission Ballroom

9/15 - Louisville, KY @ Bourbon & Beyond

9/17 - Bentonville, AR @ The Momentary ^

9/28 - New Haven, CT @ College Street Music Hall ^

9/29 - Boston, MA @ Roadrunner ^

9/30 - Baltimore, MD @ Baltimore Soundstage

10/1 - Queens, NY @ Forest Hills Stadium ~

10/4 - Vancouver, BC @ Rogers Arena #

10/6 - Los Angeles, CA @ Hollywood Bowl ~

10/7 - Portland, OR @ Theater of the Clouds #

10/8-9 - Austin, TX @ ACL Festival

10/20 - Bristol, UK @ Marble Factory

10/21 - Leeds, UK @ Brudenell Social Club

10/22 - Glasgow, Scotland @ Old Fruitmarket

10/24 - Manchester, UK @ Albert Hall

10/25 - London, UK @ O2 Forum Kentish Town

10/26 - Amsterdam, NL @ Paradiso

10/27 - Berlin, DE @ Gretchen

11/6 - São Paulo, BR @ Primavera Sound São Paulo

11/12 - Santiago, CL @ Primavera Sound Santiago

11/13 - Buenos Aires, AR @ Primera Sound Buenos Aires


^ w/ Yo La Tengo

$ w/ Cate Le Bon

~ w/ Yeah Yeah Yeahs & The Linda Lindas

# w/ Florence + The Machine



So!YoON! is the moniker of solo project from Hwang Soyoon, frontperson of South Korean band SE SO NEON. Hwang first began her career as a musician forming SE SO NEON at the age of eighteen in 2016. Winning “Rookie of the Year” and “Best Rock Song of the Year” at the prestigious Korean Music Awards in their debuting year, SE SO NEON instantly became a name to look out for. Since then, SE SO NEON has garnered a dedicated following around the world having toured globally including their recent headlining tour in North America.


Beside the luminous success of her band, Hwang launched her solo act So!YoON! as a character separated from her existing gig in 2019. So!YoON! first released single “HOLIDAY” in April 2019, a month prior to full disclosure of self-titled album “So!YoON!”. Accompanied by a dazzling list of featured artists and producers from various genres ranging over Soul, Pop, Hip hop, Rock and Electronica, “So!YoON” marked a bold declaration of new genre of its own, dismantling preconceived categories of music.


So!YoON! released single “Wings” along with Thai singer-songwriter Phum Viphurit in 2020 which garnered over 9 million listens on Spotify. Continually expanding her artistic boundaries through global collaborations, So!YoON! also participated as official showcasing artist at SXSW in 2022.



Single Art Credit: Mary Vertulfo (download hi-res)


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