MARVEL-RELATED SEARCHES ON CAROUSELL OUTNUMBERED GAME OF THRONES’ BY OVER 14 TIMES

Kuala Lumpur, 22 April 2019 – This April will go down in history for two things, and two things only – the highly anticipated release of Marvel’s Avengers: Endgame and the final season of popular TV series, Game of Thrones (GOT).

Both premieres are happening so close together and the franchises have begun to occupy more and more of Carousell users’ minds, with over 30,000 searches on the classified marketplace for Marvel and GoT related listings.

Interest in both franchises naturally approached a fever pitch as each respective premiere date drew near, and this was reflected in Carousell’s search data. From January to April 2019, the total number of searches for Marvel increased by a little over 115%, and the total number of searches for GoT by a staggering 345%.

Both are cultural behemoths, with stories that span across years and an overwhelmingly large and intricately linked web of characters, culminating in April. Zooming into the first two weeks of the month, where the excitement really takes off, reveals how truly popular each franchise is among Malaysians.

Marvel-related searches in Malaysia completely dominated GoT-related searches, with more than 28,000 searches, outnumbering them by over 14 times. It has accounted for almost 0.24% of all searches made on Carousell in the past four weeks.

According to Carousell’s global in-app statistics, the most searched character of all time in the Marvel Universe is none other than the charismatic billionaire, Iron Man, with more than 500,000 searches to his name.

The original Avengers line-up, Hulk, Thor and Captain America also joined Iron Man as the top searched characters on Carousell. Meanwhile, bad (or misunderstood) guy Thanos, saw almost 100,000 searches, placing him just behind Spider-Man.

On the other hand, GoT’s protagonist Jon Snow is the most searched for character with more than 1,800 searches. Surprisingly, the Night King is a close second with just over 1,600 searches. A clear case of life imitating art, as Jon Snow and the Night King head for an epic showdown in the final season.

The most valuable Marvel-themed item sold on the app was a limited edition Avengers themed pinball machine for more than USD4,000 (RM16,595.60). Meanwhile, an entire set of 32 Game of Thrones Funko Pop toys was sold for USD610 (RM2,530.83) in Singapore.

If you’re looking to get your hands on any Marvel or GOT merchandise, look no further than Carousell. Even better, if you’re sitting on some themed merchandise, now it’s the time to make some extra money and list them on Carousell.

Download Carousell for iOS or Android, and visit https://my.carousell.com for more information.

About Carousell

Carousell is a classifieds marketplace that makes selling as easy as taking a photo, buying as simple as chatting. Launched in August 2012, Carousell now has a presence in seven markets across Asia. With almost 200 million listings, we are one of the world’s largest and fastest growing marketplaces in Southeast Asia, Taiwan and Hong Kong, and is backed by Rakuten Ventures, Sequoia India, 500 Startups, Golden Gate Ventures, DBS and EDBI. In Malaysia, Carousell has a diverse range of products in 34 categories, including fashion & beauty, lifestyle gadgets and muslimah fashion. Download the app for iOS or Android, and visit www.carousell.com for more information.

For Immediate Release CAROUSELL RECORDS 45.1 PERCENT SURGE IN LISTINGS DURING CHINESE NEW YEAR SEASON

Carousell, one of the world’s largest and fastest growing classifieds marketplaces, today shared that the number of listings on the platform rose by 45.1 per cent to 678,853 listings during Chinese New Year festive season. Women’s fashion, Men’s fashion, Health & Beauty products, Babies & Kids’ products, and Gadgets were the top five categories on the platform during the period.

This is compared to the the same period last year when listings on Carousell grew by 20 percent, proving that the platform is proactive in its approach to promoting decluttering, and selling unused and underused items in the house.

“The Chinese New Year festive season is when a household traditionally declutters as part of spring-cleaning and in preparation for the annual celebration. The surge in listings on Carousell this year shows that Malaysians are becoming more aware of each item’s value, and instead of throwing things out are choosing to list their preloved goods on Carousell,” said Tang Siew Wai, Country Head of Carousell Malaysia.

This year, Carousell has taken the initiative to drum up spring-cleaning and promote declutter, which led to the release of four videos online as part of its  “Sell on Carousell” campaign. The series that depicted a family of four conducting spring cleaning in preparation for the festive season has successfully garnered over 4.1 million views on various social media platforms.

Siew Wai also acknowledged that the rapid rise in Internet adoption across Malaysia also contributed to the surge. “More Malaysians can now access to Carousell to conveniently buy and sell preloved goods at a reasonable price.”

On 11 January 2019, the Malaysian Communications and Multimedia Commission (MCMC) announced that a total of 87.4 percent of Malaysia’s population uses the Internet compared to 76.9 percent in 2016. The statement also indicated that digital transactions are also on the uptrend as Internet users are the catalysts in developing a wider digital ecosystem in the country.

A survey conducted by Carousell in late 2017 revealed that 46 percent of Carousellers in Malaysia owned up to nine unused or underused items at home. Only 29 percent of this group would go on to sell their items for additional income.

There remains plenty of opportunities for Malaysians to discover the joy of decluttering and earn some extra cash at the same time.

For more information, follow Carousell on https://my.carousell.com or download the Carousell app from the Apple Store or Google Play Store.

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About Carousell

Carousell is a classifieds marketplace that makes selling as easy as taking a photo, buying as simple as chatting. Launched in August 2012, Carousell began in Singapore and now has a presence in seven markets across Asia. With over 185 million listings, we are one of the world’s largest and fastest growing marketplaces in Southeast Asia, Taiwan and Hong Kong, and is backed by Rakuten Ventures, Sequoia India, 500 Startups, Golden Gate Ventures, DBS and EDBI. In Malaysia, Carousell has a diverse range of products in 34 categories, including fashion & beauty, lifestyle gadgets and muslimah fashion. Download the app for iOS or Android, and visit www.carousell.com for more information.

Carousell’s #MakeSpaceForLove Helps Malaysians to Declutter Their Exes’ Items on Valentine’s Day and Chap Goh Mei

Kuala Lumpur, 19 February 2019 – Valentine’s Day is over but the Chinese community celebrates Chap Goh Mei (Chinese Valentine’s Day) today. In conjunction with the month of love, Carousell Malaysia launched a campaign, #MakeSpaceForLove, to encourage Malaysians to let go and sell their ex’s items of its marketplace.

“Decluttering your ex’s items is one of the most effective ways to move on from a failed relationship and find something better for yourself. We expect that more Malaysians will follow suit to make space for new love,” said Tang Siew Wai, Country Head of Carousell Malaysia.

Last year, 5,733 Malaysians transacted on the classifieds marketplace during Valentine’s Day and that number has increased by 15% to 6,596 transactions this year. It’s clear that that Malaysians are utilising Carousell in more and more unique ways.

The campaign that took place on its marketplace also initiated a contest where users are required to illustrate the reason behind the selling of their ex’s items. Winner of the contest, @bubblejasmine said, “I am selling my book, ‘The Infinite Moment of Us”, because it has taught me unconditional love. Not all loves are meant to lasts (sic) forever but it is more important to understand the meaning of true love.”

It is not over until you declutter your exes’ items. For more information, follow Carousell on https://my.carousell.com or download the Carousell app from the Apple Store or Google Play Store.

MALAYSIAN INFLUENCERS JOIN CAROUSELL’S #PRELOVEDWITHLOVE FOR CHARITY DRIVE

Carousell, one of the world’s largest and fastest growing classifieds marketplaces, has embarked on a journey with local personalities and KOLs for a charity drive this December.

The public campaign that began on 1 December 2018 has received over 2,000 listed items on Carousell for Ti-Ratana Welfare Society to pick and select the items they need for their homes.

Influencers Ayra Messi and Siti Amirah Dayana Mohd Amerullah, have also donated their pre-loved items as a show of support for the campaign.

Ayra Messi

“I have always wanted to be a philanthropist ever since I was a young, but I realised that money was not needed to have a beautiful heart. I will continue to do anything to help those in need.”

“There is never a perfect time to give, but there are always people in need out there. The best and only way I know is to multiply that happiness and share it with the opportunity with others. Carousell’s #PrelovedwithLove campaign is the chance and opportunity for us to do some good deeds, and we should not miss this opportunity.”

Siti Amirah Dayana Mohd Amerullah

“Carousell approached and ask if I am interested in the campaign, and I immediately agreed to it, knowing that giving is always better than receiving. The #PrelovedwithLove campaign is the opportunity for us to encourage people to give.”

“I have donated some of my books, stationaries, a watch, and some everyday items that will be helpful especially to the children. I believe the end goal here is to see their smile and joy, as well as to provide them with a conducive and healthy living environment.”

Members of the public who are interested in participating in the campaign can list their items on Carousell with the hashtag #PrelovedwithLove tagged with an RM0 price tag. Members of the Ti-Ratana Welfare Society will select the items needed from the listings.

For more information and to participate in the campaign, visit https://my.carousell.com or download the Carousell app on Apple Store or Google Play Store.

About Carousell

Carousell is a classifieds marketplace that makes selling as easy as taking a photo, buying as simple as chatting. Launched in August 2012, Carousell began in Singapore and now has a presence in seven markets across Asia. With over 171 million listings, we are one of the world’s largest and fastest growing marketplaces in Southeast Asia, Taiwan and Hong Kong, and is backed by Rakuten Ventures, Sequoia India, 500 Startups, Golden Gate Ventures, DBS and EDBI. In Malaysia, Carousell has a diverse range of products in 34 categories, including fashion & beauty, lifestyle gadgets and muslimah fashion. Download the app for iOS or Android, and visit www.carousell.com for more information.

About Ti-Ratana Welfare Society

Ti-Ratana Welfare Society is a charitable organisation registered on 9th February 1994 under the Registrar of Societies Act. It has a President and committee elected yearly by its members to oversee its operations, with Chief High Priest Most Ven. Datuk K. Sri Dhammaratana Nayake Maha Thera as its Founder and Advisor.