Beyond COVID-19, HIV and other Illnesses Deserve Attention Too

The COVID-19 pandemic’s wide-reaching and extraordinary effects particularly to public health and the medical field has, unfortunately, created other grave consequences that have come unnoticed. As focus, as of late, has been on the novel coronavirus, attention on other equally critical illnesses and diseases has seemingly taken a back seat.

Among these illnesses, the World Health Organization (WHO) identifies Tuberculosis or TB, Malaria, and HIV as the among the most serious. In fact, the WHO notes, TB claims 1.5 million lives a year, while NGO Frontline AID states that 38 million people live with HIV worldwide. Of this, 12.6 million or 33% have been unable to access HIV treatments during the pandemic induced lockdowns.

The impact of COVID-19 on HIV programs and patients

A report from UNAIDS reveals that one in four people living with HIV have reported problems with gaining access to important medications. Similarly, HIV programs are among those that have had disruptions in services, with up to 85% of existing programs affected based on a survey by The Global Fund, a partnership that mobilizes and invests funds to support programs towards AIDS, Tuberculosis and Malaria.

Of even greater concern, Frontline AIDS further observes, is how the coronavirus, alongside HIV and AIDS, has a greater impact on people who are already marginalized. Specifically, it is those most affected by HIV who will feel the brunt of the effects of the coronavirus, especially with how lockdowns and quarantines have made access to much-needed antiretroviral medicines, not to mention visits to hospitals and health centers, extremely difficult.

The importance of HIV protection and prevention

In light of the above situation, and in view of recent data from the DOH-Epidemiology Bureau that shows 2,818 newly-confirmed HIV-positive individuals from January to March of this year, protection from HIV is truly the best way forward.

Actively doing its part in informing the public on the importance of protection, preparedness and education regarding HIV is Durex. Through its latest multimedia Protection & Preparedness Education (PPE) campaign—featuring vlog collaborations, online university talks, and e-learning videos—Durex wants the public to be properly informed and kept safe from HIV during this pandemic. The public is also enjoined to visit Durex Philippines’ official Facebook Page and YouTube Channel, where they can be kept up-to-date and informed.

And since no one is invulnerable to catching HIV in these times, being prepared in encounters – to always come prepared – is a must. And clearly, as we all do our share in preventing the spread of COVID-19, we must also be responsible in protecting ourselves and others from catching HIV.

Here’s How We Can Create an HIV-Free World in the Next Normal

Inevitably, there are numerous issues of importance that have taken a backseat because of the ongoing pandemic. One of them is HIV, which has not only been a cause for concern for those in the LGBTQIA+ community, but the entire human race as well. And while the DOH recently announced that HIV cases have gone down by an astounding 68% in the 2nd quarter of 2020, they also note that it is no cause for celebration.

Whether the number of cases has truly gone down or is simply unreported due to lockdowns across the country, the fact remains that there are still new cases daily. In fact, before the pandemic, DOH statistics revealed that the country averaged 35 cases on a daily basis.

While we have movements and events like Pride Month that promote HIV-awareness alongside gender equality, bringing awareness to this cause, even while on lockdown, should not stop. There are actually some ways to raise the alarm and bring the issue of HIV to the fore. Here are a few:

Accept

A good first step—especially for those who are still on the fence and have reservations on the matter—would be to acknowledge and accept that people are free to identify themselves as they wish and that there is no one way to express one’s self and one’s love—not to mention that HIV exists. With this first step, individuals will have a much easier time trying to understand and empathize with each other and possibly help each other overcome challenges such as HIV, gender inequality, and other similar issues.

Educate

One of the many benefits of this fast-paced, digital world we live in today is that seemingly-unlimited information is readily available within our fingertips. This is key because part of creating an HIV-free world also entails learning more about it, the groups of people who usually contract it, and ways in which the virus can be eradicated.

Advocate

With a clear understanding on HIV, creating a world without it would mean spreading the word, engaging in discourse, and spreading your knowledge to uninformed people. In advocating, one can also learn more through likeminded people looking to express themselves as well.

Heed

Lastly, in order to disseminate information and knowledge further while building a sense of community, it would be good to take action and support calls and campaigns such as Durex’s “No One Way Love All Ways” Campaign that supports and promotes all ways of living and expressing.

“A big challenge in the fight against HIV has always been the lack of acknowledgement and proper education on the matter.” Said Dr. Rica Cruz, Licensed Psychologist, Sex Therapist and Educator. “While our current situation presents difficulties as physical events cannot be staged, the opportunity to use available technologies such as social media and online webinars can also be utilized to our advantage. These are excellent tools for spreading the word to a wider audience from the comforts of our home while still being safe in more ways than one.”

Make your Partner Feel Protected this Valentine’s Day

Valentine’s Day has always been about spending that singular day once a year with your special someone—going out on an unforgettable date, buying each other gifts, or spending intimate moments together.

While these traditional ways of celebrating will always be there, no doubt one of the best ways to express your love is to really make your partner feel safe and protected—more so by using proper protection such as condoms.

Together with preventing unwanted pregnancies with a 98% effectivity rate, condoms, when properly used during sexual intercourse, has been proven to be one of the best ways to prevent the spread of sexually transmitted infections (STIs) such as HIV or Human Immunodeficiency Virus.

Figures from the Commission on Population (POPCOM) shows how more adolescents engage in premarital sex, with 500 teenage girls giving birth every day. Similarly, HIV cases are on the rise in the country, with UNAIDS reporting that the number of new infections in the Philippines has more than doubled, something not to be taken lightly.

With all of these, having a condom at the ready simply shows your partner how much you really care this Valentine’s Day, which incidentally is also National Condom Day. It’s a reflection of how you both have your health and wellness in mind, and is as well a sign of deep respect and, ultimately, love and affection. And buying condoms need not to be an embarrassing experience anymore.

Thankfully, brands such as Durex make condoms accessible sans the awkwardness associated with purchasing them. Aside from making them available in retail outlets such as pharmacies, groceries and convenience stores, Durex condoms can now also be bought through online through sites like Lazada, with the available option of ‘privacy guaranteed packaging’ wherein condoms can be packed in ‘discreet books’ that really do look like an honest-to-goodness book on the outside.

So this Valentine’s season, express your love in the most meaningful of ways, show how much your partner means to you, and always come protected.

Vicks’ #TouchOfCare Campaign Creates Awareness for Children Infected with HIV

Manila, Philippines, A strong follow up from its 2018 #TouchOfCare video, Vicks once again releases another true-to-life story on the transformative power of care, to celebrate the extraordinary stories of the people who have lived it by their actions. This time, it centers on a child infected with HIV and a woman whose love and care paved way for the transformation of both their lives. This is a powerful story that aims to challenge current beliefs, social norms, definitions, and stereotypes; a bold move aimed to address issues on discrimination.

Vicks, a brand synonymous with Generations of Care globally, continues its mission on transforming people’s lives with the power of care with the belief that it is Care that makes a family, and not the other way around. The brand’s #TouchOfCare campaign brings to the surface societal taboos and sheds light on them to inspire change in perspectives and preconceived biases. It reveals how anybody with a loving touch of care has the capability to transform another person’s life.

“The purpose of the Vicks brand is rooted in care. With our #TouchOfCare campaign, we aim to share stories where people have transformed lives of others through their extraordinary acts of care. The story of “Agnes” was one such story which just needed to be told. We hope the campaign inspires more people to transform lives and transcend social norms, definitions and stereotypes through their own acts of care.”

-       Akhilesh Negi, P&G Brand Director Healthcare APAC

The 4-minute video heroes a child who was born with HIV infection. When his mom died from the disease, the 4-month old was handed by his immediate family to Agnes, his mom’s friend. Captured in the story is how Agnes later on found out about the child’s condition, and instead of turning away from the unexpectedly difficult situation, she committed to raise him and showered him with love and care. It was the start of a beautiful life transformation for the two; revealing how Agnes fought for child’s life against all ridicule and discrimination from the people around them. Today, with Agnes’ unfaltering love and care, the child is 4 years old and his HIV infection lays dormant in his body.

To watch the video visit: https://www.facebook.com/VicksPhilippines/videos/316478069224916/

“With the Touch of Care campaign, we are passionate about telling powerful stories of love. The story of Agnes just grabbed us from the start and we felt this moving tale of mother and son, amidst their challenges, was something we want to share with the world. This is the power of care that Vicks celebrates, for when you choose it, you have a hand in transforming another person’s life and make it better.”

-       Lester Estrada, P&G Philippines Marketing Director

Vicks believes that sharing Agnes’ story will create a ripple effect that inspires people to look past the current beliefs, social norms, definitions, and stereotypes placed on people, and ultimately creates a transformative power of care. The brand also wants to create societal awareness for children born with HIV in order to change society’s beliefs and perspectives towards them. Vicks is committed to amplifying inspiring stories that show the transformation of human lives when people give a touch of care.

“While brands have the power to lead conversations and influence culture, it is ordinary people in their everyday lives who actually inspire these brands to reflect relevant realities in our advertising. This extraordinary ability of a person to transcend every imaginable boundary to feel and care for another life, another human being, continues to be the inspiration for Vicks’ "Touch of Care" campaign across multiple geographies. To celebrate the lives, amplify the stories and support our everyday heroines and heroes is a privilege for our brand.”

-       Ajay Vikram, Publicis Singapore Chief Creative Officer, Global Clients

Vicks has partnered with Project Red Ribbon (a partner of Department of Health - National AIDS/STI Prevention and Control Program and is associated with the World Health Organization and UNAIDS). This partnership aims to give the same love and care seen in the film to the children under the “Duyan Project”. “Duyan”, a Filipino noun which means “cradle”, aims to provide care and support to children with HIV in the Philippines. Through the said program, they will be given care, love and attention, to improve their quality of life until they are once again healthy and can go back to school.

To know more about HIV, Project Red Ribbon, and the “Duyan Program” visit https://www.hivphilippines.com/duyan-program

https://www.hivphilippines.com/definitions

http://www.unaids.org/en/regionscountries/countries/philippines

https://www.doh.gov.ph/aids-hiv

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Ambi Pur®, Ariel®, Dawn®, Downy®, Gillette®, Head & Shoulders®, Joy®, Olay®, Oral-B®, Pampers®, Pantene®, Rejoice®, Safeguard®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands. 

DJs Slick Rick, Tony Toni, and Sam YG Talk Sex Among Young Adults

They are known for casually making green jokes and getting away with the most exciting (and sometimes erotic) discussions “on air”, to the delight of their amused fans and listeners, especially those caught in early evening traffic or stuck in offices with OT work.

The trio of radio disc jockeys Slick Rick (Eric Virata), Tony Toni (Tony Bueno) and Sam YG (Sam Gogna) have made Magic 89.9’s Boys Night Out (BNO) a legendary radio talk show in the early evening time slot, especially with their crazy antics, uniquely challenging games with celebrity guests, and the most candid opinions about love, sex and anything in between.

So, it was no surprise that the “bad boys of radio” have actively taken on an advocacy that is within their “area of expertise”, yet one that tackles an issue brought about by unprotected sex—HIV infection.

As advocates of Durex Philippines’ “Always Come Prepared”, a campaign geared towards raising awareness on human immunodeficiency virus infection, especially among young adults, the trio have gone out of their way to engage their listeners about the dangers of the virus and what infected people can do to get treatment.

“The HIV/AIDS infection is a global health problem that started decades ago. Yet today, its prevalence is still growing and now affects young Filipino adults. This is what convinced us to help out, especially since we realized the potential impact of us talking to our listeners and fans about this concern,” said Tony Toni.

Latest figures from the HIV/AIDS & Anti-Retroviral Therapy (ART) Registry Data indicate that 31 new HIV infections are diagnosed daily and 1 of every 3 new cases are from 15 to 24-year-old individuals.

Aside from raising awareness about HIV in their radio show, the Boys Night Out trio also visited the Far Eastern University and Lyceum of the Philippines University and partnered with the FEU Central Student Organization and the LPU Manila Central Student Government for a sex education and HIV awareness talk among thousands of students. Known for their antics, the Boys Night Out trio and Durex share the same advocacy to remove the taboo on conversations about sex and HIV to raise awareness about the issue and potentially save lives.