Shopee Kicks Off 11.11 - 12.12 Big Christmas Sale, Aims to Make E-Commerce for Everyone

MANILA, OCTOBER 22, 2020 - Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, launches its annual 11.11 - 12.12 Big Christmas Sale. It comes off the back of its successful 9.9 and 10.10 shopping events, reflecting the continued growth of e-commerce in the region. This 11.11 - 12.12, Shopee further commits to uplifting communities, generating new opportunities for sellers and brands, and designing stronger shared experiences for shoppers, all as part of its broader vision to make e-commerce for everyone.

Martin Yu, Associate Director at Shopee Philippines, said, “E-commerce has made a profound impact on our lives, and especially so this year. This 11.11 - 12.12, Shopee will strengthen its efforts to ensure that everyone can discover the benefits and opportunities of e-commerce. We are fortunate to be at the forefront of this transformation in our region, and we want to continue creating livelihoods for local sellers and entrepreneurs, ways for people to shop and connect, and new paths to success for businesses.”

Here’s how Shopee plans to step up its support for communities, businesses, and consumers this 11.11 - 12.12 and beyond.

1. Creating impact for communities
Leveraging the digital ecosystem to support those in need

Shopee deepens its commitment to uplifting local communities with the launch of the 11.11 Big Charity Drive. This will occur in each of Shopee’s Southeast Asian markets, supported by trusted social organizations, top celebrities, and the biggest brands in Southeast Asia. The charity drive aims to raise awareness and donations for underprivileged children in the region. Shopee believes that all individuals, particularly the youth, should have the opportunity to succeed in the future digital economy.

In the Philippines, Shopee launches Shopee Bayanihan: Pamaskong Pambata with 11 of the most trusted foundations in the country, including Mano Amiga Philippines; World Vision Philippines; Young Focus for Education and Development Foundation, Inc.; Fundlife International, Inc.; GMA Kapuso Foundation, Inc.; Save the Children Philippines; Ronald McDonald House Charities of the Philippines, Inc.; Project Pearls, Inc.; Project Smile Philippines; Kythe Foundation, Inc.; and PGH Medical Foundation, Inc. Users can donate by purchasing donation vouchers and goods from partner brands’ CSR collections and co-branded live streams. Participating brands will donate a percentage of their sales to their foundation of choice.

2. Creating opportunities for all businesses
Unlocking e-commerce for sellers, small and medium enterprises (SMEs), and brands

The growth of e-commerce in Southeast Asia and Taiwan has created new opportunities for sellers, SMEs, and brands. This trend is reflected in Shopee, as the number of sellers on the platform increased by 60% year-on-year.

This has created greater diversity in the region’s e-commerce landscape, with aspiring and experienced sellers alike seeking to grow their businesses online. This means that there is no one-size-fits-all approach, as sellers face unique challenges at different stages of their digital journey. Shopee has widened its spectrum of support measures to help all sellers succeed, regardless of experience and size:

• Helping new and existing sellers cope with a global pandemic: Over 300,000 sellers, SMEs, and entrepreneurs in the region signed up for Shopee’s Seller Support Package within the first month of launch in April. New sellers also enjoyed 6x sales growth during Shopee’s 9.9 Super Shopping Day in September.

• Upgrading Shopee University to empower diverse groups of local sellers: Shopee has enhanced its Shopee University program, including digitalizing the curriculum and widening its online Seller Education Hub so that all sellers can level up their e-commerce skills. Recently, Shopee also partnered with Visa, USAID, Globe myBusiness, and the Quezon City local government unit to equip sellers with the financial, marketing, and e-commerce knowledge needed to succeed in the digital economy.

• Seller Masterclasses drive sellers to adopt new tools, adapt to new trends: In the Philippines, Shopee introduced its Seller Masterclass to help sellers leverage the benefits of livestreaming better. Popular streamers such as ClosetbyNikka2600, MyOutfitGallery, and cilebritee_shop shared exclusive tips for reaching more customers on Shopee Live.

Shopee also helped local and international brands connect and engage with the region’s digital-first shoppers. In 2020, Shopee co-created 600 Super Brand Days with top companies such as Disney, Samsung, and L’Oreal, who looked forward to growing their online presence and sales. The recent 10.10 Brands Festival also generated strong traction for brand partners, as traffic on Shopee Mall surged 2.5x the daily average.

3. Creating shared experiences
Forging communities, reinventing social shopping on Shopee

Shopee will continue to connect, inform, and inspire consumers across the region. Users can explore similar interests and discover better deals through Shopee’s shopping communities, while enjoying a more social shopping experience with Shopee’s enhanced in-app features.

Shopee connects like-minded consumers and caters to their online needs through communities such as Shopee’s Mom’s Club. Its over 1.5 million members enjoy one-stop access to top global brands for baby products, including Pampers, Enfa, and Nestle, as well as exclusive parenting content from mothers and experts.

For the new generation of digital luxury consumers, Shopee recently launched Shopee Premium, an exclusive destination offering direct access to authentic premium products, while allowing consumers to understand the brands more.

Shopee also enhanced its collection of popular in-app features to make online shopping even more social, fun, and rewarding:

• Enhanced social features: Shopee has upgraded its iconic in-app features to better connect sellers, brands, and users during the 11.11 - 12.12 Big Christmas Sale. New auction and polling features on Shopee Live will make the live shopping experience even more engaging. Shopee Feed has also been upgraded with live video “Stories” for real-time engagement between users.

Yu closed, “Shopee 11.11 Big Sale is our way of transforming a global phenomenon into one that truly belongs to our region. It continues the strong momentum of our successful 9.9 and 10.10 events, and builds on our long-term vision to transform the lives of people and businesses we serve. Join us as we make e-commerce for everyone at 11.11 this year.”

For more information about Shopee 11.11 - 12.12 Big Christmas Sale, visit https://shopee.ph/11-11.

Download Shopee for free on App Store or Google Play Store.


About Shopee

Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It was launched in 7 markets in 2015 to connect consumers, sellers, and businesses in the region.

Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. It offers a wide product assortment, supported by integrated payments and logistics, as well as popular entertainment features tailored for each market. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping brands and entrepreneurs succeed in e-commerce.

Shopee is a part of Sea Limited (NYSE:SE), a leading global consumer internet company. In addition to Shopee, Sea’s other core businesses include its digital entertainment arm, Garena, and digital financial services arm, SeaMoney. Sea’s mission is to better the lives of consumers and small businesses with technology.

Shopee Welcomes Kris Aquino as its New Brand Ambassador for the 11.11 - 12.12 Big Christmas Sale

MANILA, OCTOBER 20, 2020 - Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, introduces the Queen of All Media, Kris Aquino, as its new brand ambassador for the Shopee 11.11 - 12.12 Big Christmas Sale. Together with Kris Aquino, Shopee celebrates the festive season with weeks full of exciting in-app games, a star-studded TV special, and tons of amazing deals and promos this Shopee 11.11 - 12.12 Big Christmas Sale.

Martin Yu, Associate Director at Shopee Philippines, said, “Christmas is the biggest holiday in the Philippines, and we are excited to kickstart the celebrations with Kris Aquino as our new brand ambassador. Having Kris Aquino join our Shopee family demonstrates our continuous efforts to reach our long-term vision of making e-commerce for everyone. We want to connect with our Filipino users on a deeper level and help them enjoy the benefits of e-commerce this Christmas season. We will continue to surprise and delight shoppers at the Shopee 11.11 - 12.12 Big Christmas Sale and invite everyone to join in the fun with us.”

As the new brand ambassador, Kris Aquino will participate in a range of initiatives for the Shopee 11.11 - 12.12 Big Christmas Sale. Shoppers can look forward to the following:

• Kris Aquino’s highly anticipated on-screen appearances on TV and Shopee Live
• Engaging and entertaining Kris Aquino Tiktok videos on Shopee official account
• Mini-games on Facebook, Instagram, and Twitter where users can get the chance to win Shopee vouchers.
• Shopee themed Kris Aquino stickers on Instagram.

Shopee Bayanihan: Pamaskong Pambata

Additionally, Kris Aquino teams up with Shopee as the face of Shopee Bayanihan: Pamaskong Pambata. Together, they will help raise funds to support the Filipino youth’s health, education, and welfare through a digital charity sale, special live streams with leading brands, and user donations through the Shopee app. Partner organizations include PGH Medical Foundation, GMA Kapuso Foundation, FundLife, World Vision Philippines, Ronald McDonald House Charities, Mano Amiga, Young Focus Philippines, Save the Children, Project Pearls, Project SMILE, and Kythe Foundation.

Key highlights of the Shopee 11.11 - 12.12 Big Christmas Sale
From October 21 to December 12, shoppers can look forward to exciting games, amazing deals, and big discounts from leading brands.

• Unbeatable Christmas deals on Shopee: Users can enjoy free shipping with ₱0 minimum spend, daily 20% coins cashback on best treats like a Xiaomi 32-inch LED TV, a Dyson Cyclone Cordless Vacuum Cleaner, and Christmas baubles such as decorative ornaments and village nativity sets.
• ₱1 Deals: Consumers can expect ₱1 deals on selected items from various categories such as beauty, fashion, mobile, and stationery products.
• Exclusive deals from leading brands: Users can anticipate up to 70% off on 11.11’s leading brands such as Pampers, Nestle, Vivo, Globe, Havaianas, Unilever Beauty, Abbott, Garnier, realme, and Enfagrow.

Additionally, Closeup, Pond's, Lifebuoy, Dove, Creamsilk, TRESemmé, Colgate-Palmolive, Comfort, Nivea, ACE, Union Appliances, Kyowa, Patagonia Foods Philippines, Candy Corner, Inspi, Organic Official, Crown, Mikana, Shigetsu, Universal Robina Corporation, GSK - Sensodyne, and Goldriver Management (Beauti Drink Collaskin) will give out amazing deals. Shopee users can also enjoy fantastic promotions from brands like Spyder, SoFab!, Figlia, Herschel, Johnson & Johnson (Aveeno, Johnson's Baby, Modess, Neutrogena, Listerine), Garnier, Klean Kanteen, Nokia, and Robinson's Appliances.

Download the Shopee app for free via the App Store or Google Play.

About Shopee

Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It is a platform tailored for the region, providing customers with an easy, secure and fast online shopping experience through strong payment and logistical support. Shopee aims to continually enhance its platform and become the region’s e-commerce destination of choice.

Shopee has a wide selection of product categories ranging from consumer electronics to home & living, health & beauty, baby & toys, fashion and fitness equipment.

Shopee, a Sea company, was first launched in Singapore in 2015, and has since expanded its reach to Malaysia, Thailand, Taiwan, Indonesia, Vietnam and the Philippines. Sea is a leader in digital entertainment, e-commerce and digital financial services across Greater Southeast Asia. Sea's mission is to better the lives of consumers and small businesses with technology, and is listed on the NYSE under the symbol SE.

Makeup in Living Coral

In case you missed it, Living Coral was announced as 2019’s Color of the Year and it’s sure to please a wide base of beauty enthusiasts. A not-quite-orange and not-quite-pink shade, a surprisingly wearable color for all skin tones and suited for different occasions. On cheeks, it instantly adds a healthy flush; on eyes, it adds a pop of color and on lips, it’s a fun alternative to the classic red.

Want to get into the Living Coral spirit? Be sure to keep these products from Ever Bilena, EB Advance and Careline in your makeup bag:

Careline Peach Stick (P205)
Give the dramatic smokey-and-winged-eye look a break and try Careline’s Peach Stick (from their Multi-sticks collection) as an eyeshadow, blush and lipstick is a perfect way to bring in the New Year with something light and easy to do. This multi-stick has a creamy and pigmented formula which is perfect for fuss-free makeup you can take anywhere. It is easy to put on, just dab some on your lids, lips and cheeks using your fingers for a fresh and natural glow look!

Ever Bilena Matte Nude lipstick in Baci (P165)
Infused with antioxidants and moisturizers, this lipstick makes your lips feel soft, smooth, and supple despite the mate formula. Baci means “kisses” in Italian is a shade that can complete the living coral look by balancing it with a neutral color.

Ever Bilena Matte lipstick in Sexy Nude (P165)
If you want to experiment with a coral-hued lipstick, Ever Bilena Matte Lipstick in Sexy Nude is a cross between the popular pink nude and coral. It is highly pigmented and reveals its color with just a few swipes. Ever Bilena Matte lipsticks are infused with Vitamin E to help keep the lips moisturized.

EB Advance Matic Lipstick in Plush Petal (P185)
For a timeless makeup look that will brighten your features, get the newest on-the-go nude eye shades like peach and rose. They can be paired with the EB Advance Matic Lipstick in Plush Petal with a creamy-matte and pigmented finish so each swipe goes a long way.

EB Advance LTD Liquid Lipstick in Hotel Heiress (P185)
Obsessed with lippies? You can’t go wrong with a lovely matte finish that won’t quit. EB Advance LTD Liquid Lipstick in Hotel Heiress glides so smoothly on the lips and feels so creamy. Prime your lips before applying for an even finish.

Achieve your 2019 living coral makeup at any Ever Bilena counter in leading supermarkets, drugstores, convenience stores and department stores nationwide. To learn more about Ever Bilena and its products, visit Ever Bilena’s website, www.everbilena.com.ph, and Facebook page, www.facebook.com/everbilenacosmetics and Instagram https://www.instagram.com/everbilenaofficial/

Makeup Products with Kris Aquino’s Seal of Approval

If there’s one thing truly undeniable about Kris Aquino, it’s that her makeup is always photo shoot-ready and flawless, from her eyebrows and blush down to her lips and skin. A self-confessed makeup enthusiast, the Queen of all Media is an open book when it comes to the products that she applies on her face.

And with her honesty and outspokenness, it’s almost guaranteed that whatever makeup products she approves of are of high quality and fool-proof.

Wonder what these are? Kris Aquino relies on her “Kris Life Kit” to get her through photo shoots, tapings and even every day errands. A collaboration with the country’s leading cosmetics brand Ever Bilena, the very affordable “Kris Life Kit” consists of Kris Matte Powder Foundation (Php 295), Kris Blush (Php 195), Kris Matte Lip Liners (Php195) and Kris Matte Matic Lipstick (Php 245).

Kris swears by the Kris Matte Powder Foundation because of its natural looking coverage and finish that’s healthy-looking at every angle. It is expertly formulated with moisturizers and oil-absorbers to keep the skin beautifully shine-free and hydrated for long hours. This handy compact comes in different shades to suit different complexions: Lasting for fair skin, Lifetimes for medium complexion and Love Story for medium to deep tones.

For a pinkish glow, the Kris Blush is a lightweight, pigmented and highly blendable powder blush for cheeks. It comes in three shades: First Love, peachy pink color with soft matte finish; New Love, coral shade with tiny shimmer pigments for a healthy glow; and Lasting Love, mauve pink shade with soft matte finish.

For the lips, Kris Matte Lip Liners is a creamy matte formula that comes in seven shades: a red named Love; pinks- Life, Lucky, Laugh; and neutrals- Loyal, Learn, Let Go. Topping the liner is the Kris Matte Matic Lipstick (available in the same shades as the lip liner), a retractable lipstick that provides high pigment, color, moisture and matte finish that is comfortable on the lips. 

Like Kris Aquino, you too can achieve her healthy and long-lasting glow with the “Kris Life Kit” available at any Ever Bilena counter in leading supermarkets, drugstores, convenience stores and department stores nationwide.

To learn more about Ever Bilena and its products, visit www.everbilena.com.ph and Facebook page www.facebook.com/everbilenacosmetics and Instagram https://www.instagram.com/everbilenaofficial/