Ever Bilena Elevates the Miss Universe Philippines 2026 Stage with EB Atelier Runway Collaboration

In a powerful celebration of modern Filipina beauty, Ever Bilena Cosmetics, Inc., the Official Color Cosmetics Partner of Miss Universe Philippines 2026, unveiled the EB Atelier: A Showcase of Filipina Beauty at the Bamberton Center in Arca South, Taguig.

The exclusive runway event brought together 50 official candidates of Miss Universe Philippines 2026 in a striking display of confidence, individuality, and artistry—each embodying Ever Bilena’s enduring message: #ForEveryBeauty.

Hosted by Gayle Resubal, the evening transformed the runway into a visual canvas, with candidates dressed in rich burgundy ensembles and complemented by signature Ever Bilena looks. The showcase highlighted not only beauty, but the strength, diversity, and evolving identity of the Filipina.

The event also marked a milestone collaboration between two iconic institutions—Ever Bilena, a pioneer in Philippine cosmetics, and Miss Universe Philippines, the country’s premier platform for empowered Filipina representation on the global stage.

A distinguished panel of judges

Guiding the selection of standout candidates was a distinguished panel of judges composed of leaders across industries. The panel included data analytics expert and TV5 chief data analyst Edson Guido, internationally recognized physician Dr. Henry Costa, Petalier founder and creative director Diane Yap, and Ever Bilena’s chief sales and marketing Officer Denice Sy.

Each judge evaluated the candidates based on their runway presence, ability to express individuality through beauty, and how they embodied Ever Bilena’s inclusive philosophy of celebrating beauty in all its forms.

Celebrating the standouts: Miss Ever Bilena Top 5         

Following a rigorous evaluation, five exceptional candidates were recognized as recipients of the Miss Ever Bilena Cosmetics Special Award during the preliminary events leading up to coronation night.

The Top 5 finalists are: Roxie Baeyens (Baguio City), Apriel Smith (Cebu City), Nicole Borromeo (Cebu Province), Bea Millan-Windorski (La Union) and Bella Ysmael (Taguig City).

Each finalist received Php 10,000 in cash and Php 20,000 worth of Ever Bilena products, celebrating their embodiment of the brand’s values: confidence, inclusivity, and authenticity.

One among them will ultimately be crowned Miss Ever Bilena 2026 at the grand coronation night.

A celebration beyond the runway

The EB Atelier event was more than a fashion showcase—it was a continuation of Ever Bilena’s commitment to making beauty empowering and meaningful.

Earlier in the season, candidates participated in a Women’s Month activation titled “From the Stages to the Streets,” where they connected with everyday Filipinas through surprise-and-delight moments at Ayala Malls Arca South—bridging the gap between pageantry and real-world impact.

The evening also highlighted the Bamberton Center as Ever Bilena’s newest landmark space, symbolizing the company’s continued growth and vision for the future of Filipino beauty.

Enhancing the experience were event partners including Petalier, which brought its signature floral artistry to the venue, and Tomoro Coffee, which provided premium brews for guests throughout the evening.

Championing Filipina beauty on the global stage

As the Official Color Cosmetics Partner of Miss Universe Philippines 2026, Ever Bilena continues to champion the belief that world-class beauty is not defined by one standard—but celebrated in all forms.

Through initiatives like the EB Atelier, the brand reinforces its role in shaping a more inclusive, empowered, and globally competitive representation of Filipina beauty.

Zack Tabudlo Joins Blackwater for the Launch of its Newest Sunscreen Innovation

Singer-songwriter and OPM hit maker Zack Tabudlo has officially joined Blackwater as its newest brand ambassador—just in time for the launch of the Blackwater Sun Defense Stick, the brand’s latest skincare essential for men.

 

Known for his emotionally raw lyrics and record-breaking streaming success, Zack rose to fame with hits like Binibini and Pano, becoming one of the most influential voices in today’s OPM scene. His authenticity, confidence, and passionate creative drive have made him a powerful symbol for the modern Filipino youth—making him a perfect match for Blackwater.

 

A proudly local brand, Blackwater has evolved from a men’s fragrance line to a full lifestyle grooming brand. With a growing portfolio that now includes personal care and skincare, Blackwater has always chosen ambassadors who lead with passion, purpose, and originality. Their collaborators include Adie, Dylan Menor, as well as Ruru Madrid, Rayver Cruz Derrick Monasterio, Ronnie Alonte, Sam Concepcion, Andre Paras, Christian Bautista etc. previously—all talents who embody the brand’s mission of empowering individuals to express their best selves.

 

Zack’s launch coincides with the debut of the Blackwater Sun Defense Sunscreen Stick for only Php 395; a mattifying, water-resistant, no-white-cast SPF stick designed for him, for everyday wear in the Philippine climate. It’s fuss-free, oil-controlling, and packed with 19g of product! A perfect choice for those who want maximum sun protection with minimal effort.

 

“Zack Tabudlo represents what Blackwater stands for: authenticity, creativity, and confidence,” says Abegail Ilagan-Bagunas, brand manager of Blackwater. “We’re proud to have him on board as we expand our skincare line with the Blackwater Sun Defense Stick, a product designed to help Filipinos look and feel their best, whatever their lifestyle may be.”

 

The Blackwater Sun Defense Stick is available now on Blackwater’s official TikTok shop (@blackwaterph_), as well as its flagship Shopee and Lazada stores.

Ever Bilena Launches its First-Ever Flagship Kiosk in Robinsons Ermita

Homegrown beauty giant and the top 1 local color cosmetics brand, Ever Bilena celebrates a new milestone with the launch of its first-ever flagship kiosk at Robinsons Place Ermita.  Located at the 2nd Floor, Pedro Gil Wing (across Lee and in front of Straightforward), the kiosk marks Ever Bilena’s expansion into experiential retail.

 

As part of its grand opening festivities, Ever Bilena is offering a range of exclusive promotions: Customers can enjoy free EB Tote Bag for a minimum ₱499 single-receipt purchase; free EB Curved Eyelash Curler for a minimum ₱599 purchase; or free EB Glazed Lip Booster for a minimum ₱699 purchase. Offers are available until July 31 or while supplies last!

 

In addition, all Ever Bilena lipsticks (yes, this includes their OG matte lipsticks, tinted lip balms, tinted lip oils, and even multipots!) will be offered at a special 50% discount until   July 31, 2025, exclusively at the new kiosk.

 

Fans of Pond Naravit, Ever Bilena’s newest endorser, will also enjoy special perks tied to the EB Daily Dose collection. With every purchase of Daily Dose products, customers can take home exciting freebies: Buy one (1) item to get a free Pond photo strip and poster, buy two (2) items and take home a photo strip, poster, and Daily Dose cap; and buy eight (8) items to have an additional Daily Dose water tumbler to the full set of freebies.

 

Moreover, the first 30 customers to purchase ₱1,999 worth of Daily Dose products will also receive an exclusive inflatable bag (not available anywhere else!)

 

As an added treat, a bedazzling station will be available on-site, allowing customers to personalize and decorate their Ever Bilena products! An extra fun and creative touch to the overall shopping experience.

 

Denice Sy, Ever Bilena’s chief sales and marketing officer, shared the inspiration behind the brand’s first kiosk: “Opening our flagship kiosk is a major step forward in bringing Ever Bilena even closer to our customers,” she said. “We wanted to create a space where beauty lovers can interact with our products firsthand, enjoy exclusive deals, and experience the joy and creativity that defines the Ever Bilena brand.”

 

The kiosk will continue to offer exciting in-store activities in the coming weeks!

 

Ever Bilena - 3-step Korean Grooming and Pampering Regimen for Men

Who doesn’t want to look like one of your K-pop idols? Achieving the Korean idol look (read: really bright, flawless skin) may seem next to impossible, but with a good grooming and pampering routine, you’ll be able to create a clean canvas that is your skin.

Blackwater presents the following steps to male grooming and pampering using its Korean Skincare Set to help you create a Korean skincare routine that is simple, quick, and easy to maintain.  

Step 1: Deeply cleanse your skin

A noticeable feature among Korean idols is their oil-free skin. The key here is to deeply cleanse your face without stripping the skin of its natural moisture. The Charcoal Facial Foam does just that with key ingredients like bamboo and cucumber extracts to remove deep-seated dirt and control oil production on your face, while keeping it hydrated and energized. After a good cleansing, your skin feels refreshed and reinvigorated!

Step 2: Moisturize your way to bright skin

Moisturizing the facial skin helps lock in moisture and create a preventive barrier to protect your skin against harsh impurities. The SPF-based Energizing Moisturizer shields your face against UV rays, while keeping pore appearance improved and the skin brighter and more rejuvenated with its chestnut and Hinoki cypress leaf extracts. It’s lightweight, too, which means you won’t feel the heaviness of walking around with anything extra on your face.   

Step 3: Pamper for extra supple complexion

Sheet masks are that one key ingredient that separates a Korean-looking skin from the rest. Use the Charcoal Sheet Mask to finish off your skincare routine to benefit from its charcoal and witch hazel ingredients that soothe and hydrate to extra moisturize the skin, leaving it softer and more supple. It’s a quick fix, too, for when you need to look instantly radiant for any occasion.

Get on the Korean skincare bandwagon now by including the Blackwater Korean Skincare Set among your must-haves. Available in leading supermarkets nationwide,atLazada (www.lazada.com.ph) and Shopee (www.shopee.ph). Follow @blackwaterphofficial on Facebook or @blackwater.ph on Instagram to know more.

Makeup items at P38 for Ever Bilena’s 38th Anniversary

It’s Ever Bilena’s birthday month! On its 38th year, the country’s leading cosmetics brand is treating makeup lovers to a blowout sale—Php38 or 38% off on select Ever Bilena, Ever Bilena Advance, and Careline makeup items until March 31, 2021.

Time to stock up on your makeup essentials and add to your basket some of Ever Bilena and EB Advance’s best sellers like the EB All Day Eyeliner Pen, Eyeshadow Palette, EB Lip & Cheek Stain, EB Lip and Cheek Roller, EB Matte Long Lasting Dip Liner, EB Matte Nudes Lipstick, Ever Bilena Fix Curl Mascara, Ever Bilena Sculpt and and Strobe Sitck, and so many more. All priced at P38.

Meanwhile enjoy 38% off on EB Liquid DipLiner, Ever Lip & Cheek Tint, EB Matte Color Stick, EB Blush Rush Cheek Roller, EB Advance Absolute Matte Lipstick, Advance Vinyl Lip Gloss, Careline Diamond Dream Highlighter, and Careline Soft Suede Lipstick.

Hurry and shop at the participating stores: All Day, Landmark Trinoma, Landmark Makati, Landmark Alabang, Landmark Nuvali, Alturas Group, Ever Department Store, Ever Supermarket, Gaisano Capital, Gaisano Fresh and Easy Stores, Gaisano Grand Department Store, Gaisano Grand Supermarket Store, Gaisano Main Group, Gaisano Metro, Gaisano Metro-Super Metro, Isetann Department Store, Isetann Supermarket, LCC Department Store, LCC Supemarket, NCCC Department Store, NCCC Supermarket, Puregold, Puremart, Robinsons Department Store, Robinsons Supermarket, Savemore, Shopwise, SM Hypermarket Southstar Drugstore, Sta. Lucia Department Store, Super 8, SM Supermarket, Supervalue, The Marketplace, Waltermart Department Store, Waltermart Supermarket, Alfamart, Centro Department Store, SM Beauty Department Store, Watsons Mall, Fishermall Department Store, Mart One, Ace Centerpoint, Best Emporium, Gaisano CDO Group, Gaisano Davao, JS Gaisano, KCC Shopping Center, Lee Plaza Dipolog, LTS Southwoods, Fishermall Supemarket, Magic Department Store, Magic Supermarket, Metro shoppers, Store zone, Inc., and Superama.

To know more, follow Ever Bilena’s official Facebook page (@everbilenacosmetics) and Instagram (@everbillenofficial).

Careline Cosmetics P49 and P99 deals extended until Dec 15

‘Tis the season of gift-giving! And Careline, the sister brand of Ever Bilena, is making it even more merry and exciting as it extends its P49 and P99 deals on all its products until December 15, 2020!

For affordable gift ideas, you might want to add to cart their P49 products which include Careline Kiss Sticks, Careline Lip Balm, Face Powder Refill, Pimple Concealer, the Berry Red Lip & Cheek Tint, and the Oil Control Blush in Peach Glow, Fresh Tomato, Touch of Pink, Rosy Cheeks, Starlight Shine, Pinkish Blush, Charming Pink.

Careline also offers great P99 deals! Some makeup products you might want to keep in your kit for the endless Christmas celebrations are the Stain Gloss, Jelly Tint, Best Brow Liner, Oil Control Liquid Makeup, Oil Control Face Powder, and Multi Sticks (Strobe, Contour, Peach, Rose, Blur, Brighten).

Head over to the nearest participating stores and avail of Careline’s Biggest 2020 Sale while supplies last: Watsons, SM Beauty Dept Store, Robinsons Dept Store, Robinsons Supermarket, SM Hypermarket, Savemore, Puregold, Shopwise, Rustans, Ace Centerpoint Department Store, Ace Centerpoint Supermarket, All Day Supermarket, Big A Dept. Store, Inc. (Magic Star Mall), Centro Department Store, Expression, Fishermall Department Store, Mart One, South Star Drug, Waltermart Department Store, Waltermart Supermarket Store, Davao Central Warehouse Club, JS Gaisano, LCC Department Store, Magic Department Store, Magic Supermarket, Metro Shoppers, NCCC Department Store, NCCC Supermarket- Palawan, KCC Group, Storezone, Supervalue, Inc, Wellcome Supermarket, Gaisano Capital Group, Alturas Group, Gaisano Capital Group, Gaisano Mall of Davao, Gaisano Grand Department Store, Gaisano Grand Supermarket, Gaisano Super Metro Group, Gasano Metro Group and Super 8 Supermarket.

To know more about this promo, follow Careline’s Facebook page (@CarelineCosmetics), Instagram (@carelineph), Twitter (@carelineph), Youtube (@Careline PH Official) and Tiktok (@carelineph).

New Ecosystem Business and Commerce Building

Dioceldo Sy, president and CEO of Ever Bilena Cosmetics, has ventured into real estate development with Bamberton Center, a new ecosystem business and commerce building project in FTI, Taguig. Strategically situated along the north-eastern ridge at Arca South’s Corporate Center, the 12-storey Bamberton Center is an ideal location for offices and business establishments as it features 12 commercial units at the ground floor. It is easily accessible via SLEX, General Espino Avenue and C5.

The area serves as a gateway to the South, straddling Parañaque and Bicutan, Fort Bonifacio, and C5. Present during the project’s groundbreaking were (L-R): Sabrina Sy, Ever Bilena corporate lawyer Atty. Leah Lumaniog-Sy, Ever Bilena chief operations officer Silliman Sy, Matthew Sy, Bamberton chief operating officer Jacob Muñez, Ever Bilena sales and marketing director Denice Sy-Muñez, Gerry Sy, Bamberton CEO and president Dioceldo Sy, JLL senior manager Christine Codrington, Demiee Grace Sy, and Bamberton Business Development Manager Donway Sy.

Ever Bilena Welcomes Bb Pilipinas 2019 Winners

The newly-crowned Binibining Pilipinas 2019 queens were congratulated for their victory during a visit at the corporate offices of Ever Bilena, the country’s number one local cosmetics brand, in Caloocan. The queens were welcomed by top Ever Bilena executives and had a chance to sit down and engage with supporters through a Facebook Live broadcast, which was streamed on Ever Bilena’s FB page. Ever Bilena has been a proud supporter of the Binibining Pilipinas since 2017 – a testament to the company’s mission and vision of enhancing the Filipina beauty on the global stage. Photo shows (L-R) Pilipinas 2019 1st Runner-Up Maria Andrea Abesamis, Bb. Pilipinas Globe 2019 Leren Mae Bautista, Bb. Pilipinas Intercontinental 2019 Emma Mary Tiglao, Bb. Pilipinas Grand International 2019 Samantha Ashley Lo, Ever Bilena Cosmetics brand manager Elin Katipunan, Bb. Pilipinas International 2019 Bea Patricia Magtanong, Ever Bilena sales and marketing director Denice Sy, marketing manager Olive Padilla, Miss Universe Philippines 2019 Gazini Ganados, Bb. Pilipinas 2019 2nd Runner-Up Samantha Mae Bernardo, and Miss Careline 2019 Jessica Marasigan. For more information, visit everbilena.com.ph.

Man of the Hour

Ever Bilena CEO Dioceldo “Deo” Sy is the man of the hour as he was recently launched as the newest face of luxury timepiece brand from France, Rene Mouris.

A man known for his confidence, power and humility, Deo truly embodies the personality of the brand that takes pride in blending eminent craftsmanship to create timepieces that are classic, elegant and affordable to all.

“I’m a very simple person,” shares Deo. “Just because I have reached this stature doesn’t mean I have to change. This is the reason why I identify well with Rene Mouris—their watches are carefully handcrafted but still in a reasonable price.”

Even as a founder and CEO of one of the biggest cosmetics retail company in the country, he has achieved success and managed to stay grounded thanks to his role models Henry Sy and the Gokongweis who remained humble despite being some of the most influential personalities in the country.

Aside from them, he also stresses that his achievements were met by mastering the art of time management. “Everyone has the same 24 hours a day and you have to manage it well. For me, I come to office four to five hours a day and I try to squeeze everything in. The more I work quickly, the better.”

Now an endorser of the luxury timepiece brand, he is grateful to have this blessing as it serves as his reminder of what he has accomplished and what else he wishes to fulfill in his life—as a new grandfather, he wants to spend more time with his first grandson JD while handling new business ventures overseas.

“Having JD felt like I was restarting my life,” he shares. It made me more energetic and I feel like I have something new to look forward to. Now that I see Denise handling the company very well, I can delve into different ventures like construction and property and also explore South East Asia and Guam as I see a lot of opportunities there.”

For the CEO who believes in perfect timing, having a watch to invest in is a good reward for one’s self— “Their pieces are really worth investing in. They are beautifully designed also fairly priced so reward yourself with a statement piece from Rene Mouris.”

Vickie Rushton Hailed as Ms. Ever Bilena

Returning Binibining Pilipinas 2019 candidate Vickie Marie Rushton exuded confidence and grace as she was named Ms. Ever Bilena at the corporate visit held recently at the local cosmetic brand head office.

The Pinoy Big Brother alumna was the top choice of a panel of judges led by Ever Bilena CEO Dioceldo Sy for projecting sophistication, beauty, timeless elegance and confidence. Rushton also won Ms. Careline last year.

“I am very happy since last year I was Ms. Careline and now I got this award,” said Rushton who is joining the pageant for the second time. “And, this is our first-ever award during our Binibini journey and this will inspire us to push through and fight for the crown.”

Aside from Rushton, three other candidates also took home special awards. Jessica Marasigan won as Ms. Careline for possessing an undeniably hip and trendy look combined with a vibrant and sassy attitude. Samantha Bernardo won as Ms. Blackwater for her fierce yet feminine aura; and Emma Tiglao was chosen as Ms. Ever Bilena Advance for embodying the modern woman who carries herself well and displays a picture-perfect look whenever, wherever. 

Ever Bilena, the country’s leading cosmetics brand, is a proud sponsor of Bb. Pilipinas 2019. Now on its 36th year, it continues to provide world-class everyday go-to product for women who want to further enhance their look to feel good and confident about themselves.

To learn more about Ever Bilena’s products, visit Ever Bilena’s website, www.everbilena.com.ph, and follow their Facebook page, www.facebook.com/everbilenacosmetics.

Jodi Sta. Maria is the Newest Ever Bilena Endorser

Top actress and mother Jodi Sta. Maria (center) was recently launched as the newest endorser of Ever Bilena, the country’s leading color cosmetics retail company. Simple, beautiful and an optimist, Jodi represents the ideal Ever Bilena woman. From being a mother, a critically acclaimed actress to a top Psychology student and an acupuncture specialist, Jodi makes sure to give her best in every role while looking good. As such, her go-to products are classic and understated like Ever Bilena’s Matte Lipstick in Glam Red, EB Lip and Cheek Stain in Toast of New York, EB Dip Liner, and the All Day Liquid Foundation. Welcoming Jodi to the Ever Bilena family were Ever Bilena key accounts manager Denise Sy-Munez (left) and Ever Bilena marketing manager Olive Padilla (right).

Asia’s Next Top Model Runner-Up Joins Careline

Fresh from her stint at the Asia’s Next Top Model (ANTM) Cycle 6, where she finished in the top three, Adela Mae Marshall is set to conquer the beauty world as the newest face of Careline, the trendy and edgy cosmetics line of Ever Bilena for Filipina youth.

“It is so exciting! Careline is a brand that I am very familiar with. I am so happy to be working with a very popular brand that has been helping women my age to express themselves through makeup,” Adela on being the newest endorser of the brand.

This fresh-faced beauty shares that she has picked a lot of lessons in joining various modelling contest. And if there is one thing she learned from joining the ANTM Cycle 6, it is that self-care and discipline must always be prioritized, "It was a very stressful environment. I was always nervous, so I needed to learn to discipline myself. I realized I should not rely on other people to make me look good, that it is my responsibility also.”

On her skin-care routine, she shares that being diligent in washing your face and removing your makeup is important in maintaning a good complexion. The young model also believes that a healthy lifestyle through exercise and drinking a lot of water is essential to having a healthy, clear skin.

As for her favorite makeup products, Adela prefers products that can multi-task so she can use it in different ways. “I am quite oily so I always need to have a powder, it doesn’t necessary to be colored it just need to blot the oil. And because I am really pale I like to keep a blush and a lipstick but if I have a small bag, I want something that can double up which is why the Careline Multisticks, especially the Rose Multistick, are perfect.”

Although she may portray different personalities in her career, she wants to be remembered by one thing - to be yourself. Adela is lucky to have Careline by her side!

For more information, visit Careline website, www.careline.com.ph, and Facebook page, www.facebook.com/CarelineCosmetics and Instagram www.instagram.com/carelineph.

Makeup in Living Coral

In case you missed it, Living Coral was announced as 2019’s Color of the Year and it’s sure to please a wide base of beauty enthusiasts. A not-quite-orange and not-quite-pink shade, a surprisingly wearable color for all skin tones and suited for different occasions. On cheeks, it instantly adds a healthy flush; on eyes, it adds a pop of color and on lips, it’s a fun alternative to the classic red.

Want to get into the Living Coral spirit? Be sure to keep these products from Ever Bilena, EB Advance and Careline in your makeup bag:

Careline Peach Stick (P205)
Give the dramatic smokey-and-winged-eye look a break and try Careline’s Peach Stick (from their Multi-sticks collection) as an eyeshadow, blush and lipstick is a perfect way to bring in the New Year with something light and easy to do. This multi-stick has a creamy and pigmented formula which is perfect for fuss-free makeup you can take anywhere. It is easy to put on, just dab some on your lids, lips and cheeks using your fingers for a fresh and natural glow look!

Ever Bilena Matte Nude lipstick in Baci (P165)
Infused with antioxidants and moisturizers, this lipstick makes your lips feel soft, smooth, and supple despite the mate formula. Baci means “kisses” in Italian is a shade that can complete the living coral look by balancing it with a neutral color.

Ever Bilena Matte lipstick in Sexy Nude (P165)
If you want to experiment with a coral-hued lipstick, Ever Bilena Matte Lipstick in Sexy Nude is a cross between the popular pink nude and coral. It is highly pigmented and reveals its color with just a few swipes. Ever Bilena Matte lipsticks are infused with Vitamin E to help keep the lips moisturized.

EB Advance Matic Lipstick in Plush Petal (P185)
For a timeless makeup look that will brighten your features, get the newest on-the-go nude eye shades like peach and rose. They can be paired with the EB Advance Matic Lipstick in Plush Petal with a creamy-matte and pigmented finish so each swipe goes a long way.

EB Advance LTD Liquid Lipstick in Hotel Heiress (P185)
Obsessed with lippies? You can’t go wrong with a lovely matte finish that won’t quit. EB Advance LTD Liquid Lipstick in Hotel Heiress glides so smoothly on the lips and feels so creamy. Prime your lips before applying for an even finish.

Achieve your 2019 living coral makeup at any Ever Bilena counter in leading supermarkets, drugstores, convenience stores and department stores nationwide. To learn more about Ever Bilena and its products, visit Ever Bilena’s website, www.everbilena.com.ph, and Facebook page, www.facebook.com/everbilenacosmetics and Instagram https://www.instagram.com/everbilenaofficial/

Makeup Products with Kris Aquino’s Seal of Approval

If there’s one thing truly undeniable about Kris Aquino, it’s that her makeup is always photo shoot-ready and flawless, from her eyebrows and blush down to her lips and skin. A self-confessed makeup enthusiast, the Queen of all Media is an open book when it comes to the products that she applies on her face.

And with her honesty and outspokenness, it’s almost guaranteed that whatever makeup products she approves of are of high quality and fool-proof.

Wonder what these are? Kris Aquino relies on her “Kris Life Kit” to get her through photo shoots, tapings and even every day errands. A collaboration with the country’s leading cosmetics brand Ever Bilena, the very affordable “Kris Life Kit” consists of Kris Matte Powder Foundation (Php 295), Kris Blush (Php 195), Kris Matte Lip Liners (Php195) and Kris Matte Matic Lipstick (Php 245).

Kris swears by the Kris Matte Powder Foundation because of its natural looking coverage and finish that’s healthy-looking at every angle. It is expertly formulated with moisturizers and oil-absorbers to keep the skin beautifully shine-free and hydrated for long hours. This handy compact comes in different shades to suit different complexions: Lasting for fair skin, Lifetimes for medium complexion and Love Story for medium to deep tones.

For a pinkish glow, the Kris Blush is a lightweight, pigmented and highly blendable powder blush for cheeks. It comes in three shades: First Love, peachy pink color with soft matte finish; New Love, coral shade with tiny shimmer pigments for a healthy glow; and Lasting Love, mauve pink shade with soft matte finish.

For the lips, Kris Matte Lip Liners is a creamy matte formula that comes in seven shades: a red named Love; pinks- Life, Lucky, Laugh; and neutrals- Loyal, Learn, Let Go. Topping the liner is the Kris Matte Matic Lipstick (available in the same shades as the lip liner), a retractable lipstick that provides high pigment, color, moisture and matte finish that is comfortable on the lips. 

Like Kris Aquino, you too can achieve her healthy and long-lasting glow with the “Kris Life Kit” available at any Ever Bilena counter in leading supermarkets, drugstores, convenience stores and department stores nationwide.

To learn more about Ever Bilena and its products, visit www.everbilena.com.ph and Facebook page www.facebook.com/everbilenacosmetics and Instagram https://www.instagram.com/everbilenaofficial/

Win a trip to Phuket, Thailand plus P50,000 in Ever Bilena’s Big Beauty Challenge Year 3!

Use your makeup skills to create superb and bold looks following different themesfor a chance to win the grand prize in Ever Bilena’s The Big Beauty Challenge ongoing until March 25.

The top winner in the weekly make-up tutorial video contest will win a trip for two to Phuket, Thailand, plus P50,000 cashand an additional P20,000 worth of Ever Bilena products. The grand winner will also sign an exclusive contract as a brand ambassador, and shall perform special projects for Ever Open to video bloggers, aspiring and professional make-up artists residing in the Philippines, the three-year-old contest requires participants to create a one-to-three-minute make-up tutorial video on how to do a complete look following a specific theme and using only Ever Bilena products. Participants can post as many videos as they want, but using models is not allowed.

The contest, which began on December 14, will test the skills of participants as they create their own versions of Ever Bilena’s weekly theme, which will be announced every Friday on Ever Bilena’s Facebook page, www.facebook.com/everbilenacosmetics. There will be one winner every week who will get P15,000 in cash.

The weekly winner with the most number of video shares and likes will receive a special prize.  Weekly winners will automatically compete in the grand finals.

Entries must be public and uploaded on Facebook with the hashtags #EBBigBeautyChallengeY3 and #EverBilena. Contestants should tag Ever Bilena Cosmetics, Inc. A marketing representative from Ever Bilena will acknowledge the video submitted.

Participants will be judged based on the following criteria: 4% creativity, 20% most number of Ever Bilena products used in the video, 20% make-up executions and skills; and 20% most number of views and shares.

Ever Bilena, the leading local cosmetics brand, carries Ever Bilena Advance, a full range of make-up essentials for young professionals; Careline cosmetics for teens; Blackwater for fragrance and other personal care products.

To know more about Ever Bilena and The Big Beauty Challenge, visit Ever Bilena’s website, www.everbilena.com.ph  and Facebook page, www.facebook.com/everbilenacosmetics.

Loisa and Ronnie bring Kilig-All-Over-Again to Cebu!

Ever Bilena, the country’s leading cosmetics brand, brings young actress Loisa Andalio and charismatic dancer Ronnie Alonte to Cebu this October 7, 1pm at Gaisano Grand Mall Mactan. The love team is set to stage Kilig-All-Over-Again performances for Cebuano fans for their first-ever LoiNie Mall Tour.

The 19-year-old Loisa and 21-year-old Ronnie, known as LoiNie to their fans, were chosen to be the ambassadors for Ever Bilena and Blackwater, respectively, because of their charm, talent, and personalities that complement the brands they are representing.

To get a ticket to see one of the Philippines’ hottest love teams, buy Ever Bilena products with any Blackwater fragrance worth at least P299 until October 7 at any Gaisano Grand Mall Store in Cebu.

Present your ticket at the Gaisano Grand Mactan activity area on October 7 (gate opens at 9 a.m.) and enjoy a day filled with games, makeovers, beauty talks and exciting activities, plus a chance to win a pass to the meet-and-greet with Loisa and Ronnie themselves! Fifty lucky winners will be able to get up close and personal with LoiNie for an exclusive photo session! Share your experience online with the hashtag #EBxBWxLoinie for a chance to win five exciting gift packs.

Visit any Gaisano Grand Mall Store in Cebu now and buy Ever Bilena or Blackwater products for a Kilig-All-Over-Again experience with LoiNie! For more information, go to www.facebook.com/everbilenacosmetics/.

A Scent for Every Dad

What’s your dad like? Is he outdoorsy, sporty, homey or the corporate type? No matter what type yours may be, you surely want to thank him for being the protector, provider, and strength of the family. This Father’s Day, Blackwater II, a cologne line under Ever Bilena Cosmetics, Inc., helps us show our love and gratitude to the important men in our lives by surprising them with different scents that cater to their different needs. Oak best fits romantic dads who prefer masculine floral scents. Breeze is a citrus-based scent perfect for dads who are always on-the-go and like to keep smelling fresh and clean the whole day. With its light woody aroma, Woods is the ideal choice for dads who prefer fuss-free manly scents. And lastly, for dads who prefer calm and relaxing aquatic scents, Ocean is the best choice. With the Blackwater II collection, your father, dad, or papa is guaranteed to smell good and feel fresh on Father’s Day! To know more about Blackwater and their full range of products, visit http://blackwater.com.ph/ and follow www.facebook.com/BlackwaterForMen/?fref=ts.

Stars come together for celebration of #DeoSyxty

Some of the biggest stars recently flocked together at the Forbes Ballrooms of the prestigious Conrad Hotel to celebrate the 60th birthday of Ever Bilena founder and CEO, Dioceldo “Deo” Sy.  

Sending their personal greetings to the man of the hour were Ever Bilena endorsers Daiana Meneses, Max Collins, Derrick Monasterio, Andrea Brillantes, Janelle Olafson and Christian Baustista, as well as friends from the industry including Patricia Javier, and brothers Rayver and Rodjun Cruz.  

The party – cleverly named #DeoSyxty – was celebrated in style with family and friends dressed to the nines while they feasted over a lavish Chinese banquet. They also shared little-known details and heartwarming anecdotes about the well-loved CEO, including his passion for learning more about his craft, as well as improving the self-esteem and instilling confidence in every Filipina through color cosmetics.     

Making the luncheon even more memorable was the announcement of Deo’s second daughter, Denice’s engagement to Jacob Munez. Their upcoming nuptial is slated for February 2018.

“I am truly blessed to celebrate my 60th year with my family, closest friends in the industry, and colleagues,” said Deo. “I, along with Ever Bilena, wouldn’t be where we are today if not for all those who have contributed in our legacy.”

As he turns another year older, Deo also looks forward to expanding his beauty empire with more products for the local market and venturing into the global arena.

To know more about Ever Bilena, visit www.everbilena.com.ph and follow www.facebook.com/everbilenacosmetics

Win P50,000 with Ever Bilena’s BIG Beauty Challenge

Unleash your inner artist and win big cash prizes as Ever Bilena dares you to experiment with different looks through The BIG Beauty Challenge – a weekly make-up tutorial video contest following different themes.

Open to video bloggers, aspiring and professional make-up artists residing in the Philippines, the contest requires participants to create a tutorial video on how to do a complete make-up look, following a specific theme, using only Ever Bilena products.

Ever Bilena, the leading local cosmetics brand, carries Ever Bilena Advance, a full range of make-up essentials for young professionals; Ever Bilena Naturals for skin care; Careline cosmetics for teens; Blackwater for fragrance and other personal care products.   

The contest, which began on the first week of December and will end on the last week of February, will test the creativity of the participants as they create their versions of Ever Bilena’s weekly theme which will be announced every Monday on Ever Bilena’s Facebook page, www.facebook.com/everbilenacosmetics. One winner will be announced every week and will take home P10,000 cash.

Weekly winners will qualify for the grand finals where the grand prize winner will take home P50,000 along with three winners who will win P10,000 for Special Award; P15,000 for 2nd runner-up; and P30,000 for the 1st runner up.

Entries must be public and uploaded on Facebook with hashtags #EBBigBeautyChallenge and #EverBilena and tag Ever Bilena Cosmetics, Inc.

Participants will be judged based on the following criteria: 40% most number of Ever Bilena products used in the video; 30% creativity; 20% make-up executions and skills; and 10% most number of views and shares.

Show off your inner artist and join the biggest and most beautiful challenge this season!

  

To know more about Ever Bilena and The BIG Beauty Challenge, visit Ever Bilena’s website, www.everbilena.com.ph  and Facebook page, www.facebook.com/everbilenacosmetics.