Stars come together for celebration of #DeoSyxty

Some of the biggest stars recently flocked together at the Forbes Ballrooms of the prestigious Conrad Hotel to celebrate the 60th birthday of Ever Bilena founder and CEO, Dioceldo “Deo” Sy.  

Sending their personal greetings to the man of the hour were Ever Bilena endorsers Daiana Meneses, Max Collins, Derrick Monasterio, Andrea Brillantes, Janelle Olafson and Christian Baustista, as well as friends from the industry including Patricia Javier, and brothers Rayver and Rodjun Cruz.  

The party – cleverly named #DeoSyxty – was celebrated in style with family and friends dressed to the nines while they feasted over a lavish Chinese banquet. They also shared little-known details and heartwarming anecdotes about the well-loved CEO, including his passion for learning more about his craft, as well as improving the self-esteem and instilling confidence in every Filipina through color cosmetics.     

Making the luncheon even more memorable was the announcement of Deo’s second daughter, Denice’s engagement to Jacob Munez. Their upcoming nuptial is slated for February 2018.

“I am truly blessed to celebrate my 60th year with my family, closest friends in the industry, and colleagues,” said Deo. “I, along with Ever Bilena, wouldn’t be where we are today if not for all those who have contributed in our legacy.”

As he turns another year older, Deo also looks forward to expanding his beauty empire with more products for the local market and venturing into the global arena.

To know more about Ever Bilena, visit www.everbilena.com.ph and follow www.facebook.com/everbilenacosmetics

Win P50,000 with Ever Bilena’s BIG Beauty Challenge

Unleash your inner artist and win big cash prizes as Ever Bilena dares you to experiment with different looks through The BIG Beauty Challenge – a weekly make-up tutorial video contest following different themes.

Open to video bloggers, aspiring and professional make-up artists residing in the Philippines, the contest requires participants to create a tutorial video on how to do a complete make-up look, following a specific theme, using only Ever Bilena products.

Ever Bilena, the leading local cosmetics brand, carries Ever Bilena Advance, a full range of make-up essentials for young professionals; Ever Bilena Naturals for skin care; Careline cosmetics for teens; Blackwater for fragrance and other personal care products.   

The contest, which began on the first week of December and will end on the last week of February, will test the creativity of the participants as they create their versions of Ever Bilena’s weekly theme which will be announced every Monday on Ever Bilena’s Facebook page, www.facebook.com/everbilenacosmetics. One winner will be announced every week and will take home P10,000 cash.

Weekly winners will qualify for the grand finals where the grand prize winner will take home P50,000 along with three winners who will win P10,000 for Special Award; P15,000 for 2nd runner-up; and P30,000 for the 1st runner up.

Entries must be public and uploaded on Facebook with hashtags #EBBigBeautyChallenge and #EverBilena and tag Ever Bilena Cosmetics, Inc.

Participants will be judged based on the following criteria: 40% most number of Ever Bilena products used in the video; 30% creativity; 20% make-up executions and skills; and 10% most number of views and shares.

Show off your inner artist and join the biggest and most beautiful challenge this season!

  

To know more about Ever Bilena and The BIG Beauty Challenge, visit Ever Bilena’s website, www.everbilena.com.ph  and Facebook page, www.facebook.com/everbilenacosmetics.