Andrea Fulfills a Childhood Dream

Andrea Brillantes is grateful to fulfill a childhood dream: to have her own make-up line. This was made possible through her collaboration with Careline Cosmetics, the trendy and cool cosmetics line of Ever Bilena for the Filipina youth.

Named Blythe by Careline, her make-up collection, launched recently, carries her signature style from packaging to the quality of the actual products as she made sure that these are easy to apply even without makeup tools.

“I want everyone to see that there are many things you can do with makeup. You can experiment, and have fun with different looks to create different personalities,” Andrea proudly shares. “The products that I designed are especially made for teens like me, but older girls will surely enjoy using it too.”

Her collection of make-up essentials include the Cloud Tint, a velvety tint that can be used as an eye shadow, lipstick and blush; eye make-up such as the The Eyeliner Duo Stamp, The Starlight Eyes and eyeshadow palette named Blythe Face Palette.

There’s also the highlighter palette named Stardust Palette, and Perfect Brow Trio for the brows. Completing her make-up line are the lipsticks which come in various shades and formulations—the Stellar Satin Lipsticks and Majestic Matte Lipsticks.

Blythe by Careline will be exclusively available in selected Careline counters at leading drugstores and department stores nationwide. It will also be distributed in Lazada and Shopee.

To know more about Blythe by Careline, visit https://careline.com.ph/ and follow their social media accounts: www.facebook.com/blythebycareline, and https://www.instagram.com/blythecosmetics/.

Ever Bilena Welcomes Bb Pilipinas 2019 Winners

The newly-crowned Binibining Pilipinas 2019 queens were congratulated for their victory during a visit at the corporate offices of Ever Bilena, the country’s number one local cosmetics brand, in Caloocan. The queens were welcomed by top Ever Bilena executives and had a chance to sit down and engage with supporters through a Facebook Live broadcast, which was streamed on Ever Bilena’s FB page. Ever Bilena has been a proud supporter of the Binibining Pilipinas since 2017 – a testament to the company’s mission and vision of enhancing the Filipina beauty on the global stage. Photo shows (L-R) Pilipinas 2019 1st Runner-Up Maria Andrea Abesamis, Bb. Pilipinas Globe 2019 Leren Mae Bautista, Bb. Pilipinas Intercontinental 2019 Emma Mary Tiglao, Bb. Pilipinas Grand International 2019 Samantha Ashley Lo, Ever Bilena Cosmetics brand manager Elin Katipunan, Bb. Pilipinas International 2019 Bea Patricia Magtanong, Ever Bilena sales and marketing director Denice Sy, marketing manager Olive Padilla, Miss Universe Philippines 2019 Gazini Ganados, Bb. Pilipinas 2019 2nd Runner-Up Samantha Mae Bernardo, and Miss Careline 2019 Jessica Marasigan. For more information, visit everbilena.com.ph.

Man of the Hour

Ever Bilena CEO Dioceldo “Deo” Sy is the man of the hour as he was recently launched as the newest face of luxury timepiece brand from France, Rene Mouris.

A man known for his confidence, power and humility, Deo truly embodies the personality of the brand that takes pride in blending eminent craftsmanship to create timepieces that are classic, elegant and affordable to all.

“I’m a very simple person,” shares Deo. “Just because I have reached this stature doesn’t mean I have to change. This is the reason why I identify well with Rene Mouris—their watches are carefully handcrafted but still in a reasonable price.”

Even as a founder and CEO of one of the biggest cosmetics retail company in the country, he has achieved success and managed to stay grounded thanks to his role models Henry Sy and the Gokongweis who remained humble despite being some of the most influential personalities in the country.

Aside from them, he also stresses that his achievements were met by mastering the art of time management. “Everyone has the same 24 hours a day and you have to manage it well. For me, I come to office four to five hours a day and I try to squeeze everything in. The more I work quickly, the better.”

Now an endorser of the luxury timepiece brand, he is grateful to have this blessing as it serves as his reminder of what he has accomplished and what else he wishes to fulfill in his life—as a new grandfather, he wants to spend more time with his first grandson JD while handling new business ventures overseas.

“Having JD felt like I was restarting my life,” he shares. It made me more energetic and I feel like I have something new to look forward to. Now that I see Denise handling the company very well, I can delve into different ventures like construction and property and also explore South East Asia and Guam as I see a lot of opportunities there.”

For the CEO who believes in perfect timing, having a watch to invest in is a good reward for one’s self— “Their pieces are really worth investing in. They are beautifully designed also fairly priced so reward yourself with a statement piece from Rene Mouris.”

Slay the Rainy Days with Careline

Excited to look your best on the first day of school but afraid that the rainy season might get in the way? Create a statement by pulling of your favorite makeup style and let not even the rain stop you from unleashing your inner diva.

Careline, the edgy cosmetics line for young Filipinas, can be your ultimate bestie during this rainy season. Stay matte all day with these trendy makeup products:

Blur Stick
The rainy season can be your number one enemy when it comes to staying fresh all day. Keep your makeup in place and minimize those pores by using Careline Blur Stick as a primer.

Oil Control Liquid Makeup
The Careline Oil Control Liquid Makeup has a natural finish and helps you achieve a flawless-looking skin for long hours. Now, the humid weather won’t have to be a problem because this liquid foundation’s non-greasy formula will help you feel light and confident.

Oil Control Face Powder
Enjoy a shine-free look all day by using Careline Oil Control Face Powder which helps absorb excess oil on skin. This powder can be every young Filipina’s best friend as it comes in five different colors making it perfect for any skin tone.

Oil Control Blush-On
Add color to your cheeks and achieve that rosy glow by using Careline Oil Control Blush-On. The soft texture of this product, which also comes in a variety of colors, blends perfectly into the skin without caking, allowing buildable intensity of color. Ideal for making a statement on a rainy day, these blushes allow you to customize an endless possibility of fresh-faced looks.

Best Brow Liner
Beat the gloomy weather by showing off those bold and perfectly-defined brows with Careline Best Brow Liner. Available in two shades—taupe and brunette—this brow bestie is perfect for beginners. It is lightweight and easy to hold for a perfect control to create light strokes that could last for almost the entire day.

Graph Ink Liner
Highly-essential for the rainy season, Careline Graph Ink eyeliner lets you boast that perfect cat eye without having to worry about keeping your face dry. This smudge-proof and waterproof eyeliner is great for busy bees as you wouldn’t have to reapply throughout the day!

Matte Liquid Lipstick
Be the darling of the crowd and stand out with Careline Matte Liquid Lipsticks. With a wide variety of colors to choose from, any shade of your choice will give you a full-pigmented matte coverage. Its unique formula provides hours of comfort without a dry feeling allowing you to naturally flaunt your lips even while raining.

With Careline, you can look fab and glamorous in school no matter the weather.

To know more about Careline, visit https://careline.com.ph/, and follow their social media accounts: www.facebook.com/CarelineCosmetics, www.youtube.com/channel/CarelinePHOfficial, www.instagram.com/CarelinePH