New Ecosystem Business and Commerce Building

Dioceldo Sy, president and CEO of Ever Bilena Cosmetics, has ventured into real estate development with Bamberton Center, a new ecosystem business and commerce building project in FTI, Taguig. Strategically situated along the north-eastern ridge at Arca South’s Corporate Center, the 12-storey Bamberton Center is an ideal location for offices and business establishments as it features 12 commercial units at the ground floor. It is easily accessible via SLEX, General Espino Avenue and C5.

The area serves as a gateway to the South, straddling Parañaque and Bicutan, Fort Bonifacio, and C5. Present during the project’s groundbreaking were (L-R): Sabrina Sy, Ever Bilena corporate lawyer Atty. Leah Lumaniog-Sy, Ever Bilena chief operations officer Silliman Sy, Matthew Sy, Bamberton chief operating officer Jacob Muñez, Ever Bilena sales and marketing director Denice Sy-Muñez, Gerry Sy, Bamberton CEO and president Dioceldo Sy, JLL senior manager Christine Codrington, Demiee Grace Sy, and Bamberton Business Development Manager Donway Sy.

Andrea Fulfills a Childhood Dream

Andrea Brillantes is grateful to fulfill a childhood dream: to have her own make-up line. This was made possible through her collaboration with Careline Cosmetics, the trendy and cool cosmetics line of Ever Bilena for the Filipina youth.

Named Blythe by Careline, her make-up collection, launched recently, carries her signature style from packaging to the quality of the actual products as she made sure that these are easy to apply even without makeup tools.

“I want everyone to see that there are many things you can do with makeup. You can experiment, and have fun with different looks to create different personalities,” Andrea proudly shares. “The products that I designed are especially made for teens like me, but older girls will surely enjoy using it too.”

Her collection of make-up essentials include the Cloud Tint, a velvety tint that can be used as an eye shadow, lipstick and blush; eye make-up such as the The Eyeliner Duo Stamp, The Starlight Eyes and eyeshadow palette named Blythe Face Palette.

There’s also the highlighter palette named Stardust Palette, and Perfect Brow Trio for the brows. Completing her make-up line are the lipsticks which come in various shades and formulations—the Stellar Satin Lipsticks and Majestic Matte Lipsticks.

Blythe by Careline will be exclusively available in selected Careline counters at leading drugstores and department stores nationwide. It will also be distributed in Lazada and Shopee.

To know more about Blythe by Careline, visit https://careline.com.ph/ and follow their social media accounts: www.facebook.com/blythebycareline, and https://www.instagram.com/blythecosmetics/.

Slay the Rainy Days with Careline

Excited to look your best on the first day of school but afraid that the rainy season might get in the way? Create a statement by pulling of your favorite makeup style and let not even the rain stop you from unleashing your inner diva.

Careline, the edgy cosmetics line for young Filipinas, can be your ultimate bestie during this rainy season. Stay matte all day with these trendy makeup products:

Blur Stick
The rainy season can be your number one enemy when it comes to staying fresh all day. Keep your makeup in place and minimize those pores by using Careline Blur Stick as a primer.

Oil Control Liquid Makeup
The Careline Oil Control Liquid Makeup has a natural finish and helps you achieve a flawless-looking skin for long hours. Now, the humid weather won’t have to be a problem because this liquid foundation’s non-greasy formula will help you feel light and confident.

Oil Control Face Powder
Enjoy a shine-free look all day by using Careline Oil Control Face Powder which helps absorb excess oil on skin. This powder can be every young Filipina’s best friend as it comes in five different colors making it perfect for any skin tone.

Oil Control Blush-On
Add color to your cheeks and achieve that rosy glow by using Careline Oil Control Blush-On. The soft texture of this product, which also comes in a variety of colors, blends perfectly into the skin without caking, allowing buildable intensity of color. Ideal for making a statement on a rainy day, these blushes allow you to customize an endless possibility of fresh-faced looks.

Best Brow Liner
Beat the gloomy weather by showing off those bold and perfectly-defined brows with Careline Best Brow Liner. Available in two shades—taupe and brunette—this brow bestie is perfect for beginners. It is lightweight and easy to hold for a perfect control to create light strokes that could last for almost the entire day.

Graph Ink Liner
Highly-essential for the rainy season, Careline Graph Ink eyeliner lets you boast that perfect cat eye without having to worry about keeping your face dry. This smudge-proof and waterproof eyeliner is great for busy bees as you wouldn’t have to reapply throughout the day!

Matte Liquid Lipstick
Be the darling of the crowd and stand out with Careline Matte Liquid Lipsticks. With a wide variety of colors to choose from, any shade of your choice will give you a full-pigmented matte coverage. Its unique formula provides hours of comfort without a dry feeling allowing you to naturally flaunt your lips even while raining.

With Careline, you can look fab and glamorous in school no matter the weather.

To know more about Careline, visit https://careline.com.ph/, and follow their social media accounts: www.facebook.com/CarelineCosmetics, www.youtube.com/channel/CarelinePHOfficial, www.instagram.com/CarelinePH

Vickie Rushton Hailed as Ms. Ever Bilena

Returning Binibining Pilipinas 2019 candidate Vickie Marie Rushton exuded confidence and grace as she was named Ms. Ever Bilena at the corporate visit held recently at the local cosmetic brand head office.

The Pinoy Big Brother alumna was the top choice of a panel of judges led by Ever Bilena CEO Dioceldo Sy for projecting sophistication, beauty, timeless elegance and confidence. Rushton also won Ms. Careline last year.

“I am very happy since last year I was Ms. Careline and now I got this award,” said Rushton who is joining the pageant for the second time. “And, this is our first-ever award during our Binibini journey and this will inspire us to push through and fight for the crown.”

Aside from Rushton, three other candidates also took home special awards. Jessica Marasigan won as Ms. Careline for possessing an undeniably hip and trendy look combined with a vibrant and sassy attitude. Samantha Bernardo won as Ms. Blackwater for her fierce yet feminine aura; and Emma Tiglao was chosen as Ms. Ever Bilena Advance for embodying the modern woman who carries herself well and displays a picture-perfect look whenever, wherever. 

Ever Bilena, the country’s leading cosmetics brand, is a proud sponsor of Bb. Pilipinas 2019. Now on its 36th year, it continues to provide world-class everyday go-to product for women who want to further enhance their look to feel good and confident about themselves.

To learn more about Ever Bilena’s products, visit Ever Bilena’s website, www.everbilena.com.ph, and follow their Facebook page, www.facebook.com/everbilenacosmetics.

Jodi Sta. Maria is the Newest Ever Bilena Endorser

Top actress and mother Jodi Sta. Maria (center) was recently launched as the newest endorser of Ever Bilena, the country’s leading color cosmetics retail company. Simple, beautiful and an optimist, Jodi represents the ideal Ever Bilena woman. From being a mother, a critically acclaimed actress to a top Psychology student and an acupuncture specialist, Jodi makes sure to give her best in every role while looking good. As such, her go-to products are classic and understated like Ever Bilena’s Matte Lipstick in Glam Red, EB Lip and Cheek Stain in Toast of New York, EB Dip Liner, and the All Day Liquid Foundation. Welcoming Jodi to the Ever Bilena family were Ever Bilena key accounts manager Denise Sy-Munez (left) and Ever Bilena marketing manager Olive Padilla (right).

Asia’s Next Top Model Runner-Up Joins Careline

Fresh from her stint at the Asia’s Next Top Model (ANTM) Cycle 6, where she finished in the top three, Adela Mae Marshall is set to conquer the beauty world as the newest face of Careline, the trendy and edgy cosmetics line of Ever Bilena for Filipina youth.

“It is so exciting! Careline is a brand that I am very familiar with. I am so happy to be working with a very popular brand that has been helping women my age to express themselves through makeup,” Adela on being the newest endorser of the brand.

This fresh-faced beauty shares that she has picked a lot of lessons in joining various modelling contest. And if there is one thing she learned from joining the ANTM Cycle 6, it is that self-care and discipline must always be prioritized, "It was a very stressful environment. I was always nervous, so I needed to learn to discipline myself. I realized I should not rely on other people to make me look good, that it is my responsibility also.”

On her skin-care routine, she shares that being diligent in washing your face and removing your makeup is important in maintaning a good complexion. The young model also believes that a healthy lifestyle through exercise and drinking a lot of water is essential to having a healthy, clear skin.

As for her favorite makeup products, Adela prefers products that can multi-task so she can use it in different ways. “I am quite oily so I always need to have a powder, it doesn’t necessary to be colored it just need to blot the oil. And because I am really pale I like to keep a blush and a lipstick but if I have a small bag, I want something that can double up which is why the Careline Multisticks, especially the Rose Multistick, are perfect.”

Although she may portray different personalities in her career, she wants to be remembered by one thing - to be yourself. Adela is lucky to have Careline by her side!

For more information, visit Careline website, www.careline.com.ph, and Facebook page, www.facebook.com/CarelineCosmetics and Instagram www.instagram.com/carelineph.