Meet Your Newest Skincare Essential—SkinWhite MoistureWhite!

The future of skincare is here! Say hello to SkinWhite’s newest revolutionary product, the MoistureWhite body lotion.

Unlike ordinary whitening lotions in the market, SkinWhite MoistureWhite lotion takes a massive leap towards beautiful skin because it combines a time-proven whitening formula with the breakthrough ingredient Hyaluronic Acid (HA), a moisture booster popularly found in Korean skincare products.

Don’t miss out on the following benefits your skin can gain by using SkinWhite MoistureWhite Lotion!

1. It will help you achieve whiter skin by lavishing it with much needed moisturization through HA.

SkinWhite MoistureWhite is enriched with Hyaluronic Acid (HA)—a natural ingredient that’s clinically proven to deliver deep moisturization immediately, being able to retain its weight in water up to 1000x. So that when light hits moisturized skin, it will appear even and whiter. HA acts as a magnet that attracts and locks in moisture for a fair and glowing complexion. With HA in every bottle of MoistureWhite Lotion, you’re sure to get moisturized-white skin!

2. It has the sun protection you need.

SkinWhite MoistureWhite is also equipped with SPF 16. This means aside from shielding your skin from the sun’s harmful rays, it also keeps your skin fairer as it successfully blocks out the darkening effects of sun exposure.

3. SkinWhite MoistureWhite doesn’t feel sticky on the skin.

SkinWhite MoistureWhite lotion is made with a non-sticky formula so you can now have moisturized white skin every day without the sticky feeling you hate!

4. Comes in soap format, too!

Your skin will feel and look even better when you also use SkinWhite MoistureWhite soap.

That’s because HA will not dry out your skin every time you bathe. By using MoistureWhite soap and MoistureWhite lotion daily, your skin will be moisturized-white all day!

SkinWhite combines whitening with the power of HA so you can achieve the skin you so rightfully deserve. SkinWhite MoistureWhite—locks moisture in to get your best white out. Try it now!

New Ecosystem Business and Commerce Building

Dioceldo Sy, president and CEO of Ever Bilena Cosmetics, has ventured into real estate development with Bamberton Center, a new ecosystem business and commerce building project in FTI, Taguig. Strategically situated along the north-eastern ridge at Arca South’s Corporate Center, the 12-storey Bamberton Center is an ideal location for offices and business establishments as it features 12 commercial units at the ground floor. It is easily accessible via SLEX, General Espino Avenue and C5.

The area serves as a gateway to the South, straddling Parañaque and Bicutan, Fort Bonifacio, and C5. Present during the project’s groundbreaking were (L-R): Sabrina Sy, Ever Bilena corporate lawyer Atty. Leah Lumaniog-Sy, Ever Bilena chief operations officer Silliman Sy, Matthew Sy, Bamberton chief operating officer Jacob Muñez, Ever Bilena sales and marketing director Denice Sy-Muñez, Gerry Sy, Bamberton CEO and president Dioceldo Sy, JLL senior manager Christine Codrington, Demiee Grace Sy, and Bamberton Business Development Manager Donway Sy.

Vickie Rushton Hailed as Ms. Ever Bilena

Returning Binibining Pilipinas 2019 candidate Vickie Marie Rushton exuded confidence and grace as she was named Ms. Ever Bilena at the corporate visit held recently at the local cosmetic brand head office.

The Pinoy Big Brother alumna was the top choice of a panel of judges led by Ever Bilena CEO Dioceldo Sy for projecting sophistication, beauty, timeless elegance and confidence. Rushton also won Ms. Careline last year.

“I am very happy since last year I was Ms. Careline and now I got this award,” said Rushton who is joining the pageant for the second time. “And, this is our first-ever award during our Binibini journey and this will inspire us to push through and fight for the crown.”

Aside from Rushton, three other candidates also took home special awards. Jessica Marasigan won as Ms. Careline for possessing an undeniably hip and trendy look combined with a vibrant and sassy attitude. Samantha Bernardo won as Ms. Blackwater for her fierce yet feminine aura; and Emma Tiglao was chosen as Ms. Ever Bilena Advance for embodying the modern woman who carries herself well and displays a picture-perfect look whenever, wherever. 

Ever Bilena, the country’s leading cosmetics brand, is a proud sponsor of Bb. Pilipinas 2019. Now on its 36th year, it continues to provide world-class everyday go-to product for women who want to further enhance their look to feel good and confident about themselves.

To learn more about Ever Bilena’s products, visit Ever Bilena’s website, www.everbilena.com.ph, and follow their Facebook page, www.facebook.com/everbilenacosmetics.

Jodi Sta. Maria is the Newest Ever Bilena Endorser

Top actress and mother Jodi Sta. Maria (center) was recently launched as the newest endorser of Ever Bilena, the country’s leading color cosmetics retail company. Simple, beautiful and an optimist, Jodi represents the ideal Ever Bilena woman. From being a mother, a critically acclaimed actress to a top Psychology student and an acupuncture specialist, Jodi makes sure to give her best in every role while looking good. As such, her go-to products are classic and understated like Ever Bilena’s Matte Lipstick in Glam Red, EB Lip and Cheek Stain in Toast of New York, EB Dip Liner, and the All Day Liquid Foundation. Welcoming Jodi to the Ever Bilena family were Ever Bilena key accounts manager Denise Sy-Munez (left) and Ever Bilena marketing manager Olive Padilla (right).

DARK OR WHITE, YOU ARE BEAUTIFUL

Beauty should never have been one or the other, as claimed by SkinWhite in their new
campaign.

Dark Skin versus White Skin. Does it really matter? Does one always have to be superior over the other? SkinWhite is saying otherwise.

One would wonder why a skin whitening brand such as SkinWhite would dare to say that dark skin is beautiful. “It’s all about choice”, says Rachelle Layda, Marketing Manager for Whitening of Splash Corporation. “SkinWhite is a brand that empowers women to choose. A choice to define their own standard of beauty. If you choose to have dark skin, you are beautiful. If you choose to have white skin, you are just as beautiful. The choice is yours, and SkinWhite respects that choice”.

This inclusivity is refreshing and speak volumes, especially at a time when shaming and bullying is prevalent across social media. Bashers and haters abound online with no agenda but to shame in all forms and ways – body-shaming, hair-shaming, race-shaming, gender-shaming, and yes, also skin-shaming. “This is precisely the stigma that we wish to change. Skin color should not be about one being better than the other”, adds Pam Sulit, Splash Corporation’s VP for Marketing.

“White and dark are both beautiful.” confirms Rachel Villanueva, Creative Director of Petch & Partners, the creative agency that created this campaign for SkinWhite. She continues, “It’s about time that dark skin and white skin get the same adoration and acknowledgment.”

There has never been an outright claim that DARK IS BEAUTIFUL. And for the statement to come from a skin whitening brand, it should be easy for others to follow suit. And for those who choose that WHITE IS BEAUTIFUL, there’s due acknowledgement that they’re simply taking control of their beauty too. And why not? Wear your skin, whichever way you choose. Because DARK OR WHITE, YOU ARE BEAUTIFUL.

Watch the new SkinWhite ad at https://www.youtube.com/watch?v=RWN9FAZhlO0&feature=youtu.be

Asia’s Next Top Model Runner-Up Joins Careline

Fresh from her stint at the Asia’s Next Top Model (ANTM) Cycle 6, where she finished in the top three, Adela Mae Marshall is set to conquer the beauty world as the newest face of Careline, the trendy and edgy cosmetics line of Ever Bilena for Filipina youth.

“It is so exciting! Careline is a brand that I am very familiar with. I am so happy to be working with a very popular brand that has been helping women my age to express themselves through makeup,” Adela on being the newest endorser of the brand.

This fresh-faced beauty shares that she has picked a lot of lessons in joining various modelling contest. And if there is one thing she learned from joining the ANTM Cycle 6, it is that self-care and discipline must always be prioritized, "It was a very stressful environment. I was always nervous, so I needed to learn to discipline myself. I realized I should not rely on other people to make me look good, that it is my responsibility also.”

On her skin-care routine, she shares that being diligent in washing your face and removing your makeup is important in maintaning a good complexion. The young model also believes that a healthy lifestyle through exercise and drinking a lot of water is essential to having a healthy, clear skin.

As for her favorite makeup products, Adela prefers products that can multi-task so she can use it in different ways. “I am quite oily so I always need to have a powder, it doesn’t necessary to be colored it just need to blot the oil. And because I am really pale I like to keep a blush and a lipstick but if I have a small bag, I want something that can double up which is why the Careline Multisticks, especially the Rose Multistick, are perfect.”

Although she may portray different personalities in her career, she wants to be remembered by one thing - to be yourself. Adela is lucky to have Careline by her side!

For more information, visit Careline website, www.careline.com.ph, and Facebook page, www.facebook.com/CarelineCosmetics and Instagram www.instagram.com/carelineph.

Makeup in Living Coral

In case you missed it, Living Coral was announced as 2019’s Color of the Year and it’s sure to please a wide base of beauty enthusiasts. A not-quite-orange and not-quite-pink shade, a surprisingly wearable color for all skin tones and suited for different occasions. On cheeks, it instantly adds a healthy flush; on eyes, it adds a pop of color and on lips, it’s a fun alternative to the classic red.

Want to get into the Living Coral spirit? Be sure to keep these products from Ever Bilena, EB Advance and Careline in your makeup bag:

Careline Peach Stick (P205)
Give the dramatic smokey-and-winged-eye look a break and try Careline’s Peach Stick (from their Multi-sticks collection) as an eyeshadow, blush and lipstick is a perfect way to bring in the New Year with something light and easy to do. This multi-stick has a creamy and pigmented formula which is perfect for fuss-free makeup you can take anywhere. It is easy to put on, just dab some on your lids, lips and cheeks using your fingers for a fresh and natural glow look!

Ever Bilena Matte Nude lipstick in Baci (P165)
Infused with antioxidants and moisturizers, this lipstick makes your lips feel soft, smooth, and supple despite the mate formula. Baci means “kisses” in Italian is a shade that can complete the living coral look by balancing it with a neutral color.

Ever Bilena Matte lipstick in Sexy Nude (P165)
If you want to experiment with a coral-hued lipstick, Ever Bilena Matte Lipstick in Sexy Nude is a cross between the popular pink nude and coral. It is highly pigmented and reveals its color with just a few swipes. Ever Bilena Matte lipsticks are infused with Vitamin E to help keep the lips moisturized.

EB Advance Matic Lipstick in Plush Petal (P185)
For a timeless makeup look that will brighten your features, get the newest on-the-go nude eye shades like peach and rose. They can be paired with the EB Advance Matic Lipstick in Plush Petal with a creamy-matte and pigmented finish so each swipe goes a long way.

EB Advance LTD Liquid Lipstick in Hotel Heiress (P185)
Obsessed with lippies? You can’t go wrong with a lovely matte finish that won’t quit. EB Advance LTD Liquid Lipstick in Hotel Heiress glides so smoothly on the lips and feels so creamy. Prime your lips before applying for an even finish.

Achieve your 2019 living coral makeup at any Ever Bilena counter in leading supermarkets, drugstores, convenience stores and department stores nationwide. To learn more about Ever Bilena and its products, visit Ever Bilena’s website, www.everbilena.com.ph, and Facebook page, www.facebook.com/everbilenacosmetics and Instagram https://www.instagram.com/everbilenaofficial/

Makeup Products with Kris Aquino’s Seal of Approval

If there’s one thing truly undeniable about Kris Aquino, it’s that her makeup is always photo shoot-ready and flawless, from her eyebrows and blush down to her lips and skin. A self-confessed makeup enthusiast, the Queen of all Media is an open book when it comes to the products that she applies on her face.

And with her honesty and outspokenness, it’s almost guaranteed that whatever makeup products she approves of are of high quality and fool-proof.

Wonder what these are? Kris Aquino relies on her “Kris Life Kit” to get her through photo shoots, tapings and even every day errands. A collaboration with the country’s leading cosmetics brand Ever Bilena, the very affordable “Kris Life Kit” consists of Kris Matte Powder Foundation (Php 295), Kris Blush (Php 195), Kris Matte Lip Liners (Php195) and Kris Matte Matic Lipstick (Php 245).

Kris swears by the Kris Matte Powder Foundation because of its natural looking coverage and finish that’s healthy-looking at every angle. It is expertly formulated with moisturizers and oil-absorbers to keep the skin beautifully shine-free and hydrated for long hours. This handy compact comes in different shades to suit different complexions: Lasting for fair skin, Lifetimes for medium complexion and Love Story for medium to deep tones.

For a pinkish glow, the Kris Blush is a lightweight, pigmented and highly blendable powder blush for cheeks. It comes in three shades: First Love, peachy pink color with soft matte finish; New Love, coral shade with tiny shimmer pigments for a healthy glow; and Lasting Love, mauve pink shade with soft matte finish.

For the lips, Kris Matte Lip Liners is a creamy matte formula that comes in seven shades: a red named Love; pinks- Life, Lucky, Laugh; and neutrals- Loyal, Learn, Let Go. Topping the liner is the Kris Matte Matic Lipstick (available in the same shades as the lip liner), a retractable lipstick that provides high pigment, color, moisture and matte finish that is comfortable on the lips. 

Like Kris Aquino, you too can achieve her healthy and long-lasting glow with the “Kris Life Kit” available at any Ever Bilena counter in leading supermarkets, drugstores, convenience stores and department stores nationwide.

To learn more about Ever Bilena and its products, visit www.everbilena.com.ph and Facebook page www.facebook.com/everbilenacosmetics and Instagram https://www.instagram.com/everbilenaofficial/

Win a trip to Phuket, Thailand plus P50,000 in Ever Bilena’s Big Beauty Challenge Year 3!

Use your makeup skills to create superb and bold looks following different themesfor a chance to win the grand prize in Ever Bilena’s The Big Beauty Challenge ongoing until March 25.

The top winner in the weekly make-up tutorial video contest will win a trip for two to Phuket, Thailand, plus P50,000 cashand an additional P20,000 worth of Ever Bilena products. The grand winner will also sign an exclusive contract as a brand ambassador, and shall perform special projects for Ever Open to video bloggers, aspiring and professional make-up artists residing in the Philippines, the three-year-old contest requires participants to create a one-to-three-minute make-up tutorial video on how to do a complete look following a specific theme and using only Ever Bilena products. Participants can post as many videos as they want, but using models is not allowed.

The contest, which began on December 14, will test the skills of participants as they create their own versions of Ever Bilena’s weekly theme, which will be announced every Friday on Ever Bilena’s Facebook page, www.facebook.com/everbilenacosmetics. There will be one winner every week who will get P15,000 in cash.

The weekly winner with the most number of video shares and likes will receive a special prize.  Weekly winners will automatically compete in the grand finals.

Entries must be public and uploaded on Facebook with the hashtags #EBBigBeautyChallengeY3 and #EverBilena. Contestants should tag Ever Bilena Cosmetics, Inc. A marketing representative from Ever Bilena will acknowledge the video submitted.

Participants will be judged based on the following criteria: 4% creativity, 20% most number of Ever Bilena products used in the video, 20% make-up executions and skills; and 20% most number of views and shares.

Ever Bilena, the leading local cosmetics brand, carries Ever Bilena Advance, a full range of make-up essentials for young professionals; Careline cosmetics for teens; Blackwater for fragrance and other personal care products.

To know more about Ever Bilena and The Big Beauty Challenge, visit Ever Bilena’s website, www.everbilena.com.ph  and Facebook page, www.facebook.com/everbilenacosmetics.