Meet Your Newest Skincare Essential—SkinWhite MoistureWhite!

The future of skincare is here! Say hello to SkinWhite’s newest revolutionary product, the MoistureWhite body lotion.

Unlike ordinary whitening lotions in the market, SkinWhite MoistureWhite lotion takes a massive leap towards beautiful skin because it combines a time-proven whitening formula with the breakthrough ingredient Hyaluronic Acid (HA), a moisture booster popularly found in Korean skincare products.

Don’t miss out on the following benefits your skin can gain by using SkinWhite MoistureWhite Lotion!

1. It will help you achieve whiter skin by lavishing it with much needed moisturization through HA.

SkinWhite MoistureWhite is enriched with Hyaluronic Acid (HA)—a natural ingredient that’s clinically proven to deliver deep moisturization immediately, being able to retain its weight in water up to 1000x. So that when light hits moisturized skin, it will appear even and whiter. HA acts as a magnet that attracts and locks in moisture for a fair and glowing complexion. With HA in every bottle of MoistureWhite Lotion, you’re sure to get moisturized-white skin!

2. It has the sun protection you need.

SkinWhite MoistureWhite is also equipped with SPF 16. This means aside from shielding your skin from the sun’s harmful rays, it also keeps your skin fairer as it successfully blocks out the darkening effects of sun exposure.

3. SkinWhite MoistureWhite doesn’t feel sticky on the skin.

SkinWhite MoistureWhite lotion is made with a non-sticky formula so you can now have moisturized white skin every day without the sticky feeling you hate!

4. Comes in soap format, too!

Your skin will feel and look even better when you also use SkinWhite MoistureWhite soap.

That’s because HA will not dry out your skin every time you bathe. By using MoistureWhite soap and MoistureWhite lotion daily, your skin will be moisturized-white all day!

SkinWhite combines whitening with the power of HA so you can achieve the skin you so rightfully deserve. SkinWhite MoistureWhite—locks moisture in to get your best white out. Try it now!

Celebrating a White Weeksary

With the Philippines being both the social media and selfie capital of the world; coupled with the country’s economy becoming more heavily reliant on customer-facing, service-led businesses – Filipinas today have come to recognize the personal and professional advantages of looking their best, and feeling their best all the time. In light of this reality, a great number of Filipinas have made a personal decision to use skin whitening products to help them achieve their beauty goals.

But achieving this skin care goals often comes at a high price. While some women have come to accept the inconveniences attached with the goal of achieving fair skin (for e.g. high costs, skin dryness, and harshness), Silka, the brand at the forefront of producing affordable and effective beauty products, believes that this should not be the case.

The new and improved Silka Green Papaya with VitaRich Actives have been further enhanced with green papaya enzymes that treat dead skin cells; and vitamin E with antioxidant properties that help condition the skin. These formulation changes help Filipinas experience puting walang hapdi, in as early as just 7 days -- proving that accomplishing fair skin can be fast and convenient without the dryness and stinging associated with other whitening product brands.

In a celebration held in Las Casas Filipinas de Acuzar Quezon City, Silka Green Papaya endorser Angelica Panganiban was introduced to media and special guests, coinciding with the launch of Silka’s White Weeksary campaign.

During the program, it was revealed that Angelica is a firm believer of Silka’s mission to help women achieve their skin goals and recognizes that Silka is a trusted brand because of their quality products that help women feel and be their best.

“Angelica Panganiban has gone through a lot of ups and downs throughout her life and career. Because of her experiences, she knows when to take time for herself and avoid issues that can affect her” said Jane Co, Silka’s Marketing Head. “As a Silka lady, Angelica embodies tunay na alaga, and chooses those that will not hurt her. Beautiful and smart, she is an inspiring example for Filipinas” Co added.

Experience puting walang hapdi in as early as 7 days and celebrate a White Weeksary with Silka Green Papaya soap to look and be your best all the time.

About Cosmetique Asia

Cosmetique Asia was established in 2001. With the introduction of its flagship brand, Silka Papaya, the company decided to venture into the growing cosmetic industry in the Philippines.  Currently, Cosmetique Asia is continuously growing and adding variety of cosmetic products for the benefit of its consumers.

DARK OR WHITE, YOU ARE BEAUTIFUL

Beauty should never have been one or the other, as claimed by SkinWhite in their new
campaign.

Dark Skin versus White Skin. Does it really matter? Does one always have to be superior over the other? SkinWhite is saying otherwise.

One would wonder why a skin whitening brand such as SkinWhite would dare to say that dark skin is beautiful. “It’s all about choice”, says Rachelle Layda, Marketing Manager for Whitening of Splash Corporation. “SkinWhite is a brand that empowers women to choose. A choice to define their own standard of beauty. If you choose to have dark skin, you are beautiful. If you choose to have white skin, you are just as beautiful. The choice is yours, and SkinWhite respects that choice”.

This inclusivity is refreshing and speak volumes, especially at a time when shaming and bullying is prevalent across social media. Bashers and haters abound online with no agenda but to shame in all forms and ways – body-shaming, hair-shaming, race-shaming, gender-shaming, and yes, also skin-shaming. “This is precisely the stigma that we wish to change. Skin color should not be about one being better than the other”, adds Pam Sulit, Splash Corporation’s VP for Marketing.

“White and dark are both beautiful.” confirms Rachel Villanueva, Creative Director of Petch & Partners, the creative agency that created this campaign for SkinWhite. She continues, “It’s about time that dark skin and white skin get the same adoration and acknowledgment.”

There has never been an outright claim that DARK IS BEAUTIFUL. And for the statement to come from a skin whitening brand, it should be easy for others to follow suit. And for those who choose that WHITE IS BEAUTIFUL, there’s due acknowledgement that they’re simply taking control of their beauty too. And why not? Wear your skin, whichever way you choose. Because DARK OR WHITE, YOU ARE BEAUTIFUL.

Watch the new SkinWhite ad at https://www.youtube.com/watch?v=RWN9FAZhlO0&feature=youtu.be