Showing posts with label #MichelinPH. Show all posts
Showing posts with label #MichelinPH. Show all posts

Wednesday, June 17, 2020

Le Mans 24 Hours Virtual: A Compelling Esport Experience for Michelin

Michelin Tyres

The first-ever Le Mans 24 Hours Virtual saw Rebellion Williams [sport claim first place with its N°1 car shared by Deletraz / Marciello / Wisniewski / Brzezinski. Pole-sitters Dillmann / Guerrieri / Simoncic / Pedersen (N°4 ByKolles Burst Esport) were second past the chequered flag, ahead of the N°13 Rebellion Williams Esport foursome (Canapino / Aitken / Arana / Romanidis). The GTE class was won by Porsche Esports Team which emerged as the category's dominant squad in qualifying. The top prize was secured by the W93 Porsche 911 RSR of Tandy / GOven / Rogers / Ostgaard thanks to a surefooted performance. Interestingly, British driver Nick Tandy can now claim to have won Le Mans' GTE class with Porsche and Michelin in both the real world and 'virtually'. Second in class went to the N°95 Aston Martin (Thiim / Westbrook / Sorensen / Biancolilla), while R8G Esports Team's N°80 Corvette (Juncadella /Beche / Jayovski / Kappet) took third. All these cars contested the race on 'virtual' Michelin tyres.


Not only did the realism of the rFactor2 software employed for the inaugural Le Mans 24 Hours Virtual provide endurance racing fans with a welcome chance to enjoy their favourite discipline once more after the recent halt to real-world motorsport, but it also gave video game fans an opportunity to discover motor racing from a fresh perspective that introduced them to the important role that tyres play in motorsport.

Michelin Tires

Close, spectacular, realistic racing


Buoyed by a field of 50 cars and 200 topflight racing drivers and sim racers, the show provided by the inaugural Le Mans 24 Hours Virtual lived up every bit to its promise. Drivers from different forms of racing and top names from the world of endurance racing teamed up with a line-up of sim racing stars to showcase their professionalism not only during their respective pre-race preparations but also in the course of the twice-around-the-clock race itself. The result was a gripping fight between the successive leaders who all chose similar race strategies and the gaps at the end were extremely close.

As expected, the teams with the strongest reputations took turns in front and took the two 'virtual' red-flag interruptions that bunched up the field in their stride. Thanks to the quality of the coverage and the work put into the event by its organiser, the ACO (Automobile Club de l'Ouest), it was easy to forget at times that this wasn't actually the real thing. "The inaugural Le Mans 24 Hours Virtual was a resounding success," says Michelin Motorsport Director Matthieu Bonardel.

There is always room for improvement, but I would like to thank everyone at Michelin Motorsport, as well as all the staff at the ACO and the FIA World Endurance Championship who put so much effort into this project. Michelin's business is advancing continuously on the digital front and we are delighted today to have had this opportunity to reach out to a new audience thanks to the Le Mans 24 Hours Virtual."

An even more detailed understanding of our 'virtual' tyres

The drivers were swift to acclaim Michelin's tyres after qualifying and their praise continued during the race as they paid tribute to the realism of the feedback replicated via the steering wheel, and notably the difference between the feeling of the different compound options. As in the real Le Mans 24 Hours, their strategies were based on the use of either hard or medium tyres during the early stages of the race, before switching to the softer option for the cooler hours of darkness. On Sunday morning, as the temperature started to climb to exceed 20°C again, they returned to the medium compound, and then the hard tyre.

In contrast to the real Le Mans 24 Hours, however, where multi-stinting the same set of tyres is commonplace, this tactic wasn't a feature of the virtual race. This was due on the one hand to the fact that the teams didn't have a maximum allocation of tyres for the race, whereas numbers are capped in the real world. On the other, the simulated time allowed for tyre changes was relatively short, so there was little to gain from staying on the same rubber for more than one stint. Meanwhile, the wear-rates factored in by the software were higher than in reality. The game effectively reproduced a cost of two seconds per lap (one stint equivalent to approximately 10 laps) due to wear, whereas — in reality — Michelin's tyres deliver consistent lap times from the start to the end of runs of up to four stints at a time Michelin hopes to be able to work with the rFactor2 platform's designers so that competing teams have a broader spectrum of possible strategies in the future while demonstrating the consistency of its tyres' performance more fully.

A resounding worldwide success and new contacts for Michelin

Given that the Le Mans 24 Hours Virtual allowed motor racing enthusiasts to enjoy the action in the virtual company of video game fans who often have little interest in real motorsport, Michelin saw its involvement in the race as a chance to reach out to a wider audience which was able to discover the importance of the role played by tyres not only in real life racing but also, by extrapolation, on their road cars. The quality of the race's video coverage kept millions of fans captivated across the world, with viewing figures boosted by Michelin's own social media teams who provided live streaming of the race on Michelin and Michelin Motorsport's Facebook pages in 30 countries. Meanwhile, the teaser video posted by the French firm ahead of the race attracted by 1.3 million views on Instagram alone, plus another 450,000 on YouTube and 155,000 on Facebook.

Michelin's involvement in the inaugural Le Mans 24 Hours Virtual asserts its commitment to eSports and, in September, it will be looking to follow up by extending its current unbeaten record in the real race to 23 victories in a row since 1998.

Sunday, February 21, 2016

Michelin Announced as Title Sponsor of Australian GP


Having become the official FIM MotoGP™ World Championship tyre supplier in 2016, Michelin extend their involvement in the MotoGP™ category as they become the title sponsor of the Australian GP.

The Michelin Australian Motorcycle Grand Prix will take place on the 23rd of October and is always a fan favourite. The Phillip Island circuit was first part of the Grand Prix calendar in 1989 and has produced some of the most incredible races in recent decades. 2015 produced a particularly unforgettable battle as four riders swapped positions for the win.

Bibendum, the Michelin Man, will of course be in attendance at the Michelin Australian Motorcycle Grand Prix with further signage throughout the circuit. This agreement further emphasises the dedication of Michelin to the MotoGP™ championship, the Australian GP one of the most popular races amongst fans and riders.

The Phillip Island circuit will push the new Michelin tyres to their limits as MotoGP™ riders race down the Gardner Straight and into Doohan Corner with speeds reaching almost 350 km/h down the straight. With extensive testing having already been performed there is little doubt the French built tyres will once again help to producing jaw dropping action.

Gary Guthrie, Michelin President 2-wheel tyre division declared: "Michelin is back in MotoGP this year to take up a new technological challenge that will help us to enhance the performance of our road tyres of tomorrow in line with our ‘track to street’ policy. Michelin is currently expanding in all its Asian/Pacific markets where motorcycling is often the most common form of private transport. The opportunity DORNA has given us to associate Michelin with the Australian GP, which is one of the MotoGP rounds that bikers from all over the planet invariably look forward to the most eagerly, is a tremendous lever for us. It will enable us to reinforce the bond and engagement that exists between the Michelin brand and bikers right across this part of the world.

Pau Serracanta, Managing Director, Commercial Area at Dorna Sports, added: “To come as the title sponsor of a Grand Prix as iconic as the Australian GP demonstrates the true dedication that Michelin have to the FIM MotoGP World Championship. We have had great races around Phillip Island for almost three decades and thanks to Michelin tyres this looks set to continue. Tyres are one of the most critical parts of a motorcycle and we are pleased to help Michelin develop their tyres for the road with the research and data they gather via MotoGP.”


*This is Press Release

Thursday, January 21, 2016

The New Ford Focus RS is Equipped Exclusively with Michelin tyres: MICHELIN Pilot Sport Cup 2 and MICHELIN Pilot Super Sport

In the context of the international partnership between Ford and Michelin, for FORD Performance vehicles, the new Ford Focus RS will be exclusively equipped with Michelin tyres. The MICHELIN Pilot Super Sport, in the dimension 235/35/19, will be fitted on the Focus RS as standard and the MICHELIN Pilot Sport Cup 2 (in the same dimension) will be available as an option for improved performance on tracks.

The new Ford Focus RS is a particularly demanding and sporty vehicle, representing a precise in-depth challenge for Michelin engineers, to specifically develop these two tyres in order to propose tyres able to meet the expectations of Ford teams. This advanced development process was carried out over almost 2 years, during which the car hit the tarmac of several tracks.


*This is Press Release