THE BEST OF NIKE PERSONALIZED FOR YOU: THE NIKE APP LAUNCHES IN SOUTHEAST ASIA

July 8, 2021 – Manila. Nike continues to accelerate its digital transformation in Southeast Asia and India (SEA&I) with the launch of the Nike App — the company’s fastest growing platform — providing members with personalized access to the best of Nike. The free Nike App launches today in Singapore, Thailand, Philippines, Malaysia, India and Taiwan.

Nike is leading its growth strategy with the digital and direct businesses through new technologies, capabilities and innovations. The Nike App connects Nike members to product, guidance, rewards and experiences, all tailored to their individual preferences. A digital Nike hub in the palm of your hand, members receive product recommendations based on what they love, with fast and secure checkout.

    “The launch of the Nike App marks a critical expansion of Nike’s digital ecosystem in SEA&I,” says Sanjay Gangopadhyay, VP of Nike SEA&I. “Through this launch, we are creating meaningful relationships with our local members, and inspiring and equipping them to move.”

Nike’s growing ecosystem in SEA&I allows consumers to shop on their terms — how, when and where they want. Consumers can shop at Nike stores and Nike partner stores, as well as online through the Nike App, Nike.com, SNKRS Web and the official Nike stores with digital partners, such as Lazada. Nike is also helping people make sport a daily habit through the Nike Run Club (NRC) and Nike Training Club (NTC) activity apps.

There are a number of member benefits through the Nike App, inclusive of:

Exclusive access: Members will have a chance to get the latest product drops, early and exclusively within the App, including weekly drops every Friday with key styles such as Air Jordan 1, Air Force 1 and Air Max. To kick off the launch, members can get early access to Space Jam products, exclusively on the Nike App.

Member rewards: Members will unlock exciting rewards through their personalized "Member Wallet" where they can find exclusive promotions, access to events and more. Starting July 12, members can complete in weekly challenges on the NRC or NTC Apps to gain access to the Champions Locker on the Nike App — an exclusive unlock with members-only access to product and content within the App.

Inspirational content: Members will have access to stories, guidance and other inspirational content available only in the App.

    “A key focus with developing the Nike App for SEA&I was ensuring that the content, experiences, services and product offers are customized based on what we know Nike members in SEA&I want most from us,” says Xia Ding, VP of APLA Nike Direct Digital Commerce. “Over time, this focus becomes even sharper as we learn from member behavior and engagement, so we are able to personalize the Nike App experience to an even greater extent.”

By downloading the Nike App between now and July 22, consumers will receive a 10 percent discount off their next purchase within the App.

Download the Nike App now to unlock 10 percent off your next purchase.

SM Adopts Naga City in Disaster-Resilience Program

The Bicol region is known as a typhoon prone area, with typhoons from the Western North Pacific Ocean hitting the area numerous times throughout the year

To help Bicolanos, specifically residents of Naga City become more disaster resilient during typhoons and other calamities, the National Resilience Council (NRC) once again partnered with SM for its Adopt-A-City Program, a city-specific partnership model that will link the resources of private partners with the specific needs of the LGUs in establishing their resilient LGU systems.

SM, under the leadership of Hans Sy, was the first company to take part in the Adopt-A-City program to help Filipino communities. SM first “adopted” Cagayan de Oro City and recently committed to offer assistance to its second city, Naga in Bicol.

“We are hoping that through this initiative, we will be able to convince the private sector to help in corporate disaster resilience — as SM has already taken the lead — not as a CSR option but as part of their core business value cycle. SM has proven time and again that they are in the lead as far as this is concerned and through the vision of the ambassador and Mr. Sy, we’re now able to make this a reality,” said NRC president Toni-Yulo Loyzaga.

“As I have always emphasized, addressing disaster issues is not just the government’s responsibility but also has to include the initiative of the private sector. This is not only SM’s initiative alone — this should be all private sectors working together so I hope we can also take this opportunity to invite other private sectors to really invest in the cities that they have chosen,” said Hans Sy, NRC co-chair and the only Filipino board member of UNDRR ARISE.

ARISE, the Private Sector Alliance for Disaster Resilient Societies, is a network of private sector entities led by the UN Office for Disaster Risk Reduction (UNDRR). The UN has developed Sustainable Development Goals, which are the blueprint to achieve a better and more sustainable future for all. They address the global challenges we face, including those related to poverty, inequality, climate, environmental degradation, prosperity, and peace and justice. The Goals interconnect and in order to leave no one behind, it ís important that we achieve each Goal and target by 2030.

Also present during the signing to support a disaster-resilient Philippines were SM Supermalls COO Steven Tan, Carlos P. Romulo Foundation chairman Ambassador Roberto Romulo and Naga City mayor Nelson Legacion.

SM, which has more than 70 malls nationwide, continues to develop and support environment initiatives that help improve the quality of life of various local communities. SM monitors and implements mitigation measures for the efficient management of its resources, utilizes a daily water recycling system in the malls and has waste management and recycling programs in place.

For more information on how to adopt a city, visit the National Resilience Council website (https://resiliencecouncil.ph/). To know more about ARISE Philippines, you may contact its secretariat via email (arisephilippines@smprime.com) or check out https://cc.preventionweb.net/arise/asia_pacific/arise_philippines.

Adopt-A-City Campaign Raises Urgency of PH Disaster Resilience Efforts

Climate change has left the planet vulnerable to the harmful effects of natural calamities. The Philippines is ranked 2nd among the countries that will be most affected by climate change by 2020 (tied with Bangladesh).  Now more than ever, disaster resilience is of the utmost importance to the country.

This was the pronouncement made by National Resilience Council (NRC) president Antonia Yulo Loyzaga during the recent launch of the NRC’s Adopt-A-City campaign. The program is an innovative city-specific partnership model that will link the resources of private sector companies with the Local Government Units (LGUs), academic partners and the communities themselves in transforming their climate and disaster risk landscapes and establishing their resilient LGU systems.

Loyzaga, together with Cagayan de Oro (CDO) City mayor Oscar Moreno, and SM Prime Holdings Inc. chairman of the executive committee Hans Sy, signed a memorandum of understanding to seal the partnership for SM Prime Holdings to become the first private organization to take part in the campaign. 

“Disaster resiliency is not the job of the government alone. It is a job that can be successful on collaboration with the government. The government sector alone can succeed only if both the private sector and the government will work together,” said SM Prime chairman of the executive committee Hans Sy.

“CDO was a victim of a typhoon that had debunked the long-held theory that Mindanao is typhoon free. We had thousands of casualties, not including those that are missing, so this program indeed is very important,” said CDO mayor Oscar Moreno.

“The Adopt-A-City campaign is most timely because it focuses our efforts on precisely the drivers of our national economy, which are located in your cities. Cities are also among the chief generators of emissions because, in fact, the industry that is driving the metabolism of cities is what actually feeds the greenhouse gas emissions in the atmosphere,” said NRC president Yulo Loyzaga.

In addition to Cagayan de Oro City, SM has pledged to support the cities of Naga (Bicol) and Iriga, investing in the reduction of these cities’ old and new disaster risks and helping them immediately recover after possible disasters or unforeseen events.

SM has also been involved in other sustainability projects such as recycling their water and installing catchment basins in their malls to avoid flooding.

For more information on how to adopt a city, visit the National Resilience Council website (https://resiliencecouncil.ph/) for more info. To know more about ARISE Philippines, you may contact its secretariat via email (arisephilippines@smprime.com) or check out https://cc.preventionweb.net/arise/asia_pacific/arise_philippines.