National Food Fair: Eat, Shop and Learn

The DTI Bureau of Domestic Trade Promotion (BDTP) in partnership with the DTI Regional and Provincial Offices will conduct the 2020 National Food Fair on March 12-15 at SM Megatrade Halls 1-3, 5th level, Building B, SM Megamall, Mandaluyong City. Fair hours are from 10:00 AM to 9:00 PM daily. Admission is free.

Billed as the Philippine Cuisine and Ingredients Show, the four-day retail and order-taking event will showcase over 280 food entrepreneurs from the regions featuring processed food, beverages, halal products, cooking ingredients, health and wellness products, as well as the best cuisines across the country.

Special settings and pavilions include the Rural Agro-Industrial Partnership for Inclusive Development (RAPID) Growth focusing on cocoa, coffee, processed fruits and nuts, and coconut industries; fresh produce from the Integrated Natural Resources and Environmental Management Project (INREMP); and the Brunei Darussalam-Indonesia-Malaysia-Philippines East ASEAN Growth Area (BIMP-EAGA).

In addition to the KAPEtirya Coffee Pavilion, the Center for Culinary Arts (CCA) will showcase a halal kitchen in conjunction with the Halal Food Plaza, while the Philippine Island Bar will feature local wines. There will also be booths promoting farm tourism and culinary tour packages, as well as on-site cooking demonstrations by featured chefs in the Kusinang Filipino.

The Department of Trade and Industry is setting up a one-stop Negosyo Center to provide assistance with business requirements and start-up concerns for aspiring entrepreneurs. There will be representatives from various DTI bureaus and attached agencies such as the Bureau of Small and Medium Enterprise Development (BSMED), Bureau of Import Services (BIS), Export Management Bureau (EMB), One Town, One Product (OTOP), Philippine Trade Training Center (PTTC), Philippine International Trading Corporation (PITC), Design Center of the Philippines (DCP), and Intellectual Property Office of the Philippines (IPOPhil).

Other related government offices will also have a presence, including the Department of Tourism (DOT), the Industrial Technology Development Institute (ITDI) and the Food and Nutrition Research Institute (FNRI) of the Department of Science and Technology (DOST), the Food and Drug Administration (FDA) of the Department of Health (DOH), and the Philippine Coconut Authority (PCA) and the Agribusiness and Marketing Assistance Service (AMAS) under the Department of Agriculture (DA).

To support the sustainability initiative, fair-goers are strongly encouraged to bring their own reusable shopping bags. For more information, please contact DTI-BDTP at telephone numbers (02) 7751-3223 and (02) 7791- 3102, or email bdtp@dti.gov.ph. Follow DTI-BDTP on Facebook, Instagram, Twitter, and YouTube to get the latest news and updates.

Philippine Cuisine & Ingredients Show

Manila, Philippines – March 14, 2019 - TRADITION continues in this year’s National Food Fair 2019 to be held at the Megatrade Halls 1-3, Building B, 5th Floor of SM Megamall on March 14 to 17. After the success of its previous editions since 2013, a new iteration is back to celebrate the best of Philippine food products with exciting new additions as well as old time favorites. Following are the event highlights to watch out for:

Top Chefs at the Island Kitchens (Luzon, Visayas, Mindanao)

Promoting the joy and innovation in their cooking during the 4-day event are some of the country’s most respected chefs, namely: Cherry Tan, Gabby Prats, Anton Abad, Vince Garcia, Boy Logro, Raymund Yabut, and Don Edward Quito. Attendees will be treated to live and simultaneous cooking demonstrations of Kapampangan cuisine and other regional specialties as well as ingenious recipes using special ingredients like bamboo, sugarcane, cacao and other local ingredients.

The hands-on cooking demos will include mouth-watering recipes on Beef Tapa Muscovado, Chocolate Scotch Eggs, Humba with Chocolate Sauce, Chicken + Mango Sugarcane Chutney, French Toast + Sugarcane Cinnamon Glaze and Sour Cream Pancakes with Muscovado Syrup plus fresh fruit coulis, among others.

Design Solutions

Branding and Packaging

The Design Center of the Philippines explore playful and innovative packaging ideas in retail and gifts that counter a consumer culture inundated with upfront product information. Targeted to capture consumers who value authenticity, the initiative puts prime on narrative and storytelling as a mechanism in presenting a business’ value proposition and creating a strong brand identity. Featuring specialty rice, banana chips, atsara (pickled vegetables), and cane vinegar, the packaging concepts weave together the brand story with cultural and social cues reflective of its context while empowering consumers through choice and variety.

OTOP Hub

An integral part of the National Food Fair is the One Town, One Product (OTOP) Philippines Hub. This will feature OTOP’s next generation products in a retail store environment. These offerings can be found in pasalubong centers, airport terminals and tourist spots, supermarkets, weekend bazaars, public markets, Go Lokal! outlets, Negosyo Centers, and other consumer-frequented locations, including shopping malls. Catering to the general mainstream market, these stores offer quality, transformed, and standards-compliant OTOP products.

KAPEtirya/Coffee Pavilion

KAPEtirya, a coffee pavilion will showcase quality Philippine coffee blends and coffee brands together with suppliers of native delicacies and bakery products that pair well with coffee.

Participation of Farm Tourism Destinations /Tour Operators

Farm tourism destinations and tour operators accredited with the Department of Tourism join the NFF for the first time.

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The National Food Fair is a project of the Department of Trade and Industry –Bureau of Domestic Trade Promotion in cooperation with the Regional and Provincial Offices and with the support of the Department of Tourism, Department of Agriculture and La Germania.

For more information about the NFF, please call the DTI-Bureau of Domestic Trade Promotion at tel. no. (2) 7513223 or email bdtp@dti.gov.ph. For regular updates, please “Like“ the Facebook page www.facebook.com/DTI.BDTP and follow us on www.twitter.com/DTI_BDTP and www.instagram.com/dti. bdtp. Please use our official hashtag: #NFF2019, #KainTayoPilipinas, and #iamdtiph in all your social media posts related to the National Food Fair – Philippine Cuisine & Ingredients Show.