Alsons Dev Announces Leadership Succession with Jolla Soriaga as VP and GM

Alsons Development and Investment Corporation (Alsons Dev) has appointed Jolla A. Soriaga as Vice President and General Manager, effective November 1, 2025. She succeeds Eric D. de la Costa, who has retired after 26 years of dedicated service. The leadership transition underscores Alsons Dev's continued commitment to operational excellence and organizational strength.

Soriaga brings with her over 25 years of experience within Alsons Dev. She has taken on progressive leadership roles in business development, contributing to the successful delivery of flagship residential and mixed-use projects such as Las Terrazas, Northcrest, Fernwood, Wood Lane, Eden Ridge, and Northtown. Before her appointment, she served as Assistant Vice President for Business Development and Operations. In her new capacity, Soriaga will oversee the company’s day-to-day management, strategic initiatives, and governance.

Her appointment comes as Eric D. de la Costa concludes a remarkable tenure with the company. He began his career with Alsons Dev in 1995 and rose from consultant to Vice President and General Manager. Under his leadership, the company broadened its footprint and product mix with the launch of Northtown, Alsons Dev’s first township project; Nurtura, Alsons Dev’s mid-cost housing brand; and Avia Estate, a major township development in Sarangani. His guidance and people-centered approach have shaped the organization and its culture over the years.

As the company ushers in this new chapter, Alsons Dev expresses its gratitude to de la Costa for his invaluable contributions and extends its full confidence to Soriaga as she takes on her new role, continuing the company’s mission of building vibrant, sustainable communities.

To learn more about Alsons Dev and its developments, visit https://alsonsdev.com/

Camella Celebrates Heart, Home, and Homeownership at the Christmas Homecoming Fair

The glow of parols will illuminate the islands as Camella hosts its Christmas Tree Lighting Ceremony on November 15 and 20, and Homecoming Fair, a celebration of the lifelong dream of homeownership, beginning November 16 to 23. The weeklong event invites families across the nation—and even those from overseas—to rediscover the joy of coming home to Camella communities.

The Homecoming fair serves both a continuation and a crescendo: following the success of Lifescapes Expo2025, where innovation, connection, and opportunity took center stage, it transforms these ideals into tangible experiences within thriving neighborhoods nationwide. Each Camella community opens its doors to prospective homebuyers, investors, and returning overseas workers, offering an opportunity to experience the living spaces where lifelong dreams and legacies are built. The fair also marks the second phase of Camella Christmas celebrations, extending the warmth of the season and welcoming Filipinos to where they belong: home.

Honoring the Filipino homecoming tradition

To make the occasion more meaningful, homebuyers will receive kitchen appliances depending on their reservation contract price to bring the spirit of the season into their new homes. These tokens represent the comfort, convenience, and care that Camella extends to Filipino households—a gesture to make living spaces glow with family gatherings and festive meals.

Recognizing the emotional connections of Overseas Filipinos to their homeland, Camella honors those who continue to invest in their roots. Homebuyers with verified information, such as a passport, seaman’s book, or an ongoing employment contract, will receive a gift certificate for an overnight stay for two (2) at the Brittany Hotel Global South, perfect for a restful return or a cheerful celebration.

The Homecoming Fair is a nationwide affirmation of what Camella has stood for nearly five decades: a home built on heart, anchored in family values, and sustained by the spirit of community. 

Home for the holidays

Camella continues its Christmas tradition of welcoming families home through its annual Home for the Holidays campaign. This year shines the spotlight on homes for every hope and household, offering special savings for spot and flexible payment options and seasonal surprises that make homeownership within reach this holiday season. 

Know more about Camella! Visit www.camella.com.ph and follow @CamellaOfficial. Terms and conditions apply.