SHDA Golf Cup 2026 Swings Into Its 4th Edition with Sportsmanship and Collaboration Driving Developments Forward

12 March 2026, Philippines — The Subdivision and Housing Developers Association (SHDA) is bringing together key players in the country’s housing sector for the 4th SHDA Golf Cup, set on March 26, 2026 at the Wack Wack Golf and Country Club in Mandaluyong City, where developers, investors, financial institutions, and industry partners will connect through a day of sportsmanship and collaboration.

Entering its fourth year, the SHDA Golf Cup has evolved into more than a tournament. It has become an annual gathering where leaders from across the housing ecosystem come together to exchange insights on emerging industry developments and strengthen relationships that support the housing sector's continued growth.

Anchored on the theme “Driving Developments Forward,” the event reflects how the strategy, focus, and discipline required on the golf course mirror the planning and long-term vision behind successful housing developments. It also underscores innovation and effective collaboration in advancing housing opportunities for Filipino families.

“Just as players approach the course with focus and foresight, real estate stakeholders advance projects through strategic planning and adaptability,” said SHDA Chairman Engr. Francis Richmond Villegas. “The SHDA Golf Cup goes beyond competition, serving as a symbol of progress and shared purpose to lead the industry forward.”

Scoring System and Competitive Edge

This year, the tournament will continue with a modified Double Peoria scoring system, evaluating performance across a broader set of holes to create a more balanced and competitive experience for golfers of all skill levels.

Participants will compete for a range of awards and prizes that recognize both overall performance and exceptional skills on the course. Special awards will be given to the Lowest Net Overall Champion, Lowest Gross Champions, First Runners-Up, and Second Runners-Up for Classes A, B, and C. 

Adding to the excitement, fun hole challenges will also take place, such as Hole-in-One, Nearest to the Pin, Longest Drive, Most Accurate Drive, and Longest Putt, providing variety throughout the event.

Moreover, SHDA National President Mr. Kerwin Padua noted that the format continues to make the tournament accessible for participants across different playing levels.

“With the scoring system and awards, we continue to make the Golf Cup engaging and fair for all participants. It’s a chance to enjoy the game while bringing together people who shape the housing sector in a relaxed and collaborative setting.”

“We look forward to seeing participants from across the industry come together and enjoy the camaraderie that the tournament always brings,” Padua added.

Registration and Participation

The SHDA Golf Cup welcomes both golf enthusiasts and housing industry professionals. Full-package registration at ₱9,500 includes green fees, caddie service, shared golf cart, breakfast, lunch, grand raffle entry, and giveaways. Non-golfing participants can join the luncheon and awards program for ₱4,500, which also includes entry to the grand raffle.

Key figures from the real estate industry, relevant housing government agencies, and partner organizations are set to grace the ceremonial tee-off, underscoring the partnerships and collaboration that drive the broader housing sector.

The SHDA Golf Cup 2026 is supported by major partners and sponsors, including Avida Land Corporation, NOAH Business Applications/ Forecasting and Planning Technologies, Cathay Land, Inc., 8990 Housing Development Corporation, Citihomes Builders and Development, Inc., Phinma Property Holdings Corporation, SM Development Corporation, Wee Community Developers, Inc., China Banking Corporation, Axeia Development Corporation, Homemark, Inc., Lynville Land Development Corporation, P.A. Alvarez Properties and Development Corp., Pontefino Hotel, Prominence Properties, Inc., Property Company and Friends, Inc., Red Oak Properties, Inc.,  Davies Paints, Inc., Hafele Philippines, Inc., Hocheng Philippines Corp., Pacific Paint Boysen Philippines, Shera Building Solution Philippines Corporation, World Home Depot, Community Property Managers Group, Inc., Phinma Prism Property Development Corp., Snapp Ventures, Inc., and Philippine Guarantee Corporation. 

Participants and industry professionals can now register for the tournament. For inquiries and sponsorships, contact SHDA Secretariat through email at shda.secretariat@gmail.com, phone at (02) 8856-1554 / 8893-4328 / 8721-8188, or by visiting https://shda.ph/shda-golf-cup-2026/. 

As the SHDA Golf Cup returns for a new edition, its commitment remains to fostering collaboration, celebrating sportsmanship, and connecting key players in the real estate sector, strengthening relationships, and inspiring initiatives that propel the industry forward.

Alsons Dev, DoubleDragon Break Ground on Mindanao’s First CentralHub

Alsons Development and Investment Corporation (Alsons Dev), in partnership with DoubleDragon Properties Corporation (DoubleDragon) through its industrial leasing subsidiary, CentralHub Industrial Centers Inc., broke ground on CentralHub Davao on March 5, 2026 in Barangay Lasang, Davao City. This milestone marks the start of construction of the first CentralHub in Mindanao, a 6.2-hectare industrial warehouse complex that will support the region’s growing logistics and distribution needs.

Once completed, CentralHub Davao will feature a projected leasable space of 40,392 sqm, designed to support a range of uses including warehousing, cold storage, commissaries, light manufacturing, and other related services. Strategically located along the Pan-Philippine Highway near the Lasang Public Market, the site provides convenient access to key logistics gateways such as Sasa Port, Davao International Container Terminal Inc., and Francisco Bangoy International Airport, enabling faster and more efficient movement of goods across Mindanao.

Alsons Dev President and CEO Miguel A. Dominguez highlighted that CentralHub Davao reflects the shared commitment of Alsons Dev and DoubleDragon to delivering infrastructure that supports economic growth in Mindanao. The project builds on the companies’ previous collaboration on CityMall Northtown within Alsons Dev’s Northtown township in Cabantian.

With an estimated total project value of ₱1.2 billion, CentralHub Davao is expected to meet the increasing demand for modern industrial facilities across Mindanao, supporting the region’s manufacturing, export, and distribution sectors. Davao City Vice Mayor Rodrigo S. Duterte II highlighted its potential to create jobs, improve business efficiency, and reinforce the city’s role as a regional economic hub.

CentralHub Davao underscores Alsons Dev’s commitment to driving Mindanao’s growth through strategic developments that support businesses and strengthen the region’s investment profile. Through projects like this, the company is reinforcing its vision of building communities and opportunities across Davao City and Mindanao.

For more information on Alsons Dev’s partnerships and projects, visit www.alsonsdev.com.

Alcantara Group Marks 70 Years of Legacy, Leadership, and Lasting Impact

The Alcantara Group celebrated its 70th anniversary with a milestone event that honored its rich heritage while looking toward the future. Held at the Dusit Thani Residence Davao last December 4, 2025  under the theme “Seventy Years Strong: Forward Together,” the gathering brought together generations of leaders, employees, partners, and friends to honor the founder’s enduring vision and the Group’s legacy of service, innovation, and nation-building.

Set in Davao, where the company’s story began, the celebration featured a curated exhibit and program tracing the company’s evolution from a mid-1950s Davao-based enterprise—Conrado Alcantara and Sons, Inc. (CASI)—into one of the country’s most diversified Filipino-owned conglomerates. The evening honored the founder, Conrado Alcantara, and the leadership of the second-generation principals who expanded the organization’s footprint across key sectors, including energy through the Alsons Power Unit, aquaculture and agriculture through the Alsons Agribusiness Unit, and real estate development through Alsons Development and Investment Corporation (Alsons Dev), as well as its other subsidiaries.

The anniversary program also paid tribute to the collective efforts of employees, partners, and communities that have shaped the enterprise’s growth. Stories of collaboration and service underscore how shared values across the Alcantara Group's business units have enabled their continued relevance and resilience amid changing landscapes and milestones across decades.

"We owe this milestone to the men and women across generations who helped shape the Alcantara Group into what it is today. What has kept us strong is not just strategy alone, but the spirit of unity and service that has guided us since the beginning—growth that uplifts both people and communities,” said Nicasio I. Alcantara, Chairman of Alcantara Group.

Continuing the Group’s 70-year Legacy

With the third generation of Alcantaras poised to take the lead, the Alcantara Group’s subsidiaries, including Alsons Dev, are carrying forward its mission with renewed purpose.

As the Group’s real estate arm, Alsons Dev plays a central role in shaping communities that reflect the founder’s foresight for Mindanao, translating the company’s values of stewardship into meaningful developments on the ground.

“As we look to the future, we do so with renewed purpose—to sustain what has been built and to keep growing it with the same vision, integrity, and care that defined the generations before us,” said Miguel Rene A. Dominguez, President and CEO of Alsons Dev. “We will continue to build responsibly, create long-term value, and drive progress for generations to come.”

Building on seven decades of success, the company remains committed to expanding its diversified businesses and advancing industries that contribute to long-term development. Guided by the principles that shaped its early years and inspired by the generations that have carried its purpose forward, the Alcantara Group looks to the future with determination, focused on creating opportunities, fostering sustainable growth, and leaving a lasting impact on future generations.

For more information, please visit http://www.alcantaragroup.com

Alsons Dev Announces Leadership Succession with Jolla Soriaga as VP and GM

Alsons Development and Investment Corporation (Alsons Dev) has appointed Jolla A. Soriaga as Vice President and General Manager, effective November 1, 2025. She succeeds Eric D. de la Costa, who has retired after 26 years of dedicated service. The leadership transition underscores Alsons Dev's continued commitment to operational excellence and organizational strength.

Soriaga brings with her over 25 years of experience within Alsons Dev. She has taken on progressive leadership roles in business development, contributing to the successful delivery of flagship residential and mixed-use projects such as Las Terrazas, Northcrest, Fernwood, Wood Lane, Eden Ridge, and Northtown. Before her appointment, she served as Assistant Vice President for Business Development and Operations. In her new capacity, Soriaga will oversee the company’s day-to-day management, strategic initiatives, and governance.

Her appointment comes as Eric D. de la Costa concludes a remarkable tenure with the company. He began his career with Alsons Dev in 1995 and rose from consultant to Vice President and General Manager. Under his leadership, the company broadened its footprint and product mix with the launch of Northtown, Alsons Dev’s first township project; Nurtura, Alsons Dev’s mid-cost housing brand; and Avia Estate, a major township development in Sarangani. His guidance and people-centered approach have shaped the organization and its culture over the years.

As the company ushers in this new chapter, Alsons Dev expresses its gratitude to de la Costa for his invaluable contributions and extends its full confidence to Soriaga as she takes on her new role, continuing the company’s mission of building vibrant, sustainable communities.

To learn more about Alsons Dev and its developments, visit https://alsonsdev.com/

Camella Celebrates Heart, Home, and Homeownership at the Christmas Homecoming Fair

The glow of parols will illuminate the islands as Camella hosts its Christmas Tree Lighting Ceremony on November 15 and 20, and Homecoming Fair, a celebration of the lifelong dream of homeownership, beginning November 16 to 23. The weeklong event invites families across the nation—and even those from overseas—to rediscover the joy of coming home to Camella communities.

The Homecoming fair serves both a continuation and a crescendo: following the success of Lifescapes Expo2025, where innovation, connection, and opportunity took center stage, it transforms these ideals into tangible experiences within thriving neighborhoods nationwide. Each Camella community opens its doors to prospective homebuyers, investors, and returning overseas workers, offering an opportunity to experience the living spaces where lifelong dreams and legacies are built. The fair also marks the second phase of Camella Christmas celebrations, extending the warmth of the season and welcoming Filipinos to where they belong: home.

Honoring the Filipino homecoming tradition

To make the occasion more meaningful, homebuyers will receive kitchen appliances depending on their reservation contract price to bring the spirit of the season into their new homes. These tokens represent the comfort, convenience, and care that Camella extends to Filipino households—a gesture to make living spaces glow with family gatherings and festive meals.

Recognizing the emotional connections of Overseas Filipinos to their homeland, Camella honors those who continue to invest in their roots. Homebuyers with verified information, such as a passport, seaman’s book, or an ongoing employment contract, will receive a gift certificate for an overnight stay for two (2) at the Brittany Hotel Global South, perfect for a restful return or a cheerful celebration.

The Homecoming Fair is a nationwide affirmation of what Camella has stood for nearly five decades: a home built on heart, anchored in family values, and sustained by the spirit of community. 

Home for the holidays

Camella continues its Christmas tradition of welcoming families home through its annual Home for the Holidays campaign. This year shines the spotlight on homes for every hope and household, offering special savings for spot and flexible payment options and seasonal surprises that make homeownership within reach this holiday season. 

Know more about Camella! Visit www.camella.com.ph and follow @CamellaOfficial. Terms and conditions apply.