Shopee Rolls Out Co-Streaming Feature to Level Up Interaction for Filipino Shoppers on Shopee Live

MANILA, MARCH 1, 2021 - With more people turning to online platforms for their needs, brands and sellers are turning to entertainment features such as live streams to give consumers an engaging and fun shopping experience. Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, provides shoppers a more interactive online buying experience through the new co-streaming feature on Shopee Live, which allows live stream hosts to co-stream with one of their viewers for a more interactive experience.

Hear from our two live streamers on how they are maximizing Shopee Live for this 3.3 - 4.4 Mega Shopping Sale:

Miccolo Solis, Shopee seller and influencer, shared that he uses the poll feature the most. “It helps me engage with viewers. I can check their opinion on certain topics, especially about the products,” said Solis. Polls also allow him to inquire about his customers’ specific requests, budget range, and preferred styles. In addition, Solis also hosts games on Shopee Live to keep his viewers interested.

For fellow influencer Quinito Villarosa, it’s the latest ‘Mine’ feature that gives him feedback on what content customers want to see next, or what items they want to see featured or reviewed. To maintain a strong relationship with viewers, Villarosa connects with them even after the live stream ends. “I do a lot of ‘OffLive’ engagement. I still interact with them after the live streams, usually inside the many group chats we have on Facebook Messenger and even Instagram,” said Villarosa.

Solis is excited to utilize the new Shopee Live Co-streaming feature as it gives him the opportunity to interact directly with viewers, making the live stream session more fun, enjoyable, and engaging. Villarosa, on the other hand, is already prepping for his next live stream. “I’m already asking my viewers what they want to see during my live stream so I can order it ahead of time. Being able to hold the items personally makes for a more interactive live stream experience,” he said.

With in-app features like Shopee Live, Shopee continues to improve the platform to make e-commerce more accessible and engaging for everyone. Solis and Villarosa encouraged other influencers to take advantage of Shopee Live and its many features as well. “Just do it, it always starts with one step. Make it a habit and always enjoy the live videos. Watch other live streamers, observe what they are doing, and apply best practices to your own live stream,” said Solis.

Villarosa added that doing live streams is an opportunity to widen their networks. “Every day I wake up feeling blessed with this opportunity. I literally meet new people each time I open the Shopee app and prepare for another run of live streaming.”

Shopee 3.3 - 4.4 Mega Shopping Sale

The Shopee 3.3 - 4.4 Mega Shopping Sale, which runs until April 4, 2021, will feature up to 70% off on authentic brands such as Havaianas Philippines, Huggies Philippines, Realme, P&G Beauty, Pampers, Nestlé, Garnier, Enfagrow, Unilever Beauty, Vivo, and Xiaomi, on Shopee Mall.

For more information on the best deals during the 3.3 - 4.4 Mega Sale, visit https://shopee.ph/m/3-3.

Don't forget to shop, buy load, and pay bills with ShopeePay to enjoy discounts and rewards. Top up at least ₱300 on March 2 for a chance to win ₱20,000! Check out https://shopee.ph/m/shopeepay-3-3-top-up-promo for more details.

Download the Shopee app for free via the App Store or Google Play.


About Shopee

Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It was launched in 7 markets in 2015 to connect consumers, sellers, and businesses in the region.

Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. It offers a wide product assortment, supported by integrated payments and logistics, as well as popular entertainment features tailored for each market. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping brands and entrepreneurs succeed in e-commerce.

Shopee is a part of Sea Limited (NYSE:SE), a leading global consumer internet company. In addition to Shopee, Sea’s other core businesses include its digital entertainment arm, Garena, and digital financial services arm, SeaMoney. Sea’s mission is to better the lives of consumers and small businesses with technology.

Shopee Strengthens Supports for Brands to Reach Millions of Online Customers with 10.10 Brands Festival

MANILA, OCTOBER 6, 2020 - Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, continues its strong support for brands with the 10.10 Brands Festival. As more businesses explore the potential of e-commerce during the pandemic, Shopee is committed to providing the optimal environment to help brands of all sizes launch, scale, and succeed online. 

Three leading brands share how they utilize Shopee’s robust suite of marketing and operational solutions, including in-app features and big campaigns to accelerate their business growth online.

Unilever realized the potential of Shopee’s in-app features with its Beauty That Cares Campaign last August. Through ShopeeLive, Unilever spread awareness for its advocacy to help small and local businesses affected by the pandemic. Unilever also uses other Shopee in-app features like Flash Deals and marketing solutions to reach a wider audience and build a seamless and shopping experience for their consumers.

Jackie Mañago, Digital Commerce Marketing Manager at Unilever, said, “With the recent health crisis, we saw how consumer priorities have shifted and had to re-think the brand experience and find new ways to engage consumers. Thanks to our solid partnership with Shopee, we quickly adapted, strengthened our presence, and continuously served our shoppers amidst the pandemic.”

Despite the limitation of selling channels during the pandemic, Realme routed its focus on e-commerce and gave more importance to offering affordable devices for communication, e-schooling, and work at home with Shopee. Realme was also able to amplify its exposure and increase its sales by using Shopee’s marketing services like ShopeeLive, banners, and campaigns.

Eason de Guzman, Marketing Lead at Realme Philippines, said, “Through ShopeeLive, banners, and the famous Gadget Zone, we have been able to maximize our exposure and provide the best offers in our exclusive launches. Their platform creates a positive and inviting atmosphere, encouraging brands to participate in their campaigns. Since our partnership with Shopee began, we have seen stronger sales, whether it's a launch or sustaining.”

Since the start of the quarantine period last March, Alaska has been working closely with Shopee to boost their brand presence online. Alaska took advantage of Shopee’s highly visible in-app spots such as the flash deals section, marketing tools, and big campaigns to promote their products. With Shopee, Alaska saw 10x growth compared to last year.

Marx Benedict So, Digital E-Commerce Manager for Alaska Milk Corporation, said, “Data and media are the lifelines of e-commerce. Thanks to Shopee, we can check which of our ads and products perform well using the marketing tool. Segment buys also play a crucial role, especially if there will be an upcoming campaign as these can increase awareness and convert consumers who are not yet exposed to the brand.”

Martin Yu, Associate Director at Shopee Philippines, said, “At Shopee, brands form the backbone of our business. We have built a strong record of helping brands overcome business challenges and shift to online seamlessly with our strong ecosystem of solutions. We launched the 10.10 Brands Festival, the region's biggest online shopping event for brands, to provide brands the needed visibility to further scale their business online. We have also expanded our offerings to help our brand partners find success online, and we will continue to do so to support and empower brands to capture immense growth opportunities in the Philippines.”

Shopee 10.10 Brands Festival
Shopee 10.10 Brands Festival will run from September 24 to October 10, 2020. It will feature exciting promos like free shipping with ₱0 minimum spend, daily cash backs, and bigger discounts when shoppers use ShopeePay. Consumers will also get huge discounts up to 50% off on leading brands, win exciting prizes via in-app games and many more.

Users can also look forward to fantastic deals from leading brands such as Infinix, Wyeth, Vivo, Unilever, Oppo, MamyPoko, Nestle, RB Enfagrow, Maybelline, L’Oreal Paris, Inspi, Havaianas, P&G Pampers, Johnson & Johnson, and Abbott.

Additionally, leading brands such as Alaska, Realme, MetroSunnies, Garnier, Colgate Palmolive, Mikana, Shigetsu, Organic Skin, Inspi, Organic Official, Crown, and ACE will offer awesome deals and discounts

Shopee 10.10 Play & Win TV Special on Wowowin

Also, Shopee fans can expect fun games, exciting entertainment, and fantastic brand deals during Shopee’s 10.10 Play & Win TV Special on Wowowin happening on October 10 at 10:00 AM. Viewers can catch performances from Bianca Umali, Gabbi Garcia, and 4th Impact. Plus, users also have the chance to win up to ₱7 million worth of prizes.

For more information on the Shopee 10.10 Brands Festival, please visit https://shopee.ph/m/10-10-1

Download the Shopee app for free via the App Store or Google Play.


About Shopee

Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It is a platform tailored for the region, providing customers with an easy, secure and fast online shopping experience through strong payment and logistical support. Shopee aims to continually enhance its platform and become the region’s e-commerce destination of choice.

Shopee has a wide selection of product categories ranging from consumer electronics to home & living, health & beauty, baby & toys, fashion and fitness equipment.

Shopee, a Sea company, was first launched in Singapore in 2015, and has since expanded its reach to Malaysia, Thailand, Taiwan, Indonesia, Vietnam and the Philippines. Sea is a leader in digital entertainment, e-commerce and digital financial services across Southeast Asia. Sea's mission is to better the lives of consumers and small businesses with technology, and is listed on the NYSE under the symbol SE.

L’Oréal and Shopee Bring Beauty and Skincare Partnership to Life in Southeast Asia with AI and AR-Powered Tools

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, has teamed up with L’Oréal, the world leader in beauty and skincare, to roll out artificial intelligence (AI) and augmented reality (AR)-powered tools on Shopee’s platform. The joint partnership demonstrates both Shopee’s and L’Oréal’s commitment to continuously innovate and power Southeast Asia’s beauty and skincare categories into the future, and to provide shoppers a convenient and personalized online shopping experience. The AI and AR-powered tools will also benefit millions of users across Southeast Asia, especially digital-savvy millennials who are drawn to innovation, creativity and a sense of self-discovery.

With L’Oréal’s AI and AR-powered tools, Shopee BeautyCam by ModiFace and the Effaclar Spotscan by La Roche-Posay, Shopee users are able to digitally try on different shades of L’Oréal’s lipsticks as well as receive personalized advice on the best L’Oréal skincare treatments to tackle acne. Users only need Shopee’s app and a front-facing camera on a mobile device to access these tools. The partnership also sees L’Oréal tapping into Shopee’s key interactive entertainment features such as Shopee LIVE and Shopee Slice to deepen consumer engagement.

Ian Ho, Regional Managing Director, Shopee said, “We are excited to partner with L’Oréal to bring these AI and AR-powered tools to our platform. This partnership demonstrates our joint commitment to transform Southeast Asia’s beauty and skincare market with innovation and technology. With more consumers purchasing their beauty and skincare essentials with Shopee, we are confident that shoppers will enjoy a more personalized and seamless shopping experience with these digital innovation tools.”

AI and AR-powered tools for the empowered online shopper
With more consumers entrusting mobile self-diagnostic tools to help uncover what best suits them,  the digital innovation tools, Shopee BeautyCam and Effaclar Spotcan on Shopee, will help consumers better understand their individual beauty and skincare needs as they shop online. With more than 95% of Shopee’s transactions occurring on mobile across the region, the partnership promises shoppers a seamless mobile shopping experience, from the use of L’Oréal’s mobile AI and AR-powered tools to discover products, to delivering the products right to their doorstep. The launch of these digital innovation tools is done in collaboration with both of L’Oréal’s make-up and skincare divisions.

The Shopee BeautyCam employs AR simulation to allow Shopee users try different shades of make-up, resulting in photo-realistic results in the form of a video or a selfie. To achieve this, ModiFace by L’Oréal uses AI-enabled shade calibration, AI-powered analysis of information provided by makeup brands, as well as images and descriptions available on social media. Launched during L’Oréal’s recent regional campaign with Shopee and in conjunction with International Lipstick Day in July, Shopee users were able to try the feature first on L’Oréal lipsticks. The proprietary technology will eventually be extended across other L’Oréal make-up products in the future across Southeast Asia.

L’Oréal’s other AI-powered digital innovation tool, Effaclar Spotscan, harnesses artificial intelligence technology to offer users instant, personalized and professional acne analyses. Users are awarded an acne score and are given a personalized Effaclar routine with specific skincare tips to best tackle their acne spots. Featured during selected campaigns, the tool was launched in conjunction with other in-app activations such as in-app dermatologist consultations. The feature was successfully launched in Singapore, Vietnam and Taiwan, and will continue to be rolled out in select markets in the coming months.

Ninell Sobiecka, Vice President, Active Cosmetics Division, APAC said, “We are pleased to partner with Shopee to make our first acne diagnostics tool, the Effaclar Spotscan by La Roche-Posay, available to users across Southeast Asia. This AI-powered tool helps users make more educated skincare choices based on their own unique skin type, all in the comfort of their own homes with the Shopee app. Together with Shopee, we are committed to empowering users and making lives better with innovative technology.”

Chris Driver, Commercial General Manager, Consumer Products Division, APAC adds, “We are thrilled to partner with Shopee to bring the Shopee BeautyCam by ModiFace to millions of users across the region and to reinvent the beauty industry. This technological innovation gives consumers the freedom and creativity to explore L’Oréal’s wide array of lipsticks and helps users learn more about what lipstick suits them best. All done within Shopee’s app, this provides users a convenient, effective and simple way to discover more make-up products as they make their next make-up purchase online.”

Interactive entertainment for a personalized online retail experience
Coupled with L’Oréal’s digital innovation tools, the partnership sees L’Oréal tapping into Shopee’s key interactive entertainment features such as Shopee LIVE, Shopee’s in-app live streaming feature, and Shopee Slice, a popular in-app game, to deepen engagement with consumers for a more personalized online retail experience. Through this, Shopee and L’Oréal are able to provide users higher entertainment value and benefits, as they learn more about L’Oréal’s extensive array of products, digital innovation tools, as well as make-up and skincare tips.

Shoppers can watch out for amazing deals and discounts up to 50% off on L’Oreal foundations and other products during L’Oreal Brand Day on August 10.

All L’Oréal, Maybelline, and Garnier make-up and skincare products can be found via their respective official stores on Shopee, under Shopee Mall, which offers 7-day returns, 100% authenticity, and free shipping.

Download the Shopee app for free on the App Store or Google Play Store.

About Shopee

Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It is a platform tailored for the region, providing customers with an easy, secure and fast online shopping experience through strong payment and logistical support. Shopee aims to continually enhance its platform and become the region’s e-commerce destination of choice.

Shopee has a wide selection of product categories ranging from consumer electronics to home & living, health & beauty, baby & toys, fashion and fitness equipment.

Shopee, a Sea company, was first launched in Singapore in 2015, and has since expanded its reach to Malaysia, Thailand, Taiwan, Indonesia, Vietnam and the Philippines. Sea is a leader in digital entertainment, e-commerce and digital financial services across Southeast Asia. Sea's mission is to better the lives of consumers and small businesses with technology, and is listed on the NYSE under the symbol SE.
(https://shopee.sg/)

About L’Oréal

About L’Oréal L’Oréal has devoted itself to beauty for over 100 years. With its unique international portfolio of 36 diverse and complementary brands, the Group generated sales amounting to 26.9 billion euros in 2018 and employs 86,000 people worldwide. As the world’s leading beauty company, L’Oréal is present across all distribution networks: mass market, department stores, pharmacies and drugstores, hair salons, travel retail, branded retail and e-commerce. Research and innovation, and a dedicated research team of 3,993 people, are at the core of L’Oréal’s strategy, working to meet beauty aspirations all over the world. L’Oréal’s sustainability commitment for 2020 “Sharing Beauty With All” sets out ambitious sustainable development objectives across the Group’s value chain.