Shopee Strengthens Supports for Brands to Reach Millions of Online Customers with 10.10 Brands Festival

MANILA, OCTOBER 6, 2020 - Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, continues its strong support for brands with the 10.10 Brands Festival. As more businesses explore the potential of e-commerce during the pandemic, Shopee is committed to providing the optimal environment to help brands of all sizes launch, scale, and succeed online. 

Three leading brands share how they utilize Shopee’s robust suite of marketing and operational solutions, including in-app features and big campaigns to accelerate their business growth online.

Unilever realized the potential of Shopee’s in-app features with its Beauty That Cares Campaign last August. Through ShopeeLive, Unilever spread awareness for its advocacy to help small and local businesses affected by the pandemic. Unilever also uses other Shopee in-app features like Flash Deals and marketing solutions to reach a wider audience and build a seamless and shopping experience for their consumers.

Jackie Mañago, Digital Commerce Marketing Manager at Unilever, said, “With the recent health crisis, we saw how consumer priorities have shifted and had to re-think the brand experience and find new ways to engage consumers. Thanks to our solid partnership with Shopee, we quickly adapted, strengthened our presence, and continuously served our shoppers amidst the pandemic.”

Despite the limitation of selling channels during the pandemic, Realme routed its focus on e-commerce and gave more importance to offering affordable devices for communication, e-schooling, and work at home with Shopee. Realme was also able to amplify its exposure and increase its sales by using Shopee’s marketing services like ShopeeLive, banners, and campaigns.

Eason de Guzman, Marketing Lead at Realme Philippines, said, “Through ShopeeLive, banners, and the famous Gadget Zone, we have been able to maximize our exposure and provide the best offers in our exclusive launches. Their platform creates a positive and inviting atmosphere, encouraging brands to participate in their campaigns. Since our partnership with Shopee began, we have seen stronger sales, whether it's a launch or sustaining.”

Since the start of the quarantine period last March, Alaska has been working closely with Shopee to boost their brand presence online. Alaska took advantage of Shopee’s highly visible in-app spots such as the flash deals section, marketing tools, and big campaigns to promote their products. With Shopee, Alaska saw 10x growth compared to last year.

Marx Benedict So, Digital E-Commerce Manager for Alaska Milk Corporation, said, “Data and media are the lifelines of e-commerce. Thanks to Shopee, we can check which of our ads and products perform well using the marketing tool. Segment buys also play a crucial role, especially if there will be an upcoming campaign as these can increase awareness and convert consumers who are not yet exposed to the brand.”

Martin Yu, Associate Director at Shopee Philippines, said, “At Shopee, brands form the backbone of our business. We have built a strong record of helping brands overcome business challenges and shift to online seamlessly with our strong ecosystem of solutions. We launched the 10.10 Brands Festival, the region's biggest online shopping event for brands, to provide brands the needed visibility to further scale their business online. We have also expanded our offerings to help our brand partners find success online, and we will continue to do so to support and empower brands to capture immense growth opportunities in the Philippines.”

Shopee 10.10 Brands Festival
Shopee 10.10 Brands Festival will run from September 24 to October 10, 2020. It will feature exciting promos like free shipping with ₱0 minimum spend, daily cash backs, and bigger discounts when shoppers use ShopeePay. Consumers will also get huge discounts up to 50% off on leading brands, win exciting prizes via in-app games and many more.

Users can also look forward to fantastic deals from leading brands such as Infinix, Wyeth, Vivo, Unilever, Oppo, MamyPoko, Nestle, RB Enfagrow, Maybelline, L’Oreal Paris, Inspi, Havaianas, P&G Pampers, Johnson & Johnson, and Abbott.

Additionally, leading brands such as Alaska, Realme, MetroSunnies, Garnier, Colgate Palmolive, Mikana, Shigetsu, Organic Skin, Inspi, Organic Official, Crown, and ACE will offer awesome deals and discounts

Shopee 10.10 Play & Win TV Special on Wowowin

Also, Shopee fans can expect fun games, exciting entertainment, and fantastic brand deals during Shopee’s 10.10 Play & Win TV Special on Wowowin happening on October 10 at 10:00 AM. Viewers can catch performances from Bianca Umali, Gabbi Garcia, and 4th Impact. Plus, users also have the chance to win up to ₱7 million worth of prizes.

For more information on the Shopee 10.10 Brands Festival, please visit https://shopee.ph/m/10-10-1

Download the Shopee app for free via the App Store or Google Play.


About Shopee

Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It is a platform tailored for the region, providing customers with an easy, secure and fast online shopping experience through strong payment and logistical support. Shopee aims to continually enhance its platform and become the region’s e-commerce destination of choice.

Shopee has a wide selection of product categories ranging from consumer electronics to home & living, health & beauty, baby & toys, fashion and fitness equipment.

Shopee, a Sea company, was first launched in Singapore in 2015, and has since expanded its reach to Malaysia, Thailand, Taiwan, Indonesia, Vietnam and the Philippines. Sea is a leader in digital entertainment, e-commerce and digital financial services across Southeast Asia. Sea's mission is to better the lives of consumers and small businesses with technology, and is listed on the NYSE under the symbol SE.

Shopee Enhances Support for Brands to Scale and Succeed Online, Starting with its Annual 10.10 Brands Festival

MANILA, SEPTEMBER 24, 2020 –  Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, is expanding its initiatives to help brands and retailers launch, scale, and succeed online, starting with its annual Shopee 10.10 Brands Festival. As more brands and retailers step up their digitalization efforts to capture a growing proportion of online-first consumers, it is crucial for brands to find new ways to reach and engage with their consumers. 

This 10.10 Brands Festival, Shopee enhances its support for brands with the launch of its Shopee Media Agencies Partner Program (SMAP) covering seven markets. This strategic program is the region’s first and largest of its kind, comprising five leading global media agencies: Dentsu Aegis Network, Omnicom Media Group, Publicis Groupe, Havas Group, and Mediabrands. 

Through this program, Shopee will equip media agencies with in-depth knowledge and skills on using Shopee’s suite of brand marketing tools, including advertising solutions such as Shopee Ads, products such as in-app branding assets, and other value-added services. Shopee will also provide the media agencies with a deeper understanding of e-commerce sharing best practices on store management, campaign execution, and optimization. As brands invest more in growing their online presence, SMAP will enable media agencies to leverage a broader range of e-commerce tools to maximize the return on investment of their clients’ media spend.

Also, media agencies and their clients will have the opportunity to get exclusive first-hand access to Shopee’s new marketing solutions and products. 

                                                                                                                   

Martin Yu, Associate Director at Shopee Philippines, said, “We’re encouraged by the growth in the number of local and international brands joining Shopee Mall, who trust and rely on Shopee to sustain and expand their businesses. Helping our brand partners make a seamless transition online, amplify their online presence, and boost brand affinity has always been a priority. We’re excited to launch the SMAP program, which complements our existing end-to-end support system for brands to achieve success online. We will continuously innovate our platform to deliver better value for brands and their customers.”

Amplifying online presence with strong marketing and operational capabilities 

  

Aside from SMAP, brands can further elevate their online presence and scale their e-commerce business with Shopee’s strong ecosystem of solutions:
 

• Robust logistics and warehouse solutions: Shopee’s strong logistics support enables brands to fulfill their orders with ease, especially when sales volumes are high. Brands can tap on Shopee’s optimized network of warehouses to ship out orders more efficiently, including the use of data to forecast demand so that brands can better allocate their resources.  
  
  

• Easy-to-use brand marketing tools: With Shopee’s custom-built Shop Decoration Tool, brands can easily customize the layout of their Official Stores to reflect their brand image and identity. This is especially useful for brands to build authentic connections with their customers through enhanced brand storytelling.

Building stronger connections with customized engagement features 

 

As more consumers seek greater entertainment while shopping online, brands can leverage in-app features such as Shopee Live to bring together unique entertainment, real-time interactions, and instant purchases. Shopee can help brands produce live-stream content and has dedicated brand support teams to customize engagement strategies to achieve optimal results.

 

For instance, brands familiar with e-commerce, such as L’Oreal, are constantly exploring ways to engage their consumers better. At the recent 9.9 Super Shopping Day, Shopee worked with L’Oreal to host an extended 3-hour live streaming marathon featuring over 8 Key Opinion Leaders (KOLs) across the region, which successfully garnered over 180,000 views. 

 

On the other hand, Shopee also offers tools tailored for brands who are newer to e-commerce or do not have prior experience with online engagement strategies. For example, the Shopee KOL program pairs brands with popular influencers for their brand live streams, contributing to boosting the brand’s visibility and sales. 

 

Highlights of 10.10 Brands Festival 

As the region’s biggest online shopping event for brands,  the 10.10 Brands Festival will feature 2 weeks of supersized brand promotions and back to back Super Brands Days. The festival will run from September 24 to October 10, with key highlights including: 

• Free shipping with ₱0 minimum spend for the entire period of 10.10 Brands Festival. 

• Enjoy value-added services and guarantees such as 100% Authentic products, Free Delivery, and hassle-free 7-day return policy at Shopee Mall. 

• Daily sulit deals where users can score ₱10 deals and enjoy fun games like bingo marathon and other game shows on Shopee Live.

• Amazing promotions and up to 50% off discount from leading brands such as Infinix, Wyeth, Vivo, Unilever, Oppo, Mamypoko, Nestle, Enfagrow, Maybelline, L’Oreal Paris, Inspi, Havaianas, P&G Pampers, Johnson & Johnson, and Abbott. 

Find out more about the 10.10 Brands Festival at https://shopee.ph/m/10-10-1.

 

Download the Shopee app for free via the App Store or Google Play.

  

About Shopee

Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It was launched in 7 markets in 2015 to connect consumers, sellers, and businesses in the region.

Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. It offers a wide product assortment, supported by integrated payments and logistics, as well as popular entertainment features tailored for each market. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping brands and entrepreneurs succeed in e-commerce.

Shopee is a part of Sea Limited (NYSE:SE), a leading global consumer internet company. In addition to Shopee, Sea’s other core businesses include its digital entertainment arm, Garena, and digital financial services arm, SeaMoney. Sea’s mission is to better the lives of consumers and small businesses with technology.

United Against Breast Cancer

Breast cancer has become one of the leading types of cancer worldwide, with a projection that 1 out of 13 Filipinas will develop the disease in her lifetime, according to the Philippine Breast Cancer Society. To strengthen the fight against breast cancer, the Department of Health together with SM Cares, the corporate social responsibility arm of SM Prime Holdings, and SM City North Edsa holds Power in Pink, an event in celebration of Breast Cancer Awareness Month.

With the theme “United we fight!”, attendees were comprised of different national support groups, doctors, families and friends of breast cancer advocacy supporters. The project aims to unify all groups nationwide to strengthen their network in raising awareness, early detection, and early intervention in the fight against breast cancer.

“As October is known as Breast Cancer Awareness Month, SM Cares has been unwavering in spreading awareness about breast cancer. Earlier this month, we held Pink Ribbon Day, and today, Power in Pink. We remain persistent in reaching out and strengthening Filipino women around the country by letting them know that there is nothing to fear. The earlier you detect it (breast cancer), the faster it can be cured.” said Berna Velasco, program director for SM Cares Program on Women and Breastfeeding, during the event held at the Skydome of SM City North EDSA.

Free clinical breast examinations by volunteer doctors were conducted. Power in Pink also featured a mall walkathon, introduction of all support groups and a lay forum, “Breast Cancer 101.”

SM Cares makes it a point to support women in communities where they are present. Some of their programs include program on Persons with Disabilities, Children and Youth, Women and Breastfeeding Mothers, Environment Sustainability, Senior Citizens, and Overseas Filipino Workers (Global Pinoy). Breastfeeding stations across all SM Supermalls nationwide are provided as part of its program to allow mothers the convenience and freedom in nourishing their babies.

Through Power in Pink, SM Cares looks forward to strengthening partnerships with various government and non-government organizations in advancing the advocacy for women and the fight against breast cancer.

To know more about SM Cares, please visit www.smcares.com.ph, www.facebook.com/OfficialSMCares or email smcares@prime.com.