Fly In, Feast On: Erceflora Preps Sinulog Goers for What’s Ahead—Right at the Airport

Pinoys like to party, and there’s nothing like starting the year with one of the country’s most anticipated festivals: Sinulog. From early-morning flights to jam-packed itineraries, this Cebuano celebration draws thousands of revelers from all over the Philippines for a whirlwind of street dancing, food trips, reunions, and nonstop movement—exciting, yes, but also physically demanding.

Between travel stress, long days on your feet, and indulging in Cebu’s iconic lechon and street food, tummy troubles can easily crash the party. That’s why Erceflora steps in as the newest must-have in this year’s Cebu trip kit—helping festival-goers stay ready for all the fun, without worrying about gut problems getting in the way of the celebration.

Welcoming Festival goers the Erceflora Way

Sinulog starts the moment you land—and Erceflora is there to welcome you. As travelers arrive in Cebu, dispenser machines right at the airport invite festival-goers to grab free Erceflora samples and join in a fun activity that sets the tone for a worry-free celebration from day one.

Strike the brand’s signature “Oops” pose—just like Anne Curtis—and score Erceflora goodies to keep you Sinulog-ready. From playful photo moments to take-home samples and merch, it’s all about gearing you up to enjoy every bite, beat, and late night without worrying about gut troubles.

Simple, fun, and practical—because staying gut-ready should be as easy as planning your Sinulog itinerary.

And the experience doesn’t stop there. On January 17, drop by the Erceflora booth at SM Seaside Cebu to learn exactly when and how to use Erceflora—before food crawls, after late nights, or in between packed Sinulog schedules. With quick tips and free samples, gut care becomes an easy, essential part of your festival game plan.

Sinulog Realities: Food, Festivities, and Overindulgence

Sinulog isn’t exactly a “light meals and early nights” kind of festival. It’s lechon at every turn, irresistible street food, and celebrations that stretch well past midnight. Delicious? Absolutely. Gentle on the stomach? Not always. Add long walks, packed schedules, and travel fatigue, and it’s no surprise tummy troubles tend to sneak in.

That’s where Erceflora comes in. It helps you against overindulgence and unexpected gut 

emergencies. By helping prevent and manage stomach upsets, Erceflora keeps festival goers in the moment—free to dance, eat, and hop from one food crawl to the next without interruptions. It’s why Erceflora has become a trusted probiotic staple for travel, handaan, and every moment of vulnerability in between.

Turning Fiesta Moments into Worry-Free Celebrations

Fiestas are meant to be enjoyed, not paused for stomach trouble. With Erceflora helping prevent and manage gut upsets, festival-goers can stay focused on the fun—whether that means street dancing, hopping from one food crawl to the next, or powering through a full day of celebrations.

Erceflora Probiotics with billions of 4-strain Intelli-spores is for all ages above 6 months old. It aims to aid in the enhancement of natural resistance to intestinal infections, the enhancement of intestinal ecology, the improvement of digestion, and the improvement of lactose malabsorption.

Erceflora Gut Defense helps improve digestion with 2 billion Intelli-spores—especially during routine changes or travel. Erceflora Gut Restore delivers 4 billion Intelli-spores— one mini bottle per day for 7 days from the onset of gut infection symptoms or as directed by a physician.

Sinulog isn’t just about planning your outfit or your food stops anymore—it’s about being festival-ready inside and out. With Erceflora in the mix, gut care becomes part of the prep, redefining what it means to enjoy the celebration.

More than just a freebie, Erceflora proves itself as a thoughtful, practical companion for every Cebu trip. Because the best Sinulog memories are made when you celebrate to the fullest—minus the gut setbacks.

MAHALAGANG PAALALA: ANG ERCEFLORA GUT DEFENSE AT ERCEFLORA GUT RESTORE AY HINDI GAMOT AT HINDI DAPAT GAMITING PANGGAMOT SA ANUMANG URI NG SAKIT.  

MAT-PH-2600030 / Ver 1.0 / DA 01-2026 / DM 01-2026

Opella Healthcare Philippines Inc.

BingoPlus vibrates with the Cebuanos for “Prititit” Sinulog 2024

CEBU CITY, PHILIPPINES - BingoPlus, your comprehensive entertainment and amusement platform and the first online Bingo app in the country, honors the biggest and most popular festival in Cebu City, the Sinulog.

The Sinulog Festival is an annual celebration held every third Sunday of January in Cebu. The festival is also known for its street parties, which happen during the night. It is also tagged as one of the Grandest Festivals in the country. 

To kick-off the brand’s support, BingoPlus started its on-ground presence by staging its first booth on January 6 at the World Tent City. Cebuanos immediately felt the fun and entertainment through the games that were set up in the booths, such as the color game and ring toss. Additional BingoPlus booths were also staged at Fuente Osmena, Plaza Independencia, and SRP Grandstand to reach a larger audience and to spread the fun and entertainment. Adding-up to the activities previously mentioned, photo wall, winner drop ball, roll the dice, and archery were also an engagement activity in the BingoPlus booth. 

To further highlight Sinulog, BingoPlus gave recognition to Cebuanos who are seen dedicated and passionate in their craft in different events such as the Miss Cebu 2024, Sinulog Idol 2024, Sinulog Festival Queen, and Sinulog Dance Crew. 

The brand awarded Miss Runway by BingoPlus and a P10,000 cash to Zoe Cameron and Miss BingoPlus Cebu 2024 with a P30,000 cash to Sofia Mendheart Jumamoy during the Miss Cebu Pre-Pageant event held on January 10. Moreover, on January 17 during the Miss Cebu 2024 Coronation Night, Zoe Cameron received another award which is the Miss Charity by BingoPlus award and a P30,000 cash. The brand also supported the Sinulog Idol 2024 and awarded the BingoPlus Choice Award with P10,000 cash to JayR Panucialman, who was also hailed as the Grand Winner of Sinulog Idol and received an additional P5,000 in cash from BingoPlus. Sinulog Festival Queen and Sinulog Dance Crew both commenced on January 19. BingoPlus sponsored P10,000 in cash for the BingoPlus Choice Award. On the other hand, Mary Love Lopez was recognized as Miss BingoPlus Festival Queen and received P20,000 cash. 

To wrap off the brand presence,  BingoPlus participated in the float parade on January 21, where thousands of spectators witnessed all the beautiful, festive, and grandest floats from different sponsors and contingents. People endured the heat to show support to their favorites. On that same day, BingoPlus variety show day 1 was held in Plaza Independencia and in World Tent City for day 2. Cebuanos were truly entertained in this 2-day BingoPlus event as they witnessed performances by Tony Labrusca, Paul Salas, G22 and more. Furthermore, P150,000 worth of raffle prizes (minor and major) and game prizes were given away, and P50,000 in cash was raffled on the second day. It was indeed one successful prititit Sinulog experience for BingoPlus. 

Such efforts are the brand’s own way of giving back all the support and gratitude that it has received. It is also indeed a reaffirmation that BingoPlus holds its mission to be the leading leisure and entertainment provider. 

BingoPlus and ArenaPlus proudly stand as flagship brands under Digiplus Interactive Corp, solidifying its position as a leading gaming and leisure provider in the country. For more updates, visit www.bingoplus.com and www.arenaplus.net or download the apps now via the App Store and Google Play.

PLDT and Smart Amplify Grand Sinulog 2024

PLDT Inc. and its wireless arm Smart Communications, Inc. (Smart) ramped up the splendor at the Philippines’ grandest festival, Sinulog, in support of the local government of Cebu City and Sinulog Foundation, Inc.

Cebuanos and tourists alike celebrated the 459th Fiesta of Señor Santo Niño in full swing, with the city buzzing with parades, concerts, pageantry, and spirited competitions.

 

“We are committed to honoring the rich heritage and passions of the Cebuanos. We believe in fostering a relationship with our loyal subscribers that extends beyond services - valuing their individuality and catering to their interests. Our aim is to be a part of their journey, not just during the festival, but in all aspects of their digital lifestyle,” said Melvin Consunji Nubla, FVP and Head of Go-To-Market and Subscriber Management at Smart.

 

PLDT and Smart fortified their communication and connectivity services in anticipation of Sinulog, enabling attendees to capture and share memorable moments from the festival.

 

Lovey Genoguin-Ascher, an Overseas Filipino Worker on vacation from Germany expressed her delight due to the reliability of Smart’s signal during the festival. “Smart’s signal was really good. We were able to stay connected and meet with my family members at our designated meeting points. We were also able to share photos and videos on social media,” said Ascher.

 

In addition, PLDT and Smart equipped Cebu media entities and the Basilica Minore del Sto. Niño de Cebu with fast and reliable wired and data connectivity, facilitating the smooth livestreaming of the festival’s mardi gras, masses, solemn foot processions.

 

PLDT and Smart also set up booths at designated points around the city, providing immediate assistance to attendees, ensuring connectivity needs were met throughout the festival.

 

In collaboration with local partner establishments such as restaurants and bars, Smart also offered exclusive perks and discounts to loyal customers, part of continuing efforts to give back to subscribers and enhance their festival experience.

 

Overseeing Smart’s participation in Visayan festivities for nearly a decade, Lloyd Genesiran, Junior Manager and Sinulog Festival Lead of Smart Go-to-Market and Subscriber Management shared, “Our goal has always been to make Smart a meaningful part of Cebu City and its constituents. It's truly rewarding to see our hard work pay off and see the value we add to their Sinulog experience.”

 

PLDT and Smart ensured the spirit of the Sinulog Festival was shared with everyone, on-site and online, part of broader initiatives connecting Filipinos, and as aligned with the Group's commitment to the Government's overall digitalization thrust.

MR.DIY Embraces the Spirit of Sinulog 2024 with Exclusive Promotions and Festive Activities

MR.DIY, the go-to family store for everyday needs, is thrilled to join in the festivities of Sinulog 2024 with an array of exciting promotions and activities. Embracing the spirit of Sinulog, MR.DIY aims to enhance the celebration experience for its valued customers.

From January 15 to 21, 2024, MR.DIY presents the Sinulog Pa-Premyo promotion. Customers stand a chance to win a mystery prize when they spend a minimum of P700 at any of the 15 participating stores across [CITY]. The participating stores include Elizabeth Mall, Primeway Plaza, 7Arts Building, Gaisano Country Mall, Super Metro Colon, Ayala Center Cebu, APM Centrale, Paseo Arcenas, Citymall Bacaiso, Springwood District, JAL Commercial Building, Ayala Malls Central Bloc, Jakosalem Cebu, Gmall Cebu, and Guadalupe Commercial Building.

To further immerse customers in the Sinulog experience, MR.DIY has set up Mini Stores in key Sinulog activity areas at Fuente Osmeña Circle and Plaza Independencia. Here, customers can find their essential "budol needs" to ensure they are well-equipped for the Sinulog festivities.

 

Inspired by their Eco-Bag, MR.DIY has transformed its photobooth into a larger-than-life representation, featuring vibrant neon lights that showcase iconic everyday essentials available at MR.DIY Stores.

MR.DIY extends an invitation to all to capture the spirit of Sinulog 2024 at their expansive Eco-Bag Photo Booth situated at Plaza Independencia. Drawing inspiration from their Eco-Bag, MR.DIY has reimagined their photobooth on a grand scale, adorned with vivid neon lights that highlight the iconic everyday essentials found in MR.DIY Stores. Immerse yourself in the lively neon lights, creating enduring memories against this festive backdrop.

MR.DIY takes pride in being the family store that offers Great Value and Great Quality, ensuring that customers find everything they need for their daily lives. This Sinulog, let MR.DIY be your companion in celebrating the festivities with exciting promotions and a memorable shopping experience.

To know more about the upcoming Sinulog deals, head to MR.DIY’s official website at www.mrdiy.com/ph or follow /mrdiyPH on Facebook, and @mrdiy.philippines on Instagram and TikTok. You can also check out MR.DIY’s stores nationwide here: https://www.mrdiy.com/ph/storelocator.