Hotel Sogo Launches ₱100K Dance Showdown for Filipino Crews

“SOGO DANCE REVOLUTION” spotlights talent, unity, and energy through a nationwide group competition

In a move that merges entertainment, inclusivity, and brand excitement, Hotel Sogo has officially launched the SOGO DANCE REVOLUTION—a nationwide dance competition open to groups of four to eight members, aged 18 and above, offering ₱100,000 worth of prizes in cash and staycation perks.

Designed as the hotel’s biggest campaign for 2025, the SOGO DANCE REVOLUTION is not just a contest—it’s a nationwide celebration of dance, teamwork, and Filipino creativity.

“We want to highlight the real dance talent of the Filipino people—those who bring energy, rhythm, and positive spirit wherever they go,” said by Ms. Sue Geminiano, Hotel Sogo Marketing Manager. “This contest allows groups to bond, express themselves, and possibly win big while doing something they love.

A Digital-First Dance Challenge

To join, dance crews must produce a 30–60 second video featuring original, creative, and family-friendly choreography. Entries should be posted on TikTok, Facebook, or Instagram, with the caption:

“We’re joining the SOGO DANCE REVOLUTION! Support our entry by liking and sharing!

#SogoDanceRevolution #HotelSogo #SogoDanceShowdown”

The video must tag @hotelsogo and be set to public. All members must follow Hotel Sogo’s official social media pages, and the group must register via an online form or QR code available at any Hotel Sogo branch nationwide.

The deadline for submission is September 5, 2025.

Judging and the Grand Finals

From all valid entries, top-performing groups will be selected based on the following criteria:

Dance Skills & Choreography – 40%

Social Media Engagement – 30%

Creativity & Overall Look – 20%

Confidence & Energy – 10%

These finalists will advance to a Grand Finals Showdown, where they will perform live before a panel of celebrity judges and a cheering crowd.

Prizes include a grand champion title, a possible official ambassadorship, and a share of the ₱100,000 prize pool. One group will also receive a Special Award for Most Engaged Group, based on social media virality and shares.

A Movement of Dance, Community, and Filipino Pride

Hotel Sogo, widely recognized for its “So Clean, So Good” brand promise, continues to expand its footprint beyond hospitality. This latest campaign reflects the brand’s commitment to community engagement and youth empowerment through digital platforms.

“We’ve always believed in creating opportunities that are fun, meaningful, and community-driven,” added by Ms, Geminiano. “SOGO DANCE REVOLUTION embodies our commitment to give ordinary Filipinos extraordinary moments.”

Finalists will be announced on Hotel Sogo’s social media pages, and the Grand Finals will be held at a to-be-announced venue later this year.

For full mechanics and contest updates, visit www.hotelsogo.com or follow Hotel Sogo on social media:

Facebook: @HotelSogoOfficialPage

Instagram: @hotelsogo

TikTok: @hotelsogo.official

Hotel Sogo offered P60M room accommodations for FREE to PH Medical Frontliners

Salute to our selfless employees who continues to be of service to provide accommodation for our front liners in the government and the medical community.

To date, Hotel Sogo already donated P60 million worth of room accommodations for health workers during the ECQ. The donation of 800+ rooms for the use of front liners is in cooperation with 11 Hospital Directors and the Mayors of Alabang, Caloocan, Makati, Manila, Molino, Naga, Pasay, and Quezon City.

We are one with the country in fighting the battle against Covid19.

Hotel Sogo @ 25

Founded way back 1992 by two individuals, Hotel Sogo was satisfying the public's growing clamor for a better and convenient low cost accommodations.  A 20 year venture between a hotel professional and a real estate contractor had been proven to be a successful partnership.  Their first branch was opened in 1993 and continued to expand even after 25 years of operations.

40 branches later, the largest hotel chain in the Philippines continues to deliver cleanliness, innovation, efficiency, courtesy, discipline and teamwork.  These values makes for a better experience for its guests.  They are currently have been in the forefront of innovation, like offering free wifi internet access,  no brownouts, 24 hour food and beverage service, secured private parking, centralized guest assistance SMS center, and fully airconditioned rooms.  They have made mention already of their Sogo mobile application app for IOS and Android devices that will be offered in the near future.

In celebration of their 25th year, they held an appreciation night for the media who helped them along and reach a milestone in their operations.  Lots of games and prizes were given away for those who attended their celebration.

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Corporate Social Responsibility
The CSR program was started in 1998 with the donation of linens and pillow cases to typhoon flood victims.  The management has since then decided to help people in need as an important part of its business.  They called it "Sogo Cares".

Through the program, Sogo extends its service to the community through the Doctors on Wheels (DOW) program that provides free medical consultations, examinations, medications to under served communities throughout the country.

The DOW medical bus is equipped and furnished with four examining beds, chairs, lights and other equipment.  The medical mission is regularly staffed with volunteer doctors, social workers, nurses, pharmacists and Hotel Sogo personnel.