Showing posts with label #farmers. Show all posts
Showing posts with label #farmers. Show all posts

Monday, April 22, 2024

Jollibee Group Celebrates Women Farmers Under its Farmer Entrep Program

Jollibee Group Celebrates Women Farmers Under its Farmer Entrep Program

MANILA, Philippines.– In a sector traditionally associated with men, the significant contributions of women in agriculture often go unrecognized. Official data from Philippine Statistics Authority from 2007 to 2016 shows that about 25% of workers in the agricultural sector are female, but this data may not fully reflect the actual participation on the ground according to a report by the Philippine Commission on Women (PCW).

In its website, the PCW states that “women’s work in agriculture is normally considered to be extensions of their household tasks and therefore not reported as work.” As such, a large number of women may be unaccounted for in the agricultural sector.


In this piece, the Jollibee Group puts a spotlight on the stories of three women farmers who are proof that women can also thrive and succeed in agriculture work. 


Celebrating women farmers


Maricel Sevilleja of San Jose, Nueva Ecija; Noralyn Lopez of Tagudin, Ilocos Sur; and Bernadeth Carandang of Magallanes, Cavite are among the women farmers under the Farmer Entrepreneurship Program (FEP) of the Jollibee Group Foundation (JGF), the social development arm of the Jollibee Group. 


The FEP was started in 2008 to help smallholder farmers become entrepreneurs—they learn technical and business skills so they can improve not only their produce, but also their source of livelihood. JGF partners with various organizations to provide the training and interventions, such as helping famers form clusters, so they can collectively meet the volume and quality requirements of buyers like the Jollibee Group. 


Sevilleja, now 41 years old and a mother of two, started farming in 2006 when her parents became too old to farm. “Farming is not only for men. We can do what men can,” she said. “Farming may be hard but when you think about it, no work in this world is easy. We only need to learn how to love and enjoy our work.”


“To my fellow women farmers, don’t be afraid to grow and learn more about modern farming. For those who would like to become farmers, welcome! Let’s show the world that women can be great farmers too.”


Like Sevilleja, Noralyn Lopez is also a farmer’s daughter. But farming wasn’t her first choice for work. “Six years akong nagtrabaho as office staff. Tumigil ako last year at nagsimulang tumulong sa tatay ko sa pag-supply ng onion sa Jollibee Group,” she shared.” (I worked as an office staff for six years. I stopped working last year to help my father in farming onions to supply to the Jollibee Group.) 


Lopez also shared her encouraging experience: “Wala naman ng gender issue. May gender equality naman na po. Ang mga kasama naman namin sa farming, itinuturing naman na akong kapatid.” (There’s a sense of gender equality. My colleagues see me as their sibling.)


A group of people in a field

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Thriving in agriculture work. Bernadeth Carandang (middle in sky blue) and other women farmers proudly show their harvested onions. Aside from being a farmer, Bernadeth is also a teacher and a leader of the Mag-Samakame farmers' cooperative in Cavite. 



Bernadette Carandang shares the same sentiment. “Kaming mag-asawa, parehong magsasaka. Hindi limitasyon ang pagiging babae para sa ganitong larangan,” she said. (My husband and I are both farmers. Being a woman should never be a hindrance for this type of work.)


Before becoming a farmer, Carandang used to work in an electronics company. Today, she’s also a teacher and a farmer leader of Mag-Samakame cooperative in Cavite. She emphasized the need for sustained programs that help farmers improve their livelihood, such as the FEP.


Helping farmers to become entrepreneurs


“Tinuruan ako ng FEP na gawing matatag na negosyo ang pagsasaka,” Carandang shared. “Bukod sa kaalaman sa makabagong pagsasaka dahil sa mga bigay nitong teknikal na kaalaman, ang paghubog sa aking kamalayan na ang pagsasaka ay isang profession ay hindi matatawaran.” (FEP taught me to turn farming into a stable business. Apart from the technical skills in modern farming that I have learned from them, I have also developed the mindset that farming is a profession. This to me is invaluable.)


The white onions, green bell peppers, tomatoes, and other vegetables that the Jollibee Group uses in select products of Jollibee, Chowking, Greenwich, and Mang Inasal come directly from smallholder farmers across the Philippines like Sevilleja, Lopez, and Carandang. In the last five years, FEP farmers have generated a total of P370 Million worth of sales.


“Jollibee Group po ang aming unang institutional buyer. Tumaas po talaga income namin. Ngayon, plano po namin na mas mapalawak pa ang koneksyon namin sa institutional buyers, in coordination with our local government unit,” Carandang said. (The Jollibee Group is our first institutional buyer. Our income definitely increased. We aim to expand our connection with institutional buyers in coordination with our local government unit.) 


But one of the greater challenges that must be addressed these days is how the younger generation perceives farming.  “Sabi ko nga sa mga estudyante ko, ‘Ano ang gusto niyo maging pag dating ng araw?’ Walang may gusto mag farming. Ngayon, tinuturuan ko sila na ang agriculture ay hindi pang mahirap. Ito ay business. Kung may farmer, may pag-asa,” Carandang said. (I asked my students, ‘What do you want to be when you grow up?’ No one wants to become a farmer. Now I’m teaching them that farming is not a poor man’s job. It is a business. When we have more farmers, we have more hope for the future.) 


Capacitating women in agriculture. These women farmers from San Jose, Nueva Ecija, receive agro-entrepreneurship training from JGF and representatives of local government units.  

Friday, July 30, 2021

Hotel DreamWorld, One of the Best Hotels in Cubao

Hotel DreamWorld

Cubao is one of the numerous southern suburbs of Quezon City which is, in turn, one of the largest cities and the former capital city of the Philippines.

Explore the best of Cubao! Whether you want to experience the city like a tourist or follow the locals, your whole day may not be enough to enjoy this place so it will be a good idea to get a place where you can stay. Knowing Cubao there are a lot of options to choose from but if what you want is a 3 hotel that is not pricey and meets your standards on cleanliness, comfort, and facilities that you need in your stay check out Hotel DreamWorld Cubao.

Hotel DreamWorld Cubao is a hotel that have 100 Air-conditioned rooms with a shower and 24-hour room service, also includes amenities such as free WiFi and an LCD TV. A quick walk in the iconic landmark such as the Smart Araneta Coliseum, and if you love shopping there are malls nearby like Ali Mall, SM Cubao, Farmers Plaza, and Gateway Mall.

The executive room that I've stayed is Aqua Pod that has an Atlantis feel in it spacious and have the comfort that I need. Another thing is about the noticeable update that they did in order to comply with the public health standards and safety protocol to ensure the safety of their guest against the threat of coronavirus. They have a glass barrier in their front desk hand dispenser, temperature scanner, social distancing stickers,ff and contactless tracing thru the Stay Safe App.

You can order food from your room because the menu is readily available for you, WiFi is free in public spaces. Spa services, tour or ticket assistance, and complimentary newspapers in the lobby are also featured at Hotel DreamWorld Araneta Cubao. Smoking is allowed in designated areas at this Quezon City hotel.

Explore the best of Cubao! Whether you want to experience the city like a tourist or follow the locals, and stay at Hotel DreamWorldCubao where you can escape reality and live your dream world. Aside from Araneta Cubao, they also have branches in North EDSA and Las PiƱas.

For more details and updates you can also check their social media accounts: 

FB: https://www.facebook.com/HotelDreamWorld
IG: https://www.instagram.com/hoteldreamworld_ph/
Twitter: https://twitter.com/hoteldreamworld
Website: http://hoteldreamworld.ph/

Text Reservation: 0912-413-3333 (SMS or Viber)

About Hotel DreamWorld

Initially conceived as a drive-in motor hotel geared towards travel-weary guests, Hotel DreamWorld has expanded its services and offers due to its growing number of walk-ins. Retaining its unique room ambiance of distinct dream-like getaways, Hotel DreamWorld offers a different kind of resting areas that will momentarily shield guests from the real world.

Hotel DreamWorld is owned and managed by the Global Comfort Group Corporation (GCGC), a Filipino-owned conglomerate that owns several well-known local hotels.

Friday, August 14, 2020

DTI MIMAROPA-ASSISTED FARMERS RECEIVE GRANT FROM INTERNATIONAL IP ORGANIZATION

Farmers

The Korea Invention Promotion Association (KIPA) is a global IP public institution that promotes creativity and enhances the value of invention. The IP Sharing Project aims to solve everyday problems using patent information with the appropriate technology. With Korea's experience and know-how in utilizing IP to boost economic growth, KIPA hopes to help developing countries with their IP capabilities.

In 2017, the Department of Trade and Industry (DTI) – MIMAROPA submitted 5 proposals to the 2021 IP Sharing Project of the KIPA, for possible funding. The project received 49 proposals from 12 countries, wherein three of the 5 submitted proposals of DTI MIMAROPA qualified during the pre-selection process. Besides Uraro Farmers of Gasan of Marinduque (Uraro Cookies), the other two pre-selected MSMEs were the Matulatula Agrarian Reform Community Cooperative of Oriental Mindoro (Calamansi Concentrate), and Pakyas Association of Rural Improvement Club of Oriental Mindoro (Calamansi Concentrate).

Last February 12-14, Mr. Clark Son of KIPA and Mr. Youngtae Kim of Kumoh National University were accompanied by DTI MIMAROPA to visit and conduct feasibility study on the 3 qualified MSMEs. During the visit, the MSMEs shared information about their company, operations, and products offered, as well as problems they encounter in production. KIPA, on the other hand, further discussed ways on how to fill gaps in production, through the provision of adequate and efficient machineries. After the interview, they have also scouted capable local manufacturers and fabricators in the area for the proposed provision of machines.

After three months of thorough validation and evaluation, only three proposals from three different countries, including the Uraro Farmers of Gasan, were selected by KIPA for the funding assistance. The machines are expected to arrive in 2021.