Showing posts with label Farmer Entrepreneurship Program. Show all posts
Showing posts with label Farmer Entrepreneurship Program. Show all posts

Monday, April 22, 2024

Jollibee Group Celebrates Women Farmers Under its Farmer Entrep Program

Jollibee Group Celebrates Women Farmers Under its Farmer Entrep Program

MANILA, Philippines.– In a sector traditionally associated with men, the significant contributions of women in agriculture often go unrecognized. Official data from Philippine Statistics Authority from 2007 to 2016 shows that about 25% of workers in the agricultural sector are female, but this data may not fully reflect the actual participation on the ground according to a report by the Philippine Commission on Women (PCW).

In its website, the PCW states that “women’s work in agriculture is normally considered to be extensions of their household tasks and therefore not reported as work.” As such, a large number of women may be unaccounted for in the agricultural sector.


In this piece, the Jollibee Group puts a spotlight on the stories of three women farmers who are proof that women can also thrive and succeed in agriculture work. 


Celebrating women farmers


Maricel Sevilleja of San Jose, Nueva Ecija; Noralyn Lopez of Tagudin, Ilocos Sur; and Bernadeth Carandang of Magallanes, Cavite are among the women farmers under the Farmer Entrepreneurship Program (FEP) of the Jollibee Group Foundation (JGF), the social development arm of the Jollibee Group. 


The FEP was started in 2008 to help smallholder farmers become entrepreneurs—they learn technical and business skills so they can improve not only their produce, but also their source of livelihood. JGF partners with various organizations to provide the training and interventions, such as helping famers form clusters, so they can collectively meet the volume and quality requirements of buyers like the Jollibee Group. 


Sevilleja, now 41 years old and a mother of two, started farming in 2006 when her parents became too old to farm. “Farming is not only for men. We can do what men can,” she said. “Farming may be hard but when you think about it, no work in this world is easy. We only need to learn how to love and enjoy our work.”


“To my fellow women farmers, don’t be afraid to grow and learn more about modern farming. For those who would like to become farmers, welcome! Let’s show the world that women can be great farmers too.”


Like Sevilleja, Noralyn Lopez is also a farmer’s daughter. But farming wasn’t her first choice for work. “Six years akong nagtrabaho as office staff. Tumigil ako last year at nagsimulang tumulong sa tatay ko sa pag-supply ng onion sa Jollibee Group,” she shared.” (I worked as an office staff for six years. I stopped working last year to help my father in farming onions to supply to the Jollibee Group.) 


Lopez also shared her encouraging experience: “Wala naman ng gender issue. May gender equality naman na po. Ang mga kasama naman namin sa farming, itinuturing naman na akong kapatid.” (There’s a sense of gender equality. My colleagues see me as their sibling.)


A group of people in a field

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Thriving in agriculture work. Bernadeth Carandang (middle in sky blue) and other women farmers proudly show their harvested onions. Aside from being a farmer, Bernadeth is also a teacher and a leader of the Mag-Samakame farmers' cooperative in Cavite. 



Bernadette Carandang shares the same sentiment. “Kaming mag-asawa, parehong magsasaka. Hindi limitasyon ang pagiging babae para sa ganitong larangan,” she said. (My husband and I are both farmers. Being a woman should never be a hindrance for this type of work.)


Before becoming a farmer, Carandang used to work in an electronics company. Today, she’s also a teacher and a farmer leader of Mag-Samakame cooperative in Cavite. She emphasized the need for sustained programs that help farmers improve their livelihood, such as the FEP.


Helping farmers to become entrepreneurs


“Tinuruan ako ng FEP na gawing matatag na negosyo ang pagsasaka,” Carandang shared. “Bukod sa kaalaman sa makabagong pagsasaka dahil sa mga bigay nitong teknikal na kaalaman, ang paghubog sa aking kamalayan na ang pagsasaka ay isang profession ay hindi matatawaran.” (FEP taught me to turn farming into a stable business. Apart from the technical skills in modern farming that I have learned from them, I have also developed the mindset that farming is a profession. This to me is invaluable.)


The white onions, green bell peppers, tomatoes, and other vegetables that the Jollibee Group uses in select products of Jollibee, Chowking, Greenwich, and Mang Inasal come directly from smallholder farmers across the Philippines like Sevilleja, Lopez, and Carandang. In the last five years, FEP farmers have generated a total of P370 Million worth of sales.


“Jollibee Group po ang aming unang institutional buyer. Tumaas po talaga income namin. Ngayon, plano po namin na mas mapalawak pa ang koneksyon namin sa institutional buyers, in coordination with our local government unit,” Carandang said. (The Jollibee Group is our first institutional buyer. Our income definitely increased. We aim to expand our connection with institutional buyers in coordination with our local government unit.) 


But one of the greater challenges that must be addressed these days is how the younger generation perceives farming.  “Sabi ko nga sa mga estudyante ko, ‘Ano ang gusto niyo maging pag dating ng araw?’ Walang may gusto mag farming. Ngayon, tinuturuan ko sila na ang agriculture ay hindi pang mahirap. Ito ay business. Kung may farmer, may pag-asa,” Carandang said. (I asked my students, ‘What do you want to be when you grow up?’ No one wants to become a farmer. Now I’m teaching them that farming is not a poor man’s job. It is a business. When we have more farmers, we have more hope for the future.) 


Capacitating women in agriculture. These women farmers from San Jose, Nueva Ecija, receive agro-entrepreneurship training from JGF and representatives of local government units.  

Tuesday, December 19, 2023

Jollibee Group Foundation Supports Ilocos Sur Farmer Group to Become Agro-Entrepreneurs

Jollibee Group Foundation Supports Ilocos Sur Farmer Group to Become Agro-Entrepreneurs

MANILA, Philippines. – Jollibee Group Foundation (JGF), the social responsibility arm of Jollibee Group, continues to capacitate youth scholars, farmers, and local farming communities nationwide through its local implementing partners like the Sacred Heart Savings Cooperative (SHSC) in Galimuyod, Ilocos Sur.

JGF’s Farmer Entrepreneurship Program (FEP) has been enabling several SHSC members and groups through scholarships and training since 2013. 


The Tagudin Agroentrepeneurs Association, Inc. (TAA), was the first farmer group organized by SHSC through the agro-enterprise clustering approach introduced by JGF. SHSC has been assisting TAA in marketing their products, agri-financing and agri technologies, among others.


“Dati kasi wala naman kaming kakayahan na magkaroon ng capital dahil nakatutok lang kami sa pagtatanim. Pero dahil sa tulong ng coop at ng JGF ay natulungan kaming makapagumpisa at magkaroon ng magandang variety ng binhi. Naturuan din kami ng iba pang kaalaman tungkol sa pagsasaka at pagnenegosyo,” said TAA’s General Manager, Michael Lorica. (“Before, we didn't have the ability to have capital because we only focused on planting. But with the help of the coop and JGF, we were able to start planting and have access to a good variety of seeds. We were also taught other knowledge about farming and doing business.”)


“Bukod pa dito, siyempre malaking bagay rin sa amin na meron na kaming sure buyer para sa aming mga produkto” he added. (“In addition to this, of course it is also a big deal for us that we now have a sure buyer for our products.”)


FEP centers on developing smallholder farmers’ leadership and technical skills by helping them become direct suppliers of high-quality vegetables to corporate buyers such as the Jollibee Group and ensure their sustainable profitability. 


With a huge pool of farmers under their cooperative, SHSC farmer members have become part of the Jollibee Group’s growing roster of produce suppliers. They started supplying green bell peppers, tomatoes, and hot peppers to the Jollibee Group in 2018. Apart from vegetables, SHSC has expanded its products for the restaurant company by supplying white onions in 2022. The SHSC farmer members have delivered a total of 170 tons of vegetables to the Jollibee Group to date. 


TAA farmers, for their part, have been supplying white onions to the Jollibee Group brands since 2015. They have provided almost 600 tons of their products since their first delivery. 



Farmer collaboration


For Lorica, the years of partnership between SHSC and JGF have helped reshape their mindset as member farmers and now, as entrepreneurs.


“Dahil iba-iba ang covered ng seminar ni JGF marami sa mga nakagawiang pamamaraan namin ang nabago. Kasama na rito ang paggamit ng consolidation area to promote food safety at mga training tulad ng AE Clustering Approach, soil testing, at livelihood recovery program. Tinulungan din nila kami na makakuha ng mga sapat na accreditation gaya ng Good Agricultural Practices,” he said. (“Many of our usual methods have been changed because of the different topics covered by JGF's seminars. This includes using a consolidation area to promote food safety and trainings such as AE Clustering approach, soil testing, and livelihood recovery program. They also helped us get adequate accreditations such as Good Agricultural Practices.”)


“Ngunit para sakin ang isa pang malaking pinapagpasalamat namin sa JGF ay ang pagbibigay nila ng training para sa farming para sa mga kabataan dahil patuloy nang tumatanda ang edad ng mga magsasaka,” Lorica added. (“But for me, another big thing that we’re thankful for about JGF is how they provide farming training for the youth, mainly because the farmers in the country are continuously aging”)


Apart from providing opportunities for economically disadvantaged sectors, JGF, through its Access, Curriculum, and Employability (ACE) Scholarship program, partners with technical-vocational training institutions to provide indigent youth with the opportunity to stay in school by developing their agro-entrepreneurship skills.


The ACE Scholarship Program aligns with the United Nations’ transformative Sustainable Development Goals aimed at bringing peace and prosperity to the world, particularly its Quality Education (SDG4), Decent Work and Economic Growth (SDG8), and Reduced Inequalities (SDG10) pillars.


FARMER GROUPS

Commitment to contribute


JGF has long been committed to developing relevant, effective, and sustainable programs. With the support of its partner communities and institutions, JGF continues to leverage its expertise and resources to create valuable interventions that help uplift the lives of many Filipino farmers. 


“We believe that by fostering a sustainable collaboration between the Jollibee Group and FEP partners like SHSC, we help strengthen the future of the country’s agricultural sector. Together with our partners, we will continue to develop FEP into a more inclusive and expansive program that would help address the urgent needs of various farming communities and expose them to new and innovative farming practices,” said JGF President Gisela Tiongson. 


Since 2009, the FEP has capacitated 25 farmer groups of more than 3,000 farmers. To date, these farmers have supplied a combined 10.7 million kilos worth of assorted vegetables to Jollibee Group, which amounts to Php477 million in sales. 


Wednesday, December 13, 2023

Onion Farmers from Ilocos, Tarlac, Nueva Ecija Cited by the Jollibee Group Foundation

Onion Farmers from Ilocos, Tarlac, Nueva Ecija Cited by the Jollibee Group Foundation

MANILA, Philippines. – The Jollibee Group Foundation (JGF), Jollibee Group’s social development arm, recognized three farmer groups from Ilocos, Tarlac, and Nueva Ecija who have completed the Agro-Enterprise Training and fulfilled their commitment to deliver white onions to Jollibee Group for the first time this year.

Sacred Heart Savings Cooperative from Ilocos Sur; Pagbiagan Multi-Purpose Cooperative from Tarlac; and Ungab Farmers Association from Nueva Ecija received the training on Agro-Enterprise Clustering Approach from October 2022 to January 2023 as part of JGF’s Farmer Entrepreneurship Program (FEP). First launched in 2008, the FEP hones smallholder farmers’ leadership and business skills to collectively supply high-quality vegetables that meet corporate buyers’ standards and ensure sustainable profitability. Onions is the largest volume that farmer groups directly supply the Jollibee Group through this program.

During the Agro-Enterprise Express Training Graduation and Onion Season Kick-Off event held on August 31, JGF honored these farmer groups for their dedication and perseverance.

Future-proofing farmers

As the agricultural market became more competitive, and with the visible signs of global warming, the need to capacitate farmers with the latest business knowledge and skill set to weather them has never been more imminent.

“Malaking tulong po sa aming farmers ang mabigyan ng kaalaman sa pagnenegosyo. Natutuhan po naming kung paano i-market ang aming mga pananim. Masasabi ko na naging mas competitive po kami sa merkado pagdating sa agri-business. Dito rin po namin nalaman ang mga makabagong techniques at mga posibleng solusyon patungo po sa realidad ng global warming or climate change,” (Gaining knowledge on business is really a great help to farmers. We learned how to market our produce. I can say that we became more competitive in the agri-business market. We also learned about modern techniques and potential solutions in dealing with the reality of global warming or climate change) said Felipe Roy Cuizon, Cluster Leader of Sacred Heart Savings Cooperative.

Aside from modern farming and marketing techniques, the Agro-Enterprise Training also equips farmers with financing and crop insurance knowledge.

Sacred Heart Savings Cooperative, Pagbiagan Multi-Purpose Cooperative, and Ungab Farmers Association are part of the seven farmer groups that supplied white onions to various Jollibee Group brands in the 2022 to 2023 October to May Onion Season.

Onion Farmers from Ilocos, Tarlac, Nueva Ecija Cited by the Jollibee Group Foundation

Cultivating change

JGF president Gisela Tiongson looks forward to nurturing new partnerships and upskilling new farmer groups for the upcoming 2024 Onion Season. JGF will continue to help improve the skills and capabilities of more smallholder farmers and empower them to create positive changes that will benefit their families and communities.

“Hangga’t ang mga magsasaka ay nananatiling nakatuon sa layunin na mas paangatin pa ang kanilang kakayahan at kabuhayan, kami sa JGF ay magpapatuloy din sa adhikain ng FEP at magsusumikap na maghanap ng mga bagong paraan upang suportahan ang kanilang mga pangarap na maging farmer entrepreneurs,” (As long as the farmers remain committed to the goal their aspiration of improving their skills and their livelihoods, we at JGF will also continue FEP’s mission and we will work harder to look for new ways to support their dreams of becoming farmer entrepreneurs) Tiongson added.

This sustainable collaboration between FEP farmers and institutions like JGF signifies growth and a promising future for the country’s agricultural community at a time when it is needed the most.

Wednesday, April 26, 2023

Jollibee Group Foundation, DOST Partner to Elevate Lives and Livelihoods of Smallholder Farmers

Jollibee Group Foundation

MANILA, Philippines. – Jollibee Group Foundation (JGF), the social development arm of Jollibee Group, and the Department of Science and Technology - Philippine Council for Agriculture, Aquatic, and Natural Resources Research and Development (DOST-PCAARRD) recently signed a Memorandum of Understanding, which aims to further enrich their efforts in developing the entrepreneurial capacity of smallholder producers and link to agriculture value chains.

“This partnership is an important milestone for farmer entrepreneurs. PCAARRD’s expertise in research and development in agriculture will surely help create access to more technologies that can enhance farmers’ livelihood to become more profitable,” said Gisela Tiongson, executive director of JGF. 

 

The agreement between DOST-PCAARRD and JGF focuses on further promoting sustainable agricultural practices through technology transfer, access to knowledge, and tools to enhance productivity. It also aims to improve research and development activities to bring forth science and technology-based solutions for agri-aqua enterprises. The program also includes networking and market linkages to ensure the viability of agro-enterprises. 


Of this, DOST-PCAARRD Executive Director Dr. Reynaldo V. Ebora said, “We believe that this partnership for agro-entrepreneurship will strengthen PCAARRD’s efforts in addressing technology gaps to improve quality and productivity, as well as in building the capacities of farmer groups and partner LGUs to provide opportunities to tap institutional markets. We are also certain that this will pave the way to strengthen the implementation of projects and activities with the end goal of achieving JGF’s mission and PCAARRD’s mandates.” 

 

This initiative also supports JGF’s Farmer Entrepreneurship Program (FEP), which empowers and helps smallholder farmers sharpen their technical and business acumen, as well as partnership-building skills. FEP uses the Agro-Enterprise Clustering Approach to assist farmer groups supplying Jollibee Group and other markets.

 

To date, Jollibee Group has accredited 18 farmer groups across the country that supply more than 9,000 metric tons of vegetables to the company, which accounts for more than P360 million in total sales.


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About Jollibee Group


Jollibee Foods Corporation (JFC, also known as Jollibee Group) is one of the fastest-growing restaurant companies in the world. Its mission is to serve great-tasting food and bring the joy of eating to everyone through its 17 brands with close to 6,500 stores across 34 countries including the Philippines, United States, Canada, the People's Republic of China, United Kingdom, Vietnam, United Arab Emirates, and Australia. 


The Jollibee Group has eight wholly owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger); five franchised brands (Burger King, Panda Express, PHO24, and Yoshinoya in the Philippines, and Tim Ho Wan in certain territories in China); 80% ownership of The Coffee Bean and Tea Leaf; 60% ownership in the SuperFoods Group that owns Highlands Coffee and PHO24; and 51% ownership of Milksha, a popular Taiwanese bubble tea brand. 


The Jollibee Group, through its subsidiary Jollibee Worldwide Pte. Ltd. (JWPL) owns 90% participating interest in Titan Dining LP, a private equity fund that owns the Tim Ho Wan brand. The Jollibee Group has a joint venture with the THW Group to open and operate THW restaurants in Mainland China. It also has a business venture with award-winning Chef Rick Bayless for Tortazo, a Mexican fast-casual restaurant business in the United States.


The Jollibee Group has launched its global sustainability agenda dubbed Joy for Tomorrow, which aims to strengthen the company’s commitment to sustainable business practices. The agenda centers on the key pillars of Food, People, and Planet, and consists of 10 focus areas namely: food safety, food quality, nutrition & transparency, employee welfare, farmers livelihood, community support, good governance, packaging & recycling, waste reduction, and energy & water efficiency. Each focus area sets goals and initiatives that contribute and align with the United Nations Sustainable Development Goals (UN SDGs).


The Jollibee Group was named the Philippines' most admired company by the Asian Wall Street Journal for ten years. It was also honored as one of Asia's Fab 50 Companies and among the World's Best Employers and World’s Top Female-Friendly Companies by Forbes. The company is also a two-time recipient of Gallup’s Exceptional Workplace Award, making it the only Philippine-based company to receive the distinction. 


To learn more about Jollibee Group, visit www.jollibeegroup.com


Thursday, March 30, 2023

Jollibee Group Launches Global Sustainability Agenda entitled Joy for Tomorrow

Jollibee Agenda
MANILA, Philippines. March 29, 2023 –The Jollibee Group launched last March 16 its Global Sustainability Agenda dubbed Joy for Tomorrow, which aims to further strengthen the company’s commitment to sustainable business practices. 

While Jollibee Group has made significant strides over its 45-year history in various social and environmental projects, it is now purposely integrating all its sustainability efforts into a more cohesive framework that unites the Jollibee Group community, including employees, business partners, suppliers, vendors, and other stakeholders, toward a set of shared sustainability goals.


With Joy for Tomorrow, Jollibee Group stays true to its mission of bringing the joy of eating to everyone, acknowledging that this mission extends not only to its customers and stakeholders today, but also to future generations. The company recognizes that it must use its global scale, resources, and expertise to help usher a more sustainable future for society and the planet.


“Our challenge in Jollibee Group is how to sustain our success while creating positive impact to our society and planet. As one of the fastest growing restaurant companies in the world, and with our vision to become one of top companies in our industry, we recognize that we have a significant role and responsibility in impacting positive change,” said Jollibee Group President and CEO Ernesto Tanmantiong. 


The Joy for Tomorrow Sustainability Agenda centers on three pillars namely Food, People, and Planet. These pillars consist of 10 focus areas: Food Safety, Food Quality, Nutrition & Transparency, Employee Welfare, Farmers Livelihood, Community Support, Good Governance, Packaging & Recycling, Waste Reduction, and Energy & Water Efficiency. Each focus area sets goals and initiatives that contribute and align to the United Nations Sustainable Development Goals (UN SDGs). 


According to Jollibee Group Chief Sustainability and Public Affairs Officer Pepot Miñana, Joy for Tomorrow serves as the company’s roadmap for achieving the triple bottom line of people, planet, and profit. 


“It’s a call to action for everyone in Jollibee Group, amid the pursuit of our sustainability pillars of Food, People, and Planet. It is our commitment to future generations to preserve and improve natural resources from which they can benefit,” Miñana said. 


Serving food that people trust 

Jollibee Group prioritizes food safety and quality to maintain the trust of its customers worldwide.


In 2022, the company conducted over 15,000 Food, Service, and Cleanliness (FSC) Audits across its stores worldwide, while over 125,600 online training hours were devoted to Food, Service, Cleanliness & Condition. Moreover, 100% of its stores, commissaries, and logistics facilities have undergone rigorous Quality Management audits. The group also achieved a global Net Promoter Score of 82, exceeding industry benchmark of 50, showcasing customer satisfaction and loyalty for the various brands. 


Helping make people’s lives better

Jollibee Group recognizes the invaluable role in fostering an inclusive work environment for its employees, partners, farmers, and communities.


In 2022, women made up 59% of management positions and 51% of the total workforce.   Through training courses on Unconscious Bias, Inclusive Leadership, and Anti-Discrimination, the company educates its employees on the value and benefits of a diverse and inclusive workplace. As a measure of high employee engagement, the group achieved the 70th percentile of Gallup’s Q12 percentile ranking. 


Outside of the organization, Jollibee Group Foundation’s Farmer Entrepreneurship Program (FEP) has enabled over 700 smallholder farmers across the Philippines to deliver their produce directly to Jollibee Group. Today, the white onions, green bell peppers, tomatoes, calamansi, ginger, and other vegetables that the company uses in Jollibee, Chowking, Greenwich, and Mang Inasal products come from FEP farmers. 


Treating the planet responsibly 

In terms of environmental sustainability, Jollibee Group focuses on the key areas of packaging and recycling, energy, water, and waste. 


By the end of 2022, Jollibee Group manufacturing sites in the Philippines achieved 21% reduction in energy use ratio, 23% reduction in water use ratio, and 38% reduction of waste, with almost 50% of waste now being recycled versus the company’s 2020 benchmarks. On the store level, each solar panel installed reduces about 3-7% of consumption form the grid. 


Progress over perfection

“We understand that assessing our impact is a continuous process of ambition and refinement. We will track the success of our strategies over the coming years, and periodically review our material topics and stakeholder engagement process. We will set agile goals and targets to help us significantly impact society and the environment in more meaningful ways,” Tanmantiong said.


Apart from establishing a unit dedicated to sustainability and the appointment of a Chief Sustainability Officer as part of its Executive Team, Jollibee Group also instituted an Environmental, Social, and Governance (ESG) Council to ensure that its business operations are aligned with the sustainability goals. 


“Our Global Sustainability Agenda represents our belief system in conducting business more ethically. As a global food company, we are responsible and deliberate with our actions and their impact, and we are making our sustainability measures the way of the future,” added Miñana.


Find out more about Jollibee Group’s Sustainability Agenda by visiting https://jollibeegroup.com/sustainability/



JOLLIBEE SUSTAINABILITY


About Jollibee Group 


Jollibee Foods Corporation (JFC, also known as Jollibee Group) is one of the fastest-growing restaurant companies in the world. It operates in 34 countries, with over 6,300 stores globally with branches in the Philippines, United States, Canada, the People's Republic of China, United Kingdom, Italy, Spain, Vietnam, Brunei, Singapore, Saudi Arabia, United Arab Emirates, Qatar, Oman, Kuwait, Bahrain, Indonesia, Costa Rica, Egypt, Panama, Malaysia, South Korea, India, and Australia. 


Jollibee Group has eight wholly owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger); five franchised brands (Burger King, Panda Express, PHO24, and Yoshinoya in the Philippines, and Tim Ho Wan in certain territories in China); 80% ownership of The Coffee Bean and Tea Leaf; 60% ownership in the SuperFoods Group that owns Highlands Coffee and PHO24; and 51% ownership of Milksha, a popular Taiwanese bubble tea brand. 


Jollibee Group, through its subsidiary Jollibee Worldwide Pte. Ltd. (JWPL) owns 90% participating interest in Titan Dining LP, a private equity fund that ultimately owns the Tim Ho Wan brand. It also has a joint venture with the THW Group to open and operate THW restaurants in Mainland China. Jollibee Group also has a business venture with award-winning Chef Rick Bayless for Tortazo, a Mexican fast-casual restaurant business in the United States.


Jollibee Group was named the Philippines' most admired company by the Asian Wall Street Journal for ten years. It was also honored as one of Asia's Fab 50 Companies and among the World's Best Employers and World’s Top Female-Friendly Companies by Forbes. In 2020, Gallup awarded the Jollibee Group with the Exceptional Workplace Award, making it the first Philippine-based company to receive the distinction.


Jollibee Group has grown brands that bring delightful dining experiences to its customers worldwide, thus spreading the joy of eating to everyone.


To learn more about Jollibee Group, visit www.jollibeegroup.com