Shiny, fast automobiles may be an expensive hobby but indulging in them gains more meaning with events such as the 3rd Sports Car for a Cause street car show, sponsored by Phoenix Petroleum and FamilyMart.This year’s event was held on February 9 along 4th Avenue in Bonifacio Global City, Taguig, where proceeds benefited the Sister of Mary Schools and Fr. Al’s Children Foundation Inc., institutions that aim to help Filipino youth attain a better future through proper learning and education.Students from the Sister of Mary Schools expressed their gratitude and serenaded the audience with choir singing accompanied by instrumental bells. Special guest entertainer Sitti also lent the event a relaxed, cool vibe with her bossa nova numbers.
Nearly a hundred car enthusiasts, including special guests comprised of ambassadors and consuls of various countries, were delighted by an impressive collection of high-end sports and classic cars from iconic luxury brands such as Ferrari, Lamborghini, McLaren, and Porsche.Phoenix PULSE fuel items and merchandise were raffled off, and motorists were introduced to the superior line of Phoenix lubricants suitable for super cars, such as the those featured at the show. Free FamilyMart Coffee Creations samples were also handed out to attendees, providing their caffeine fix.
Michelin Philippines reiterated its commitment to road safety alongside its counterparts in Cambodia, Indonesia, Korea, Malaysia, Thailand and Vietnam at the Global Ministerial Conference on Road Safety held in Stockholm from February 19-20.
The conference was organized by Youths For Road Safety (YOURS) and the World Health Organization (WHO). Young delegates shared their successes and lessons learned from actions undertaken in the framework of the 2011-2020 Global Plan for the Decade of Action for Road Safety. It was an opportunity to link safe mobility with other sustainably-related challenges.
In Stockholm, Michelin invited three young employees from India, Thailand and Brazil to attend the Second World Youth Assembly as representatives of the private sector and participate in road safety-related decision-making. Their role was to share their experiences and raise awareness among Michelin teams in their respective regions about the best safer mobility solutions.
Findings showed that the 15-29 age group is the demographic most impacted by road accidents. Thus in 2010, Michelin collaborated with WHO to create YOURS, an NGO focusing on young people that encourages them to address road safety issues in both developed and developing countries. YOURS has set an ambitious road safety target to halve road deaths and injuries globally in five years, with young people leading the charge and providing energy to the revolution. As Founding Member of YOURS, Michelin and YOURS have a long-term partnership and are working together to improve road safety for young people worldwide.
Florent Menegaux, Michelin CEO, said safety is at the heart of “everything we do”. “It is a top priority every day across all our sites. For our customers, Michelin is synonymous with safety, reliability, performance and durability. And for 130 years, we have worked tirelessly to uphold this reputation. We believe it is our responsibility to make mobility safer across the world.”
In the Philippines, Michelin does its part for road safety by raising awareness on the importance of correct tire pressure, proper maintenance and fuel efficiency through its “Michelin Safe On The Road (MSOR) campaign. Michelin Philippines has partnered with S&R membership shopping club to render service to motorists by giving them free tire check-ups and information on how to maximize tire usage. The importance of awareness in reducing the risk of road accidents to ensure a safer and more liveable community for all is emphasized to motorists in MSOR.
About the Michelin Group:
Michelin, the leading mobility company, is dedicated to enhancing its clients’ mobility, sustainably; designing and distributing the most suitable tires, services and solutions for its clients’ needs; providing digital services, maps and guides to help enrich trips and travels and make them unique experiences; and developing high-technology materials that serve a variety of industries. Headquartered in Clermont-Ferrand, France, Michelin is present in 170 countries, has more than 127,000 employees and operates 69 tire production facilities which together produced around 200 million tires in 2019. (www.michelin.com)
Michelin Chief Representative to the Philippines Michael Nunag announced today that PlayStation has selected Michelin as “official tire technology partner” for its Gran Turismo franchise, the best and most authentic driving game.
Under the multi-year agreement, Michelin becomes “official tire supplier” of FIA Certified Gran Turismo Championships, with Michelin-branded tires featured in the game during its third World Tour live event also in progress at PlayStation Theater throughout the weekend.
The relationship begins by increasing Michelin’s visibility through free downloadable content on Gran Turismo Sport available to users by October 2019. The Michelin-themed download will feature for the first time:
A new Michelin section on the Gran Turismo Sport “Brand Central” virtual museum, which introduces players to Michelin’s deep history in global motorsports, performance and innovation.
Tire technology by Michelin available in the “Tuning” section of Gran Turismo Sport, applicable to the game’s established hard, medium and soft formats.
On-track branding elements and scenography from many of the world’s most celebrated motorsports competitions and venues.
In 1895, the Michelin brothers entered a purpose-built car in the Paris-Bordeaux-Paris motor race to prove the performance of air-filled tires. Since that storied race, Michelin has achieved a record of innovation and ultra-high performance in the most demanding and celebrated racing competitions around the world, including 22 consecutive overall wins at the iconic 24 Hours of Le Mans and more than 330 FIA World Rally Championship victories.
Through racing series such as FIA World Endurance Championship, FIA World Rally Championship, FIA Formula E and International Motor Sports Association series in the U.S., Michelin uses motorsports as a laboratory to collect vast amounts of real-world data that power its industry-leading models and simulators for tire development. Tire technologies proven on the track eventually transfer to road-going performance vehicles like many of those on screen in Gran Turismo.
Michelin will share this knowledge openly with Sony in the first co-development exchange of its kind, aiming to provide Gran Turismo players with a new dimension of strategy and competition linked to tire selection and performance, drawing ever closer to the pit-level decisions that race teams evaluate on every track.
“This relationship is a perfect match, connecting the most successful virtual driving experience with the global leader for high-performance tires,” said Scott Clark, executive vice president of the Americas region for Michelin Group, responsible for the Company’s global automotive, motorsports and experiences business segments.
“Michelin leads the industry in tire simulation,” Clark said. “Michelin develops and tunes virtual tires on virtual vehicles before the tires are even produced, with extremely accurate translation to real tires on real vehicles. Combining this technology with real motorsports data will enable Sony to bring more tire strategy into the game, and in the longer term, also helps more people understand the critical role that Michelin tires play in optimizing vehicle performance.”
“The FIA Certified Gran Turismo Championships is founded on a technical base established through 25 years of automotive physics simulation within Gran Turismo, and the unique automotive culture it has achieved over the years. With its passion for motorsports and solid engineering knowledge, having Michelin, the world’s leading tire brand, come on board as an official tire supplier of The Championships and technical partner helps us continue our vision of bridging the gap between virtual and real racing. The partnership also further highlights these events as the future of motorsports,” said Kazunori Yamauchi, series Producer and President of Polyphony Digital Inc.
Further information and images can be found at: https://michelinmedia.com/gran-turismo/
Michelin, the leading mobility company, is dedicated to enhancing its clients’ mobility, sustainably; designing and distributing the most suitable tires, services and solutions for its clients’ needs; providing digital services, maps and guides to help enrich trips and travels and make them unique experiences; and developing high-technology materials that serve a variety of industries. Headquartered in Clermont-Ferrand, France, Michelin is present in 170 countries, has more than 125,000 employees and operates 67 tire production facilities, which together produced around 190 million tires in 2018. (www.michelin.com)
