AI Headlines the 54th National Marketing Conference

From its distant, futuristic concept, which we often see in Hollywood movies, artificial intelligence (AI) is slowly becoming an integral part of Filipino lives, giving a whole new life and meaning even to the smallest appliances in our households. A technological advancement overshadowed by confusion and a threat to human capability, AI was originally meant to provide quick and easy access to information, as well as convenience in our daily lives. Yet, the Philippines remains far behind its full capacity, underscoring the opportunities it provides.

In the recent study conducted by the Philippine Institute for Development Studies (PIDS), only 14.9% of Philippine firms are using AI tools. With adoption concentrated in large companies in urban centers, particularly in the information and communications Technology (ICT) and business process outsourcing (BPO) sectors, AI usage in the Philippines lags despite having 90.8% of establishments in the country owning computers and 81% having internet access, as shared by the Philippine Statistics Authority (PSA). Among the industries that are reported to remain distant to the use of AI are micro, small, and medium enterprises (MSMEs).

With MSMEs serving as the backbone of the Philippine economy, its impact to the daily lives of Filipinos remains significant, providing 63% of employment to the Philippine workforce, and contributing about 40% to the country's Gross Domestic Product (GDP).

“We are advocating for a future-ready Philippines, and along with these changes and technological advancements, we are looking forward to a stronger and future-proof MSMEs industry for the country that will shape not only our economy but also the lives of millions of Filipinos,” shared Ma. Cristina Llacer-Oreta, CPM, 2025 Philippines Marketing Association President.

AI within our reach

The 54th National Marketing Conference (NMC) hosted by the Philippines Marketing Association, which carries the theme “AI-NABLED MARKETING: Artificial Intelligence Inside Out,” is set to gather select and established names in the marketing industry locally and across the globe to tackle the latest effects of artificial intelligence on various business operations and how local business owners and marketers can learn from these.

Happening this October 23, 2025, at the Hilton Manila, Newport World Resorts in Pasay City, the NMC will share insights on the impact of AI in business and how AI and neuromarketing or the practice of using neuroscience and cognitive science to understand consumer motivations, preferences, and decision-making, can help make marketing more human. The conference will also delve on how AI is reshaping innovation and competitive advantage in marketing, as well as real-life stories from business owners who successfully transformed their businesses through intelligent creativity.

Deep-dive and hands-on sessions will also take place to further understand the influence of AI in today’s marketing landscape and how marketers can create a meaningful and humanized approach to these AI results.

“While the challenge of embracing AI is still there, it is our responsibility to impart wisdom and knowledge not only to our people but also to our business partners, fellow marketers and most especially to our customers, hence, this year’s conference will be highlighted by our invited select key leaders who has the experience and ability to discuss the latest trends in AI marketing and how we can help our fellow Filipinos separate reality from virtual reality,” added Oreta.

A one-day event that aims to impart and discuss the latest confusion and uncertainty brought about by artificial intelligence, the 2025 NMC will serve as a platform for marketers, local businesses, especially MSMEs, to bridge the gap of creativity and technological advancement that will help propel their businesses and bring forth improved customer experience.

The National Marketing Conference is an annual event of the Philippine Marketing Association that brings together marketing experts, business leaders, and individuals to talk about the latest marketing trends and practices globally. It is the most-awaited conference in the field of marketing in the country and is considered to be the official gathering of marketers.

To know more about the 54th National Marketing Conference, you may visit this link.

The Philippine Marketing Association is a strong pillar of support and source of direction for marketers in the Philippines and across the region, with a vision of being the catalyst and advocate of world-class marketing practices in business, industry, and the academe in the Philippines in the global arena. To know more about the Philippine Marketing Association, you may visit its official website: https://philippinemarketing.org.

The Role of Influencer Marketing in Modern Advertising

Consumers may have moved to the digital marketplace, but the most effective sales strategy all, for digital marketing pros and average consumers alike, is still word of mouth. 

The old, tried-and-true method of asking for recommendations from friends or people we trust may have evolved over the years. But at its core, it continues to work because of one crucial thing: Trust.

What is Influencer Marketing?

Now that our purchases are happening mostly online, brands are bringing the conversation to online platforms where consumers spend most of their time. 

This strategy is called influencer marketing.

It is a type of paid advertising strategy that involves collaborating with influencers to promote brand awareness, influence purchase decisions, and drive revenue. 

According to a report by Morning Consult, 56% of social media users made a purchase after seeing a post about a product online. And if the numbers are any indication of its rewards, we can safely say this strategy isn’t going anywhere.

In fact, businesses are spending the big bucks on influencers, with some brands even spending up to $100,000 per post in influencer collaborations. The reason? It works. 

For every 1% increase in brand spending for influencer marketing, they get a 0.46% increase in engagement that drives ROI.

Where Do Influencers Fit in Modern Advertising?

Influencers are people with significant following and engagement on social media. The biggest names are A-list celebrities, like sports superstars, fashion icons, and movie stars. 

By simply posting a picture or story of themselves using a product or recommending a service, they can influence the buying decisions of their millions of followers.

But celebrities are not the only ones that wield this much power over our buying behavior. 

There are influencers with a smaller following but who can be as effective as mega-influencers at swaying consumers into supporting a brand. 

These influencers fall under the nano-influencer or micro-influencer categories and have a following of about 10,000 to 100,000.

But why exactly is influencer marketing so effective as an advertising strategy?

Customers Trust Influencers More than the Brands Themselves

The first and biggest reason why influencer marketing works is that consumers trust what influencers say about a brand more than what brands say about themselves.

Think of it this way: If you had to sell baked goods that you made yourself, people would know you have a strong bias towards your own products and are less likely to view them objectively. 

But if someone other than yourself said your baked goods are like a taste of home and heaven all in one bite, then consumers are more likely to believe them. That’s because of the belief that they don’t have biased opinions about the products that you sell.

In other words, self-promotion may work to some extent. But it doesn’t work half as well as when people not related to your brand recommend you.

Influencers Foster Personal, Authentic Engagement

Influencers have a huge influence on people because they operate on authenticity, trust, and transparency. 

One of the most prominent influencer marketing trends today is the push for authentic content and content creators. People are wary of polished, perfect, airbrushed models who sell ideas that are unattainable or unrealistic.

This is why although celebrities can be influencers themselves, they are not necessarily the best people to collaborate with when you want to focus on creating long-term, authentic engagement with your audience.

Smaller-reach or niche influencers are proving to be much more persuasive because they are often perceived to be real. And that’s what people want to see nowadays. 

The Right Influencers Can Bring in Revenue

If you find the right fit for your brand, influencer marketing campaigns can bring in massive ROI. 

However, choosing the right influencers is not as simple as picking the ones with the most followers or highest engagement. It takes careful study and evaluation before moving on to influencer outreach.

How to Find the Right Influencers for Your Brand

Choosing an influencer is like choosing an ambassador for your brand. You need to make sure it’s a perfect match, or else it can easily cause a PR disaster at worst or not enough engagement at best.

Here’s how to find influencers that will help your brand, instead of harm it:

Define Your Brand’s Identity and Goals First

Before you start looking, make sure that you know who you are first. Having a clear idea of your brand identity will make it easier to find people who match your core messages, vision, and direction.

This means understanding the following:

• Your values. What principles do you adhere to as a company? These may also include your beliefs, such as beauty in diversity, providing equal opportunities, or sustainability. 

• Your audience. Building personas that clearly define your target market helps to define who you want to reach and how best to bse relevant to them.  

• What you want to achieve. Identify the results that you want to achieve or the direction that you want your campaign to take.

• Your causes. Does your brand stand for any notable causes? You’ll want to make sure to collaborate with influencers that support those causes, and not oppose them, in order to maintain authenticity and stay consistent. 

Look Within Your Brand’s Engagement

You don’t have to look far to identify influencers that can help your brand. You can start by looking within your own social media engagement.

Filter through the people that engage with your brand, by finding notable voices that command attention within your niche, and see if they have a large enough reach, based on what you want to achieve.

Influencers that are genuinely interested in your brand are great at promoting your brand through sharing their honest opinions and experiences. Nothing beats real, unbiased opinions for growing your brand’s reach and credibility.

Look at Metrics that Matter to You

If you don’t find influencers within your brand’s engagement, you can sort through those that are considered trustworthy in your industry.

One effective hack is searching through hashtags that are related to your niche and identifying influencers with the most engagement and following. 

Other than the number of followers, through, there are other metrics that you’ll want to consider when considering an influencer, such as:

• Tone and visual appeal. How do they present their content? Does it align with how you want your brand to be perceived?

• Kind of engagement. Are their audiences supportive of their posts? What kind of engagement do their posts generate? Is it involved and personal? Are they deeply involved?

• Values. No matter the following, if it’s an influencer that doesn’t adhere to the same principles that you do, it just won’t work. Find someone who genuinely matches your vision and values to keep the messages consistent throughout your channels.

Work with a Marketing Pro

Finding an influencer who is a 100 percent match is easier said than done. There are thousands of voices on the Internet today, and the number of influencers just keeps rising. 

Sorting through influencers and finding the right fit is time consuming, complicated work. Get it wrong, and you may not see the returns that you expect.

Instead of manually combing through the Internet to find the right one, you can collaborate with a digital marketing experts that can connect you with the right influencer that matches your identity, values, and direction. 

Marketing experts can also take the load of measuring metrics off your shoulders. They are able to identify relevant benchmarks, KPIs, and measurable results that can make your campaign a marketing triumph.

Canva for Education Supports and Empowers Filipino Teachers in Adapting to the New Normal

In an attempt to mitigate the spread of COVID-19, schools across the globe shutdown affecting billions of students, teachers, school staff and their respective families as lessons either ceased or moved to an entirely remote environment.

While online classes were originally targeted towards unique minority groups such as working adults who want to continue studying, persons with disabilities (PWDs) who cannot go to school physically or those with special medical needs who have to stay home, the disruption brought about by the pandemic has advanced the adoption of online learning in schools all over the world.

Now more than ever, training and equipping teachers with tools for remote and innovative learning is an essential step educational institutions and the government need to take to circumvent any future scenarios that could potentially affect the schooling year.

Canva for Education, offers a rich and authentic learning experience tailored to the needs of a classroom by empowering teachers and students to create and collaborate online through visuals. Best of all, it is an entirely free resource of teachers globally.

The user-friendly intuitive platform also includes add-ons such as education-specific content, the ability to create captivating videos, plus every ingredient to bring designs to life with Giphys, over 2 million images, 800k icons and illustrations, 700+ fonts, YouTube integrations and QR codes.

Yani Hornilla-Donato, Canva’s Manila Country Manager, explained the estimated 27 million students, expected to enroll this academic year in the Philippines, are sure to benefit from Canva for Education - as it is a wonderful platform for project-based learning whether in the classroom or not.

“Our goal is to help teachers create engaging classroom content, simply. With a plethora of classroom-friendly templates, relevant to specific learning goals, teachers can create eBooks and eBook covers, beautiful presentations for their subjects, class schedules, worksheets, handouts, online test papers and posters; the options are only limited by your imagination,” explained Hornilla-Donato.

Canva for Education also includes an all-new collaboration space, a review workflow, access to content from Google Drive, Dropbox, Folders, version history and SSO with Clever and Google.

“We have truly tailored this product to ensure it meets the needs and requirements of schools worldwide, serving as a ‘one-stop-shop’ for creating and collaborating in the classroom,” furthered Hornilla-Donato.

In a webinar hosted by Canva, in partnership with the Department of Education (DepEd), Mark Anthony Sy, DepEd EdTech Coordinator, highlighted the value of equipping educators with tools to empower them in the classroom.

“We have discovered how much Canva for Education can help our teachers be more imaginative in designing materials to engage and motivate their students in the classroom. As a department, we want to empower our educators with tools that will inspire them and help them go beyond limits in their respective classes,” said Sy.

“We are happy and excited to share the gift of Canva for Education to Filipino teachers, showing them how they can easily create beautiful learning content for their students and even fellow teachers. Ultimately, the platform aims to help them integrate visual, digital and design literacy in their classroom experience,” concluded Hornilla-Donato.

The webinar also paved the way for Canva and DepEd to launch a Facebook Community for Filipino Teachers that serves as a space for professional support and training as teachers learn and adapt to the modalities of virtual and distance teaching.

Canva and DepEd will hold another Canva for Education webinar for Filipino teachers on June 15, live on DepEd Tech’s Facebook page.

To know more about Canva for Education, visit https://www.canva.com/education/.

ABOUT CANVA

Launched in 2013, Canva is an intuitive online design and publishing platform with a mission to empower everyone in the world to design anything and publish anywhere. Featuring a simple drag-and-drop user interface and a vast library of templates ranging from presentations, social media posts, posters, invitations to resumes, a huge collection of stock photography, illustrations and fonts, anyone can take an idea and create something beautiful. Canva is available on web, iOS and Android.

Powerful and Independent Women in PR, Advertising and Digital Marketing

Independence Day is just around the corner and what better way to celebrate independence than by empowering yourself by learning from some of the country’s most powerful and independent women in digital marketing and advertising.

These women have shown that not even a pandemic can stop them from staying on top of their game. They have proven to be innovative and truly a leader in their field by showing how adaptable they are to any situation thrown at them, be it a pandemic or the ever-changing times.

Featuring 3 amazing speakers - Miss Amor Maclang (Co-Founder GeiserMaclang), Miss Venus Navalta (CEO of IPG Mediabrands) and Miss Margot Torres (Managing Director of McDonald’s Philippines,) this talk is bound to be a great source of life hacks, amazing work tips, and inspiring stories. Joining our powerhouse cast of speakers is host Miss Issa Litton (Head Trainer, COO of 1Lit Corp) who is a powerful woman herself and one of the most in-demand host in the country.

Amor Maclang is a reputation and brand architect. She leads businesses that make a positive impact on the country. She is also a champion for the plight of farmers and is helping to raise awareness for their plight. She is also co-founder of Geiser Maclang, one of the strongest marketing, PR, communications, and public affairs companies in the Philippines.

Venus Navalta is a highly respected media industry leader, working with the world’s biggest communications companies, winning 9 Media Agency of the Year awards as well as honors from Cannes, Spikes and FOMA. After her second retirement and at age 56, she founded the global company, IPG Mediabrands, in the Philippines and changed her story. Venus is an advocate of the arts and rice sufficiency.

Margot B. Torres is the managing director of one of the country’s leading fast-food chain, McDonald’s. With over 30 years of experience in marketing, communications, and management, Margot is a force to be reckoned with. Margot recently received the CEO Excel Award from International Association of Business Communicators as well as Asia Marketing Federation’s Women Marketer of the Year.

Celebrate Independence Day with Powerful & Independent Women in the world of Digital Marketing & Advertising on June 12, 2020 (2:00PM) organized by PMCM Events Management with CEO & Founder Miss Mys Sandico.

Mys believes that these women make a big difference in any industry they are in and their success stems from a combination of personal drive and ambition. Paired with the full support of their family, friends, and the people they work with, these women create an impact on their work that makes the life of people around them better.

Livestreaming - https://www.facebook.com/pmcmevents/

Raffle Prizes will be given away to viewers after the Q&A so stay tuned until the end of the program.

Olern Launches Groundbreaking Virtual Business Summit

A new breed of training and consulting company with a mission to help Filipino companies become world-class using the latest technologies and training methodologies, Olern is helping an increasing number of entrepreneurs stay competitive in their industry by learning new best practices, improve their people skills and adopt new technologies.

By partnering with the different business consultants and experts to design online and offline practical and in-depth courses and programs for SMEs, Olern is coming up with more convenient and affordable ways to learn everything that it takes to be a successful entrepreneur.

In the last two years alone, Olern trained thousands and thousands of entrepreneurs through its online platform and face-to-face trainings.

This summer, Olern is taking its innovative approaches to the next level with its first-ever Olern Virtual Business Summit. Happening on March 3 and 4, 2020 from 9AM to 5PM, the momentous event will be a gathering of more than a dozen business leaders with the goal of sharing best practices to help Filipino companies become world-class.

Focusing on key business areas such as Innovation and Technology, Management Strategy, Strategic HR, and Sales & Marketing, the two-day FREE event features distinguished speakers such as Fortune 100 CEO and Olympic coach Jim Lafferty, Google Philippines market lead Samuel Jeanblanc, BQB CXInstitute Founder Claire Boscq-Scott, Philippine Franchise Guru Armando Bartolome, Association of Filipino Franchises Inc. (AFFI) Chairman Eric Caeg, sought after professional speaker Paulo Tibig, Executive Director of Ideaspace Diane Eustaquio, Cycle House President Jeff Chua, Tarkie Founder Rio Ilao, MPlify Founder Migs dela Rosa, President of DM Kompass Suzan Bigay, Digital Marketing Consultant Rey Baguio, and world-certified Image Strategist, Executive Coach and Transformational Speaker Toni Miranda.

Expecting more than 1,000 attendees in this pioneering event, Olern understands that SMEs need more help in growing their businesses and becoming world-class companies. More often than not, however, the moving forces behind these rising enterprises cannot physically attend trainings or summits for reasons that include venue proximity, conflict in their busy schedules and pricey business summit fees.

The first Online Business Summit in the Philippines using the latest technologies aim to break those barriers. With the Olern Business Summit, interested entrepreneurs can attend the Summit wherever they are in the world, no need to travel or go through painstaking traffic. And best of all, it’s FREE. All one needs is a mobile phone or laptop and an internet connection and he or she is good to go!

To become our brand partner, please contact our co-organizer and marketing partner PMCM Events Management at 0917 8344978 or email pmcm.events@gmail.com

To know more, visit https://www.olern.com/olernsummit

Canva Reaches US$3.2B Valuation, Launches Enterprise and Affiliate Programs

Design platform Canva recently announced its new valuation of US$3.2 billion, raising an additional US$85 million dollars from high-profile investors Mary Meeker's Bond, General Catalyst, Bessemer Venture Partners, Blackbird and Sequoia China. At the back of this announcement, the company also introduced two new ventures: Canva for Enterprise and Canva Pro Affiliate Program.

Founded by Chief Executive Officer Melanie Perkins, Chief Operating Officer Cliff Obrecht and Chief Product Officer Cameron Adams in 2013, Canva has grown to over 20 million users across 190 countries, publishing over 1.8 million designs.
“In a world that is increasingly visual, Canva solves real challenges faced by product and marketing teams across every industry. We continue to be impressed by this team and their ability to expand their product lines to meet demand and we’re delighted to invest once again,” shared Kyle Doherty, Managing Director of General Catalyst.

Early last year, the startup reached unicorn status, making it one of the fastest growing and most promising female-led tech companies in the world.

Democratizing design for Filipino enterprises

Fueled by its mission to empower the world to design, Canva expands its services to cater to the needs of large Filipino businesses with the introduction of Canva for Enterprise.

“The Philippines is fast becoming a thriving hub for businesses and we, Filipinos, love to collaborate. However, as a franchisee or a company that works with teams from different offices and geographies, collaborating and centralizing processes may be a challenge - resulting in marketing materials being off-brand.
“With Canva for Enterprise, we are enabling local businesses to ensure brand consistency throughout their teams,” said Yani Hornilla-Donato, country manager of Canva Philippines.

With Canva for Enterprise, large organizations can ensure all designs created are on brand, by facilitating collaboration with teams via a digital asset management platform, integrated workflow tools, and brand control features.
Donato adds, “With brand control, unlimited storage, and thousands of templates, we hope to empower every business in the Philippines with a simple, easy and efficient design platform.”

Photo 2: Canva for Enterprise is designed with integrated and customizable design tools which make it easier for businesses to create brand assets and collaborate online.

Earn while creating with Canva Pro

While Canva for Enterprise is custom-built for large teams, Canva Pro is designed to boost productivity and empower small business owners, content creators and marketers with its time-saving design features. Whether you’re a team of one or an online business owner who has just started, Canva Pro will empower you to take your business to the next level.

With the launch of the new Canva Pro Affiliate Program, Filipinos can also earn additional income with a commission of up to US$36.50 (around PHP1,800) for each Canva Pro subscriber referred.

“From business cards and social media posts, to presentations and flyers, we’re hoping that the affiliate program will help us spread the word about the power that Canva Pro can have for small businesses,” added Donato. “We hope that with Canva’s continued growth and expanded services, we are able to provide meaningful design solutions to every Filipino entrepreneur.”

For more information on Canva, visit https://www.canva.com/.

ABOUT CANVA

Launched in 2013, Canva is an intuitive online design and publishing platform with a mission to empower everyone in the world to design anything and publish anywhere. Featuring a simple drag-and-drop user interface and a vast library of templates ranging from presentations, social media posts, posters, invitations to resumes, a huge collection of stock photography, illustrations and fonts, anyone can take an idea and create something beautiful. Canva is available on web, iOS and Android.

Statement of Secretary Ramon Lopez on Unified Country Branding

We basically want a clear and focused messaging of the Philippines’ value proposition to investors—the country as an investment destination especially during this administration, given the meaningful reforms and solid macro fundamentals with respect to specific sectors. To achieve this, our 19 Investment Promotion Agencies (IPAs) are working on a Unified Country Branding, instead of each IPAs working independently and in silo.

If CITIRA is meant to harmonize the incentive regime from the Policy-side; we are also doing the same from the Promo-side. This is for the effectiveness and efficient use of government’s limited resources.

DTI-EMB Leads Business Mission to Dubai

The Department of Trade and Industry-Export Marketing Bureau (DTI-EMB), together with the Philippine Trade and Investment Center (PTIC) - Dubai and Center for International Trade Expositions and Missions (CITEM), organizes the Outbound Business Matching Mission (OBMM) to Dubai, United Arab Emirates (UAE) for INDEX Dubai 2019 on September 13-21, 2019.

DTI-EMB invited 14 Philippine companies to participate in the business matching meetings and market sensing activities to be held at the NOVOTEL Dubai World Trade Center on September 15, 2019. The companies joining the business mission are: ARDEN Classic, Bidibidi Enterprise, Bon-Ace Fashion Tools, Coast Pacific Manufacturing Corporation, Furniture Doctor, Golden ABC, Kenro Boutique, More Than A Chair, Pascasio Pottery, DELCO Wood Producers Manufacturing/Renditions Furniture and Accessories, Cebu Homecraft, Kit Silver, Mel+Marie, and Betis Crafts.

DTI - Trade Promotions Group (TPG) Undersecretary Abdulgani M. Macatoman said that bringing the Philippines’ contract furniture, furnishings, fashion and apparel sectors in Dubai will help them gain more exposure for INDEX Dubai 2019 and in anticipation for the country’s participation in Dubai Expo 2020 presenting a golden chance to showcase the Philippine country brand.

“The mission will promote industry capabilities directly to prospective partners in UAE,” Macatoman said.

The EMB acknowledges the opportunity for industries to be able to sell to take advantage of all new market developments in the region.

“Middle East still remains to be largely untapped for Philippine lifestyle products but there are concrete indications of interest from buyers,” he added.

The main considerations for organizing this business mission include the inherent strength of the Philippine industries for furniture, furnishings, fashion and apparel; immense opportunity and potential demand in the UAE; and its reputation of being a fertile ground for company setup because of its commitment to sustainable development and economic diversification, progressive-minded government, and liberal corporate policies.

Tapping into the UAE market, the Philippines will benefit from key potential trends pointing to Dubai’s current status as a retail mecca and has seen a massive transformation in the last two decades to become the biggest trader among countries in the Gulf Cooperation Council (GCC) region.

The GCC with its young and affluent population and overall prosperity presents a very positive environment for retail businesses. Dubai continues to be a lucrative apparel and fashion market with foreign brands popular in the Arab world and fashion retailers discovering the franchise model ideally suited to Middle Eastern conditions. There is also growing niche market of fair fashion with increasing consumer awareness for sustainability, fair trade and eco compliance.

Most importantly, the UAE has a booming real estate sector with rising hotel, commercial, residential construction and housing activity following Dubai Expo 2020. It also has the potential to access many of the 430 million consumers in the wider Middle East and North Africa (MENA) market.

This EMB-led OBMM is a follow up undertaking for the Philippines to promote lifestyle products in the Middle East with the initial visit undertaken in 2015. The business matching meetings will target retailers, distributors, real estate, hotel and resort developers, interior designers, architectural firms, real estate and construction managers and fit-out contractors.

The EMB has identified mega-lifestyle show INDEX Dubai 2019 as the anchor event with Philippine participation being organized and led by DTI-EMB and CITEM. INDEX Dubai 2019 vis-à-vis the Design & Hospitality Week 2019 is the largest and most influential lifestyle exhibition in the Middle East. The show is a meeting point to: discuss options and opinions with other visitors, exhibitors, buyers and distributors; make contacts and strengthen network; or open unlimited prospects for cooperation.

INDEX Dubai 2019 is co-located with other 7 brands of shows – INDEX, The HOTEL Show, Workspace, The LEISURE Show, Surface Design, FIM and INDEX Home. Addressing every aspect of the lifestyle market, INDEX Dubai 2019 will showcase leading companies including the Philippines’ lifestyle sector that are shaping and presenting business development opportunities in all things design, lifestyle and hospitality in the UAE and across the globe.