UP Alumnus Cited for Helping Poultry Farmers

The top executive of Bounty Agro Ventures, Inc. (BAVI) has been cited by the University of the Philippines Alumni Association for helping farmers join the local poultry industry through a broilers grower program.

BAVI president and general manager Ronald Mascariñas received the 2019 UP Alumni Association Distinguished Alumnus Award in Entrepreneurship and Employment Creation from UP President Danilo Concepcion, during ceremonies at Ang Bahay ng Alumni at UP Diliman in Quezon City.

Joining Mascariñas as Distinguished Alumni awardees were Senator Juan Miguel Zubiri (Enterprise Development in Renewable Energy) and Associate Justice Marvic Leonen (Law and Judiciary). The Most Distinguished Alumnus Award was given to former Finance Secretary and Ambassador Edgardo Espiritu.

Also cited "for being a successful 'rags-to-riches' businessman in the country's highly competitive food sector”, Mascariñas graduated with a degree in agriculture from UP Los Baños in Laguna in 1982. He started BAVI’s operations in 2002 and led it to become the country’s top chicken rotisserie chain with retail brands Chooks-to-Go, Uling Roasters, and Reyal.

In 2004, UP Los Baños also named Mascariñas as Most Outstanding Alumnus in Entrepreneurship.

BAVI Launches New Chooks-to-Go Flavor to Celebrate Anniversary

Bounty Agro Ventures Inc. (BAVI), the largest chicken rotisserie company in the country, celebrated its anniversary by committing to further make the litson manok exciting for Filipinos.

At the SM City Clark in Angeles City, Pampanga, BAVI officials led by president and general manager Ronald Mascariñas, invited everyone to sample the spicy taste of the new Chooks-to-Go Harissa Roast chicken.

The latest flavor variant from the nation’s largest roasted chicken chain is influenced by the North African hot chili pepper paste that combines roasted red or serrano peppers with spices and herbs such as garlic paste, cumin, coriander and caraway seeds, lemon and olive oil.

“We are excited with this new Harissa Roast Chicken that the younger generation of Filipinos will surely crave for. It will be a great addition to the Sweet Roast and Pepper Roast Chooks-to-Go oven-roasted chickens that most Pinoys have grown to love,” Mascariñas said.

The Harissa Roast chicken will be available at more than 1,600 Chooks-to-Go outlets nationwide, starting September 22

Mascarinas, together with Gilas Pilipinas player Thirdy Ravena, and Samahang Basketbol ng Pilipinas officials, also launched the Chooks-to-Go Pilipinas 3x3 basketball league’s third conference by opening the first leg of the Chooks-to-Go 3x3 Magiting Cup.

Sanctioned by FIBA and presented by Coca-Cola, Chooks-to-Go’s Magiting Cup offers cash prizes totaling P2 Million.

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