Why Mega Sardines is the Smart and Healthy Choice for Every Filipino Family

Manila, Philippines, August 15, 2025 — Sardines have long been a nutritional powerhouse, rich in omega-3 fatty acids, calcium, protein, and essential vitamins. They are an affordable, everyday way to support heart health, strong bones, and overall wellness for the whole family.

What sets Mega Sardines apart is how they are made. Through Mega Prime Foods’ System-6 process and complete vertical integration from fresh catch to hygienic canning, Mega Sardines retain their freshness, safety, and nutrient quality, earning them the “Superfood” recognition.

Six Reasons to Choose Mega Sardines:

1. Freshness Guaranteed – From catch to canning, Mega Sardines are packed within 12 hours to lock in all the natural nutrients and freshness you expect in every can.

2. Omega-3 Boost – Each can is loaded with healthy fats essential for brain function, heart health, and overall wellness.

3. Heart Health – Nutrient-rich profile supports cardiovascular health and helps reduce inflammation.

4. Complete Nutrition – Packed with vitamins, minerals, and protein to keep the family energized.

5. Guaranteed Safe & Preservative-Free – State-of-the-art processing ensures no human contact and no artificial preservatives, keeping sardines close to their natural state.

6. Sustainably Sourced – With plants in Zamboanga and Batangas, Mega Prime Foods uses automation to produce up to 3 million cans daily, reaching retail outlets, major social commerce platforms, and sari-sari stores nationwide.

Available in stores nationwide, including your neighborhood sari-sari store, healthy and delicious meals are always within reach.

3 Easy Ways to Enjoy Mega Sardines:

- Tokwa at Mega Sardines with Tausi  Flavorful mix of crispy tokwa, Mega Sardines, and savory tausi. Perfect for a quick and satisfying meal.

- Pininyahang Mega Sardines Sweet and savory twist with pineapple chunks and Mega Sardines that’s sure to bring comfort to your table.

- Mega Sardines Pasta Aglio e Olio Simple yet flavorful pasta recipe with garlic, olive oil, and the rich taste of Mega Sardines.

Nutrition with Real-Life Impact

Beyond great taste, Mega Prime Foods is fighting malnutrition through its Mega Bigay Sustansya feeding program. Since 2019, it has helped thousands of children reach healthier nutrition, boosting the number of kids at a normal healthy weight by 46.4%.

At the ECCP 2025 Nutrition Forum, Chief Growth and Development Officer Marvin Tiu Lim shared:

“We measure [our program] before and after, and the results are remarkable. We’ve seen a 46.4% increase in children reaching a normal nutritional status, proof that the program works. It’s our part to ensure both kids and parents know how to eat well and make the right nutrition choices.”

He also underscored ongoing nutrition challenges in the Philippines, citing 3.4 million Filipinos affected by malnutrition (Action Against Hunger Philippines) and WHO data showing 1 in 10 children and 4 in 10 adults are overweight or obese.

This year, Mega Sardines also received the Seafood Superfood endorsement from the Medical Wellness Association, reaffirming its nutritional value and quality.

Mega Prime Foods believes small, everyday food choices can make a big difference. Choosing Mega Sardines means giving your family affordable, high-quality nutrition you can trust.

Learn more at Mega Prime Foods Inc. and discover how Mega Sardines can be part of your family’s wellness journey.

Fresh, Fun, Festive: Mega Sardines Holds ‘Fresh-Saya’ Festival in Celebration of National Sardines Month

NOVEMBER 2023, MANILA, PHILIPPINES — Last Friday, November 24, at Market! Market! in Taguig City, the Philippines’ #1 canned sardines brand Mega Sardines held FRESH-SAYA—a fresh, fun, and festive affair that delighted young and old sardine lovers alike. This event served as the highlight of the brand’s month-long celebration of National Sardines Month.

The festivities showcased Mega’s commitment to delivering the freshest high-quality sardines to Filipino consumers. Mega Sardines brand ambassador Judy Ann Santos-Agoncillo headlined the event, whipping up flavorful Mega Sardines-starring dishes.

National Sardines Day revelers enjoyed a day of fun-filled activities and also had the opportunity to embark on an immersive and gamified sardines catching-to-canning journey with Mega, gaining insight into the meticulous process that ensures the freshness and unparalleled quality of Mega Sardines products.

Attendees were able to experience the journey from sea to shelf at the interactive Mega Sardines catching-to-canning process booths that showcased how Mega Sardines are sourced, prepared, and delivered to your table, fresh and flavorful! These interactive booths allowed immersion into the brand’s process of catching, quality checking, canning, and can labeling. 

There also was a Mega Sardines TikTok booth that featured a life-size Mega Sardines can that allowed for fun, quirky videos and memorable, shareable moments. Thrilling games, big raffle prizes, and a sampling and selling booth featuring dishes prepared with Mega Sardines also added to the overall remarkable fun of the festival!

"FRESH-SAYA is not just a celebration; it's an affirmation of Mega Sardines' commitment to delivering freshness in every can. It is honoring the humble can of sardines which is a staple food to many Filipinos, thanks to it being an affordable source of nutrition. As we celebrate National Sardines Day for the fifth year in a row, we hope that all the efforts we have prepared will let our valued customers experience Mega Sardines’ freshness journey and appreciate our brand promise of freshness in every can,” said Marvin Tiu Lim, Chief Growth and Development Officer, Mega Prime Foods Inc.

Celebrate National Sardines Day by enjoying fresh cans of Mega Sardines with your loved ones! To know more about the brand, check out Mega Sardines’ official Facebook page or the official website of Mega Prime Foods Inc.

Mega Sardines Announces Exciting New Variants and Piolo Pascual's 2nd Year as Ambassador

Passionate and fun-loving Filipinos have a new cause for celebration—heartthrob Piolo Pascual has extended his term as Mega Sardines’ brand ambassador, coinciding with the reintroduction of an exciting array of Mega Sardines variants.

It was a veritable fiesta as Piolo signed his new contract with Mega Sardines, a Filipino staple that is loved by people across the country. Piolo, after all, reflects the heart and passion behind Mega Sardines, as well as its promise of #MegaGandaAngBuhay, which is word play of the phrase “may igaganda ang buhay.”

The relaunch of Mega Sardines’ variants evokes the joy that comes with a true Filipino fiesta. The variants are a festive assortment of exciting flavors and create a feast of the senses, with new offerings such as Mega Sardines in Spanish-Style, Mega Sardines in Natural Oil, Mega Extra Hot Sardines, Mega Fried Sardines Tausi, and Mega Fried Sardines Hot and Spicy. Through the years, these well-loved flavors have become an important part of family meals and have come to define the Filipino way of life.

Piolo’s association with the Mega Sardines brand is deep-rooted. Not too long ago, Piolo starred in Mega Sardines’ multi-awarded TV and radio ad, which showcased the brand’s unique and meticulous 12 hour catching-to-canning process. The process captures the company’s dedication to bring only the best to Filipinos, para sa ikagaganda ng buhay. In the ad, Piolo takes Mega’s fishing boat as a witness to the hard work of the men and women who bring Mega into the tables of thousands of Filipinos around the country. It also shows Mega Sardines’ state-of-the-art equipment, which ensures the freshness, cleanliness, and quality of its products.

“Mega Sardines is part of Filipino life so much so that it’s a staple in Filipino homes, and so is Piolo Pascual. His presence on our screens––whether big or small––has been impactful over the years and truly shows Filipino excellency, and that’s why he’s perfect as Mega Sardines’ brand ambassador,” said Mr. Marvin Tiu Lim, VP of Sales and Marketing of Mega Global.

Mega Sardines will also be launching a series of short films called #MegaGandaAngBuhay which features inspiring short films that is sure to touch the hearts of Filipinos everywhere. The short films will showcase contemporary Filipino stories about their struggles, passions, and unwavering resilience.

With the renewed collaboration between Piolo and Mega Sardines, Filipinos can look forward to enjoying the brand’s promise that #MegaGandaAngBuhay.

All variants of Mega Sardines are available in supermarkets nationwide. The new Mega Fried Sardines, though, are exclusively available in SM Supermarkets, SM Hypermarkets, and SaveMore stores nationwide. For more information, please visit the website www.megaglobal.com.ph and Facebook page https://www.facebook.com/officialmegasardines/.