Why Mega Sardines is the Smart and Healthy Choice for Every Filipino Family

Manila, Philippines, August 15, 2025 — Sardines have long been a nutritional powerhouse, rich in omega-3 fatty acids, calcium, protein, and essential vitamins. They are an affordable, everyday way to support heart health, strong bones, and overall wellness for the whole family.

What sets Mega Sardines apart is how they are made. Through Mega Prime Foods’ System-6 process and complete vertical integration from fresh catch to hygienic canning, Mega Sardines retain their freshness, safety, and nutrient quality, earning them the “Superfood” recognition.

Six Reasons to Choose Mega Sardines:

1. Freshness Guaranteed – From catch to canning, Mega Sardines are packed within 12 hours to lock in all the natural nutrients and freshness you expect in every can.

2. Omega-3 Boost – Each can is loaded with healthy fats essential for brain function, heart health, and overall wellness.

3. Heart Health – Nutrient-rich profile supports cardiovascular health and helps reduce inflammation.

4. Complete Nutrition – Packed with vitamins, minerals, and protein to keep the family energized.

5. Guaranteed Safe & Preservative-Free – State-of-the-art processing ensures no human contact and no artificial preservatives, keeping sardines close to their natural state.

6. Sustainably Sourced – With plants in Zamboanga and Batangas, Mega Prime Foods uses automation to produce up to 3 million cans daily, reaching retail outlets, major social commerce platforms, and sari-sari stores nationwide.

Available in stores nationwide, including your neighborhood sari-sari store, healthy and delicious meals are always within reach.

3 Easy Ways to Enjoy Mega Sardines:

- Tokwa at Mega Sardines with Tausi  Flavorful mix of crispy tokwa, Mega Sardines, and savory tausi. Perfect for a quick and satisfying meal.

- Pininyahang Mega Sardines Sweet and savory twist with pineapple chunks and Mega Sardines that’s sure to bring comfort to your table.

- Mega Sardines Pasta Aglio e Olio Simple yet flavorful pasta recipe with garlic, olive oil, and the rich taste of Mega Sardines.

Nutrition with Real-Life Impact

Beyond great taste, Mega Prime Foods is fighting malnutrition through its Mega Bigay Sustansya feeding program. Since 2019, it has helped thousands of children reach healthier nutrition, boosting the number of kids at a normal healthy weight by 46.4%.

At the ECCP 2025 Nutrition Forum, Chief Growth and Development Officer Marvin Tiu Lim shared:

“We measure [our program] before and after, and the results are remarkable. We’ve seen a 46.4% increase in children reaching a normal nutritional status, proof that the program works. It’s our part to ensure both kids and parents know how to eat well and make the right nutrition choices.”

He also underscored ongoing nutrition challenges in the Philippines, citing 3.4 million Filipinos affected by malnutrition (Action Against Hunger Philippines) and WHO data showing 1 in 10 children and 4 in 10 adults are overweight or obese.

This year, Mega Sardines also received the Seafood Superfood endorsement from the Medical Wellness Association, reaffirming its nutritional value and quality.

Mega Prime Foods believes small, everyday food choices can make a big difference. Choosing Mega Sardines means giving your family affordable, high-quality nutrition you can trust.

Learn more at Mega Prime Foods Inc. and discover how Mega Sardines can be part of your family’s wellness journey.

Frotea Announces its Sweet Rebrand, Aims to be the New Favorite Milktea Dessert Brand of Filipinos

Philippines — Frotea, the beloved Palawan-based milk tea brand, is reaching new heights as it proudly reveals its rebrand into the Philippines' leading “Milktea Dessert Brand”, bringing a feel of “Summer in Every Cup”. After expanding its footprint beyond the shores of Palawan, with branches now thriving in Batangas, Laguna, Bataan, and South Cotabato, Frotea marks a sweet milestone in its journey to becoming the Philippines' number one.

Frotea rebrands from “Froyo + Milktea” with their previous tagline “For You and Me”, to now being the country's number one ‘Milktea Dessert Brand’, serving “Summer in Every Cup”. The rebrand was driven by their continued commitment to innovating and expanding Frotea according to the trends, its consumers, and the times.

 “At Frotea, we understand that preferences are not static; they evolve with time. That's why we regularly engage with our valued customers through surveys and conduct rigorous product testing to ensure that our offerings align perfectly with their changing tastes,” said Ana Lustre-Malijan, founder and owner of Frotea.

At the heart of its rebranding mission lies, first and foremost, a commitment to serving Filipino tastes. In their eleven successful years, Frotea has tailored its menu to resonate with the unique palates of diverse regions and has curated a selection of flavors ranging from classics, seasonal, and everything in between. They understand that preferences change over time, and as a result, the brand undertakes regular consumer surveys and product testing to stay ahead of the curve. 

To celebrate their eleventh anniversary and rebranding, Frotea recently announced the addition of three new menu items, Dark chocolate Ice cream, Panda Ice Cream, and Fish Waffles. Going beyond just milktea, the addition of fresh and exciting desserts such as these is what keeps Frotea in the front of the game. Their menu constantly carries new flavors that reflect trends and consumer preferences. 

Frotea has recognized the immense potential in reaching out to different regions and demographics in the country. By carefully looking into market trends and consumer preferences, the brand has identified key areas for growth and expansion. They plan to establish new branches strategically in bustling metropolitan cities and even smaller towns, bringing the delightful taste of Frotea desserts closer to people's homes and workplaces.

With their continuous expansion, Ana Lustre-Malijan believes the rebranding of Frotea will open doors to new demographics, expand its presence across the Philippines, and steady them as the country’s number one milktea dessert brand.

 “Rebranding Frotea is not just about positioning ourselves to be number one; it's about evolving to be better - better in taste, better in service, and better in connecting with the hearts of Filipinos across the nation,” said Ana Lustre-Malijan.

By venturing into new markets, tailoring its menu to suit local tastes, and maintaining a focus on quality and sustainability, Frotea only continues to grow as the number one milktea brand in the country. Frotea embraces its rebranding journey and promises to delight, surprise, and inspire customers across the country. 

To stay up to date with Frotea, its products, branches, and future events, visit the official website and the following social media pages ( Facebook | Instagram )