Cool Down this Summer with 50% off on INAX Tansui Summer Promo

Tansui, a Japanese term that translates to “fresh water”, is perfectly captured in the Tansui Summer Promo from INAX, the Japanese brand that manufactures innovative sanitaryware and artistic ceramic tiles.

Perfect for the scorching pandemic summer weather when we need to shower often to refresh and cleanse our body after coming home, INAX’s Tansui Summer Promo offers a 50% discount on select INAX showers for every purchase of an INAX water closet at a regular price. Truly, this promo gives you the perfect opportunity to transform your bathroom into a place to relax and refresh.

The Tansui Summer Promo will run until July 30, 2021 and will be available in select AllHome branches including Sta. Rosa, Antipolo, Molino/Daang Hari, Taguig, Bataan, Imus, Kawit, Las Pinas, Sipag, Naga, Bulacan, Cebu, Iloilo, Vibal, Silang, Cabanatuan, Butuan, San Ildefonso, Koronadal, Santiago, Gapan, Cagayan de Oro, Libis, Pampanga, General Trias, Tanza, Evia, Malolos, Dasmarinas, and North Molino. Prices may vary in select AllHome branches.

And you don’t have to go out to avail of this offer – simply chat with AllHome’s Personal Shopper on Viber to help you shop for your preferred INAX water closet and showers, safely and conveniently. You may get the number of the Personal Shopper at the AllHome branch nearest you through this link: https://allhome.com.ph.

For a complete listing of INAX products included in the promo, visit INAX Philippines on Facebook (www.facebook.com/InaxPhilippines).

For more updates on INAX, visit www.inax.com.ph and follow @INAXPhilippines on Facebook and @inax.philippines on Instagram.

The Fight Against World Germination becomes Fun

Have you seen the Hygienix Shower Rangers unleashing their Shower Power Kick and Hygienix Powerblast on the vile Germdugo? It’s all part of the #FightWorldGermination campaign by Hygienix. The nod toward superhero team TV shows that dominated Philippine screens in the 1990s was a choice that aligned with the brand ’s strategy. “We wanted to change the conversation around the antibacterial category and show that though it is a serious matter, it can be fun and entertaining--yet still credible,” says Splash Corp.’s Joyce Jacobe.

This led to the idea of a villain, the Germperor, trying to “germinate”—that is, use germs for world domination—and the only weapon against it is the Hygienix Shower Rangers, a band of four superheroes each representing a quality of the product: Refreshing Scent, Non-drying, Germ-killing, Value for money.

“We hope to capture the attention of modern, busy moms and young adults alike, and a lot of them grew up watching and looking up to TV superheroes. We thought this creative execution is something that will help us stand out,” Jacobe says.

The 2-minute video shared online expanded the audience reach of the ad material. “We were able to target a wider audience, specially those who don’t regularly watch TV and spend more time online (thus missed out seeing our TVC),” Jacobe explained. “The video on https://www.facebook.com/hygienixph/ showed a more complete and fun story, which engaged a lot of people to share it on their pages, and in turn, increased ad viewership.”

According to Jacobe: “Based on comments received on the Hygienix Facebook Page, the videos were effective in convincing consumers to try the product, and or for those who tried the product, liked it and made it a regular part of their grocery list. It sparked online conversations among our target market.”

Follow Hygienix:

https://www.instagram.com/hygienix_ph/

https://twitter.com/hygienix_ph