GET READY FOR A ZENSATIONAL SUMMER EXPERIENCE WITH ASUS ZENFONE

PASIG, PHILIPPINES (March __, 2019) – February just finished, and the sun is rising a bit earlier than before, just as it gets hotter and hotter each day. Summer is definitely here, and everyone is excitedly listing down things they would like to finally do for the season, and fix their schedules to accommodate all the trips, dates, and training regimens. Trust, then, that there would be a need for an incredible summer side-kick to make the experience a thousand times more ZENsational than before. Luckily, with ASUS’ widely acclaimed smartphone brand, there is a ZenFone for every summer lifestyle – just choose among the 7 in our list below!

MAXIMUM FITNESS WITH THE ZENFONE MAX PRO M2

For those who would like to spend the summer getting back into shape, a.k.a. the Fitness Buffs, summer is undoubtedly the right time to hit the gym; especially with those beach trips and hikes coming along. Whether the workout is for the perfect beach body, or to prepare the stamina for a more challenging physical activity, there is surely a need for a partner that can keep up with the routine – like the ZenFone Max Pro M2.

At the price of PHP 14,995 at 6GB RAM (and PHP 12,995 for the 4GB variant), the ZenFone Max Pro M2’s5,000 mAh battery capacity that is coupled with a Qualcomm™ Snapdragon™ 660, can definitely keep up with the adrenaline of a workout routine without the dread of an empty battery. Perfect for those who prefer to listen to their playlists, podcasts, or even stream videos and movies while on the treadmill.

·        ZenFone Max Pro M2 Product Page: https://www.asus.com/ph/Phone/ZenFone-Max-Pro-M2/

CATCHING FUN & FRESH MEMORIES WITH THE ZENFONE 5Q AND ZENFONE 4 SELFIE LITE

Of course, there are those who would rather throw a gathering during the summer – the Social Butterflies. These are the people who put an effort into having a good time with their loved ones. Consequently, they are also the type who will be in need of the best selfie smartphone there is. This makes the ZenFone 5Q or the ZenFone 4 Selfie Lite perfect for them.

At its latest price of PHP 9,995, the ZenFone 5Q allows the use of quad-cams that specialize in capturing moments of all sizes; with its 24MP + 120-degree Selfie Camera, wefies can surely fit a lot more friends and family members in just one photo.

For those who prefer to be thriftier but still fresh, the ZenFone 4 Selfie Lite is another choice. It produces equally amazing front camera photos, with the help of its 13MP Selfie Camera that comes with a Softlight LED Flash as well as ASUS’ exclusive SelfieMaster™ technology. With its newest price of PHP 5,995 for its limited-edition 3GB RAM variant, this particular ZenFone is also a steal.

·        ZenFone 5Q Product Page: https://www.asus.com/ph/Phone/ZenFone-5Q-ZC600KL/

·        ZenFone 4 Selfie Lite Product Page: https://www.asus.com/ph/Phone/Zenfone-4-Selfie-Lite-ZB553KL/

STAY AT HOME AND RELAX WITH THE ZENFONE LIVE L1

Then there are the Chill Kind. The people who prefer to just relax the season away through staycations, or even just prefer the very essence of the word “leisure” – rest. With that said, the ZenFone Live L1 is a ZenFone up for consideration. The ZenFone Live L1 has a handy 5.5-inch Full View 18:9 HD+ display in a 5-inch body that fits snuggly in anyone’s hand without the burden of weight. It also has a 3,000 mAh battery capacity that allows for hours of binge watching and even more so for reading e-books. The ZenFone Live L1 comes in a 2GB RAM variant at PHP 5,995 and in its Android Go version at PHP 4,995.

·        ZenFone Live L1 Product Page: https://www.asus.com/ph/Phone/ZenFone-Live-L1/

GO & SEE THE WORLD WITH THE ZENFONE 5

Aptly called the Wanderers, these are the people who lust for travel and love to see the world from all kinds of angles. Their travel buddies may consist of people, but what is undoubtedly on their list is a trusty smartphone, so they can connect to their loved ones back home, and their camera, to take amazing photos of their experience – both of which can be enjoyed with the convenience of the intelligent ZenFone 5.

The ZenFone 5 is built to become anyone’s daily driver, giving its user the most advanced utilities anyone would need from a phone; especially with its widely celebrated AI technology that can learn and adapt to the habits of its users. Moreover, the ZenFone 5’s 12MP + 120-degree Rear Camera, which was given an impressive score of 90 on DXOMark, also has 16 AI Scene Detections that work great for getting quick snaps of any scene. Plus, its Pro Mode is just a mobile photographer’s dream due to its more controlled shooting experience. This one-of-a-kind package deal of a smartphone will be one heck of a travel companion for just PHP 14,995.

·        ZenFone 5 Product Page: https://www.asus.com/ph/Phone/ZenFone-5-ZE620KL/

FIRE-UP PASSIONS WITH ZENFONE MAX M2

Others dare to learn more and pursue their passions during summer. Titled for now as the Dreamers, these are the ones who are brave enough to go beyond their comfort zones for something new. For activities such as theirs, there is often a need for a friend who will stand by them no matter what – which is why theZenFone Max M2 can be their best bet.

The ZenFone Max M2, at the price of PHP 8,995, is the kind of battery king for all kinds of activities that will not break the bank. It comes with a whopping 4,000 mAh battery capacity and Qualcomm™ Snapdragon™ 632 that can help anyone power through any summer assignment or even business activities. Its 13MP + 2MP dual bokeh rear camera is also great tool for taking photos of references and works just as fine as its8MP front camera, which is amazing in demonstrating personally made products on IG Live and Stories.

·        ZenFone Max M2 Product Page: https://www.asus.com/ph/Phone/ZenFone-Max-M2/

TRAIN TO BE THE NEXT ESPORTS CHAMP WITH ZENFONE MAX PRO M1

Mobile Gamers can also experience a summer of limitless gaming; especially those who wish to become professional esports players in the future. The ZenFone Max Pro M1 will, without a doubt, help them in their training to make final team drafts, as well as aid them in their soon-to-be careers.  With the 4GB RAM variantavailable now for PHP 8,995, gamers will experience unlimited power with the solid combination of a 5,000 mAh battery capacity and a Qualcomm™ Snapdragon™ 636, perfect for their gaming needs, without burning a hole into their wallets. Moreover, they’re sure to have an immersive adventure with the ZenFone Max Pro M1; especially with its 18:9 FHD+ display and its NXP Smart Amplifier.

·        ZenFone Max Pro M1 Product Page: https://www.asus.com/ph/Phone/ZenFone-Max-Pro-M1/

With an array of ZenFones designed and built for a ZENsational season adventure that can fit perfectly with any lifestyle, anybody will surely enjoy the summer unlike any other.

WIN A BRAND NEW ZENFONE LIVE L1 EACH WEEK!

ASUS Philippines will also be hosting the #SummerZENsations online photo contest, where ZenFone users are challenged to take and upload photos that define the best of the summer season, following a specific theme. Interested participants are to invited to check the full mechanics here for the first theme here:https://www.facebook.com/notes/asus/summer-zensations-online-contest-week-1-fitness/2614859475196257/.Best and most creative photos get to win a ZenFone Live L1 each week.

For more information on the ASUS ZenFone Summer ZENsations, the ZenFones Summer Sale Madness, the ASUS ZenFones, and other incredible products, head over to ASUS Philippines’ official Facebook, Instagramand Twitter pages and the ZenTalk forum.

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About ASUS

ASUS is one of Fortune magazine’s World’s Most Admired Companies, and is dedicated to creating products for today and tomorrow’s smart life. Our comprehensive portfolio includes Zenbo, ZenFone, ZenBook and a range of IT devices and components, along with AR, VR and IoT. ASUS employs more than 16,000 people worldwide and over 5,000 world-class R&D talents. Driven by innovation and committed to quality, the company won 4,511 awards and earned approximately US$13 billion of revenue in 2017.

ASUS PHILIPPINES LAUNCHES THE PIXELMASTER GRAND PRIX, ITS FIRST EVER NATIONWIDE MOBILE PHOTO MARATHON

Pasig, Philippines (March 6, 2019) – ASUS ZenFone’s renowned PixelMaster Master Class, an 8-month campaign that aims to develop the photography skills of budding ZenFone mobile photographers with help from esteemed names in the industry, is coming to a close. Because of this, the minds behind the aforementioned campaign is pulling out all the stops for the culmination of its first run, which began all the way back to May of 2018.

In celebration of the campaign’s success, ASUS Philippines, in collaboration with the ZenFone PixelMasters, is inviting all of the PixelMaster Master Class students, ZenFans, and ZenFone mobile photographers to the first-ever PixelMaster Grand Prix.

The PixelMaster Grand Prix is a nationwide photo marathon led by the respected and celebrated ZenFone PixelMasters: Ricky Ladia for Travel Photography, Arlene Donaire for Visual Story Telling, Jasper Tejano for Street Photography, Emir Kahn Bautista for Wedding Photography, Dail Deri for Conceptual Photography, Ken Go for Portraiture, Jay Ermitaño for Documentary Photography, and Nicco Valenzuela for Landscape Photography, all of whom the Grand Prix participants will have a chance to meet, greet, and learn from once more, if not for the first time. The event is set to happen in Luzon, Visayas, and Mindanao beginning April of this year and is open to all ZenFone users – from first generation to the current series, and some lucky non-users as well.

This makes the PixelMaster Grand Prix the biggest ZenFone mobile photography event yet in Philippines. And as such, it is only fitting that the winning participants of each leg should only take home the big rewards, with over PHP 50,000.00 worth of prizes up for grabs.

Registration is absolutely free, and already includes a marathon kit with special ZenFone merchandise for all chosen participants! Check out the complete mechanics below for the event:

PIXELMASTER GRAND PRIX MECHANICS

1. Interested participants should first sign-up as an official member on the ASUS ZenTalk Forum.Once a ZenTalk account has been successfully made, participants must then sign up at the official microsite at http://www.asuspixelmasterclass.com/. Participants must also indicate which leg they will be joining, as each run will be led by a particular group of ASUS ZenFone PixelMasters:

•        Manila Leg          April 27

•        Cebu Leg             May 4

•        Davao Leg           May 5

Participants are only eligible to win the main prizes if they are ZenFone users. However, limited slots will be opened to non-ZenFone users who will get to successfully register. These non-ZenFone users will be lent a ZenFone, but they will only be eligible to win the minor prizes.

Registration Period: March 6, 2019 - April 20, 2019

2.       ASUS Philippines will be filtering the participants who have successfully signed-up due to the limited slots available for each leg. Shortlisted participants will be messaged via SMS and Email as early as April 5, 2019. Shortlisted participants are then given until April 12, 2019 to re-confirm their availability on the leg day. No confirmation means forfeiture of slot/s.

3.       ASUS Philippines will be releasing the official list of participants for each leg by April 22, 2019 via the ASUS Philippines Facebook and Instagram accounts. Official participants will also be receiving an SMS from an ASUS representative.

4.       A theme will be announced on the day of the scheduled Grand Prix, which participants must follow. Each leg will have their own theme.

•        Participants will be given the freedom to roam anywhere on their own during the photo walk-proper.

5. Participants must submit their chosen photos within the day of the official leg.

•        Entries are eligible if and only if:

• The entry was posted on Facebook, in public, between 12:00NN-5:00PM of the official leg day.
• The entry was passed to the uploading station, between 4:00PM-5:45PM of the official leg day.

v  Upon uploading, the participant must present the raw file and the link to the social media post to the event official before passing the official entry.

6. One (1) grand winner per leg will be chosen according to the following categories.

•        PixelMaster Scores (70%)

•        ASUS Score (30%)

7. Top 3 winners will all be awarded at the culmination of the leg day:

•        Grand Prize: PHP 15,000 Cash Prize, DJI Osmo Mobile 2, and All-expense Paid Local Trip for One (1)

•        Second Place: PHP 5,000 Cash Prize and Mobile Photography Accessories

•        Third Place: PHP 5,000 Cash Prize

To join as well as to see the official mechanics of the PixelMaster Grand Prix, just visit the official ASUS PixelMaster website at www.asuspixelmasterclass.com from March 6 2019 to April 20, 2019.

For more information on the PixelMaster Grand Prix and the PixelMaster Master Class, head over to ASUS Philippines’ official Facebook, Instagram and Twitter pages and the ZenTalk forum.

About ASUS

ASUS is one of Fortune magazine’s World’s Most Admired Companies, and is dedicated to creating products for today and tomorrow’s smart life. Our comprehensive portfolio includes Zenbo, ZenFone, ZenBook and a range of IT devices and components, along with AR, VR and IoT. ASUS employs more than 16,000 people worldwide and over 5,000 world-class R&D talents. Driven by innovation and committed to quality, the company won 4,511 awards and earned approximately US$13 billion of revenue in 2017.

The ZenFone 5 and ZenFone 5Z’s AI Already Thinks for You

Artificial Intelligence (AI) has been in the forefront of science fiction, with pop culture constantly creating literature in all forms and with its fans reverently following it. Who would have thought that, one day, it would all to come to life. AI is now everywhere: from neural networks that constantly learn from their environment, to the social media algorithms that decide what you see in your news feeds. In fact, even small items such as your smartphones have also employed this awe-inspiring tech.

The ZenFone 5 and ZenFone 5Z has been widely celebrated for their spectacular AI Camera performance with a high DxOMark score of 90 points. The two devices were also crowned as the Intelligent Siblings,thanks to their wide range of AI capabilities and features. So what exactly makes these smartphones smarter than usual?

Here are five things that the ZenFone 5 and ZenFone 5Z have already thought about way before you:

A CAMERA THAT NOT ONLY THINKS FOR YOU, BUT ALSO LEARNS FROM YOU

Your smartphone is often your go-to camera when capturing everyday moments: the friends you’re with, the food you eat, and the places you go to. That is why ZenFone 5 and ZenFone 5Z both employ a 12MP Sony IMX 363 rear camera, which produces stunning shots every time, making for an amazing photography experience. While it’s important to have a great camera system, the ZenFone 5 and ZenFone 5Z’s PixelMaster camera takes it a whole lot further.

AI and machine learning is built in to the ZenFone 5 and 5Z. You can simply point your ZenFone’s camera into any subject and it will automatically recognize what you’re shooting. Based on 16 types of scene detection, the ZenFone 5 and ZenFone 5Z will automatically apply the necessary adjustments for the perfect shot. The gallery can even sort you photos based on what scene was detected, as well as who the people in the photo are, saving a whole lot of hassle compared to sorting them manually.

Of course, everyone has their own style when it comes to photography, and the ZenFone 5 and ZenFone 5Z can actually learn from your preferences using AI Photo Learning. By taking further advantage of their machine learning capability, your ZenFone can present you with two versions of a photo that you shot, making you choose which version you want best. Depending on your choice, your ZenFone will automatically apply those settings on future photos. Talk about getting that favorite filter perfect every time!

BOOSTED PERFROMANCE, WHENEVER AND WHEREVER

While modern smartphones are usually snappy when it comes to normal day to day tasks, there are times when you wish your device could go the extra mile and get that needed speed boost when playing games or when simply trying to get the job done faster.

At the push of a button, ASUS’ exclusive AI Boost Technology intelligently determines your apps’ and games’ performance requirements, to ensure that the ZenFone 5 and ZenFone 5Z can keep up with the increasing demand for power.

SMART MULTITASKING, FOR YOUR PRODUCTIVITY

The ZenFone 5 and ZenFone 5Z’s AI capabilities can even help with multitasking. ASUS’ AI-improved OptiFlex technology helps to maximize the performance of your device's RAM, automatically keeping frequently-used apps in the memory as long as possible to prevent longer waiting times when an app is loading. This means you can get more things done much faster.

SECURITY POWERED BY ARTIFICIAL INTELLIGENCE

Security and privacy has always been a major concern about smartphones. Thankfully, the ZenFone 5 and ZenFone 5Z add another layer of security with biometrics such as fingerprint and face scanning technology to keep your smartphone secure. No need for lengthy passwords and PINs!

Face detection technology on the ZenFone 5 and 5Z is also powered by AI, taking advantage of machine learning to help accurately detect your face in less than 0.1 seconds. You can even use face detection to lock confidential documents, apps, or hidden folders, which makes this a secure and reliable way to secure your data.

BATTERY ALL DAY, EVERY DAY!

Everyone hates it when their smartphone’s batteries get drained, and for good reason: you can easily spend a good two hours charging up a regular smartphone’s battery to full. With the ZenFone 5 and ZenFone 5Z, AI boosts your charging speed to ensure that smartphone is always ready for action whenever you need it. Just look for the + icon to see AI Charging at work, and you know that your smartphone will be ready for action again in no time.

When the phone is plugged in at night, AI Charging also helps keep your battery in good shape. By learning your daily wake-up schedule, your ZenFone 5 and ZenFone 5Z ensure that it achieves full charge just before you wake up, avoiding long periods at 100% charge and helping prolong your battery’s lifespan.

MARKET AVAILABILITY

The addition of AI technology on the ZenFone 5 and ZenFone 5Z has kept it on the forefront of the smartphone technological revolution, creating a phone that both thinks for, and learns from you, the user, in order to create a better and more secure smartphone experience.

Get ASUS’ most intelligent phone ever, the AI-powered ZenFone 5 and ZenFone 5Z, with cameras that think and learn from you – for only PHP 19,995 and PHP 29,995, respectively.

Want hassle free purchase? Visit the official ASUS Lazada Store and get the best deals about ZenFone and other ASUS products.

Learn more about this incredibly powerful product by visiting ASUS Philippines’ website, official Facebook,Instagram and Twitter pages and the ZenTalk forum for more updates.

ALL-NEW ZENFONE LIVE L1 TAKES THE SPOTLIGHT AT SM CYBERZONE’S MOBILE FEST

Fresh from its official arrival just last weekend in stores nationwide, the ZenFone Live L1 was  definitely a crowd favorite during the Mobile Fest event. With the ZenFone Live L1 as one of the newest phones out in the market, as well as the mystery that surrounded it since it was first unveiled last May 2018, the latest ZenFone undoubtedly roused curiosity among the people on how it could offer more than its well-loved predecessor, the ZenFone Live.

To further excite the crowd, ASUS Philippines partnered with vlogger and YouTube sensation, Shekainah “Shek” Chen – better known for her lifestyle channel, Shek’s Diary. Popular for her content on her daily activities, Shek gave her own tips and tricks to becoming a vlogger and also shared her thoughts on what morecan the ZenFone Live L1 offer not only as an amazing smartphone but also as an aspiring content creator’s best friend.

IT’S MORE FUN WITH THE ZENFONE LIVE L1

More screen. More energy. More fun. – That is what ZenFone Live lives for and what it promises ZenFans in its return to the Philippines, through the ZenFone Live L1. This time around, the latest variant is packed with everything users loved about the original ZenFone Live but tripled with a whole lot more awesome and exciting features in just a 5-inch body!

The ZenFone Live L1’s 18:9 5.5-inch HD+ display is made to show images on screen as vivid as possible. Combining its display with a 13MP sharp shooting rear camera, photos will undoubtedly be breathtaking. The ZenFone Live L1 also comes with a fast face unlock as well as a triple-tray slot, allowing for added security and memory of up to 2TB. Best of all, the 2018 ZenFone Live L1 has a 3,000 mAh battery capacitythat can keep going for hours and hours.

For more details on the ZenFone Live L1, refer to the specs below:

Product Name	ZenFone Live L1
Operating system	Brand-new ASUS ZenUI 5.0 with Android O
Processor	Qualcomm Snapdragon 425
Display	5.5” HD+ 18:9 2D 5 point capacity touch panel
Dimension	147.26mm*71.77mm*8.15mm
SIM	DSDS, Nano SIM, Nano SIM, Micro SD, 3 choose 3 SIM/SD card tray
Wireless	802.11 b/g/n, Bluetooth 4.0
Network standards	2G/3G/4G
PixelMaster cameras	Rear: 13MP PDAF Front: 5MP FF
Memory and storage	2GB RAM +16GB ROM
Battery	3000mAh

AVAILABILITY

The ZenFone Live L1 is available nationwide for the very affordable price PHP 5,995.00! For more information on any of the ZenFone series and other incredible ASUS products, tune in to the ASUS Philippines Facebook Page and the ZenTalk Philippines Forum.

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About ASUS

ASUS is one of Fortune magazine’s World’s Most Admired Companies, and is dedicated to creating products for today and tomorrow’s smart life. Our comprehensive portfolio includes Zenbo, ZenFone, ZenBook and a range of IT devices and components, along with AR, VR and IoT. ASUS employs more than 16,000 people worldwide and over 5,500 world-class R&D talents. Driven by innovation and committed to quality, the company won 4,511 awards and earned approximately US$13 billion of revenue in 2017.