Bounty Fresh Chicken’s Chicky advocates for good nutrition at BGC’s 3D Billboard

Look! Up in the sky. Is it a bird? Is it a plane?

It’s Chicky, the Bounty Fresh Chicken icon -- star of the famous 3D Billboard at One Bonifacio High Street and 5th Avenue at Bonifacio Global City in Taguig. She’s making people stop and stare to see what she’s up to in visually exciting 3D.

Chicky’s new roost up in the famous 3D billboard on Bonifacio High Street and 5th Avenue in Taguig City lets her share good cheer and deliver important messages. Wearing a cape and wielding a shield, she’s telling the public to protect themselves with good nutrition.

Take care of your health, Chicky says. Always choose clean, nutritious food. Bounty Fresh Chicken makes an effort to safeguard everyone’s health because its newly-improved fresh dressed chickens are NAE – meaning they are chickens raised in clean and healthy living conditions, fed with a vegetarian diet, and have had No Antibiotics Ever at any point in the production process!

Chicky and Bounty Fresh are really serious about promoting good health. Chicky quickly became a popular brand icon when she was launched in 2016. In 2020 a giant inflatable Chicky caught a lot of attention when she was perched on a billboard along EDSA Magallanes and C5. During those challenging times, she wore a facemask to remind people that everyone can do their part to prevent the spread of the Covid 19 virus. Silently and subtly, Chicky set a good example to show people how to stay safe.

In 2023 Chicky says stay healthy. Bounty Fresh Chicken’s NAE status makes it a truly safe and nutritious food for everyone.

Go check out Chicky’s new nest at the 3D Billboard at BGC.

Bounty Fresh brings #DiskarteNaMayArte to the Asia Digital Marketing Expo 2015

Bounty Fresh will bring #DiskarteNaMayArte to the Asia Digital Marketing Expo at the SMX Aura, on July 26, 2015.

The campaign aims to celebrate the Bounty Fresh Moms out there who always find creative and resourceful ways to make homemaking extra special for their loved ones.

Why #DiskarteNaMayArte?

Being a Bounty Fresh Mom is not just about providing for the house needs, it’s about providing the best experience for the family. According to Joan Caccam, Assistant Manager, being a Bounty Fresh Mom is not just about being a “wais mom”, who makes the budget fit. Being a Bounty Fresh mom is about being creative and resourceful to make everything extra special. This entails creativity, turning good chicken recipes to great chicken recipes. It’s about being resourceful, finding ways to turn the regular and ordinary things at home into something that will bring extra delight to the family.

Hacking life one diskarte tip at a time Acknowledging the power of social media in informing people of the campaign, Bounty Fresh launched the campaign on their Facebook page with an album containing different tips on how to put #DiskarteNaMayArte into the daily household chores. There are tips about the family, home, finances and personal well-being. To access the #DiskarteNaMayArte tips, you may visit Bounty Fresh’s Facebook page https://www.facebook.com/bountyfreshchicken