Chooks-to-Go honors MVP, Smart in new Gilas Pilipinas partnership

Basketball plays an essential part in Filipino culture. Being more than just a game and a sport, it has become the country’s source of pride and has exuded incredible power to unite people.

Gilas Pilipinas, the country’s national basketball squad, has become famous for its unique brand of basketball, as it turns a collective heartbeat each time the team steps on the hardcourt. In recent years, the team was able to own the term “puso” when they put up a tough fight against more fancied opponents in the global basketball arena. 

The solid support from Manuel V. Pangilinan and Smart Communications united the entire country in one hope that Gilas Pilipinas will finally triumph.

For 2017, as the team suits up for its renewed quest, Chooks-to-Go joins Smart to reinforce Gilas’ campaign in its quest to qualify for the 2020 Olympics.

The new partnership was launched during the “#ManokNgBayan” event, which Chooks-to-Go hosted for MVP, Smart and Gilas Pilipinas.

“It is only right for the entire country to recognize the selfless and overwhelming support of MVP and Smart of Gilas Pilipinas. The journey united the country and gave Filipinos hope that we can compete with the best in the world” said Ronald Mascariñas, president of Bounty Agro Ventures, Inc., the company that operates Chooks-to-Go. “We are extremely honored to be given the chance to participate in this glorious quest of MVP and Smart to regain Philippine basketball supremacy in Asia. We are optimistic that Gilas Pilipinas will qualify in the 2020 Olympics, wow the world with the Filipino brand of basketball and instill pride among the Filipino people.”

#ManokNgBayan set the stage for another momentous event where three unmatched Filipino favorites team-up for the sole purpose of making a stronger impact on the global basketball arena. Attendees also witnessed the return of national team head coach Chot Reyes, the man behind the electrifying moments during the 2013 FIBA Asia Championships.

With this stronger alliance comes a renewed hope. And as Filipinos once more, shout “puso” to cheer for their squad, the country’s bet, they’ll be now rooting for ang mga manok ng bayan. 

Chooks-to-Go: The Perfect Partner for Moms On-the-Go

Chooks-to-Go: The Perfect Partner for Moms On-the-Go

Mothers make the world go round. And in expressing their loving ways, they make sure to delight the family with a delicious meal, whether it’s a traditional home-cooked dish or a take-out favorite.

A firm believer of every Filipino working mom’s unwavering ways of love is Chooks-to-Go, the country’s leading roasted chicken chain with over a thousand rotisserie outlets nationwide. Chooks-to-Go offers ready-to-go, oven-roasted quality chicken as the hardworking moms’ take-home ulam of choice.

During its “Moms On-the-Go” event, Chooks-to-Go introduced its newest brand endorser, Vic Sotto, as well as provided guests with an exclusive preview of its latest campaign: “Hindi Ka Nag-uuwi ng Basta-basta Lang na Ulam.” Attendees were also treated to various activities that celebrated the unique ways mothers show their love, especially through food.

“Chooks-to-Go appreciates every Filipino mother’s effort to provide food for the family. We want to support this by providing on-the-go moms with an affordable but special take-home ‘ulam’ option, an oven-roasted chicken that’s healthy, juicy, and delicious,” said Ronald Ricaforte Mascariñas, president of Bounty Agro Ventures, Inc. (BAVI) which operates Chooks-to-Go.

BAVI is one of the country’s largest poultry integrators that provide clean, healthy, and affordable poultry products that enable moms to work their magic in the kitchen.

Helping Filipino moms in their loving task of providing a practical food to-go solution, the campaign brings to light Chooks-to-Go as the best value for money take-home meal.

With Vic Sotto at the helm of the campaign, Chooks-to-Go gives working moms a helping hand in continuing their hindi lang basta-basta loving ways, as the go-to, top-of-mind ulam of choice that’s masarap kahit walang sauce.

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Like a Bossing: Vic Sotto chooses Chooks-to-Go as his take-home ulam

Photo credit to Adventures of Aci Girl

Veteran actor and TV show host, “Bossing” Vic Sotto, has stood as an icon for countless brands. From homecare supplies to local beverage products, Vic’s charismatic appeal and conviction has propelled corporations, as well as himself, into a level of unmatched reliability.

Vic has consistently lived-up to his “Bossing” moniker, as an authority and someone whom Filipinos trust for everyday products. This time, the comedian partners with Bounty Agro Ventures, Inc. (BAVI)—the second largest poultry integrator locally—as the newest brand endorser of Chooks-to-Go, the country’s leading and fastest-growing oven-roasted chicken chain with more than a thousand storess nationwide.

With its “Hindi ka Nag-Uuwi ng Ulam na Basta-basta Lang” campaign, built on the premise of being “Masarap Kahit Walang Sauce”, Chooks-to-Go and Bossing brings ready-to-go, oven-roasted quality chicken closer to Filipino moms as their take-home ulam of choice that will surely delight the family.

“When you say ‘ready-to-go’ and ‘quality food’, it should come with a great serving, taste, and nutrition. Importante ‘yun kasi hindi puwedeng basta-basta lang ang maiuwing pagkain para sa pamilya,” said Vic. “Kung gusto mo ng manok, there’s Chooks-to-Go. Malaman ang manok nila, hindi basta-basta. And the best part—‘pag hinain mo na, ‘yun na ‘yun, hindi mo na kailangan ng sauce.”

Like a Bossing: Vic Sotto chooses Chooks-to-Go as his take-home ulam

As an admirer of hardworking Filipinos, especially moms, Bossing Vic recognizes the efforts made in order to provide food on the table. “Basta hardworking, ako’y saludo, especially for moms because they exert double effort,” the actor said. “That’s why for the times when they can’t cook and kids want delicious food, dumaan ka lang ng Chooks-to Go, okay ka na.”

Practical, affordable, and delicious food to-go, Chooks-to-Go’s superior-quality, oven-roasted chicken goodness brings a fresh and healthy ulam fix to many Filipino households, which, even Vic could not escape. “Personally, I didn’t think twice about promoting this product because Chooks-to-Go is also my wife’s favorite,” Sotto admitted. “Aside from the taste, the price of one whole chicken for the family is reasonable—kayang-kaya eh. Ayos ka na, nag-enjoy ka na, nasarapan ka pa, at nakatipid ka pa!”

Endorsing is one thing, but attesting to a product as a part of one’s daily life is a different story. And with Vic’s proven and reliable track record of promoting a product or brand he uses and trusts, families are in for a treat as moms are set to bring home hindi lang basta-basta take-home ulam, but Chooks-to-Go’s oven-roasted chicken that’s always masarap kahit walang sauce.

“We are very excited to have Vic as our endorser because he really believes in the products he promotes,” said BAVI president Ronald Mascariñas. “With Chooks-to-Go and Bossing together, we have a great opportunity to support hardworking moms with a go-to take-home ulam of choice that’s affordable, healthy, and delicious.”

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