Coca-Cola PH, Partners Collect more than 1,000 Kgs of Waste in Coastal Cleanup in Tanza, Cavite

Coca-Cola Philippines President Tony del Rosario joined hundreds of volunteers in the coastal cleanup at Julugan Fish Terminal in Tanza, Cavite

MANILA, Philippines — Coca-Cola Philippines, together with Plastic Bank Philippines and Lighthouse Legacy Foundation, led over 200 volunteers to collect debris and marine waste at Julugan Fish Terminal in Tanza, Cavite, on September 16, as part of the International Coastal Cleanup (ICC).

Plastic Bank Philippines, ICC Philippines, Lighthouse Legacy Foundation, and the Don Bosco School of Theology were some of the organizations that joined Coca-Cola Philippines in collecting debris and marine waste during the coastal cleanup

Employees from the Coca-Cola Philippines system, together with waste collection members of its Ecosystem Impact Program with Plastic Bank Philippines and volunteers from ICC Philippines, Lighthouse Legacy Foundation, the Local Government of Tanza, Philippine Coast Guard Cavite Chapter, and Don Bosco School of Theology collected more than 1,000 kgs of waste to help address coastal waste issues in the area.

Zed Avecilla, President of Lighthouse Legacy Foundation, commended Coca-Cola Philippines for its longstanding commitment to responsible waste management, highlighting the company's "World Without Waste" strategy that was initiated in 2018, well before the Extended Producer Responsibility (EPR) Law was enacted in the country.

Avecilla also emphasized the impact of raising awareness on the importance of managing waste to prevent them from getting into Philippine waters- through events like ICC. “What we are achieving through these events is the creation of awareness on responsible waste management and educating Filipinos about the EPR Law. In a way, we are appealing to their emotions to help the environment,” he said.

The ICC is renowned as the world's largest volunteer effort for ocean sanitation, with The Coca-Cola Company serving as a founding member of the Trash Free Seas Alliance since 1995. In partnership with its local bottling partners, the company is engaging employees, consumers, and communities in cleanups, providing resources, grants, and in-kind donations to help remove trash from beaches and waterways.

In the Philippines, Coca-Cola is doing its part to prevent marine debris through community-based initiatives like the Ecosystem Impact Program with Plastic Bank. This initiative helps build collection and recycling systems in communities to prevent plastic bottles from ending up in places where they should not be, while at the same time, empowering workers in the solid waste management sector.

Dhang Tecson, Global Director for Country Operations of Plastic Bank, thanked Coca-Cola Philippines for its annual coastal cleanup activity as well as the company’s invaluable contribution to advancing the circular economy of plastics in the Philippines. “Maganda ‘yung ginagawa ng Coca-Cola kasi hindi lang sa ating mga bahay nasisimulan ‘yung action, kundi pati sa ating komunidad (What Coca-Cola is doing is great because change doesn't just start in our homes but also in our community),” Tecson said.

Coca-Cola bottles can have many lives

Coca-Cola Philippines President Tony del Rosario emphasized that coastal cleanup activity is part of the company’s wider commitment to help tackle plastic waste. “No one wants to see empty packaging end up where it doesn’t belong. Our World Without Waste program is an ambitious global sustainable packaging strategy that aims to help drive a circular economy for our packaging in the Philippines. Together with our partners, we are making progress with still much more to do,” he said.

Coca-Cola Philippines President Tony del Rosario reaffirms the company’s commitment to help address the plastic waste problem through the World Without Waste global sustainable strategy and the May Ikabobote Pa consumer engagement initiative

The Coca-Cola Company’s World Without Waste global sustainable packaging strategy aims to make 100% of its packaging recyclable globally by 2025, use at least 50% recycled plastic in its packaging by 2030, help collect the equivalent of every can and bottle it sells by 2030, and bring people together to support a healthy, debris-free environment.

In line with this, Coca-Cola Philippines recently introduced new bottles made from 100% recycled PET plastic (rPET) for Coca-Cola Original (190ml and 390ml) and Wilkins Pure (500ml), in addition to Sprite 500ml introduced in 2019. The company also launched "May Ikabobote Pa" a consumer engagement initiative aimed at educating people about the actions they can take around recycling. Currently, Coca-Cola Philippines is expanding its network of over 2,800 recycling drop-off points across the country to make it easier for consumers to return their empty bottles.

SM Prime Holdings hold 2022 International Coastal Cleanup together with SM Cares, SM By the Bay

SM Prime Holdings, together with SM Cares and SM By the Bay once again took part in the annual International Coastal Cleanup (ICC), bringing together thousands of volunteers into an event that underscored the importance of protecting the world's seas, oceans, and other bodies of water. The event was held last September 17 at the SM By the Bay Central Park, SM Mall of Asia Complex in Pasay City.

A total of 2,438 volunteers joined this year's ICC, composed of students, professionals, and others from different private and public organizations. At the end of the activity, an estimated 12,158 kgs of trash, equivalent to a total of 1,613 trash bags filled, was successfully collected.

Among those who graced the event were Climate Change Commission Vice Chairperson Sec. Robert Borje, Department of Environment and Natural Resources - National Capital Region (DENR-NCR) Regional Executive Director Jacqueline A. Caancan, DENR-NCR Regional Executive Director for Technical Services Engr. Ignacio R. Almira, DENR-NCR Regional Strategic Communication and Initiatives Group Head Chris Villarin, DENR-NCR Communication Development Officer II Ariz Abad, SM Investments President and CEO and 2GO Group President and CEO Frederic DyBuncio, SM Prime Holdings Inc. SVP Glenn Ang, SM Supermalls SAVP for Operations Perkin So, SM By the BAY Mall Manager Marie Charlene Claire K. Canoy-Narvasa and PricewaterhouseCoopers (PwC) Philippines’ Markets and Assurance Executive Director Allan Cao.

SM By The Bay and SM Cares’ ICC event for this year was done in collaboration with different private and government agencies

The ICC is a yearly global event that encourages individuals to be part of the movement for cleaner seas and oceans. Every year, thousands of Filipino volunteers from various sectors and communities join the efforts to help ensure the cleanliness of the shorelines and waterways in the country.

“The International Coastal Clean Up is part of the overall SM Green Movement. As a proven responsible property developer and community partner, SM Prime’s various Sustainability programs across its malls, residences, hotels and leisure properties promote resource conservation & environmental protection for an improved quality of life in the communities it serves,” said SM Supermalls SAVP for Operations Perkin So.

This year's event was made possible by SM Offices, 2GO, PwC, Maynilad, and International Coastal Clean Up Philippines. DENR-NCR, the Climate Change Commission, and the Philippine Coast Guard were also present to provide their support.

Aside from the annual observance of ICC, other sustainability projects of SM Cares include the Trash-To-Cash Recycling Market where individuals can drop off their recyclable waste in exchange for cash; the Plastic Waste and Electronic Waste Collection Programs which promotes responsible plastic and electronic waste management affecting our seas, just to name a few.

SM Cares is the corporate social responsibility arm of SM Prime Holdings, responsible for initiatives that promote sustainability and the development of the community. SM Cares’ advocacies include programs on Women and Breastfeeding Mothers, Persons with Disabilities, Senior Citizens, and Children and Youth, as well as the Bike-Friendly SM initiative, in addition to its Programs on Environment.

To learn more about these, visit www.smsupermalls.com/smcares. 

Hamilo Coast and WWF: Partners in Eco-Tourism and Sustainability

Hamilo Coast, the premier beach resort town in Nasugbu, Batangas, may be the weekend haven of the country’s affluent set, yet it is on track as a thriving model of sustainable eco-tourism practices. 

Touting 5,800 hectares of prime seaside development, Hamilo Coast is a project of SM Prime’s Costa Del Hamilo, Inc. (CDHI), which carefully integrates residential, resort, leisure, commercial, and institutional land uses in the sprawling estate. But beyond its vast scope and stunning vistas, Hamilo Coast embraces sustainable tourism at the core of its philosophy and shows how beautiful beachfront homes can harmonize with nature and the environment.

2022 marks Hamilo Coast’s 15th year of productive partnership with the conservation group World Wide Fund for Nature Philippines (WWF). Hamilo Coast and WWF have been working together on key areas for sustainability—coastal resource management, ridge-to-reef management, solid waste management, mangrove reforestation, the use of renewable energy sources, and environmental awareness.

This long-standing collaboration with WWF signifies Hamilo Coast’s determination to pursue eco-tourism and sustainability while upholding international standards for leisure property development. 

Ms. Imee G. Francisco, Vice President and Head of CDHI Projects and Operations, takes pride in the partnership’s objectives. “More than building and maintaining a beautiful community, we seek to create and sustain a world that future generations can enjoy. To help serve this end, CDHI continues to develop Hamilo Coast without compromising the quality of wildlife living around it.” 

This year, Hamilo Coast and WWF will focus on addressing the major components on waste management, which include assessment of solid waste, water and wastewater management practices, formulation of environmental management plan, and the promotion of food shed farming systems. Apart from these, Hamilo Coast and WWF will continuously work on programs that will help conserve, protect, and nurture the environment.

For one, Hamilo Coast and WWF’s Ridge to Reef program declared three of Hamilo Coast’s 13 coves–Pico de Loro, Etayo, and Santelmo–as Marine Protected Areas (MPAs). These are coastal zones where human activities are strictly regulated to ensure their long-term conservation. Declaring more MPAs would also mean expanding Hamilo Coast’s scope in safeguarding more marine ecosystem and resources. 

Hamilo Coast also continues to implement a mangrove reforestation program in its 24-hectare mangrove belt—one of the largest in Nasugbu. Here, Hamilo has planted 50,000 propagules hand-in-hand with World Wide Fund for Nature (WWF) Philippines.

Mangroves are the first line of defense for coastal communities, stabilizing shorelines by averting erosion and providing natural barriers to storm surges, flooding, and hurricanes. As an effective carbon storage, mangroves absorb six times more carbon than mature tropical forests, making it all the more vital in slowing down the effects of climate change. 

Finally, Hamilo Coast and WWF will further push for environmental awareness by celebrating occasions that show respect for biodiversity. One is the annually held Earth Hour, during which time people are urged to shut down electricity to make a substantial difference in energy consumption. Individuals, organizations, and establishments also come together on Coral Triangle Day to shed light on ocean conservation and the ways we can protect and preserve the world’s epicenter of marine biodiversity. 

Likewise, the development boasts the largest volunteer effort for the ocean’s health, made possible with the International Coastal Cleanup, where people gather on the Pico and Santelmo beaches to collect trash and record information on the collected debris. 

For all these sustained efforts, WWF has awarded Hamilo Coast with the Longest Sustainability Partner Award, recognizing the development’s commitment to sustainable tourism and its positive impact on the Philippine tourism industry.

Francisco affirms, “CDHI is proud of how far we have come at Hamilo Coast with the help of WWF. This inspires us to do even more, in the hopes that our efforts will make it possible for future generations to witness the beauty of nature as we see it today.” 

ABOUT HAMILO COAST

Hamilo Coast is a master-planned seaside residential community in Nasugbu, Batangas. Developed and managed by Costa del Hamilo, Inc., a subsidiary of SM Prime. It is approximately 90 minutes from Manila via Cavitex and the Ternate-Nasugbu Road. For inquiries, call (632) 7-945-8000 or visit www.hamilocoast.com.