Coca-Cola Foundation Philippines Supports General Santos City Waste Workers Through Project E-REDUCE

General Santos City, Philippines– Since 2018, Project E-REDUCE has worked alongside communities in General Santos City to support a more structured and inclusive approach to managing household waste. The program is supported by the Coca-Cola Foundation Philippines Inc. (CCFPI) in partnership with Sarangani Province Empowerment and Community Transformation Forum Inc. (SPECTRUM), and implemented with local government units, civil society groups, and grassroots organizations. 

The initiative focuses on strengthening local waste systems while improving working conditions for informal waste workers who play a critical role in daily waste collection and recovery.

Supporting waste workers within local systems

A core component of Project E-REDUCE is support for waste workers through training on waste segregation, classification, and basic record-keeping. Partner waste workers are also provided with protective equipment to help improve safety on the job.

To support more organized operations, participating waste workers receive identification cards, designated collection routes, and padyak units to assist with daily collection activities. These measures help integrate waste workers into barangay-level collection systems coordinated with local authorities.

Project E-REDUCE has also supported the establishment and strengthening of Material Recovery Facilities (MRFs) across the city, working in coordination with the LGU to improve sorting and diversion of collected materials.

“Project E-REDUCE reflects the importance of working with local partners and communities who are closest to the challenge,” said Cecile Alcantara, President of CCFPI. “Our role is to support practical, community-led approaches that help waste workers operate more safely and with greater stability over time.”

From community action to city alignment

Project E-REDUCE, initially known as Project REDUCE, began with clean-up activities and post-collection efforts in coastal communities, working with local partners and schools to address plastic waste. Early activities focused on waste recovery systems, MRF establishment, and basic disposal practices, anchored in community participation.

As the program evolved, waste management systems were piloted in schools, riverbank areas, and selected barangays, alongside information campaigns and hands-on training to encourage consistent waste segregation at the household level.

Over time, collaboration with LGUs and barangays has deepened. Informal waste workers were integrated into more structured collection networks, and barangay-level plans were developed in alignment with General Santos City’s Ecological Solid Waste Management Plan. Today, the initiative supports activities across 26 barangays, contributing to local implementation efforts already underway.

“When communities are involved, people take ownership and accountability. That’s what makes systems sustainable,” said Kim Bogador of SPECTRUM Inc.

A more stable path for waste workers

For Elmer Rodrigo, a padyak partner working in various barangays, Project E-REDUCE brought more structure and stability to a job that was once uncertain.

Before joining the program, Elmer worked without clear routes, with unreliable equipment, and with limited protective equipment.

Through Project E-REDUCE, he received training, protective gear, and a new padyak, allowing him to operate within a defined collection system.

“Dati, mababa ang tingin sa amin. May mga pagkakataon pa na ninanakaw ang padyak ko,” Elmershared. “Ngayon, dahil mas maayos na ang sistema at may pagkilala na sa amin, mas nirerespeto na kami. Mas kampante na ako sa araw-araw na trabaho, at mas ramdam ko na ang dignidad ng aming hanapbuhay.” (People looked down on us before. There was even a time that someone stole my padyak. Now, because there is a system in place and people recognize what we do and our work, people now treat us better and with more respect. I feel more secure with my work and I feel there’s dignity in what I am doing.) 

With clearer routes and improved safety, Elmer now earns more consistently and takes pride in his role. Households in his area have also become more proactive, increasingly setting aside recyclables for collection.

Communities taking the lead

Project E-REDUCE has also supported grassroots organizations in coastal communities, including the Zone Six Small Fishermen Association (ZSSFA) in Barangay Bula, led by ZSSFA President Cheryl Galo.

With training and organization support, the association formalized its leadership structures and strengthened its capacity to lead clean-up activities and environmental education in the community.

The group also manages a community-built boardwalk that serves as both a tourist site and a source of supplementary income while reinforcing conservation and community stewardship.

“After the training sessions, mas naging organisado at mas napalakas ang aming samahan,” Cheryl said. “Mas kaya na naming mag-train ng iba at mas dumalas ang coastal clean-ups. Nakikita rin namin na mas aware na ang komunidad at mas nakikilahok na sila sa pag-aalaga ng kalikasan.” (After the training sessions, we are now more organized, and our sense of community has been strengthened. We can now train other people and our coastal clean-ups are now more frequent. We also notice how our community is more aware and has been more active in helping take care of our environment.)

The association now holds regular clean-ups and manages a mangrove nursery that supplies seedlings to neighboring communities.

Continuing through partnerships

Through Project E-REDUCE, the Coca-Cola Foundation Philippines Inc. continues to support waste workers and communities by working with local partners on training, systems development, and community engagement. The initiative reflects how livelihood support and waste system improvements can reinforce each other when led locally and carried out in partnership.

Project E-REDUCE contributes to Coca-Cola Philippines’ ongoing work to strengthen packaging collection and recycling systems, alongside broader efforts to support the use of recycled materials such as rPET where recycling infrastructure and partnerships are in place, in collaboration with government, industry, and community partners.

To know more about the sustainability initiatives of Coca-Cola Philippines, visit https://www.coca-cola.com/ph/en/brands/coca-cola/sustainability.

Barangay Tejeros Tops Coca-Cola Philippines’ Barangay Tapon to Ipon Initiative

Barangay Tejeros in Makati City has proven how shared goals can turn everyday recycling into a lasting community practice. Recognised as the top-performing barangay in Coca-Cola Philippines’ Barangay Tapon to Ipon program, Barangay Tejeros demonstrated how shared action strengthened community bonds, improved waste segregation, and encouraged inclusive recycling. 

The awarding ceremony, held at the Barangay Tejeros basketball court, culminated in a community fiesta featuring games and activities. After placing second the previous year, Barangay Tejeros rose to the top spot in the latest run of the program, reflecting sustained participation and commitment across the community.

The event brings the community together through interactive games, prizes, and shared merienda, celebrating the winning barangay’s achievement while reinforcing recycling as a fun, inclusive, and owned community practice.

Recognizing grassroots recycling efforts

Barangay Tapon to Ipon is a yearly, nationwide community recycling initiative powered by Coca-Cola Philippines in partnership with barangays, local leaders, and sari-sari store owners. The program engaged barangays, residents, and sari-sari stores across Metro Manila to collect and properly segregate PET bottles. It supports barangays in implementing Republic Act No. 9003, or the Ecological Solid Waste Management Act of 2000, while helping build sustainable recycling habits at the grassroots level. 

This year, 20 barangays around Metro Manila joined the friendly competition, collecting PET bottles while strengthening waste segregation and recycling practices. The awarding ceremony recognized the barangay’s collective effort, highlighting the role of residents, youth volunteers, and sari-sari stores in driving impact at the local level.

Barangay Tejeros collected nearly 40,000 PET bottles, equivalent to 698 kilograms, followed by Barangay 114 in Caloocan City in second place with a collection of about 21,000 (375 KG), and Barangay Moonwalk in Parañaque City for third place with 17,000 (310 KG).

Barangay Chairman Wilfredo S. Leonardo said visible results motivated their community to stay engaged and take pride in their efforts. “Noong nakaraang taon po, second place lang kami. Siyempre, gusto na naming maging number one. Kaya nang dumating ang pagkakataong ito, sinabi ko talaga sa mga kasamahan ko na gagawin namin ang lahat para makuha ang number one,” Leonardo said. “Pinasasalamatan po namin ang Coca-Cola sa patuloy na pagpili sa'ming barangay upang maging bahagi ng programang ito. Kaya inalagaan at sinuportahan namin nang husto ang aming pagsali dito.”

(“Last year, we were only in second place. Of course, we wanted to be number one. That’s why when this opportunity came around, I encouraged everyone to do our best so we can be number one.” Leonardo said. “We are grateful for Coca-Cola for consistently inviting us to join their program. We will continue supporting and joining this cause.”)

Along with their recognition, Barangay Tejeros was given 10 Coca-Cola stools made from recycled plastic, a Barangay Tapon to Ipon tent, Coca-Cola beverages for community events, and a Premium Linis Barangay Kit with cleaning and safety supplies. The barangay plans to integrate these into existing programs and continue encouraging participation from households and sari-sari stores.

Sustaining momentum beyond the campaign

For Coca-Cola Philippines, the nationwide recycling initiative forms part of a broader collection initiative, which includes over 6,000 collection points nationwide. The aim is to bring the collected bottles to PETValue Philippines, the country’s first food-grade bottle-to-bottle recycling facility located in General Trias, Cavite. PETValue Philippines processes used PET bottles and transforms them into recycled PET (rPET), which can be used to produce new food-grade beverage bottles. 

“Programs like Barangay Tapon to Ipon foster the spirit of bayanihan, bringing communities together to achieve a shared goal,” said Tony Del Rosario, President of Coca-Cola Philippines and Vice President for Franchise Operations East of Coca‑Cola Far East Limited (CCFEL). “By making recycling fun and engaging, we help barangays build a culture of sustainability, where collective action at the grassroots creates ripple effects that can help strengthen recycling practices in communities across the country.”

Through this effort, Coca-Cola Philippines continues its commitment to collection and sustainability by working alongside barangays and local partners to turn local action into long-term recycling habits and responsible waste management.

To learn more about Coca-Cola Philippines’ sustainability initiatives, visit the company’s Sustainability Hub at www.coca-cola.com/ph/en/sustainability.

Beyond The Rhythm: How Coca-Cola Reimagined the Dinagyang Experience through Flavor, Music, and Community

Nearly two weeks after the last drumbeats faded, the energy of Dinagyang 2026 is still being felt across Iloilo. For Coca-Cola Philippines, this year was more than a festival appearance; it was a celebration of deep-rooted connection with the province that dates back to the late 1940s.

By focusing on community and culture, Coca-Cola acted as a true local partner embedded in the streets, celebrating the Ilonggo spirit it has served for nearly 80 years.

A Legacy of ‘Lasang Lokal’

At the heart of Dinagyang is the food. The Coca-Cola Food Fest at Delgado Street and Megaworld Mandurriao turned street-side dining into a cultural highlight. By pairing ice-cold Coca-Cola™ with local favorites, the brand celebrated the ‘Lasang Lokal’ (local taste) that defines the city’s famous food scene.

This connection is long-standing. Since the company established its Iloilo operations in the 1940s, Coca-Cola has been a staple at family mealtimes and in the sari-sari stores found in every corner of the community.

A Stage for Local Pride

Since the Dinagyang Festival officially began in 1968, Coca-Cola has been an active participant in this 50-year-old tradition. This year, Coke Studio™ honored this shared history by spotlighting homegrown talent. Iloilo’s very own Mary Anjolie and Your X Boyfriends shared the stage with popular national acts like Ena Mori and Over October – a high-energy celebration of Filipino music, 

Fun Live Experiences for the Next Generation

To match the festival’s high energy, Coca-Cola created interactive spaces for Gen Zs, the country’s new culture creators.

The Royal™ Booth at Megaworld Boulevard offered ‘Mwah-sarap’ fun moments where festivalgoers engaged in Snap N’ Slay photo challenges. Meanwhile, the Lift® Zone, dedicated to the new drink that fits your every mode, hosted fast-paced games for those with a competitive streak.

A Cleaner Way to Celebrate

True partnership means taking a fair share in keeping communities clean. Through the Coca-Cola Tapon to Ipon program – a nationwide collection initiative for PET bottles – Coca-Cola set up collection points across Iloilo City to ensure recyclable plastic (PET) bottles were recovered instead of becoming litter.

Festivalgoers were encouraged to exchange empty plastic bottles for Coca-Cola products. The goal is to divert these collected PET bottles to PETValue Philippines*, the country’s first food-grade bottle-to-bottle recycling facility. PETValue then turns post-consumer PET bottles into new food-grade recycled PET (rPET) packaging. The initiative proves that Filipinos can – and should – enjoy grand traditions while actively participating in keeping their communities clean.

Rooted Locally

“Dinagyang is all about people coming together, and that’s what makes it special,” said Frenissa Lagman, Frontline Sr. Marketing Director of Coca-Cola Philippines. “Our history with Iloilo goes back to the late 1940s. Being part of the local celebrations for over 50 years means adding real value to the experience, whether through music, food, or supporting the community’s goals of keeping festivals clean.”

As Iloilo returns to its daily routine, the presence of Coca-Cola at Dinagyang 2026 stands as a reminder that brands can be more than just a name on a sign – it can be a local partner and a meaningful part of the city’s story.

To learn the latest about Coca-Cola Philippines, follow the official pages on Facebook and Instagram or visit www.coca-cola.com.

Coca-Cola Philippines’ iSTAR Program Powers Family-Owned Carinderia’s Rise in Cebu

Cebu, Philippines, September 11, 2025–  Coca-Cola Philippines continues to support Filipino micro-entrepreneurs through its entrepreneurship training programs, helping small businesses gain the right tools, knowledge, and confidence to grow and sustain their livelihoods. 

 

Among the inspiring stories is that of Juniel and Salome Lucero, a couple from Pinamungahan, Cebu who turned a small food venture into a sustainable family enterprise. Their business journey — guided by passion, persistence, and the right training provided by the iSTAR (Innovative Sari-Sari Store Training and Access to Resource) Program, a joint initiative of Coca-Cola Philippines and TESDA, where they gained essential skills in financial literacy, inventory management, and basic operations. 

 

From online orders to a growing enterprise 

Juniel, a former overseas Filipino worker (OFW), made a bold leap into the food business in hopes of turning his vision for success and Salome’s love for cooking into a reliable source of income for their family. Together, the Luceros opened Nicolai’s Cuisine in 2018.  

 

When the pandemic hit, Juniel returned to the Philippines, and the couple found themselves seeking new ways to support their family. They changed their business approach and started selling packed lunches online, where they built a network of loyal customers. Today, Nicolai’s Cuisine has expanded to three staff members, offers catering services, sells lechon belly packages, and even runs a small trading sideline for plastic and paper packaging. Their clients now come from different parts of Cebu, far beyond their barangay. 

 

Training that turned challenges into opportunities 

 

Their journey to success is not without its challenges. It was riddled with difficulties, especially during the first year of running Nicolai’s Cuisine. Sales were unpredictable, their location had little foot traffic, and they lacked a system for managing operations.  

 

Mahina, matumal ‘yong business, ‘di mo masabi. Madaming losses. Hindi maganda ‘yong pwesto. Sa sobrang daming problema, [kaunti] na lang ‘yong dishes,” the couple said. 

 

(Business was weak, slow, you just can’t tell. There were a lot of losses. The location wasn’t ideal. With so many problems, we could only offer a few dishes.) 

Their turning point came in 2019 when Juniel completed the STAR Program (Sari-Sari Store Training and Access to Resources). As the foundation of what would later become the digital iSTAR Program, STAR helped them gain essential skills in financial literacy, inventory management, and basic operations. 

In July 2024, they took their learning further by joining the iSTAR Training Program via Lamac Multi-Purpose Cooperative. There, they learned product costing, digital payments, online marketing, and customer engagement—skills they immediately applied by setting up online group chats with nearby schools and cooperatives for streamlined orders and mobile payments. 

“Napakalakas ng benta ng online talaga. Nasa bukid kami, so ginamit ‘yon (online channels) to reach more customers,” Juniel and Salome said. “Nung nasimulan namin ‘yong online, napaisip kami, ‘Bakit ngayon lang?’ [Pero hindi] pa huli ang lahat.” 

 

(Online sales are really strong. We live on a farm, so we used that (online channels) to reach more customers. When we started selling online, we thought ‘Why just now?’ But it’s not too late.) 

 

With their improved business strategy, the Luceros grew their monthly income from ₱30,000 to ₱50,000, allowing them to provide better opportunities for their children. Their business is now registered with the Philippine Government Electronic Procurement System (PhilGEPS), giving them access to orders from local government units. 

 

Their efforts also earned them recognition, receiving the Top One Most Impactful and Inspiring Award under the iSTAR: HERStories program—an iSTAR initiative that highlights inspiring entrepreneurs who applied their training to grow their businesses. 

 

Empowering more entrepreneurs  

The Luceros’ success story highlights how Coca-Cola Philippines’ entrepreneurship programs help small business owners build sustainable livelihoods. Their journey reflects the potential of countless Filipino micro-entrepreneurs when given the right tools, support systems, and mindset. 

 

“[Kapag] willing kang matuto, libre naman [at] worth it naman. Grab the opportunities na darating sa’yo,” the Luceros said, encouraging others to have confidence and pursue their dreams of building a business. 

 

(If you’re willing to learn, it’s free and it’s worth it. Grab the opportunities that will come your way.) 

 

Juniel added that completing the courses on iSTAR provided a major boost in growing their business, “Ang kagandahan [dito ay] iSTAR na talaga ang lumapit sa pamamagitan ng LMPC. Kaya sobrang nagpapasalamat kami sa mga opportunity na ino-offer ng iSTAR dito sa amin.”” 

 

(The good thing here is that iSTAR approached us through LMPC. That’s why we are thankful for the opportunities that iSTAR continues to provide.) 

 

iSTAR builds on the legacy of the STAR Program, which was launched in 2012 under Coca-Cola’s global 5by20 initiative and empowered around 250,000 MSMEs through business training and support. In 2020, the program evolved into iSTAR to continue equipping entrepreneurs with the skills and tools needed to start and grow their businesses in today’s digital economy. In 2024, it was further strengthened with the launch of Centers for Entrepreneurship (CFEs) in seven key areas, offering training, mentorship, and financial support to help small businesses thrive. To date, iSTAR has produced over 300,000 graduates. 

 

For more information about the iSTAR Program, visit the Coca‑Cola Philippines Sustainability Hub at https://www.coca-cola.com/ph/en/brands/coca-cola/sustainability.

Bacolod Goes Lift Mode: Coca-Cola PH Introduces New Beverage Lift with Epic Unveiling

18 August 2025, Bacolod City, Philippines– Coca-Cola Philippines has launched Lift, its newest invigorating drink  powered with Vitamin B3, Zinc, and Caffeine to energize today's generation of go-getters. With its vibrant citrus taste and empowering call to Go Lift Mode, the new drink, now available in Western Visayas, is designed to inspire consumers to break from routine and embrace life with boldness. 

 

Coca-Cola Philippines President Tony Del Rosario, Coca-Cola Europacific Aboitiz Philippines Unit Director Gus Gatuslao, and Lift ambassador Ruru Madrid lead the high-energy launch of Lift in Bacolod. 

 

To celebrate the launch, Coca-Cola Philippines held a high-energy event “UNDO THE USUAL, LIFT MODE NA ‘YAN: Epic Unveiling” at the Bacolod City New Government Center (NGC) on August 9, 2025. The celebration marked Lift’s arrival and kicked off the brand’s mission to energize communities across Western Visayas. 

As Coca-Cola Philippines continues its mission to Refresh the World and Make a Difference, Lift serves as a vibrant call to action for consumers to break from routine and embrace their boldest, most energized selves. The brand invites everyone to Go Lift Mode and show up with confidence and choose to stand out.  

  

The launch campaign built momentum across Bacolod with branded Lift crates placed in iconic locations like Bacolod Plaza and CityMall Parola in Iloilo. These teasers sparked curiosity and conversation, setting the stage for the Lift Recorida Caravan from August 7 to 9. The caravan energized key spots in Bacolod and Iloilo with on-ground sampling, street performances, and social media buzz — culminating in the dramatic crate delivery to the NGC for the main event.  

 

Attendees went on full “Lift mode” by joining high-energy challenges and exploring interactive booths for a chance to win exclusive prizes 

 

At the heart of the launch was the Epic Unboxing, where the crowd witnessed the reveal of the new Lift. Thousands gathered for an afternoon of bold flavors and immersive experiences. The venue featured live performances and Lift-themed booths such as the Lift Bar, a Crate Maze, and an interactive Trick Art Wall. These installations encouraged attendees to explore, taste, and share their Lift experience online. 

 

Ruru Madrid, Lift’s official ambassador, brought energy and excitement to the event, as he celebrated with fans and joined the launch festivities. 

The brand’s official endorser Ruru Madrid made a special appearance to meet fans and followers of the Lift Philippines Facebook page, energizing the crowd and bringing the brand’s bold and vibrant spirit to life throughout the event. 

The event drew in thousands of  active consumers across Bacolod and nearby provinces, signaling a strong return for the brand. The excitement extended to the online space, with high engagement on social media and conversations about Lift’s invigorating flavor and feel. 

 

"We’re thrilled by the energy and excitement from Bacolod and the entire Western Visayas,” said Tony Del Rosario, President of Coca-Cola Philippines. “ The new Lift we’re introducing today offers that great taste — and more. It’s a bold, citrus-flavored drink charged with Vitamin B3, Zinc, and Caffeine, made for today’s youth who switch between multiple modes in a day. It carries a powerful message that dares you to switch — to choose something different, break the routine, and power through with confidence.” 

 

The crowd came together to mark the launch, savoring its bold and energizing taste. 

 

Consumers across Western Visayas can now grab Lift in sari-sari stores and partner retailers. More regional rollouts, pop-ups, and promotions are on the horizon as Lift continues to spread its bold message: Undo the Usual. Go Lift Mode. 

 

To learn more about Lift and upcoming events, visit the official Facebook page at https://web.facebook.com/people/Lift-Philippines/61578806605159/.

Coca-Cola Philippines Celebrates World Water Day, Participates in Dialogue on Sustainable Water Management

MANILA, Philippines, 22 March 2024 – In celebration of World Water Day, Coca-Cola Philippines and the American Chamber of Commerce of the Philippines (AmCham) convened stakeholders to discuss the critical challenges surrounding water resource management in the Philippines.

Held on March 7th, the Sip & Sustain: Water Security for the Philippines event brought together industry leaders, experts, and the Department of Environment and Natural Resources (DENR) represented by Undersecretary Carlos Primo C. David to discuss strategies aimed at ensuring water security for all Filipinos.

Participants shared their thoughts on the importance of sustainable water management practices and the need for collaborative efforts to tackle water-related challenges effectively. Topics ranging from data collection and planning to governance and accountability were explored, emphasizing the significance of transparent and accountable water management systems.

In addition to fostering dialogue among stakeholders, the event underscored the role of public-private partnerships in driving innovation and investment in water management initiatives, such as The Coca-Cola Company’s 2030 Global Water Security Strategy, where the company aims to: Achieve 100% regenerative water use across 175 facilities in different countries identified as facing high levels of water stress by 2030;

Work with partners to help improve the health of 60 watersheds identified as most critical for the system’s operations and agricultural supply chains by 2030; and·return a cumulative total of 2 trillion liters of water to nature and communities globally, between 2021–2030.

For more information on Coca-Cola Philippines' sustainability efforts, please visit www.coca-cola.com.ph or follow @CocaColaPhilippines on Facebook and @cocacolaph on X (formerly Twitter) and Instagram.

Coca-Cola PH Empowers Entrepreneurs through Public-Private Partnerships and Digital Innovation

MANILA, Philippines, 19 March 2024 — Two programs supported by Coca-Cola Philippines focused on women's economic empowerment were showcased at the 68th session of the United Nations Commission on the Status of Women (UN CSW) taking place from March 11 to 22 at the UN Headquarters in New York. These initiatives highlight Coca-Cola's commitment to supporting women and providing access to important business skills and capital, and building collaborative networks.

The digital Sari-Sari Store Training and Access to Resources (iSTAR) program, in the Philippines, in partnership with the Technical Education and Skills Development Authority (TESDA) and six reputable civil society organizations; and the Tindahan Extra Mile program (TEM): Balik PET Bottle Program, in collaboration with Basic Environmental Systems and Technologies, Inc. (BEST) and the Philippine Association of Stores and Carinderia Owners (PASCO), exemplify successful partnerships leveraging technology to drive women economic empowerment.

CSW is the UN’s largest annual gathering exclusively dedicated to the promotion of women’s rights, documenting the reality of women’s lives around the world, and shaping global commitments on gender equality and the empowerment of women.

This year’s session tackles how the achievement of gender equality and the empowerment of all women can be advanced by addressing poverty, and strengthening institutions and financing with a gender perspective. The two-week event will be attended by UN member states, specialized agencies that work with the UN, and accredited non-governmental organizations across the globe.

iSTAR: Helping women entrepreneurs thrive through digital

For over a decade, the STAR program, a joint effort between Coca-Cola Philippines and TESDA, focused on providing entrepreneurship training for micro-retailers. In 2020, this initiative transitioned into the iSTAR program, a fully digital learning platform.

Marife Hilario, an iSTAR graduate from Nueva Ecija, has increased her monthly earnings
to over Php15,000 with the support of the program

iSTAR aims to address key barriers that hinder the development of women entrepreneurs, such as limited access to training, resources, and mentorship. Through its expanded digital platform, iSTAR has empowered over 150,000 micro-entrepreneurs, surpassing its 2025 target of 100,000 graduates. The program is available and can be accessed for free nationwide.

Implemented in collaboration with six civil society organizations nationwide, the multi-awarded program equips micro-entrepreneurs with essential digital skills to leverage online platforms for business growth and sustainability.

In 2022, a group of entrepreneurs from individual businesses completed the iSTAR program. Using the skills and knowledge they gained, they formed the PASCO Producers Cooperative the following year. Their collaborative effort led to the opening of the Eco-Grocer Store in Muntinlupa City Local Government and their catering business. Since then, each member has been earning at least Php5,000 monthly from their cooperative business, in addition to their income from their own micro-retail stores.

TEM: Enabling micro-retailers for a World Without Waste

Building on the foundation of digitally skilled micro-entrepreneurs, Coca-Cola Philippines extends support through the TEM program by helping increase their income while helping promote environmental stewardship.

TEM collection bins are placed in front of sari-sari stores and carinderias. Here, consumers can drop their empty bottles and cans for recycling.

iSTAR beneficiaries are encouraged to join TEM. Through the program, micro, small, and medium enterprise (MSME) owners transform their stores into collection points for empty plastic bottles, which supports efforts to help reduce plastic waste and prevent pollution. With increased visibility and proximity to these drop-off bins, consumers are encouraged to dispose of their plastic bottles responsibly. Micro-retailers earn environmental points for collecting bottles, redeemable for cashback and products, strengthening their business. As of March, there are over 2,900 TEM members in the country. Earlier this month, Coca-Cola Philippines, BEST, PASCO, and the City Government of Bacolod launched the TEM program in Bacolod City.

TEM is a part of Coca-Cola Philippines’ consumer engagement program, “May Ikabobote Pa”, designed to educate, inspire, and engage consumers to return their empty bottles and cans for recycling. Through the Coca-Cola Philippines Sustainability Hub, consumers can locate the nearest collection points and discover more about Coca-Cola Philippines’ recycling initiatives.

This local effort aims to support The Coca-Cola Company's global sustainable packaging goals. Globally, the company aims to collect and recycle the equivalent of each bottle and can it sells by 2030, make its primary consumer packaging recyclable by 2025, and use an average of 50% recycled material in its packaging by 2030. 

Coca-Cola PH Strengthens Recycling Presence in Bacolod, 500 Stores to Join Tindahan Extra Mile

MANILA, Philippines, 08 March 2024 — Coca-Cola Philippines, in partnership with Basic Environmental Systems and Technologies, Inc. (BEST) and the Philippine Association of Stores and Carinderia Owners (PASCO), has launched the Tindahan Extra Mile (TEM): Balik PET Bottle Program in Bacolod City.

By engaging 500 sari-sari stores and carinderias as new collection partners, consumers in Bacolod City can take more action around recycling and help advance a circular economy for plastic packaging.

Bacolod City Mayor Albee Benitez welcomed the initiative and emphasized the importance of partnering with industries, companies, social enterprises, and non-government institutions to deliver impactful and sustainable opportunities that can help uplift lives.

"The Tindahan Extra Mile Program is a testament to our commitment to sustainability and environmental stewardship. By mobilizing our local entrepreneurs and fostering community engagement, we are taking significant strides towards a greener and more sustainable Bacolod,” he said.

"As we launch the Tindahan Extra Mile Program, we are not merely initiating a program; we are igniting a movement," Mayor Albee emphasized. "Together with BENRO, BEST, Coca-Cola Philippines, and our dedicated micro-retailers, we have the power to effect real change and preserve our environment for future generations,” he added.

How does TEM benefit micro-retailers?

Through Tindahan Extra Mile, participating micro-retailers will receive financial incentives by collecting PET plastic bottles. The program encourages the community to partake in a shared responsibility towards a cleaner Bacolod by providing convenient collection points in front of sari-sari stores and carinderias. Residents can easily drop off their empty bottles for recycling. Store owners will accrue environmental points proportional to the bottles they collect, redeemable for cash or products through the bXTRA app.

"Investing in the Tindahan Extra Mile program aligns perfectly with Coca-Cola Philippines' goal to collect and recycle the equivalent of every bottle we sell in the country. By empowering women micro-retailers, who make up a significant portion of sari-sari stores and carinderia owners in the Philippines, TEM creates a convenient and accessible network for consumers to recycle,” said Pablo Medina, Senior Director for Franchise Operations at Coca-Cola Philippines. “This program not only helps foster environmental responsibility but also provides opportunities for financial independence and growth for these female entrepreneurs, driving positive change within their communities.”

How can a micro-retailer become a TEM member?

Any sari-sari store and carinderia owner can become a member of the Tindahan Extra Mile in three easy steps.

Step 1: On the Tindahan Extra Mile Facebook page, sign up on the bXTRA website using your email address.
Step 2: Collect empty PET plastic bottles and bring them to the nearest TEM Trash to Cashback Collection Hub.
Step 3: Exchange your PET bottles for a TEM kit and card to start earning environmental points.


Watch here to learn more about Tindahan Extra Mile.

BEST Senior Vice President Jan Vincent Mercado urges micro-retailers to join TEM as
members. "In partnership with Coca-Cola Philippines, our aim is to empower micro- entrepreneurs to become environmental stewards,” he said. “We acknowledge their significance and influence within communities, emphasizing their potential to encourage community members to segregate plastic waste and participate in recycling endeavors,” Mercado said.

Empowering micro-retailers for a World Without Waste

To enable more micro-retailers and inspire collective action towards plastic bottle recycling, Coca-Cola Philippines will bring the Tindahan Extra Mile Program to other areas such as Cebu and Cagayan de Oro in 2024.

Last year, Coca-Cola Philippines launched its consumer engagement program, “May Ikabobote Pa”, to educate, inspire, and engage more consumers to return their empty bottles and cans for recycling.
 
To advance the circularity of plastic packaging, the company also introduced new bottles made from 100% recycled PET plastic. This packaging innovation is now available in Coca-Cola Original 190ml, Wilkins Pure 500ml, and Sprite 500ml. These bottles can be recycled many times, significantly reducing the volume of virgin plastic created and used. 
 
Consumers can locate the nearest collection points and discover more about Coca-Cola Philippines’ recycling initiatives through the Coca-Cola Sustainability Hub. 

Coca-Cola PH, Save PH Seas’ Reimagine Recycling Year 5 Recipients Showcase Circular Economy Solutions

Organizers and participants of Reimagine Recycling Year 5

MANILA, Philippines, 01 February 2024  — The Reimagine Recycling program, an initiative of Save Philippine Seas and Coca-Cola Philippines, proudly announces five community-based programs that have received up to PHP 500,000 of grant funding.

Now in its fifth year, Reimagine Recycling continues to support groups that champion circular economy solutions, address solid waste management, and enhance the well-being of the informal waste sector. This year, the initiative also focused on projects preventing waste leakage in riverine and marine ecosystems and grassroots initiatives.

 

Reimagine Recycling provides essential reinforcement through capacity-building workshops on stakeholder management and communications, mentoring, and financial grants.

“We have seen how transformative Reimagine Recycling has been for our past grantees. The funding helps them get to the next level in terms of scale and scope, and the networks of Save Philippine Seas and Coca-Cola Philippines also help create connections with other stakeholders in the waste value chain,” shared Anna Oposa, Executive Director of Save Philippine Seas.

 

Supporting sustainable initiatives

 

Following a competitive application process that opened in October 2023, the following projects were selected for grant funding from Coca-Cola Foundation Philippines, which can help expand and build a stronger foundation for their respective initiatives:

• RezBin is an initiative by siblings with backgrounds in the startup industry. Realizing that poor disposal habits, aside from the lack of recycling facilities, are also the main causes of plastic waste issues in the Philippines, the project aims to make plastic disposal easy and enjoyable, fostering positive and sustainable habits among Filipinos.

• THREADS by PAMMÉ is a training program for informal trash collectors focused on plastic waste recycling. PAMMÉ repurposes plastic waste into sustainable fashion products, contributes to recycling markets, and supports informal livelihoods. 

• Love for Green Universe addresses inadequate access to fresh food in urban areas worsened by environmental concerns faced by farmers. The project empowers farmers by repurposing PET bottles as durable UV sheets for crop protection, providing a sustainable alternative to commercially available sheets susceptible to adverse weather conditions.

• After conducting surveys in the coastal barangays of Naawan, Misamis Oriental, COAST discovered community concerns such as beach plastic litter, household plastic management, and reliance on single-use plastics. COAST takes action through initiatives like regular coastal clean-ups, public forums, and strategic partnerships to raise awareness, empower communities, and lay the foundation for sustainable practices.

• Upstyle was founded to transform waste into opportunities for environmental and societal betterment, driven by the escalating waste crisis and economic challenges in certain communities. Their goal is to teach upcycling as a livelihood project, working with dedicated volunteers to create products from waste materials and imparting this skill to communities, providing a sustainable means of earning a living.

Participants of Reimagine Recycling Year 5 discussing solutions to address issues on solid waste management and marine pollution

Coca-Cola Philippines President Tony Del Rosario expressed gratitude for the ongoing collaboration with Save Philippine Seas in promoting marine conservation. He commended all teams participating in Reimagine Recycling Year 5, saying “Each proposal is truly promising, with a significant impact on the environment and our communities. It was inspiring to connect with brilliant young minds driving change in nation-building through innovative circular economy initiatives.”

Cecile Alcantara, President of Coca-Cola Foundation Philippines, also affirmed the foundation's commitment to supporting innovations that empower communities and inspire Filipinos to initiate their waste solution programs. "As advocates for positive change, we firmly believe in the transformative power of collaboration and its ability to create a lasting impact in our communities,” Alcantara said.

 

The Foundation reports that past winners of Reimagine Recycling continue to scale up, expand, and benefit underprivileged communities.

• Alon and Araw, which started as a free surfboard borrowing program for local children in exchange for regular participation in weekly beach clean-ups, now work with over 40 underprivileged fisherfolk families vulnerable to threats of climate change. They organize sustainability-related activities for more than 70 children between 5 to 18 years old, whom they call ocean defenders.

• According to the Philippine Textile Research Institute, the country generates the equivalent of 303 Olympic-size pools of textile waste annually. To help address this problem, Barrio Studios devised an idea to transform textile waste into higher-value goods. Through their efforts, they champion textile recycling in the country, help businesses become more sustainable, and create more green jobs for women.

• Smart Recycle PH helps users connect with verified collection partners for their recyclable materials and get to know and shop for sustainable products and services. They assist consumers in earning Smart Recycle Points and converting them into trees with RAFI One to Tree. The initiative has recovered more than 350,000 kilograms of recyclables, received 1,000 tree pledges, and increased its partners to 60.

In 2018, The Coca-Cola Company announced its global ambition to support a circular economy to help eliminate waste through the continual use of packaging as a valuable resource. In addition to the Reimagine Recycling program, Coca-Cola Philippines is accelerating more waste management solutions through the implementation of “May Ikabobote Pa”, its consumer engagement initiative that aims to inform and engage consumers about the actions they can take to recycle their empty plastic bottles. 

For more information about Reimagine Recycling, visit savephilippineseas.org. You may also read more about Coca-Cola Philippines’ initiatives at coca-cola.com/ph/en/sustainability.