Barangay Tejeros Tops Coca-Cola Philippines’ Barangay Tapon to Ipon Initiative

Barangay Tejeros in Makati City has proven how shared goals can turn everyday recycling into a lasting community practice. Recognised as the top-performing barangay in Coca-Cola Philippines’ Barangay Tapon to Ipon program, Barangay Tejeros demonstrated how shared action strengthened community bonds, improved waste segregation, and encouraged inclusive recycling. 

The awarding ceremony, held at the Barangay Tejeros basketball court, culminated in a community fiesta featuring games and activities. After placing second the previous year, Barangay Tejeros rose to the top spot in the latest run of the program, reflecting sustained participation and commitment across the community.

The event brings the community together through interactive games, prizes, and shared merienda, celebrating the winning barangay’s achievement while reinforcing recycling as a fun, inclusive, and owned community practice.

Recognizing grassroots recycling efforts

Barangay Tapon to Ipon is a yearly, nationwide community recycling initiative powered by Coca-Cola Philippines in partnership with barangays, local leaders, and sari-sari store owners. The program engaged barangays, residents, and sari-sari stores across Metro Manila to collect and properly segregate PET bottles. It supports barangays in implementing Republic Act No. 9003, or the Ecological Solid Waste Management Act of 2000, while helping build sustainable recycling habits at the grassroots level. 

This year, 20 barangays around Metro Manila joined the friendly competition, collecting PET bottles while strengthening waste segregation and recycling practices. The awarding ceremony recognized the barangay’s collective effort, highlighting the role of residents, youth volunteers, and sari-sari stores in driving impact at the local level.

Barangay Tejeros collected nearly 40,000 PET bottles, equivalent to 698 kilograms, followed by Barangay 114 in Caloocan City in second place with a collection of about 21,000 (375 KG), and Barangay Moonwalk in Parañaque City for third place with 17,000 (310 KG).

Barangay Chairman Wilfredo S. Leonardo said visible results motivated their community to stay engaged and take pride in their efforts. “Noong nakaraang taon po, second place lang kami. Siyempre, gusto na naming maging number one. Kaya nang dumating ang pagkakataong ito, sinabi ko talaga sa mga kasamahan ko na gagawin namin ang lahat para makuha ang number one,” Leonardo said. “Pinasasalamatan po namin ang Coca-Cola sa patuloy na pagpili sa'ming barangay upang maging bahagi ng programang ito. Kaya inalagaan at sinuportahan namin nang husto ang aming pagsali dito.”

(“Last year, we were only in second place. Of course, we wanted to be number one. That’s why when this opportunity came around, I encouraged everyone to do our best so we can be number one.” Leonardo said. “We are grateful for Coca-Cola for consistently inviting us to join their program. We will continue supporting and joining this cause.”)

Along with their recognition, Barangay Tejeros was given 10 Coca-Cola stools made from recycled plastic, a Barangay Tapon to Ipon tent, Coca-Cola beverages for community events, and a Premium Linis Barangay Kit with cleaning and safety supplies. The barangay plans to integrate these into existing programs and continue encouraging participation from households and sari-sari stores.

Sustaining momentum beyond the campaign

For Coca-Cola Philippines, the nationwide recycling initiative forms part of a broader collection initiative, which includes over 6,000 collection points nationwide. The aim is to bring the collected bottles to PETValue Philippines, the country’s first food-grade bottle-to-bottle recycling facility located in General Trias, Cavite. PETValue Philippines processes used PET bottles and transforms them into recycled PET (rPET), which can be used to produce new food-grade beverage bottles. 

“Programs like Barangay Tapon to Ipon foster the spirit of bayanihan, bringing communities together to achieve a shared goal,” said Tony Del Rosario, President of Coca-Cola Philippines and Vice President for Franchise Operations East of Coca‑Cola Far East Limited (CCFEL). “By making recycling fun and engaging, we help barangays build a culture of sustainability, where collective action at the grassroots creates ripple effects that can help strengthen recycling practices in communities across the country.”

Through this effort, Coca-Cola Philippines continues its commitment to collection and sustainability by working alongside barangays and local partners to turn local action into long-term recycling habits and responsible waste management.

To learn more about Coca-Cola Philippines’ sustainability initiatives, visit the company’s Sustainability Hub at www.coca-cola.com/ph/en/sustainability.

Beyond The Rhythm: How Coca-Cola Reimagined the Dinagyang Experience through Flavor, Music, and Community

Nearly two weeks after the last drumbeats faded, the energy of Dinagyang 2026 is still being felt across Iloilo. For Coca-Cola Philippines, this year was more than a festival appearance; it was a celebration of deep-rooted connection with the province that dates back to the late 1940s.

By focusing on community and culture, Coca-Cola acted as a true local partner embedded in the streets, celebrating the Ilonggo spirit it has served for nearly 80 years.

A Legacy of ‘Lasang Lokal’

At the heart of Dinagyang is the food. The Coca-Cola Food Fest at Delgado Street and Megaworld Mandurriao turned street-side dining into a cultural highlight. By pairing ice-cold Coca-Cola™ with local favorites, the brand celebrated the ‘Lasang Lokal’ (local taste) that defines the city’s famous food scene.

This connection is long-standing. Since the company established its Iloilo operations in the 1940s, Coca-Cola has been a staple at family mealtimes and in the sari-sari stores found in every corner of the community.

A Stage for Local Pride

Since the Dinagyang Festival officially began in 1968, Coca-Cola has been an active participant in this 50-year-old tradition. This year, Coke Studio™ honored this shared history by spotlighting homegrown talent. Iloilo’s very own Mary Anjolie and Your X Boyfriends shared the stage with popular national acts like Ena Mori and Over October – a high-energy celebration of Filipino music, 

Fun Live Experiences for the Next Generation

To match the festival’s high energy, Coca-Cola created interactive spaces for Gen Zs, the country’s new culture creators.

The Royal™ Booth at Megaworld Boulevard offered ‘Mwah-sarap’ fun moments where festivalgoers engaged in Snap N’ Slay photo challenges. Meanwhile, the Lift® Zone, dedicated to the new drink that fits your every mode, hosted fast-paced games for those with a competitive streak.

A Cleaner Way to Celebrate

True partnership means taking a fair share in keeping communities clean. Through the Coca-Cola Tapon to Ipon program – a nationwide collection initiative for PET bottles – Coca-Cola set up collection points across Iloilo City to ensure recyclable plastic (PET) bottles were recovered instead of becoming litter.

Festivalgoers were encouraged to exchange empty plastic bottles for Coca-Cola products. The goal is to divert these collected PET bottles to PETValue Philippines*, the country’s first food-grade bottle-to-bottle recycling facility. PETValue then turns post-consumer PET bottles into new food-grade recycled PET (rPET) packaging. The initiative proves that Filipinos can – and should – enjoy grand traditions while actively participating in keeping their communities clean.

Rooted Locally

“Dinagyang is all about people coming together, and that’s what makes it special,” said Frenissa Lagman, Frontline Sr. Marketing Director of Coca-Cola Philippines. “Our history with Iloilo goes back to the late 1940s. Being part of the local celebrations for over 50 years means adding real value to the experience, whether through music, food, or supporting the community’s goals of keeping festivals clean.”

As Iloilo returns to its daily routine, the presence of Coca-Cola at Dinagyang 2026 stands as a reminder that brands can be more than just a name on a sign – it can be a local partner and a meaningful part of the city’s story.

To learn the latest about Coca-Cola Philippines, follow the official pages on Facebook and Instagram or visit www.coca-cola.com.

Coca-Cola Philippines Drives Water Stewardship With Reforestation activity at La Mesa Watershed

MANILA, Philippines, January 19, 2025– Coca-Cola Philippines employees gathered at La Mesa Dam on December 17, 2025 for a tree-planting activity with the Million Trees Foundation, reinforcing the company’s commitment to sustainability through hands-on volunteerism. The effort highlighted how corporate participation and community action can help protect one of Metro Manila’s most critical water sources.

At the Million Trees Nursery and Eco Learning Center within the La Mesa Watershed in Quezon City, Coca-Cola Philippines employees came together to plant native seedlings. The initiative forms part of the larger Annual Million Trees Challenge (AMTC), a long-term watershed rehabilitation program that began under Metropolitan Waterworks and Sewerage System (MWSS) and is now being sustained by the Million Trees Foundation, Inc. (MTFI) with the goal of planting 10 million more trees by 2030.

La Mesa Dam is Metro Manila’s primary watershed and one of the remaining major forest reserves in the region. Its protection is essential to ensuring clean, stable water supply for the capital. Reforestation efforts—especially those that focus on tree-growing, not just tree-planting—contribute to soil conservation, improved groundwater recharge, and long-term ecological resilience.

“The strength of the Million Trees Initiative comes from collective effort. When partners like Coca-Cola Philippines show up on the ground, it accelerates our work to restore critical watersheds like La Mesa,” Mr. Melandrew T. Velasco, Million Trees Foundation Inc, President and Executive Director, “Each seedling planted today is part of a bigger commitment to protect the ecosystems that support millions of Filipinos.”

For employee volunteers, the activity was a meaningful way to take part in environmental protection while gaining a deeper appreciation of watershed stewardship — a core focus of the company’s Sustainability Matters campaign.  “Today proved that sustainability is about action — and that small efforts become meaningful when we work as one.” said Maria Christine Garcia, Senior Director of Public Affairs, Communications and Sustainability of Coca-Cola Philippines.

Tony del Rosario, President of Coca-Cola Philippines and Vice President for Franchise Operations East of Coca-Cola Far East Limited (CCFEL), underscored how employee volunteerism strengthens the company’s sustainability goals.

“Our sustainability journey is grounded in strong partnerships, long-term commitments, and the dedication of our people. Initiatives like this underscore the vital role each of us plays in safeguarding essential resources such as the La Mesa Watershed,” said Tony del Rosario, President of Coca-Cola Philippines and Vice President for Franchise Operations East of Coca-Cola Far East Limited. “This activity reflects our broader commitment to environmental stewardship and to collaborating with communities and partners to create lasting, meaningful impact.”

To learn more about Coca-Cola Philippines’ sustainability initiatives, the public may visit www.coca-cola.com/ph/en/sustainability.