Christmas Lighting Ceremony turns on the Holiday Cheer at Theater Mall and Promenade

The Christmas lighting ceremony is a much-awaited annual tradition at the Promenade and Theater Mall that officially kicks off Christmas in this part of Greenhills.

Enlivened by the presence of stars and entertainment personalities, the tradition began in 2008, the 20^th year of the Music Museum, when German “Kuya Germs” Moreno invited stars like Gloria Romero to join him in providing Christmas cheer and dazzle at the ceremony. Through the years, young stars like Barbie Forteza, Bea Binene, Jake Vargas, Hero Angeles, and Ken Chan joined Kuya Germs in spreading Christmas cheer to shoppers and mall goers at the Promenade.

Every year, the celebrities assemble at the site of the Christmas Switch, put their hands together and press the switch. Immediately, the bright lights of Christmas start to shine all over the place -- as if the stars of the entertainment world lend their sparkle to the Holiday look.

This year, stars of GMA’s hit television show Meant To Be Ken Chan, Jak Roberto and Barbie Forteza, including Mark Manicad and John Nite carried on the tradition begun by Kuya Germs. At the flick of the switch, the Christmas lights inside and outside the mall and on the Christmas tree came alive in a blaze of big and little lights, punctuated by transparent Pinoy parols deftly put together by resident artist Francis Dano-og.

“I’m so happy to be doing this again. I love the symbolism of the lights going on at the same time to start the Christmas festivities here” said Barbie Forteza, who first became part of the Greenhills tradition when she was just 13 years old.

The Christmas Lighting ceremony was led by Music Museum Group President Precy M. Florentino and other MMG officials. The event touched off engaging Christmas activities at the mall highlighted by a Christmas Bazaar at the Missouri area that will go on till December 31.

Miss Florentino recalled how Christmas lights are a traditional part of the Christmas celebration and how parols – the traditional Filipino symbols of Christmas – lit the way for country folk on their way to Simbang Gabi. “We want to show that the Christmas spirit is forever alive in us. We want these Christmas lights to provide hope and cheer to our surroundings. Pinoy Christmases are always bright,” she added.

The dining, shopping and entertainment enclave is best known for its popular performance venues, the Music Museum and Teatrino, its state of the art Greenhills Cinemas that pioneered the Dolby Atmos Sound Technology, and its lively mix of shops and restaurants.

For more information about activities, movies, dining places, shops, stores and more at the Promenade and Theater Mall, go to www.musicmuseum.com.ph.

Music Museum Group

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Promenade Greenhills

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Theatre Mall Greenhills

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Greenhills Cinemas

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Shoppesville Plus

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*This is Press Release

Star-studded Christmas Lighting Ceremony kicks off Christmas festivities at Greenhills Promenade and Theater Mall

The stars came out to sparkle and shine at the Promenade and Theater Mall on Tuesday, November 15.

Over a thousand small and big lanterns lit up one by one at the traditional Christmas Lighting Ceremony of Greenhills Promenade and Theater Mall, and this year, a star-studded cast participated in the countdown.

Encantadia star Sanya Lopez, Destiny Rose star Ken Chan, heartthrob Hiro Peralta, hunk Jak Roberto, model Mac Manicad, and veteran stars Tirso Cruz III, Carla Martinez, Donita Rose and Director Gina Alajar were on hand to press the button that would turn on the Christmas lights and lanterns. John Nite, co-star of the late German “Kuya Germs” Moreno in his Saturday show “Walang Tulugan”, merrily played event host for the night.

In the past, German “Kuya Germs” Moreno made it a point to glam up the Promenade Greenhills Christmas ritual by bringing along showbiz friends and alagas like Gloria Romero, Barbie Forteza, Jake Vargas, Bea Binene and others. This year, his “alagas” carried on the tradition on his behalf.

Music Museum Group Inc. president Precy M. Florentino said she will be forever grateful to Kuya Germs for his heartfelt support for Promenade, Theater Mall, Greenhills Cinemas and the Music Museum. “Every year he helps to make Christmas here shine with a lot of stars. This year I know he is still very much with us because all the stars seem to have come out tonight. We hope that our Christmas atmosphere here provides a sense of peace and happiness for everyone.”

The Christmas Lighting ceremony will kick off Christmas festivities at Promenade and Theater Mall starting with a Christmas Bazaar called Fashion + Toys = Christmas Joy every Thursday to Sunday from November 17 to December 11 and daily from December 15 to 22. On December 17 and 18, the Hanyang SM Wind Band from Seoul, Korea will perform at the Promenade Al Fresco from 6 to 8 p.m. Santa Claus will roam around Promenade and Theater Mall from 4 to 6 p.m. on December 17 and from 2 to 6 p.m. on December 18. Kids can have their selfies with Santa where they find him or at his very special Santa’s Corner. Allan Gonzales, The Promenade’s resident pianist, is back at his piano to fill the atmosphere with favorite Christmas songs.

For more information, visit www.musicmuseum.com.ph and like Music Museum Group on Facebook.

Fr. Larry Faraon’s Lenten Recollection at Teatrino, March 23; Easter Egg Hunt at Promenade, March 27

Fr. Larry Faraon O.P. will conduct another stirring Holy Wednesday Recollection at Teatrino on Holy Wednesday, March 23 to bring Christ’s Passion and Death closer to the lives of the faithful. On Easter Sunday, March 27, the Promenade hosts another fun and frolicsome Easter Egg Hunt as the Risen Christ removes the pall of gloom with the joy of His glorious Resurrection.

From 2 to 5:30 p.m. on March 23, the popular Retreat Master will take retreatants on “A Journey of Presence, Sacrfice and Communion”, focusing on the wonder of the words “..and He dwelt among us” – the special privilege we all have because God became man, lived on earth to work wonders and redeem us from sin.

“In this year of the Special Jubilee of God's Mercy and Compassion, the Eucharist comes out as the perfect example of such mercy.The abiding presence of Christ in the Eucharist is God 's expression of 'being with' his people especially in challenging times. The sacrifice on the cross of His son Jesus commemorated in the Eucharist brings forgiveness, the ultimate act of God's mercy and compassion. In holy communion, which is the result of the eucharistic activity, God's mercy and compassion is shared in fellowship and charity. We shall share with each other the richness of God's mercy and compassion in the retreat,” said Fr. Larry.

“The Music Museum group started the tradition of the Lenten Recollection at Teatrino in 2010. It is oursimple but meaningful way of sharing God’s word and His love with our mall goers.It is our spiritual gift to everyonewho has made us truly blessed through the years,” said MMGI President Precy M. Florentino.

“We want to spread the happiness of Easter to everyone as well. So on Easter Sunday, March 27, we will also celebrate the most important Christian feast, which is Christ’s Resurrection, via our traditional Easter Egg Hunt. Did you know that the word Easter comes from the Latin word oestre which means egg?,” she asked.

Everyone is invited.The Lenten Recollection is on a first come-first served basis and reservations may be made through 721-6726 and 722-4535 loc. 116. The Easter Egg Hunt happens right after the Easter Sunday Mass at 10:30 a.m.​

*This is Press Release

New Promenade Cinemas offer art, comfort, luxury and Dolby Atmos - the latest in movie sound technology

It’s the new world of sound that let’s you “hear the whole picture”. Dolby Atmos is the revolutionary sound technology that is the current world class standard of sound technology. It debuted in the Philippines at the Greenhills Cinemas 6, 7 and 8 at the new Promenade, Greenhills Shopping Center on July 11, 2013.

What makes Dolby Atmos so special? It is state of the art sound technology that brings the movie’s sound come to life, making you feel as if you are part of the picture, in the middle of the action, hearing the sounds from where they are actually coming from.Technically, Atmos is a positional sound system, with many more channels of audio than a typical surround sound system. It enables the aural tracking of objects in a 3D space, to create a more lifelike sound. Instead of thinking of sound in terms of channels, the technology allows sound editors to work with object-oriented sound instead. Using a computer algorithm, Atmos can drive audio across the hall, splitting it across multiple speakers to accomplish a positional effect.

Traditional sound technology has the sounds coming from in front of or behind the audience, from either side, or from above. With Atmos, the sound comes from anywhere and everywhere. The technology uses a computerised algorithm to tweak the sound output based on the number of installed speakers, so sound editors can designate where in the cinema space each sound should be coming from, instead of having to consider speaker numbers and placement.

In short, Dolby Atmos delivers a powerful and dramatic new cinema sound listening experience. It allows sound to move around the theater to create dynamic effects. It reproduces a natural and lifelike audio experience that perfectly matches the story. Its overhead speakers create the most realistic effects you’ve ever heard. And up to 64 speakers total placed all around the theater heighten the realism and impact of every scene.

Major movies such as Brave, The Life of Pi, Star Trek: Into Darkness, Pacific Rim, Gravity, Thor : The Dark World, Elysium, The Hunger Games: Catching Fire, 300: Rise of An Empire, Captain America : The Winter Soldier, Transcendence, The Amazing Spiderman 2, Godzilla, Meleficent, and now, Edge of Tomorrow were made in Dolby Atmos.

How To Train Your Dragon 2, Transformers : Age of Extinction, Dawn of the Planet of the Apes, Guardians of the Galaxy, The Expendables 3 and The Avengers : Age of

Ultron are the upcoming movies in Dolby Atmos. And Greenhills Cinemas 6, 7 and 8 – all equipped with Dolby Atmos and fitted with wall-to-wall, floor-to-ceiling screens -- enhance the viewing experience of these blockbuster movies best.

Greenhills Cinema general manager Paolo Mendoza says putting up one Dolby Atmos theater is like putting up three regular theaters in terms of cost and equipment. “You need to invest in a CP850, which is the latest processor used by Dolby as well as special Perlux screens. The new Promenade screens are also bigger -- floor to ceiling in heght and spread side to side – in essence, a mini Imax,” he explained.

To date, there are 150 countries that enjoy the revolutionary Dolby Atmos technology all over the world and Greenhills Cinema is the first in the Philippines to offer it in Promenade Cinema 6, 7 and 8 -- the most number of Dolby Atmos theaters in one structure in the whole of Asia.

Besides the Dolby Atmos technology that has revolutionized the movie viewing experience, the new Greenhills Cinemas at the Promenade are made special by luxurious appointments. A large-sized mural fashioned from metal by National Artist for the Visual

Arts Benedicto Cabrera (Bencab) entitled 8 Movements greets moviegoers as they get off from the escalator, giving one a sense of the grandeur of well-appointed cinema houses of the 50s and 60s. Towering palm trees, mood lighting, and wrap-around giant posters of

Oscar Best Pictures adorn the lobby. Even the rest rooms are hotel-like in their luxury. “We wanted to bring back some of the elegance of movie theaters during the grand old days of cinema when movie houses were stand-alone and had murals and art pieces for décor. Moviegoers then surely had a grand feeling when going to the movies. This is the reason why we brought the finest art into the new thdeaters at the Promenade and why the three new cinemas are fitted with state of the art Dolby Atmos technology. We hope in the near future more cinemas will follow suit to give movie goers the wonderful experience of watching movies in the best way they can,” said Precy Florentino, president of the Music Museum Group, Inc.which runs Greenhills Cinemas.

Present-day moviegoers never had it this good.