Prestone PH’s Anak ng Mekaniko Scholarship program bags Silver Anvil Award

Prestone Philippines, a leading innovator of cutting-edge coolants, brake fluids, and motor oils, bagged a silver award for its Anak ng Mekaniko Scholarship Program during at the 54th Anvil Awards.

Presented annually by the Public Relations Society of the Philippines (PRSP), the Anvil Awards is recognized as the premier award-giving body in the communications industry that symbolizes excellence in public relations.

Prestone’s Anak ng Mekaniko Scholarship program emerged as one of the recipients of the coveted award under the PR Programs Targeted at Specific Stakeholders category.

In line with its 90th Anniversary, Prestone initiated the nationwide search aimed at choosing nine students, who deserve a chance at receiving a tertiary education through the Anak ng Mekaniko Scholarship program.

“Prestone designed this program to help local auto mechanics not just by providing them with top-of-the-line products to use for their livelihood, but more importantly, could ease the financial burden of sending their children to school,” said Paolo Lao sales and marketing director of Clorox Southeast Asia.

The program also shines a light on the fundamental human right to a good education regardless of one’s age, gender or status. It puts into focus the lengths to which parents would go to give their children a better life.

The scholarship program did not require the nine selected scholars to enroll in automotive technology or a similar vocational course. Instead, it was set up to provide a free college education for any degree that they want to have.


Receiving the award during the Anvil Awards’ Gabi ng Parangal were Prestone executives, together with Kieth Bryan Perez, one of the recipients of the scholarship grant, and his parents, as well as representatives from Prestone’s communication and activation partners Themeactive, Inc. and PRC, Inc.

Advocating Education for the Filipino Youth, One Diploma at a Time

For Filipinos, education is considered as a symbol of wealth that parents can bequeath to their children. As such, every family, as well as the government and civic organizations, are actively doing their best to make this precious wealth accessible to everyone, regardless of their status in life.

Through the Free Tertiary Education Bill, government programs, and our State Universities and Colleges, the government strives to make attaining a college degree possible.  However, there is still so much to be done. A recent survey conducted by the Philippine Statistics Authority (PSA) revealed that one in every 10 Filipinos, aged 6 to 24 years old, is out of school due to the high costs that go with the pursuit of an academic career. The survey also showed that more than 50 percent of out of school youths belong to families whose income falls at the bottom 30 percent of the entire population, based on their per capita income.

To help in advocating education, Prestone, a known brand for trusted and quality auto care (Motor Oil, Brake Fluid, and Coolants) products, launched its Anak ng Mekaniko Scholarship Program as part of its 90th Anniversary celebration.  It is a grant that aims to pay tribute to the country’s auto mechanics in the automotive sector by giving their children a chance to earn a tertiary level education.

Monique Gonzales, Brand Manager of Prestone, said that they owe a lot of their success to the auto mechanics, who continuously trust and patronize their products in ensuring vehicles are in good condition all the time.

“It is our time now to give back through this initiative and provide a ground for a brighter future for their children through education,” added Gonzales.

After receiving applications from across the country, Prestone is set to announce the nine deserving ANAK NG MEKANIKO Scholars, who will be granted a full scholarship to a four-year course of their choice in any STI Colleges campus nationwide. These recipients will be flying in Metro Manila early this May to personally receive their awards.

“Prestone is driving this project to help ease the burden that comes with having to pay for education, especially for low-income families. We want to make a positive impact in the lives of these students by helping them succeed through good and proper education”, said Gonzales. “In such a competitive world, getting a good job becomes increasingly hard and education can help pave the way for these nine deserving scholars to achieve their goals for their family.”

To learn more about PRESTONE® and its other products, visit their website at www.prestone.com.ph or follow them on their Facebook page: https://www.facebook.com/prestonephilippines.

 *This is Press Release