BUM’s Black Summer Collection: An Alternative Inspiration

After BUM’s successful campaign on “Unleash Your RealiTee”, comes another unconventional

attempt to provide an alternative inspiration for today’s youth in clothing—the Black Summer Collection.   Contrary to the usual choice of hues for tropical summer setting—floral designs, neon or pastels are the most likely preference for getups. BUM takes on a different route and still aligned to its thrust of motivating the Filipino youth to be ‘stylish’, ‘adventurous’, ‘liberating’, and ‘tactful’ at the same time.

BUM known for its atypical concept in sense and style, it has successfully put together teen stars in Philippine entertainment industry; dominated by two of the largest television networks—the Kapamilya and Kapuso stations—Ella Cruz, Nash Aguas, Jane Oineza, Miguel Tanfelix and Bianca Umali were chosen to represent the brand. These five young stars best reflect how the common youth want to be identified, accepted, and respected as individuals and as groups.

Black Summer Collection offers a unique blend of designs and hues matched with its overarching black theme. It creates varied physical and psychological effects for its intended market—the Filipino youth. Black is being capitalized by BUM because it reflects and communicates—glamour, sophistication, and exclusivity altogether.

In March this year, BUM’s Black Summer Collection debunks the idea of black as conventional, conservative and serious since it is presented in a youthful manner with a refreshing twist in fashion sensibility.

Black Summer Collection is available in all of BUM’s boutiques and leading department stores nationwide.  For more information about BUM’s Black Summer, visit www.bumequipment.com.ph or follow them “@officialbumph” on Twitter, Instagram or Facebook.

MTRCB Launches its 2015 TV and Film Infomercial

2015 marks the 30th year of the Movie and Television Review and Classification Board (MTRCB).  To kick off the celebration of its anniversary, MTRCB formally launched its new infomercial on 23 February 2015 at 2:00 p.m., MTRCB Building.  Directed by renowned film and television director Jose Javier “Joey” Reyes, Jr., DGPI and conceptualized by Mr. Erlito “Lilit” Reyes, the infomercial features actors-spouses Ryan and Judy Ann Agoncillo in a typical morning situation at home.  In such scene, their depicted child picks up a word from a TV feature and asks the elders in the house what it means.

The infomercial aims to challenge parents and responsible adults to be aware of the media content our children are exposed to, and to be mindful of the MTRCB’s classification ratings.  Parents are also reminded that the primary duty in guiding their children as to the media the latter see still rests in them. Details of the infomercial were discussed by Director Joey Reyes, Ryan and Judy Ann Agoncillo, Lilit Reyes and MTRCB Board Members Bibeth Orteza and Manet Dayrit, the latter being Co-Chairpersons of the Infomercial Committee.

The launch was culminated by the signing of the Memorandum of Understanding (MOU) with the TV Networks and theater operators to ensure showing of the infomercial and to continuously empower the general public towards discerning viewership and thus, among other objectives, inform parents as to the media and entertainment their children may see.

The infomercial will be aired in all television networks and theaters nationwide starting 25 February 2015.

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Mabuhay Germany Event In BGC Last Week

German - Filipino Business Community Celebrates Mabuhay Germany 2015

German and Filipino businesses will hold their much-awaited annual Mabuhay Germany at the Bonofacio Global City this weekend, promising to showcase new and exciting German products, services and lifestyle experiences.

Was held last Sunday (Feb. 21-22) at the BGC High Street, Mabuhay Germany 2015 will once again give Filipinos a taste of German trade and culture.

Now on its seventh year, Mabuhay Germany is organized by the German-Philippine Chamber of Commerce and Industry (GPCCI)in cooperation with the German Embassy, Goethe Institut and the German European School Manila.

More than 30 German companies from various industris will participate as exhibitors, sponsors and suppliers, offering hte perfect blend of business, culture and fun-filled family activities in one weekend.

The two-day event kicked off at 11:00AM with the opening ceremony with a marching band depicting a German Karneval, champagne toast at the Brandenburg Gate model.

Visitors also was able to connect with German businesses and find favorable opportunities through a joint forum that was organized and facilitated by the Goethe Institut and german Embassy titled "Tara Na Sa Germany - Learn German and Work in Germany!" followed by the Dual training forum

“More than a business and lifestyle exhibit, Mabuhay Germany™ is a celebration of six decades of friendship between Germany and the Philippines. Our strong presence in this country, represented by established companies in different industries, symbolize our unwavering commitment to support Filipinos through commerce and culture,” GPCCI General Manager Nadine Fund states.

The German community in the country is composed mostly of companies and organizations representing automotive, technology, shipping and logistics, airlines and support services, financial services, food, consumer goods, garments and tourism. Member companies are also engaged in major local businesses such as the business process outsourcing (BPO), manufacturing, power generation, and education.

For more information about Mabuhay Germany™ 2015, visit GPCCI’s website, http://www.gpcci.org or its Facebook page,http://www.facebook.com/GPCCI.org.