McDonald’s Inspires Kids to Dream big in the Launch of the Happy Meal Readers “I Can” Book Series

PHILIPPINES – March 17, 2023 – Every outstanding personality— from scientists to athletes and artists— started as a child with a dream. This is what’s captured in the new McDonald’s Happy Meal Readers “I Can” book series.

Launched on March 10, the new range of books features the inspiring stories of sports champions, curious scientists, and brave adventurers— people who went on to do great things, but started just like everyone else: as a child with a dream. 

Storyteller Steph Ongkiko, Ronald McDonald, Host Nina Corpuz with kids showing how excited they are

Kids running into Ronald McDonald as he joins the event

Storyteller Steph Ongkiko made the reading time a fun and meaningful activity for the kids 

To officially launch the new books, McDonald’s Philippines brought together children of all ages to the “I Can Dream Big” event in McDonald’s U.N. Del Pilar. Held on March 16, the event transformed the Play Place into a labyrinth of dream-inspiring activities based on the three new books of the “I Can” book series, namely the Color Lab booth for future scientists, the Sports Center booth with a punching pad, and the Explorer Pit for adventurers. The culmination of the event was the live reading of the “I Can Be a Sports Champion” book led by Steph Ongkiko as the storyteller. In this first book of the series, children will learn from the inspiring stories of tennis player Evonne Goolagong, racing driver Ayrton Senna, and boxer Muhammad Ali.

McDonald’s ambassadors Ryan and Judy Ann Agoncillo hosting the Happy Meal O’ Clock

Aside from the “I Can Dream Big” event, McDonald’s also celebrated the launch of the new Happy Meal Readers books with the return of Happy Meal O’Clock, a live streamed event on Facebook where McDonald’s shows how its Happy Meal offerings can make playtime more fun, engaging, and meaningful for both children and parents. The new Happy Meal O’Clock episode had a theme of Bonding Over Books featuring McDonald’s ambassadors Ryan and Judy Ann Agoncillo who shared the importance of reading to not only lessen screen time, but to also cultivate bonding as a family.

I Can book series which let kids to dream big and achieve whatever they want to be when they grow up

With the stories from the new Happy Meal Readers “I Can” book series, children and even parents are sure to be inspired to believe in the power of dreams and the possibility of making those dreams come true. Encourage your children to believe that ‘I Can too’ by collecting all three books of the series, now available with every Happy Meal purchase. For more information about the Happy Meal Readers Program, follow McDonald’s Philippines on Facebook and Instagram.

MTRCB Launches its 2015 TV and Film Infomercial

2015 marks the 30th year of the Movie and Television Review and Classification Board (MTRCB).  To kick off the celebration of its anniversary, MTRCB formally launched its new infomercial on 23 February 2015 at 2:00 p.m., MTRCB Building.  Directed by renowned film and television director Jose Javier “Joey” Reyes, Jr., DGPI and conceptualized by Mr. Erlito “Lilit” Reyes, the infomercial features actors-spouses Ryan and Judy Ann Agoncillo in a typical morning situation at home.  In such scene, their depicted child picks up a word from a TV feature and asks the elders in the house what it means.

The infomercial aims to challenge parents and responsible adults to be aware of the media content our children are exposed to, and to be mindful of the MTRCB’s classification ratings.  Parents are also reminded that the primary duty in guiding their children as to the media the latter see still rests in them. Details of the infomercial were discussed by Director Joey Reyes, Ryan and Judy Ann Agoncillo, Lilit Reyes and MTRCB Board Members Bibeth Orteza and Manet Dayrit, the latter being Co-Chairpersons of the Infomercial Committee.

The launch was culminated by the signing of the Memorandum of Understanding (MOU) with the TV Networks and theater operators to ensure showing of the infomercial and to continuously empower the general public towards discerning viewership and thus, among other objectives, inform parents as to the media and entertainment their children may see.

The infomercial will be aired in all television networks and theaters nationwide starting 25 February 2015.

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