Saturday, June 6, 2015

Alaska Cycle Asia Philippines - Pedal for Health and Nutrition


Another iteration of Alaska Cycle Philippines is set to gather families and friends for an even bigger and more fun cycling challenge from May 15 to 17 at the SM Mall of Asia Complex, Pasay City.

From children as young as two years old to parents and grandparents, Alaska Cycle Philippines opens its doors once more to cyclists of all ages and abilities in its quest to promote proper nutrition and a healthy, active lifestyle. Whether you own a bike or not, you can participate in this year’s challenge and enjoy pedaling on a closed road manned by race marshals and protected by safety barriers.

This year’s race is divided into even greater categories: A 100m/500m Tricycle Ride for young children ages 2 to 5, the 5.5-km Kids Ride open to children ages 6 to 10, and the 30-minute Junior Challenge for ages 10 to 12.




There is also a 20-km Community Ride for people age 10 and above, a 20-km Foldies Community Ride catering to a growing community of folding bike cyclists, and the 40-km Challenge for individuals and teams aged 14 and above.

Unique in this year’s race is the 20-km Individual Community Ride with Bike, wherein, even though you don’t have a bicycle, you can still join the race by registering and paying a fee of 6,000 pesos.

Participants in this category will get a bike which they can bring home after the race! Challenge competitors and cyclists joining just for the fun of it will get some awesome freebies in their ride pack: an Alaska race jersey, Alaska waterproof pouch, an Alaska bag, and special pair of cool Rudy

Project sunglasses for Kiddie Riders only. Finishers will also get a beautifully crafted medal from Alaska.

Alaska Cycle Philippines is an annual cycling event organized by Cycle Asia, in partnership with Alaska and Sunrise Events. The event is part of Cycle Asia’s network of premier cycling events across the region that offers participants the rare opportunity to ride on safe, closed public roads in major Asian cities. Different iterations of the race have been held in Singapore and Malaysia, with plans for similar events in Cambodia, Hong Kong, Indonesia, Myanmar, Taiwan, Thailand, and Vietnam. In the Philippines, this event is part of Alaska’s “Nutrition. Action. Champion.” program of promoting a healthy and active lifestyle through sports participation and milk consumption. Through events like Cycle Philippines, Alaska hopes to reverse the effects of obesity and malnutrition in the country. According to the Food and Nutrition Research Institute’s (FNRI) 7th National Nutrition Survey in 2008, about 2 out of 10 Filipino children, and at least 16 million Filipinos, are overweight. With low levels of physical activity, being overweight can lead to serious heart problems and diabetes at a young age, leading to serious health, financial, and social implications in adulthood. With Alaska Cycle Philippines, Filipinos can be part of a community activity that would help them become physically fit and healthy, enabling them to become champions in life.


Become a champion too and join Alaska’s “Nutrition. Action. Champion.” Program. For more information on Alaska Cycle Philippines, visit www.cyclephilippines.com.ph/alaska or follow its Facebook page at www.facebook.com/alaskacyclephilippines. For live Twitter updates, follow @ALASKAsportshub. Organized by Sunrise Events, Inc., Alaska Cycle Asia Philippines is sponsored by Alaska Milk Corporation, Subaru, 2Go, Gatorade, Garmin, f2P Sportswear, Intercare, Storybook.ph, Specialized, Rudy Project, Pioneer Insurance, Devant, Finisher Pix and SM by the Bay. Media partners are The Philippine Star and ABS-CBN Sports + Action.

Tuesday, June 2, 2015

Elabram Systems Group at LTE MENA, Dubai


Just recently, Elabram Systems Group Managing Director Mikel Yaw participated as one of the distinguished speakers at LTE World Summit- Middle East and North America (LTE MENA) and happened at Conrad, Dubai. The event main objective is to position the Middle East and North America at the forefront of the connected world. Directors like John Tey, Tommy Ng and Muhammad Fathi Ali from Malaysia joined Mikel in Dubai and shared the Elabram Systems Group (ESG) solutions to the attendees such as Network Planning & Optimization (NPO), Talent Acquisition & Deployment (TAD),

Business Process Outsourcing (BPO) and Knowledge Process Outsourcing (KPO).According to its official website, LTE MENA 2015 returned to Dubai this May 2015 for the 5th year and fulfilled the promises to be the most exciting event,  reflected the  impressive progression of the region over the last 12 months. More than 800+ attendees participated, more than 50+ Operators came and more than 50+ exhibitors shared their products and services. Middle East Operators such as Etisalat and Du are working towards increased network capacity, improved QoS for consumers and better monetization of new and current services. Challenging the leading innovators in the mobile broadband market, they are beginning to drive the connected revolution towards LTE-A, IOT, Smart Cities and 5G. The emerging markets of the region continue to rollout LTE and expand their networks. Encountering different challenges and following different business models to their more established neighbors, they are beginning to harness the potential of LTE and drive revenues from new services.

LTE MENA 2015 took a balanced look at both markets. Examining real case studies, the event incorporated advanced issues such as LTE-A, VoLTE, Video, Carrier-aggregation and 5G with LTE rollout success stories from emerging markets.

In addition the most senior speaker line-up seen to date, the event  offered unparalleled networking opportunities, through round table sessions, panel discussions, speed networking, in-depth focus sessions and a considerable exhibition floor bringing together MENA’s leading solution providers. The Elabram Systems  Group (ESG) Directors participated in the Speed Networking, Signalling and Focus sessions.  Also, ESG took advantage the booth space to share to the attendees a more detailed explanations of the solutions.

Elabram Systems Group is already 16 years in delivering quality solutions to different multinational and global companies worldwide and expanding to different industries such as Telecommunications, Mining, Information Technology and FMCG with headquarter in Malaysia and offices at Indonesia, Thailand, Philippines and Singapore and with more than 6000 manpower around the globe delivering quality solutions to different global companies.

For more information: mariagracia.n@elabram.com or please visit http://www.elabram.com

Bounty Fresh brings #DiskarteNaMayArte to the Asia Digital Marketing Expo 2015


Bounty Fresh will bring #DiskarteNaMayArte to the Asia Digital Marketing Expo at the SMX Aura, on July 26, 2015.

The campaign aims to celebrate the Bounty Fresh Moms out there who always find creative and resourceful ways to make homemaking extra special for their loved ones.

Why #DiskarteNaMayArte?

Being a Bounty Fresh Mom is not just about providing for the house needs, it’s about providing the best experience for the family. According to Joan Caccam, Assistant Manager, being a Bounty Fresh Mom is not just about being a “wais mom”, who makes the budget fit. Being a Bounty Fresh mom is about being creative and resourceful to make everything extra special. This entails creativity, turning good chicken recipes to great chicken recipes. It’s about being resourceful, finding ways to turn the regular and ordinary things at home into something that will bring extra delight to the family.

Hacking life one diskarte tip at a time Acknowledging the power of social media in informing people of the campaign, Bounty Fresh launched the campaign on their Facebook page with an album containing different tips on how to put #DiskarteNaMayArte into the daily household chores. There are tips about the family, home, finances and personal well-being. To access the #DiskarteNaMayArte tips, you may visit Bounty Fresh’s Facebook page https://www.facebook.com/bountyfreshchicken