Alaska Milk Celebrates Active, Healthy Lifestyle through 21st Alaska Football Cup

Alaska believes that sports play an important role in instilling the value of discipline, hard work, teamwork and determination among young people; thus, its continued focus on team sports outside basketball.
Since 1995, Alaska Power Camp partnered with former professional international football player Tomas Lozano to create the 1st Alaska Football Cup. Through the Football Cup, Alaska leads the growth of amateur football in the country and has been going on for quite some time. In fact last November 26 and 27 marks their 21st year of doing so.

The Alaska Football Cup is held every November at the Ayala Alabang Country Club fields. This year have 320 teams and a total of 4,800 football players together in one venue, all united by their love for football from different parts of the country. These young football enthusiasts come together to compete in various age divisions. School teams and football clubs from all over the Philippines, inluding Masbate, Baguio, Negros Occidental, Cebu, Davao, Palawan, Legaspi, Laguna, Batangas, Bukidnon, Zambales, Pampanga, Tarlac, Ilocos, Bicol, Romblon, Davao Sur, Compestela Valley, Quezon, Cavite, Albay, Pangasinan, Bacolod, Iloilo, Mindoro, and Metro Manila participated. To date, the Company believes that it is the biggest amateur football tournament in the country.

Alaska Milk teaches children discipline, hard work, determination, teamwork and sportsmanship by encouraging them to join sports activities.

The development of the youth’s skills in football is just one of Alaska's commitment to nation building through nutrition and sports.

For more information about Alaska Milk and its Nutrition. Action. Champion. Program, visit www.alaskamilk.com. To know more about the 21st Alaska Football Cup visit http://www.alaskapowercamp.com/. Check out Alaska Milk's sports channel www.playph.com and like @PlayPH in Facebook, Twitter and Instagram for inspiring stories on Filipino sports fans of all ages nad skill levels

Two Decades of Active, Healthy Lifestyle in Alaska Football Cup

photo credit to dzrhnews.com

With the world’s most popular sport, Alaska Milk holds the 20th Alaska Football Cup participated by 6,150 young athletes at the Alabang Country Club in Ayala Alabang Village for a three-day event on November 28 – 30.

The biggest football event for young athletes attracted players of all ages, from as young as six years old. They have gathered in one venue to participate in one of the longest-running and most successful grassroots-development programs in the local football scene.

“This marks another monumental event for Alaska. We have 410 teams and a total of 6,150 football players together in one venue, all united by their love for football,” shares Wilfred Uytengsu, President and CEO of Alaska Milk Corporation. “It is of great pride to witness how the Alaska Sports Program has engaged young athletes into this kind of culture, and how they live by the values inherent in sports,” he further adds.



The Alaska Football Cup is one of the highly anticipated annual football tournament for today’s young athletes. The weekend event will be played with more than 800 seven-a-side games, in 29 football fields, and officiated by over 168 game officials.

School teams and football clubs from all over the Philippines including Masbate, Baguio, Negros Occidental, Cebu, Davao, Palawan, Legaspi, Laguna, Batangas, Bukidnon, Zambales, Pampanga, Tarlac, Ilocos, Bicol, Romblon, Davao Sur, Compostela Valley, Quezon, Cavite, Albay, Pangasinan, Bacolod, Iloilo, Mindoro and Metro Manila will participate.

Alaska on developing the child’s “winning form”
Alaska Milk encourages sports engagement, as it instills the values of determination, discipline, hard work, team work and sportsmanship during the early stages of a child’s life. Participation in sports like football helps them achieve the “winning form”, which has been Alaska’s goal for children since it launched its first football cup tournament in 1995.

Football provides an active alternative for children in place of passive activities such as watching television, surfing the Internet, or spending too much time on social media. The National Nutrition Survey of the Food and Nutrition Research Institute (FNRI) reported that health issues are best addressed by adopting an active lifestyle along with healthy diet, and regular drinking of milk, at least twice daily.

Sports tournament like this develops the athletic and social skills of participants through healthy competition among the same age group, while it boosts physical and mental development.

Become an inspiring athlete too and join Alaska’s sports programs - NUTRITION. ACTION. CHAMPION.

For general information about Alaska Milk Corporation visit www.alaskamilk.com. For general information about the 20th Alaska Football Cup visit www.alaskapowercamp.com/football ; Like us on Facebook https://www.facebook.com/PlayPH for updates.

JR. NBA/JR. WNBA PHILIPPINES ALL-STARS FLY TO SHENZHEN TO WATCH NBA STARS IN ACTION

The 2015 Jr. NBA/Jr. WNBA Philippines All-Stars will travel to China from Oct. 9-12 to watch the first-ever NBA Global Games in Shenzhen between the Charlotte Hornets and the Los Angeles Clippers at the Shenzhen Universiade Center.  The opportunity to watch a live NBA game is part of the commitment of Jr. NBA/Jr. WNBA presented by Alaska to provide its top participants with a fun, enriching NBA experience.

The Jr. NBA/Jr. WNBA Philippines 2015 presented by Alaska is the league’s international youth development program that promotes basketball participation, sportsmanship, teamwork, and an active lifestyle among children.  Now in its eight consecutive year, the Jr. NBA/Jr. WNBA program has reached more than 100,000 youth, parents, and coaches in the country since 2007.

Selected from a pool of 2,500 aspiring basketball champions, the Jr. NBA/Jr. WNBA Philippines All-Stars consist of 10 boys and 5 girls from Metro Manila, Southern Tagalog, Dagupan, Cagayan de Oro, Bacolod, and Davao.  The boys are represented by Robert Alomar Castro and Lloyd Raphael Oliva of La Salle Greenhills, Luis Sebastian Locsin and Edrian Custodio of De La Salle Zobel, Joshua Garing of De La Salle Lipa, Miguel Luigi Santos of Ateneo de Manila, Ernest John Felicilda and Jeffy Mailim of Corpus Christi College in Cagayan de Oro, Christian Allen Magno of St. Albert the Great of Dagupan, and Daniel Anthony Coo of St. John’s Institute of Bacolod.

From the girls’ side, they are comprised of the following individuals: Nelia Jean David and Micaela Denise Pentecostes of the Diliman Preparatory School of Quezon City; Kyla Flores of Parañaque Science High School, Luisa Krizelle San Juan of Amazing Grace School in Laguna, and Heart Pagara Donor of Assumption College of Davao.  The Jr. NBA and Jr. WNBA Coach of the Year, namely Gabriel Victor Tan of Lucena City and Sunshine Echavez of Puerto Princesa, will also join the NBA experience trip.

As part of the intercultural exchange, the Philippine All-Stars will be joined by the 56 top Jr. NBA performers, aged 10 to 14 years old, from Indonesia, Malaysia, Thailand, and Vietnam.  The group’s itinerary will include playing friendly exhibition games, meeting NBA players or legends, and exploring local landmarks in China.

“Through our partnership with the NBA, the Jr. NBA and Jr. WNBA presented by Alaska have encouraged children to participate in sports to nurture their talent and live a healthy and active lifestyle,” said Wilfred Steven Uytengsu, President and CEO of Alaska Milk Corporation.  “We are thrilled for the Jr. NBA and Jr. WNBA Philippines All-Stars headed to Shenzhen, for being exemplary role models of our aspirations to keep children in their winning form.  In 2016, we expect to reach more young aspiring basketball players by bringing the Jr. NBA program to more cities nationwide, and making this more inclusive with fun, engaging activities for everyone.”

Over the past years, Jr. NBA/Jr. WNBA presented by Alaska has helped foster a healthy lifestyle among children and families through the combination of proper nutrition and active lifestyle.  It continues to be an effective platform in activating Alaska Milk’s NUTRITION.ACTION.CHAMPION. program designed to fight against the increasing number of overweight and undernourished children in the Philippines.

Fans can visit the official website at www.jrnba.asia/philippines and follow us on Facebook at www.facebook.com/jrnbaphilippines for more information on the Jr. NBA/Jr. WNBA Philippines program.  For all things NBA, visit www.nba.com.

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About Alaska Milk:

Alaska Milk recognizes the need of Filipino children for proper nutrition.According to the 2011 National Nutrition Survey conducted by the Food and Nutrition Research Institute (FNRI), it was revealed that 3 out of 10 children aged 5-10 years were underweight while 8 out of 100 children of the same age were overweight, making malnutrition and obesity two of the most pressing nutritional problems in the Philippines today. Alaska Milk is committed to help provide proper nutrition through its leading brands, Alaska Powdered Milk Drink and Alaska Chocolate Powdered Milk Drink. It contains 20+ essential nutrients that help children reach their full growth potential.  Aside from proper nutrition, an active lifestyle is needed in order to shape and nurture healthier children.  Because of this, Alaska Milk encourages children to “go out and play” through its NUTRITION. ACTION. CHAMPION. programs: Alaska Basketball and Football Power Camps and Cups, Alaska IronKids Triathlon, Alaska Family Run and Alaska Cycle Philippines. At the same time, Alaska Milk has a professional basketball team, the 13-time PBA champion, Alaska Aces, which continues to inspire the youth to become future champions who are guided by positive values.  Finally, Alaska Milk partners with excellent local and international organizations that share the same objectives, vision, and values namely the Philippine Basketball Association, National Basketball Association, World Triathlon Corporation, Cycle Asia, Makati and Alabang Football Schools.

For more information please visit: www.alaskamilk.com

About the NBA:

The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, and the NBA Development League.  The league has established a major international presence with offices in 13 markets worldwide, games and programming in 215 countries and territories in 47 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents.  NBA rosters at the start of the 2014-15 season featured a record 101 international players from 37 countries and territories.  NBA Digital’s assets include NBA.com and NBA Mobile, which achieved record traffic during the 2014-15 season, as well as NBA TV.  The NBA is the No. 1 professional sports league on social media, with more than 875 million likes and followers globally across all league, team, and player platforms.  Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.

Alaska Milk bags Silver in prestigious Asia Awards for Brand Advocacy

Truly world class.

The “Nutrition. Action. Champion.” program of Alaska Milk received international recognition for excellence when it won the silver medal in Best Use of Brand Advocacy during the 2015 Loyalty & Engagement Awards in Singapore last Aug. 13 at the Shangri-La hotel, Singapore.

The “Nutrition. Action. Champion” program was cited from among cutting-edge work across the region with 22 entries from Asia Pacific, South Asia and ANZ during the third edition of Loyalty & Engagement Awards, which was its biggest ever.

Through the “Nutrition. Action. Champion” initiative, Alaska Milk rallies Filipino children
to an active lifestyle, promotes good nutrition and instills the values of discipline, determination, hard work and teamwork for them to become champions in whatever they do.

The sports activities are developed, organized and sustained by Alaska Milk and its agency partners TBWA\SMP, OPEN and Partners, and M2M Advertising Phils. Alaska Milk has one of the biggest year-long sports programs in the Philippines- with more than 60 events, six different sports (basketball, volleyball, football, triathlon, cycling and running), and more than 20,000 participants nationwide.

The Loyalty & Engagement Awards support Marketing magazine’s mission of elevating marketing standards and practices in the region with focus on customer loyalty and engagement.

Alaska Cycle Asia Philippines - Pedal for Health and Nutrition

Another iteration of Alaska Cycle Philippines is set to gather families and friends for an even bigger and more fun cycling challenge from May 15 to 17 at the SM Mall of Asia Complex, Pasay City.

From children as young as two years old to parents and grandparents, Alaska Cycle Philippines opens its doors once more to cyclists of all ages and abilities in its quest to promote proper nutrition and a healthy, active lifestyle. Whether you own a bike or not, you can participate in this year’s challenge and enjoy pedaling on a closed road manned by race marshals and protected by safety barriers.

This year’s race is divided into even greater categories: A 100m/500m Tricycle Ride for young children ages 2 to 5, the 5.5-km Kids Ride open to children ages 6 to 10, and the 30-minute Junior Challenge for ages 10 to 12.

There is also a 20-km Community Ride for people age 10 and above, a 20-km Foldies Community Ride catering to a growing community of folding bike cyclists, and the 40-km Challenge for individuals and teams aged 14 and above.

Unique in this year’s race is the 20-km Individual Community Ride with Bike, wherein, even though you don’t have a bicycle, you can still join the race by registering and paying a fee of 6,000 pesos.

Participants in this category will get a bike which they can bring home after the race! Challenge competitors and cyclists joining just for the fun of it will get some awesome freebies in their ride pack: an Alaska race jersey, Alaska waterproof pouch, an Alaska bag, and special pair of cool Rudy

Project sunglasses for Kiddie Riders only. Finishers will also get a beautifully crafted medal from Alaska.

Alaska Cycle Philippines is an annual cycling event organized by Cycle Asia, in partnership with Alaska and Sunrise Events. The event is part of Cycle Asia’s network of premier cycling events across the region that offers participants the rare opportunity to ride on safe, closed public roads in major Asian cities. Different iterations of the race have been held in Singapore and Malaysia, with plans for similar events in Cambodia, Hong Kong, Indonesia, Myanmar, Taiwan, Thailand, and Vietnam. In the Philippines, this event is part of Alaska’s “Nutrition. Action. Champion.” program of promoting a healthy and active lifestyle through sports participation and milk consumption. Through events like Cycle Philippines, Alaska hopes to reverse the effects of obesity and malnutrition in the country. According to the Food and Nutrition Research Institute’s (FNRI) 7th National Nutrition Survey in 2008, about 2 out of 10 Filipino children, and at least 16 million Filipinos, are overweight. With low levels of physical activity, being overweight can lead to serious heart problems and diabetes at a young age, leading to serious health, financial, and social implications in adulthood. With Alaska Cycle Philippines, Filipinos can be part of a community activity that would help them become physically fit and healthy, enabling them to become champions in life.

Become a champion too and join Alaska’s “Nutrition. Action. Champion.” Program. For more information on Alaska Cycle Philippines, visit www.cyclephilippines.com.ph/alaska or follow its Facebook page at www.facebook.com/alaskacyclephilippines. For live Twitter updates, follow @ALASKAsportshub. Organized by Sunrise Events, Inc., Alaska Cycle Asia Philippines is sponsored by Alaska Milk Corporation, Subaru, 2Go, Gatorade, Garmin, f2P Sportswear, Intercare, Storybook.ph, Specialized, Rudy Project, Pioneer Insurance, Devant, Finisher Pix and SM by the Bay. Media partners are The Philippine Star and ABS-CBN Sports + Action.

Alaska World Milk Day Family Run This Sunday!

World Milk Day is celebrated annually in many countries worldwide, providing an
opportunity to focus attention on milk as a global food central to health and well-
being across cultures and nations, and to highlight the contributions connected
with milk and the overall dairy industry. To celebrate this year, Alaska will have a
running event with four (6) categories: 100m & 1KM for kids, 3KM, 3KM Family,
5KM and 10KM.

Alaska Family Run celebrates Family bonding of going out and enjoying fun
activities together like running.

Will launch the Milk Hour (6 am) in four different locations; Manila, Baguio, Cebu
and Davao. This activity aims to promote proper nutrition for kids.

Popular personalities, health advocates and sports enthusiasts to take part.

Children’s Hour is still our beneficiary for this year.

Family Run playground.

RACE FACTS

Race Day: May 31, 2015 (Sunday)

Venue: SM Mall of Asia Concert Grounds (Blk. 16 Seaside
corner Palm Coast Avenue)

Start Line: Seaside corner Bayshore Avenue

Categories: 100M, 1KM, 3KM Individual, 3KM Family, 5KM and
10KM

Cash Registration: SM Megamall, May 1-25/27, 2015

Website & Online Registration: www.alaskaworldmilkday.com

Milk Hour: 6AM

Alaska to give milk in 1.8kg cans to all participants

RACE FACTS

Registration Fees for Manila (SM MOA) leg:

DISTANCE

100M

1KM

3KM INDIVIDUAL

3KM FAMILY

5KM

10KM

REGISTRATION
FEE

150

250

550

1200

650

750

GUN START

6:40 AM

6:30 AM

5:30 AM

5:30 AM

5:00 AM

4:30 AM

Registration Fee for Provincial legs (Baguio, Cebu and Davao):

DISTANCE

3KM

REGISTRATION FEE

300

GUN START

5:00 AM

REGISTRATION SHIRT

ZUMBA SHIRT

300pcs per Provincial (Baguio/ Cebu/ Davao)

SHIRT SIZE CHART

ADULT SIZE CHART

KIDS SIZE CHART

CHEST

LENGTH

XS

37

25

8

S

38

26

10

M

39

27

12

L

42.5

28

14

XL

44.5

29

16

2XL

45.5

30.5

18

3XL

46.5

32

20

REGISTRATION SITES

ONLINE: www.alaskaworldmilkday.com

ONSITE: SM Malls

1. Manila: SM Megamall

- EDSA corner J. Vargas Avenue, Mandaluyong City

2. Baguio: SM City Baguio

-Luneta Hill Upper Session Road Baguio City

3. Cebu: SM City Cebu

-North Reclamation Area,Cebu City 6000,Metro Cebu

4. Davao: SM City Davao

-Quimpo Boulevard Corner Tulip Drive Ecoland Subdivision,

Barangay Matina, Davao City, Quimpo Blvd, Davao City

PROVINCIAL ACTIVITIES

Zumba

-300 per Province - Baguio/ Cebu/ Davao

Fun run/walk

Milk Hour: 6AM

Alaska IronKids

If you think triathlon is tough, you may find your eyes get stuck on the athletic kids that participated in the last Alaska IronKids Aquathlon. I can't believe what I am seeing and can't help but get startled in amazement on what 6 years old kids can do that I believe I can't do.

With 8 turns of from the pool to several kilometers run within the venue is tough, and imagine kids doing this in front of your eyes. To be honest, I shrink on my pants that day because I've seen most of those kids out run and out-swim me and boy! That is something!

Check out some of the shots I got from it.

Alaska IronKids Philippines is an annual sporting event that aims to promote the healthy and active lifestyle among children through the winning combination of proper nutrition and physical activity. The Alaska IronKids Race Series is just one of many sports development programs that Alaska conducts yearly to engage children to come out and play.

Borlain Sisters Bagging medals once again

Pioneering athletic programs like the Alaska IronKids Philippines Triathlon has managed to take children away from their video game consoles, cellphones and cable TV remotes and out into the sun to swim, bike and run in triathlon races. Alaska’s sports programs hope to encourage children to get into organized sports while learning positive values like hard work, discipline, determination and teamwork. The program for 2015 will continue to bring excitement as it helps future athletes realize their dreams.

Become an inspiring athlete too and join Alaska’s sports programs now! NUTRITION. ACTION. CHAMPION. For general information about the Alaska IronKids please visit http://www.ironkidsphil.com; Alaska Milk Corporation visit http://www.alaskamilk.com; and for live Twitter updates follow @ALASKAsportshub & #AlaskaIronkids.

Alaska Powercamp 2015

This year Alaska once again showed the value of Nutrition Action and what makes a Champion. With kids learning basketball from premier Basketball Players of our country. Teamwork, hardwork, communication, discipline are just among the values that the camp provided as well as keeping the participants healthy by having Alaska Milk and Chocolate a ready health drink that they kids can have in the camp.

Alaska JrNBA JrWNBA Regional Selection Camp

JrNBA and JrWNBA Regional Selection Camp powered by Alaska now have its qualifiers. After several trainings and challenging competition here are the finalist.

1. Michaela Pentecostes (Makati)
2. Kyla Flores (Paranaque)
3. Akemi Marteja (Paranaque)
4. Christine Jazz Unqui
5. Nelia Jean David (Manila)
6. Stephanie Villapando (Laguna)

The selection was tough and every player gave their best to make it in the selection. Here are some of my shots



At the end of the day, everybody had fun and for the non qualifiers, I'm pretty sure that they train even harder to make it to the camp next year.

Alaska Milk recognizes the need of Filipino children for proper nutrition.  According to the 2011 National Nutrition Survey conducted by the Food and Nutrition Research Institute (FNRI), it was revealed that 3 out of 10 children aged 5-10 years were underweight while 8 out of 100 children of the same age were overweight, making malnutrition and obesity two of the most pressing nutritional problems in the Philippines today.  Alaska Milk is committed to help provide proper nutrition through its leading brands, Alaska Powdered Milk Drink and Alaska Chocolate Powdered Milk Drink.  It contains 20+ essential nutrients that help children reach their full growth potential.  Aside from proper nutrition, an active lifestyle is needed in order to shape and nurture healthier children.  Because of this, Alaska Milk encourages children to “go out and play” through its NUTRITION. ACTION. CHAMPION. programs: Alaska Basketball and Football Power Camps and Cups, Alaska IronKids Triathlon, Alaska Family Run and Alaska Cycle Philippines.  At the same time, Alaska Milk has a professional basketball team, the 13-time PBA champion, Alaska Aces, which continues to inspire the youth to become future champions who are guided by positive values.  Finally, Alaska Milk partners with excellent local and international organizations that share the same objectives, vision, and values namely the Philippine Basketball Association, National Basketball Association, World Triathlon Corporation, Cycle Asia, Makati and Alabang Football Schools. 

Alaska JrNBA JrWNBA Regional Selection Camp

JrNBA and JrWNBA Regional Selection Camp powered by Alaska now have its qualifiers. After several trainings and challenging competition here are the finalist.

1. Michaela Pentecostes (Makati)
2. Kyla Flores (Paranaque)
3. Akemi Marteja (Paranaque)
4. Christine Jazz Unqui
5. Nelia Jean David (Manila)
6. Stephanie Villapando (Laguna)

The selection was tough and every player gave their best to make it in the selection. Here are some of my shots



At the end of the day, everybody had fun and for the non qualifiers, I'm pretty sure that they train even harder to make it to the camp next year.

Alaska Milk recognizes the need of Filipino children for proper nutrition.  According to the 2011 National Nutrition Survey conducted by the Food and Nutrition Research Institute (FNRI), it was revealed that 3 out of 10 children aged 5-10 years were underweight while 8 out of 100 children of the same age were overweight, making malnutrition and obesity two of the most pressing nutritional problems in the Philippines today.  Alaska Milk is committed to help provide proper nutrition through its leading brands, Alaska Powdered Milk Drink and Alaska Chocolate Powdered Milk Drink.  It contains 20+ essential nutrients that help children reach their full growth potential.  Aside from proper nutrition, an active lifestyle is needed in order to shape and nurture healthier children.  Because of this, Alaska Milk encourages children to “go out and play” through its NUTRITION. ACTION. CHAMPION. programs: Alaska Basketball and Football Power Camps and Cups, Alaska IronKids Triathlon, Alaska Family Run and Alaska Cycle Philippines.  At the same time, Alaska Milk has a professional basketball team, the 13-time PBA champion, Alaska Aces, which continues to inspire the youth to become future champions who are guided by positive values.  Finally, Alaska Milk partners with excellent local and international organizations that share the same objectives, vision, and values namely the Philippine Basketball Association, National Basketball Association, World Triathlon Corporation, Cycle Asia, Makati and Alabang Football Schools. 

Jr. NBA/Jr. WNBA Philippines 2015 presented by Alaska Have 3 Boys, 2 Girls from Davao For National Training Camp

Four Davao players, one from CDO are Manila-bound

Davao City – Four Davaoeños and one player from Cagayan de Oro are set to pursue their basketball dreams in Manila this April after topping the Regional Selection Camp of Jr. NBA/Jr. WNBA Philippines 2015 presented by Alaska at the University of the Immaculate Conception in Davao City.
Paolo Emanuel Antonio, 14, of Stella Maris Academy in Davao City; Christopher Gonzaga, 14, of the University of the Immaculate Conception, Davao City and Jeffy Malilim, 13, of Corpus Christi School, Cagayan de Oro will vie for the honor of becoming Jr. NBA All-Stars at the National Training Camp in Manila come April.

Rozie Amatong, 11, of Modern International Learning Center, Davao City and Rhea Ville Bausin, 14, of Daniel R. Aguinaldo National High School of Davao City will compete in the Jr. WNBA division of the NBA’s global youth development program.
The five National Training Camp finalists stood out in a field of 259 participants aged 10-14 who tried out in the Mindanao leg of the regional selections. Participants were subjected to vitals tests, skills challenges and basketball drills on Day 1, at the end of which the top 40 performers were asked to return on Day 2. More intense drills and basketball team exercises met the semifinalists on Day 2 where a final scrimmage at the end of the day helped the coaches to select the most skilled basketball players who also exemplified the Jr. NBA/Jr. WNBA core values of Sportsmanship, Teamwork, a positive Attitude and Respect.
The NTC finalists from Davao were chosen by the Jr. NBA evaluation committee composed of Jr. NBA/Jr. WNBA coaches Rodney Santos, John Ramirez, Eric de la Cuesta, Christian Luanzon and Junjun Alas of Alaska, Louie Gonzalez and Ish Tiu and Melissa Jacob of Perlas Pilipinas.
“This group will compete well in Manila,” said Jr. NBA/Jr. WNBA Coach Ish Tiu of Perlas Pilipinas. “In particular, I would like to commend the boys for showing exemplary STAR values. As for the girls, they’re something else -- a package of skill, talent, passion and perseverance. I’m excited for them to showcase their God-given talents in Manila.”

Eleven-year old Rozie Amatong, the youngest participant, wowed the crowd with her heroics, including a buzzer beating shot that made her team win in the final scrimmage. "Basketball is a beautiful game. I especially love the challenge that comes with this sport," she said.
The last Regional Selection Camp for 2015 will be held at the PICC Forum in Manila on April 11 and 12. Boys and girls who wish to join the selection camps may still register at www.jrnba.asia/philippines. The program is absolutely free.
At the National Training Camp ten Jr. NBA and five Jr. WNBA All-Stars will be selected and will embark on a unique, overseas NBA experience together with fellow Jr. NBA All-Stars from Southeast Asia. The Coach of the Year presented by Alaska will also be announced at the National Training Camp that will be attended by NBA talents.
Full program terms and conditions can be found in the Jr. NBA/Jr. WNBA event website. Fans can also follow Jr. NBA/Jr. WNBA on Facebook at www.facebook.com/jrnbaphilippines. For all things NBA, fans may visit www.nba.com, and follow the NBA on Facebook (www.facebook.com/philsnba) and Twitter (www.twitter.com/nba_philippines).
 
About Alaska Milk:
Alaska Milk recognizes the need of Filipino children for proper nutrition.  According to the 2011 National Nutrition Survey conducted by the Food and Nutrition Research Institute (FNRI), it was revealed that 3 out of 10 children aged 5-10 years were underweight while 8 out of 100 children of the same age were overweight, making malnutrition and obesity two of the most pressing nutritional problems in the Philippines today.  Alaska Milk is committed to help provide proper nutrition through its leading brands, Alaska Powdered Milk Drink and Alaska Chocolate Powdered Milk Drink.  It contains 20+ essential nutrients that help children reach their full growth potential.  Aside from proper nutrition, an active lifestyle is needed in order to shape and nurture healthier children.  Because of this, Alaska Milk encourages children to “go out and play” through its NUTRITION. ACTION. CHAMPION. programs: Alaska Basketball and Football Power Camps and Cups, Alaska IronKids Triathlon, Alaska Family Run and Alaska Cycle Philippines.  At the same time, Alaska Milk has a professional basketball team, the 13-time PBA champion, Alaska Aces, which continues to inspire the youth to become future champions who are guided by positive values.  Finally, Alaska Milk partners with excellent local and international organizations that share the same objectives, vision, and values namely the Philippine Basketball Association, National Basketball Association, World Triathlon Corporation, Cycle Asia, Makati and Alabang Football Schools. 

JrNBA / JrWNBA Presented by Alaska Not Just A Selection Process

A unique story that I witnessed all throughout the two days of watching the complete selection process of, I got a complete grasp of the how they pick the cream of the crop of Baguio.  From all of the 295 Participants on the first day trimmed down to the top 50 of the boys and girls aged 10-14 years old.


Sportsmanship, Teamwork, Determination, Action, and Being Healthy are just some of the traits that a team and an individual should have for being a Champion and starting to learn this on an earlier age is definitely recommended.  Having proper nutrition in the first place is essential in the sport of basketball and it is a good thing that Alaska is in full support always on fulfilling that duty of providing Alaska Milk and Choco Milk on the sports events like Jr.NBA/Jr.WNBA. Here is my story in pictures of the Baguio Selection Process.




This undersized little girl named Angelica caught my attention from the first day til the last day of selection. Fortunate that all the girls that tried out qualified to be part of the top 50 to qualify for the next level of the selection process where tests are harder and players are tougher. You can just imagine on competing with predictors that will eat you alive if you don't give your best on all the activities and playing your A game.

And that's what I saw in this cute little girl, not only did she perform her best but really tried hard to compete with the taller players.

Starting from day one, I can see this little girl's passion on playing the sport, although I wasn't really able to get a chance to formally interview her because of their busy training schedule because they were only given a few minutes of hydration break to drink on to the Alaska Milk/Choco Milk Booths and I don't want to stole that time away from her to recharge.


I think I'm also avoiding that not to spoil up something from her game and I specially don't want to end up with watery eyes after, because I just really got very inspired of the heart that she puts in her game and in the selection process.

From the picture above you can see that her dad carrying their youngest is all support for her and her elder sister which also qualified for the top 50.

Her determination, good listening skills and following what the coaches say are the winning traits that I saw in her and made my eyes stuck on what she will do next. Tried hassling to other players, bringing out the ball to her team mates from the side lines. I also commend her teammates that did not treat her like someone that will not contribute but rather the opposite, she tried all her efforts to be inluded in the team's scoreboard even if her shots can't barely reach the basketball board.

In the end, unfortunately she doesn't made it to the top selection to go back to Manila, but what she won is not the selection process but the heart of the people that saw her play, saw her determination and her big heart on playing the game of basketball. Among all the rest I can say that she got more fans than any of the qualifiers had.

As an added bonus, she got a consolation prize of an NBA Baller that only few people have in the Philippines and that baller came from New York that was given to one of the coaches organizing the event.

I saw how they went out from the gym and the pride that her parents have with her and her elder sister, now equipped with experience, and knowledge that she learned from the selection camp. It is heart warming that I saw them spending their time as a family in the camp cheering their two little girls. Alaska will definitely look forward on seeing her again next year for Baguio Selection Camp of JrNBA/JrWNBA presented by Alaska.

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Become an inspiring athlete too and join Alaska’s sports programs now! NUTRITION. ACTION. CHAMPION. Full program terms and conditions can be found in the Jr. NBA/Jr. WNBA event website. Fans can also follow Jr. NBA/Jr. WNBA on Facebook at www.facebook.com/jrnbaphilippines. For all things NBA, fans may visit www.nba.com, and follow the NBA on Facebook (www.facebook.com/philsnba) and Twitter (www.twitter.com/nba_philippines).