Michelin Chief Representative to the Philippines Michael Nunag announced today that PlayStation has selected Michelin as “official tire technology partner” for its Gran Turismo franchise, the best and most authentic driving game.
Under the multi-year agreement, Michelin becomes “official tire supplier” of FIA Certified Gran Turismo Championships, with Michelin-branded tires featured in the game during its third World Tour live event also in progress at PlayStation Theater throughout the weekend.
The relationship begins by increasing Michelin’s visibility through free downloadable content on Gran Turismo Sport available to users by October 2019. The Michelin-themed download will feature for the first time:
A new Michelin section on the Gran Turismo Sport “Brand Central” virtual museum, which introduces players to Michelin’s deep history in global motorsports, performance and innovation.
Tire technology by Michelin available in the “Tuning” section of Gran Turismo Sport, applicable to the game’s established hard, medium and soft formats.
On-track branding elements and scenography from many of the world’s most celebrated motorsports competitions and venues.
In 1895, the Michelin brothers entered a purpose-built car in the Paris-Bordeaux-Paris motor race to prove the performance of air-filled tires. Since that storied race, Michelin has achieved a record of innovation and ultra-high performance in the most demanding and celebrated racing competitions around the world, including 22 consecutive overall wins at the iconic 24 Hours of Le Mans and more than 330 FIA World Rally Championship victories.
Through racing series such as FIA World Endurance Championship, FIA World Rally Championship, FIA Formula E and International Motor Sports Association series in the U.S., Michelin uses motorsports as a laboratory to collect vast amounts of real-world data that power its industry-leading models and simulators for tire development. Tire technologies proven on the track eventually transfer to road-going performance vehicles like many of those on screen in Gran Turismo.
Michelin will share this knowledge openly with Sony in the first co-development exchange of its kind, aiming to provide Gran Turismo players with a new dimension of strategy and competition linked to tire selection and performance, drawing ever closer to the pit-level decisions that race teams evaluate on every track.
“This relationship is a perfect match, connecting the most successful virtual driving experience with the global leader for high-performance tires,” said Scott Clark, executive vice president of the Americas region for Michelin Group, responsible for the Company’s global automotive, motorsports and experiences business segments.
“Michelin leads the industry in tire simulation,” Clark said. “Michelin develops and tunes virtual tires on virtual vehicles before the tires are even produced, with extremely accurate translation to real tires on real vehicles. Combining this technology with real motorsports data will enable Sony to bring more tire strategy into the game, and in the longer term, also helps more people understand the critical role that Michelin tires play in optimizing vehicle performance.”
“The FIA Certified Gran Turismo Championships is founded on a technical base established through 25 years of automotive physics simulation within Gran Turismo, and the unique automotive culture it has achieved over the years. With its passion for motorsports and solid engineering knowledge, having Michelin, the world’s leading tire brand, come on board as an official tire supplier of The Championships and technical partner helps us continue our vision of bridging the gap between virtual and real racing. The partnership also further highlights these events as the future of motorsports,” said Kazunori Yamauchi, series Producer and President of Polyphony Digital Inc.
Further information and images can be found at: https://michelinmedia.com/gran-turismo/
Michelin, the leading mobility company, is dedicated to enhancing its clients’ mobility, sustainably; designing and distributing the most suitable tires, services and solutions for its clients’ needs; providing digital services, maps and guides to help enrich trips and travels and make them unique experiences; and developing high-technology materials that serve a variety of industries. Headquartered in Clermont-Ferrand, France, Michelin is present in 170 countries, has more than 125,000 employees and operates 67 tire production facilities, which together produced around 190 million tires in 2018. (www.michelin.com)
Avène’s Cleanance product line -- with cleansers, moisturizers and more that are specifically developed for the needs of oily and acne-prone skin -- launched Shine-Free Week September 26 – October 2 at SM Makati.Well-known dermatologist Dr. Karen Gavino-Dionisio of the Aesthetic Institute of the Philippines shared information about good skin cleansing habits and specific products that can help prevent breakouts, arrest excessive oil production and sooth sensitive skin.All week long, consumers got educated on skin types, the importance of caring for oily skin, the do’s and don’ts of oily skin and what products to use for various skin needs as they went through various stations at the Cleanance booth to enjoy interactive experiences and win prizes.
Dr. Gavino-Dionisio said everyone dreams about having blemish-free skin, so people try different skin care regimens in the hope that they can minimize breakouts. Having sensitive skin compounds skin problems so finding a good skin care routine can be challenging because no one regimen works for everybody. Not just women but also men share the bane of oily, acne-prone skin.Oily, acne-prone skin, said Dr. Gavino-Dionisio is a concern for 80% of adolescents and 40% of adults. Some of the risk factors of acne are genetic predisposition, hormonal changes, sun exposure, smoking, stress, diet and oily skin.Sebum, a naturally-occurring substance produced by the body’s sebaceous glands is vital to keep hair and skin lubricated and protected. However, the over-production of sebum can cause various skin problems. Excess oil secretion leads to clogged pores that result in acne.Dr. Gavino-Dionisio said acne comes in different forms and the appearance and severity of the skin condition differs from one person to another. If untreated, the condition can last for years. But meticulous caring, using the right products and treatment can control this complex skin dilemma. Treatments take an average of two months to work. Patience and perseverance are key.Cleanance, a French brand that is part of the famous Eau Thermale Avéne line, is the ultimate solution to oily skin for both men and women. It is made especially for acne-prone skin with spots and blackheads because it has gentle and exclusive active ingredients that regulate sebum production without drying the skin and also reduces the appearance of blemishes, said Karihome Philippines Head of Marketing, Anna Karennina Talatala.During Shine-Free Week, customers had access to Cleanance EXPERT—the full Cleanance line that was introduced at the interactive booths. When used as a team, the products help to carry out the Cleanance Skin Care Routine of Cleanse, Prepare, Reduce Blemishes and Protect.Cleanance Cleansing Gel jumpstarts the cleansing process. It is soap-free but deeply cleanses the skin while maintaining the surface hydrolipidic film. It has the ability to control sebum production and keep breakouts at bay.Cleanance Micellar Water can be used next to gently remove impurities from the face and eyes without the need to rinse.Cleanance Mattifying Lotion, a two toner combination of gentle astringent and mattifying powders can next be used to purify skin and tighten pores without irritation for a clear, shine-free complexion.Cleanance Skin Refining Serum, a super light, watery texture serum that gives skin a sensation of comfort and freshness without the unwanted stickiness, is also recommended.
To reduce blemishes and dark sports, Cleanance Expert Emulsion helps eliminate mild to moderate blemishes, spots and blackheads while Cleanance Spot Corrector, a pen that helps reduce the appearance of localized blemishes with daily use, can be used to touch up unwanted spots.Lastly, there is Cleanance Solaire, which is specifically made for oily, acne-prone skin and gives a matte and shine-free finish that’s perfect for oily skin types. It provides high-sun protection of delicate facial skin with acne.The Cleanance EXPERT-Complete Care line is formulated for sensitive skin because it has gentle and exclusive active ingredients to regulate sebum production without drying the skin, even as it reduces the appearance of blemishes. It contains Diolenyl that targets blemishes, X- Pressin that smoothens skin texture, Monolaurin that regulates sebum hyperproduction and Avéne Thermal Spring Water that soothes, softens and prevents skin irritation.The Cleanance skincare line keeps skin purified, hydrated and mattified day after day.For more information on Cleanance and the rituals of good skin care, visit our website www.eau-thermale-avene.ph, like our Facebook page @EauThermaleAvenePH and follow us on Instagram @avenephilippines
Metro Pacific Tollways Corporation and ATN Holdings recently forged a partnership for Quarry Priority Supply Project to North Luzon Expressways (NLEX) projects. The partnership will ensure steady supply of quality construction aggregates for the following projects: NLEX-Harbour Link, the Cavite-Laguna Expressway, the NLEX expansion, the Manila-LRT Line 1 Cavite extension, and NLEX-SLEX Connector Road. Photo shows MPTC President & CEO Rodrigo E. Franco and ATN Holdings President & CEO Arsenio T. Ng (2nd and 3rd from left) joined by Department of Public Works and Highways chairman of Build, Build, Build Anna Mae Lamentillo (rightmost) with (from left) MPTC Chief Development Officer Raul Ignacio and ATN Holdings Director Hilario T. Ng
