MAKATI – The Department of Trade and Industry (DTI) is partnering with USAID, Lead-More, and Havas Ortega to train women entrepreneurs on using digital tools to grow their business. The three-month program will be piloted in Region 4A in April, Iloilo in July, and Cagayan de Oro in October.
“In DTI we always say that for every job or business opportunity, we lift one Filipino family out of poverty. If we give these opportunities to women, we also empower them and help them become an inspiration for their families and their communities,” said Secretary Lopez.
The program, called Women Entreps-Digitally Enhanced Ventures (WE-DEV), is a three-month lecture and mentoring series to open opportunities for growth and sustainability among selected businesses owned or managed by women entrepreneurs.
USAID will fund the project and link entrepreneurs to online platforms Lazada and Shopee. Lead-More, led by Dean Pax Lapid and Jorge Wieneke, will provide training modules and mentor the women entrepreneurs.
Under the program, DTI will select 50 women entrepreneurs from the One Town, One Product program to be part of WE-DEV. These entrepreneurs will undergo the program that will begin with a two-day boot camp from Socialyse, a social media pure player from Havas Ortega.
In the boot camp, the mentees will learn how to create content and use analytics tools to track their growth. After the program, Socialyse will offer assisted campaigns by prepaid packages. Socialyse Executive Director Peter Juan said that sustainability in campaigns is important because in most seminars, mentees get excited after the first few days, but burn out when they run out of ideas.
WE-DEV will also offer lessons on basic business concepts like entrepreneurial mindset, marketing, product development, and finance. Afterwards, mentees will learn how to use digital platforms to sell their products, build their online presence, and establish payment methods.
The Philippines has the 2nd highest percentage of entrepreneurially-active females, according to the Global Entrepreneurship Monitor 2015-2016. We Are Social’s report also named the Philippines as the top country in terms of time spent on the internet in 2019. Filipinos, on average, spend 10 hours a day online. The global average is 6 hours and 49 minutes.
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If you’re single and game for an adventure or simply wanting to achieve a memorable and different Valentine this year, read on as this might just be your dream getaway this month of February!
This Valentine’s season, certified hotties Mark Wei, Shu Calleja and Raven Tacwigan are doing a Valentine contest where one of them – and you! – may just get to spend a vacay in your chosen location. Yes, YOU get to choose the location.
The three have collaborated with RedDoorz, the leading hotel chain in the country today, for this first-ever contest for an influencer and a lucky follower to go on a dream getaway, so here are some tips to get to know them better so you can pick who you want to spend your dream getaway with.
Mark Wei
Mark Wei is a lifestyle blogger and entrepreneur who, at the young age of 24, already owns Hostel Privado, a strategically located modern budget-friendly hostel located in the heart of Puerto Princesa City in Palawan. He also owns Vanilla Stop Creamery, an ice cream shop with interesting flavors of milk tea, cream cheese and cheesecake ice cream that has different branches in Metro Manila.
Raven Tacwigan
Raven Tacwigan 22 and a fitness advocate. He is a lifestyle influencer, and local travel enthusiast. Who models and represents numerous international and local brands like hair products, energy drinks, and a proudly Filipino fast food chain.
Shu Calleja
Shu Calleja is just 19 years old but his achievements are impressive. A former member of the wushu national team, he juggles life as a senior high school student who mentors aspiring young martial artists.
Mark, Raven or Shu can be your travel companion in your dream travel destination if you join RedDoorz’s exciting love month contest.
From February 14 to 18, Mark, Shu and Raven invites you to post your most IG-worthy travel experience photos from anywhere in the Philippines on your public Instagram accounts, using the hashtags #RedDoorzPH and #TravelWith_____, just insert the first name of the influencer of your choice (Mark, Shu or Raven) in the blank.
Your post must include a RedDoorz logo on the upper right of your photo of choice, a caption about why you deserve to win a Valentine’s getaway adventure with Mark, Shu or Raven, then tell us how you’ll do this getaway if you were his travel guide. The influencer who gets the most posts from fans, plus the person who made the best photo-and-caption post on social media will win an all-expenses paid trip anywhere in the Philippines. Also, don’t forget to tag and follow @reddoorzph when you post!
So this could be your most scenic and memorable Valentine ever,-ever! Start gathering your best travel photos now and make sure you post them starting February 14 on your public Instagram account. Check out RedDoorz’s Facebook page and RedDoorz’s Instagram account for more details on this contest.
For more freebies, here’s a special treat for you too - simply download the app and use the promo code ACHIEVETRAVELS2. Happy Valentine’s indeed from RedDoorz!
About RedDoorz
RedDoorz is Southeast Asia’s largest and fastest-growing, technology-driven hotel management company offering affordable accommodations for everyone. With a vision to enable people to travel more and provide an affordable reliable stay in all major cities and destinations across the region, RedDoorz is disrupting the hospitality industry by transforming the fragmented supply inventory into branded, standardized accommodations and leveraging its mobile app and digital channels to drive strong consumer demand.
The company was founded in 2015 by a team of senior executives with deep experience in the online travel and hospitality industry and has grown into a regional powerhouse with operations in Indonesia, Singapore, the Philippines and Vietnam. The firm has been growing by five times year-on-year.
As part of the RedDoorz brand network, hotel owners are able to grow their businesses and increase revenues while streamlining their operations. RedDoorz’s solutions help partners manage distribution, pricing, marketing, customer experience and technology solutions – offering an end-to-end platform powered by an advanced technology infrastructure. For more information, please visit www.reddoorz.com.
